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Jeweller - August 2021

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Upfront<br />

#Instagram hashtags to follow<br />

#boulderopal<br />

159,417+ POSTS<br />

#earparty<br />

139,987+ POSTS<br />

#emeraldjewelry<br />

91,000+ POSTS<br />

#highjewellerydream<br />

20,949+ POSTS<br />

#jewelleryartist<br />

55,602+ POSTS<br />

HISTORIC GEMSTONE<br />

The<br />

Timur<br />

Ruby<br />

#jewelleryset<br />

275,145+ POSTS<br />

#pearls<br />

6.7 MILLION POSTS<br />

#sterlingsilver<br />

4.4 MILLION POSTS<br />

#tourmalinering<br />

134,211+ POSTS<br />

#uniquering<br />

91,943+ POSTS<br />

Alpha Order<br />

4Now part of Her Majesty Queen<br />

Elizabeth II’s collection, the Timur Ruby is in fact a spinel. Weighing<br />

352.5 carats, it was once believed to be the largest ruby in the world and<br />

is enscribed with the names of its past owners, including 14th Century<br />

conqueror Timur – who is said to have first acquired it after sacking Delhi in<br />

1398 – and Mughal emperors Jahangir and Shah Jahan.<br />

Following the British colonisation of India, the spinel came into Queen<br />

Victoria’s possession at the Royal Exhibition in London in 1851, later<br />

being set into a gold necklace by jewellery house Garrard, designed to be<br />

interchangeable with the Koh-i-Noor diamond. However, the necklace has<br />

never been publicly worn.<br />

Celebrity Style<br />

Image credit: Boucheron Image credit: Getty Images<br />

4The Cannes Film Festival made<br />

a triumphant return following the<br />

cancellation of last year’s event. While<br />

the red carpet was – as usual – replete<br />

with glittering jewellery, supermodel<br />

Bella Hadid (above) stole the show,<br />

wearing a Schiaparelli gold-plated brass<br />

and rhinestone neckpiece, accented with<br />

ruby earrings and a ‘Phoenix’ fire opal<br />

ring by Chopard.<br />

Stranger Things<br />

Weird, wacky and wonderful<br />

jewellery news from around the world<br />

Foot the bill<br />

4An NBA player has made<br />

headlines for wearing real diamond<br />

sneakers during Game 6 of this<br />

year’s finals. PJ Tucker, of the<br />

Milwaukee Bucks – who won the<br />

match and the championship –<br />

donned custom-made Nike Air<br />

Jordan 1s encrusted with 2,020<br />

white diamonds set in 14-carat<br />

white gold. Valued at $US250,000<br />

($AU339,611), the deluxe pair<br />

was crafted by jeweller Jason<br />

of Beverley Hills and footwear<br />

customiser The Shoe Surgeon.<br />

Stock ticker<br />

4A Korean company has begun<br />

selling ‘fractional ownership’ of<br />

luxury watches as an investment<br />

product. Piece allows consumers<br />

to invest between KRW100,000–20<br />

million ($AU117.60–23,520.65) in<br />

a ‘package’ of Rolex watches, with<br />

a dividend paid once the models<br />

are sold. The most recent package<br />

featured 11 watches and earned<br />

investors a 23 per cent return,<br />

according to Piece.<br />

The report found<br />

ad-driven content<br />

on Instagram<br />

had far higher<br />

engagement than<br />

‘organic’ posts.<br />

Digital Brainwave<br />

4A new report by digital marketing<br />

firm Spike and social media analytics<br />

tool SocialInsider has compared the<br />

effectiveness of social media channels for<br />

jewellery businesses over two years.<br />

While the engagement rate was higher on<br />

Instagram posts than Facebook, the report’s<br />

authors noted Facebook saw more ‘spikes’,<br />

indicating room for improvement.<br />

The best-performing Instagram posts were<br />

carousels and ‘status’ style posts.<br />

Jewel Watch<br />

4French jewellery house Boucheron<br />

has unveiled its latest collection,<br />

entitled Holographique, designed<br />

by creative director Claire Choisne.<br />

Inspired by rainbows and the Aurora<br />

Borealis, the 25-piece range features<br />

coated ceramics and rock crystal,<br />

enamel, diamond pavé, aquamarine,<br />

yellow sapphire, and white opal.<br />

Sneaky swap<br />

4A court case over the 2016 theft<br />

of seven diamonds, valued at £4.2<br />

million ($AU7.8 million), from UK<br />

jeweller Boodles took a twist in July<br />

with the defendant – who was later<br />

found guilty – claiming her dead sister<br />

was responsible. The Romanian<br />

woman posed as a valuation expert<br />

and swapped the diamonds for<br />

pebbles. However, she claimed<br />

her sibling – who had a string of<br />

convictions for theft and money<br />

laundering – stole her passport and<br />

committed the crime.<br />

VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />

Published by Befindan Media Pty Ltd<br />

Locked Bag 26, South Melbourne, VIC 3205 AUSTRALIA | ABN 66 638 077 648 | Phone: +61 3 9696 7200 | Subscriptions & Enquiries: info@jewellermagazine.com<br />

Publisher Angela Han angela.han@jewellermagazine.com • Editor Arabella Roden arabella.roden@jewellermagazine.com • Production Assistant Lauren McKinnon art@befindanmedia.com<br />

Digital Co-ordinator Trish Bucheli-Preece trish@jewellermagazine.com • Advertising Toli Podolak toli.podolak@jewellermagazine.com • Accounts Paul Blewitt finance@befindanmedia.com<br />

Copyright All material appearing in <strong>Jeweller</strong> is subject to copyright. Reproduction in whole or in part is strictly forbidden without prior written consent of the publisher. Befindan Media Pty Ltd<br />

strives to report accurately and fairly and it is our policy to correct significant errors of fact and misleading statements in the next available issue. All statements made, although based on information<br />

believed to be reliable and accurate at the time, cannot be guaranteed and no fault or liability can be accepted for error or omission. Any comment relating to subjective opinions should be addressed to<br />

the editor. Advertising The publisher reserves the right to omit or alter any advertisement to comply with Australian law and the advertiser agrees to indemnify the publisher for all damages or liabilities<br />

arising from the published material.

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