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September/October 2021 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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SEPTEMBER/OCTOBER <strong>2021</strong> VOLUME 5: ISSUE 9<br />

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2 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

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<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 3<br />

Muller contemplates life after parliament<br />

One <strong>of</strong> the most interesting political trajectories <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> citizens have seen in local politics has been<br />

Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> MP Todd Muller’s brief tilt at<br />

the National leadership and his recently announced<br />

decision to retire at the end <strong>of</strong> his term.<br />

By DAVID PORTER<br />

Muller recently spoke with <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> on<br />

the events surrounding his<br />

decision to leave active politics.<br />

Muller was reluctant to go into<br />

too much detail over the spat with<br />

the National leadership, which<br />

seems to have been the trigger for the<br />

move. It has been widely canvassed<br />

that his relationship with National<br />

leader Judith Collins has not been<br />

close.<br />

“The reality that became clear<br />

recently is that the relationship with<br />

the current leadership is not good,”<br />

said Muller.<br />

“I don’t have a particularly good<br />

relationship between myself and the<br />

leader and it’s essentially broken<br />

down, but these things happen in your<br />

personal and pr<strong>of</strong>essional life. I’m<br />

pretty open to other options.”<br />

Muller handily won re-election at<br />

the most recent elections and is now<br />

finishing up what will be nine years<br />

as an MP.<br />

“It’s just become clear to me that<br />

it’s time to apply myself outside <strong>of</strong><br />

the [parliament] building at the end <strong>of</strong><br />

my term,” he said.<br />

“Nine years is a decent run.<br />

You’ve got to make sure you feel<br />

you can make a contribution in a way<br />

that’s in line with your values and<br />

your approach to life. And I think certainly<br />

over the last year I have found<br />

that pretty difficult.”<br />

Muller in a shock move just over<br />

a year ago ousted fellow Tauranga<br />

MP Simon Bridges from the leadership,<br />

but very quickly succumbed<br />

to a severe anxiety attack and soon<br />

stepped down from the leadership<br />

role.<br />

“I was determined to come back<br />

after that if I had the support <strong>of</strong> the<br />

You’ve got to make sure you feel you can make<br />

a contribution in a way that’s in line with your<br />

values and your approach to life. And I think<br />

certainly over the last year I have found that pretty<br />

difficult.” – Todd Muller<br />

Todd Muller clarifies his shock resignation move. Photo/Supplied<br />

BOP electorate, which I did. I got<br />

back on the horse and enjoyed campaigning<br />

and door knocking. Now<br />

as we come into a year and ending a<br />

third term, I’ve decided it’s time to<br />

move on.”<br />

Muller emphasized that he would<br />

be using his remaining time in parliament<br />

to work towards helping accomplish<br />

the party’s goals.<br />

“But I made my resignation<br />

decision with an increasing sense<br />

<strong>of</strong> excitement about what could be<br />

around the corner,” he said.<br />

As Muller acknowledges, it is a<br />

matter <strong>of</strong> public record that he found<br />

the leadership battle “brutal and<br />

acute” and that he had an acute breakdown,<br />

which drew widespread interest<br />

and sympathy from a large part <strong>of</strong><br />

his electorate.<br />

Muller, who moved to Tauranga in<br />

1970, has a long relationship with the<br />

area as had his late father who was a<br />

well-respected member <strong>of</strong> the kiwifruit<br />

industry.<br />

Todd Muller has spent much <strong>of</strong> his<br />

working life in the kiwifruit and dairy<br />

industries and is deeply interested in<br />

agribusiness.<br />

“I haven’t turned my mind yet to<br />

future work, but I have my focus very<br />

much on some key areas.”<br />

These include the provision <strong>of</strong><br />

mental health services in the BOP, and<br />

Muller is especially aggrieved that the<br />

current government has not delivered<br />

on its initial promise to improve on<br />

Tauranga’s mental health provision,<br />

especially in growing Papamoa.<br />

He is also concerned about the<br />

flawed nexus between housing and<br />

transport provision and how inadequate<br />

both have been planned for in<br />

this city.<br />

“It’s a real frustration for a number<br />

<strong>of</strong> years that governments have<br />

not invested in the way they should<br />

have for this city,”said Muller.<br />

“It’s as if we’re caught in a historic<br />

paradigm that we’re a little village out<br />

by the sea as opposed to the reality<br />

that we’re now 160,000 people and<br />

the fifth biggest city in the country.”<br />

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4 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

www.bopbusinessnews.co.nz<br />

CONTACT INFORMATION<br />

PUBLISHER<br />

Alan Neben<br />

Ph: 021 733 536<br />

Email: alan@bopbusinessnews.co.nz<br />

EDITOR<br />

David Porter<br />

Mob: 021 884 858<br />

Email: david@bopbusinessnews.co.nz<br />

PRODUCTION<br />

Copy/Pro<strong>of</strong>s/Graphic Design<br />

Times Media – Clare McGillivray<br />

Ph: (09) 271 8067<br />

Email: clare@times.co.nz<br />

ADVERTISING INQUIRIES<br />

BUSINESS DIRECTOR<br />

Pete Wales<br />

Mob: 022 495 9248<br />

Email: pete@bopbusinessnews.co.nz<br />

ELECTRONIC FORWARDING<br />

EDITORIAL:<br />

<strong>News</strong> releases/Photos/Letters:<br />

david@bopbusinessnews.co.nz<br />

GENERAL INQUIRIES:<br />

info@bopbusinessnews.co.nz<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> has a circulation<br />

<strong>of</strong> 8000, distributed throughout <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

between Waihi and Opotiki including Rotorua<br />

and Taupo, and to a subscription base.<br />

www.bopbusinessnews.co.nz<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> Publications<br />

309/424 Maunganui Road,<br />

Mount Maunganui, 3116<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> Publications specialises<br />

in business publishing, advertising, design and<br />

print media services.<br />

<strong>Bay</strong>park Arena is celebrating 10 years.<br />

From the editor<br />

We are delighted to celebrate in this month’s cover story the<br />

continuing strength <strong>of</strong> Trustpower <strong>Bay</strong>park Arena as the imposing<br />

landmark celebrates its 10 th year as an entity.<br />

It hasn’t been easy for the<br />

management and staff, especially<br />

in the past year or so<br />

as the organisation has grappled<br />

with the consequences<br />

<strong>of</strong> Covid-19 and the difficulty<br />

<strong>of</strong> forward planning in such a<br />

volatile environment. Nonetheless<br />

they have continued<br />

to drive on, as have so many<br />

other companies in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong>, despite the difficulties<br />

<strong>of</strong> living with the extremes <strong>of</strong><br />

the pandemic.<br />

We went to print just before<br />

the Government announced its<br />

latest long-term survival plan<br />

for navigating the pandemic.<br />

This country is undoubtedly<br />

blessed, as we have remarked<br />

before, to be several thousand<br />

miles away from new sources<br />

<strong>of</strong> infection and to have a<br />

rather small population.<br />

However, there is evidence<br />

that New Zealand’s leadership,<br />

which has to date survived the<br />

global Covid-19 crisis better<br />

than most worldwide, is<br />

beginning to feel the negative<br />

impact <strong>of</strong> a now somewhat<br />

jaundiced electorate.<br />

As reported last month, the<br />

latest <strong>News</strong>hub Reid Research<br />

poll had ruling Labour down<br />

9.7 points to 43 percent, while<br />

the National Party was up 1.7<br />

points to 28.7 percent.<br />

Perhaps not surprisingly,<br />

the ACT party scored its highest<br />

ever Reid-Research rating,<br />

up 4.2 points to 11.1 percent<br />

<strong>of</strong> the vote.<br />

ACT leader David Seymour,<br />

always a shrewd politician,<br />

was quoted as saying that<br />

Labour’s loss was both ACT<br />

and National’s gain.<br />

“The real story <strong>of</strong> this poll<br />

is both ACT and National rising,”<br />

said Seymour. “I believe<br />

that’s due to disillusionment<br />

Research indicates that over<br />

the next three decades, huge<br />

investment will be required to<br />

ensure all New Zealand communities<br />

continue to have the safe, effective and<br />

sustainable water, wastewater and stormwater<br />

services they need.” – Anne Tolley<br />

Community input sought on three<br />

waters reform proposal – p16<br />

with the government’s performance<br />

on substantial issues,<br />

being housing, the Covid-19<br />

recovery and law and order on<br />

the streets.”<br />

The National Party remains<br />

a clear second in the poll, and<br />

while their boost was not as<br />

dramatic as that received by<br />

ACT, National leader Collins<br />

said she was happy with the<br />

results.<br />

“ACT coming up is ultimately<br />

good for National<br />

because we’re also going up<br />

so it’s not as though it’s taking<br />

votes <strong>of</strong>f us.”<br />

ACT leader David Seymour<br />

was just as keen to<br />

talk up joining forces with<br />

National – pitching the parties<br />

had two years until the next<br />

election to close a 10-point<br />

gap.<br />

Prime Minister Jacinda<br />

Ardern still clearly leads the<br />

David Porter<br />

preferred prime minister rankings<br />

– down 2.6 points to 45.5<br />

percent – but Seymour has<br />

now passed Collins.<br />

Given that Labour has<br />

enjoyed its ability to transmit<br />

its version <strong>of</strong> how well it<br />

thinks it has handled Covid-<br />

19, especially on television,<br />

with relatively little negative<br />

comment from the mass<br />

media, it is not hard to think<br />

that the latest poll may have<br />

sent a few shivers down the<br />

leading party’s collective<br />

spine.<br />

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<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 5<br />

No end in sight for shipping delays<br />

The head <strong>of</strong> Port <strong>of</strong><br />

Tauranga is cautioning<br />

that shipping delays<br />

and problems are likely<br />

to linger for many more<br />

months as the global<br />

struggle with covid<br />

continues.<br />

By RICHARD RENNIE<br />

Leonard Sampson, Port <strong>of</strong> Tauranga<br />

CEO said the greatest<br />

impediment to smooth cargo<br />

handling at the port in past months<br />

has been the increase in ships failing<br />

to keep to arrival schedules.<br />

“Typically, we would have three<br />

company services a week on the<br />

Asia-Australia-New Zealand route,<br />

and so that service required about six<br />

vessels over a 49-day rotation.<br />

“But at present that rotation is 63<br />

days, with no more vessels coming<br />

on. This equates to eight-to-nine less<br />

sailings a year – over three companies<br />

that is 24 less a year.”<br />

Less container vessels<br />

docking<br />

But he said Port <strong>of</strong> Tauranga has<br />

had 106 less container vessels dock<br />

between <strong>October</strong> last year and July<br />

this year, due to delays and scheduling<br />

changes. “So capacity is down,<br />

but the demand is still there.”<br />

This has been accompanied by<br />

a “very strong” July for container<br />

demand, despite July typically being<br />

the low point <strong>of</strong> the exporting season.<br />

Globally shipping schedules have<br />

reportedly fallen to all-time lows for<br />

reliability, with New Zealand schedules<br />

for most ports reported at only<br />

five-to-six percent accuracy, compared<br />

to historical averages <strong>of</strong> 80-90<br />

percent.<br />

POA delays<br />

Sampson said limitations at the Port<br />

<strong>of</strong> Auckland had also hampered Tauranga’s<br />

ability to maintain container<br />

flow, with some ships only partially<br />

discharging cargo there, instead delivering<br />

it to Tauranga and requiring it to<br />

be trucked back to Auckland.<br />

The particularly high number <strong>of</strong><br />

containers deposited on Port <strong>of</strong> Tauranga<br />

land at present is due to lack <strong>of</strong><br />

storage space in Auckland.<br />

Marty Verry, chief executive <strong>of</strong><br />

Rotorua timber processor Red Stag,<br />

which exports to Asia, Africa, Australia,<br />

Europe, and the US, said exporting<br />

has been particularly problematic<br />

in recent months.<br />

“And it seems to be getting worse.<br />

Maersk vessel: Working with Maersk, Kotahi has managed to<br />

reduce congestion by adding additional capacity. Photo/Supplied.<br />

The supply lines never got a chance<br />

to disentangle and run smoothly last<br />

year when Covid hit before the world<br />

starting booming and demanding<br />

more products, leading to a massive<br />

increase in demand. This was led by<br />

the United States.”<br />

Major increases in the pipeline<br />

While still on a contracted rate for<br />

shipping, he anticipated some major<br />

increases once the contract ended.<br />

David Ross <strong>of</strong> Kotahi: high<br />

levels <strong>of</strong> port congestion.<br />

Photo/supplied.<br />

The Baltic Dry Index, an indicator<br />

<strong>of</strong> global shipping costs, has just hit<br />

its highest level in a decade and more<br />

than double what it was a year ago.<br />

Shipments to Australia have<br />

been particularly problematic, either<br />

delayed, “bumped” or interrupted.<br />

The delays were making filling<br />

orders difficult, with customers <strong>of</strong>ten<br />

forced to accept only partially complete<br />

orders in a country also struggling<br />

to source sufficient timber for<br />

construction.<br />

David Ross, chief executive <strong>of</strong><br />

freight company Kotahi said the<br />

majority <strong>of</strong> American and European<br />

ports are suffering from prolonged<br />

berth delays and high levels <strong>of</strong> port<br />

congestion.<br />

Many ports throughout China are<br />

also heavily congested and gridlock<br />

every time Covid resurfaces there.<br />

He said New Zealand’s shipping<br />

schedules are lower than the global<br />

average reliability <strong>of</strong> 39.1 percent.<br />

“The Port <strong>of</strong> Auckland’s challenges<br />

with port congestion and shipping<br />

schedule reliability continues to<br />

disrupt shipping schedules for New<br />

Zealand ports.<br />

“Their automation project has<br />

been paused to try get ahead <strong>of</strong> these<br />

challenges, however these conditions<br />

are expected to last until mid-to-late<br />

next year.”<br />

He anticipated New Zealand<br />

The world’s largest shipbuilder, China State<br />

Shipbuilding Corp hit its <strong>2021</strong> annual target in<br />

only six months this year, while demand for bulk<br />

freighters has jumped 140 percent.”<br />

would continue to see pinch points<br />

on capacity to some regions over the<br />

coming 12 months.<br />

Working with Maersk, Kotahi has<br />

managed to reduce congestion by<br />

adding additional capacity.<br />

Challenges in the system<br />

Ross acknowledged that for exporters<br />

<strong>of</strong> chilled products the current supply<br />

chain conditions are a challenge.<br />

“We work with our strategic partners<br />

to ensure our customers’ chilled<br />

products aren’t further delayed, by<br />

focusing on what we can control such<br />

as equipment supply, capacity availability<br />

and ensuring their product gets<br />

<strong>of</strong>f the port and onto a vessel.<br />

“Through the strength <strong>of</strong> our collaboration<br />

with partners, we have<br />

been able to keep our customers’<br />

product moving, however it’s been<br />

hard yards.”<br />

Leonard Sampson said he did<br />

not believe the congestion and delay<br />

issues were a “this year, next year”<br />

issue, something Marty Verry agreed<br />

with.<br />

“This may be something that is<br />

likely to continue to be with us for the<br />

next two to three years,” said Verry.<br />

Sampson said capacity balance<br />

was unlikely to be achieved until<br />

either more ships were commissioned,<br />

or the world returned to a<br />

point where consumers spent more<br />

on services like tourism, rather than<br />

goods that require freight capacity.<br />

The world’s largest shipbuilder,<br />

China State Shipbuilding Corp hit its<br />

<strong>2021</strong> annual target in only six months<br />

this year, while demand for bulk<br />

freighters has jumped 140 percent.<br />

Sampson said this came after<br />

a record number <strong>of</strong> vessels were<br />

reported anchored and idle only 14<br />

months ago.<br />

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realising the full potential <strong>of</strong> our innovations, particularly<br />

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www.jaws.co.nz | +64 7 928 4470


6 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

From concept to<br />

reality to meet<br />

community needs<br />

Trustpower Arena at <strong>Bay</strong>park is celebrating ten years<br />

<strong>of</strong> activity since opening in late August 2011<br />

By 2005 the need for a new recreation,<br />

event and exhibition space for the growing<br />

city <strong>of</strong> Tauranga – which at the time<br />

had a population <strong>of</strong> approximately 100,000 –<br />

was identified. At the time there were several<br />

single court facilities dotted around the area<br />

in addition to the QEYC. There was also the<br />

Mount Action Centre and a four-court facility<br />

in a converted storage warehouse – these were<br />

a gauge <strong>of</strong> the city’s requirements for more<br />

court space.<br />

Meanwhile <strong>Bay</strong>park speedway had been<br />

re-established at the <strong>Bay</strong>park site on Truman<br />

Lane. The site boasted some 17 hectares <strong>of</strong><br />

useable space, had great carparking and was<br />

a relatively central location.<br />

The decision was made to build a new<br />

facility, initially named TISEC – Tauranga<br />

Indoor Sports and Exhibition Centre – at <strong>Bay</strong>park.<br />

It was intended to be a multipurpose<br />

facility for the region, accommodating community<br />

sports and other events.<br />

Research was undertaken in contemporary<br />

venues throughout NZ and a concept was settled<br />

upon. Architects and contractors were<br />

engaged and in early 2010 the first earthworks<br />

commenced, <strong>of</strong>ficiated by then Mayor Stuart<br />

Crosby.<br />

On time and within budget<br />

In late August 2011 the new venue, named the<br />

TECT Arena to recognise TECT’s financial<br />

contribution to the project, was opened, on<br />

time and within budget – testimony to those<br />

managing the project.<br />

The first event was the NZ Wrestling<br />

Championships, followed soon after by the<br />

massive Police Charity Luncheon, the first<br />

catered event in the new venue with just over<br />

1000 people in attendance. Community sports<br />

such as netball, basketball, football and volleyball<br />

soon followed. The community immediately<br />

responded with over 250,000 users in<br />

the first 9 months <strong>of</strong> operating. This figure<br />

grew to one million visitors in early 2014 (in<br />

July <strong>2021</strong> visitors numbered 4<br />

million).<br />

Although something <strong>of</strong> a ‘baptism<br />

<strong>of</strong> fire’ for the operators, the launch was a<br />

huge success and the venue has gone from<br />

strength to strength since that time. Since<br />

opening patronage has increased every year<br />

(until rudely interrupted by the covid outbreak<br />

in 2020).<br />

Build it and they will come<br />

The classic, “build it and they will come”<br />

approach applied perfectly to the venue development.<br />

It has provided opportunities for a<br />

vast range <strong>of</strong> community participation events<br />

and event promoters, sports administrators<br />

and business organisations have brought a<br />

vast range <strong>of</strong> entertainment and commercial<br />

activities to the city.<br />

The Arena has on many occasions hosted<br />

the Silver Ferns and netball tournaments,<br />

international basketball fixtures, NZ basketball<br />

finals, NZ gymnastics,<br />

NZ weightlifting, NZ wrestling and<br />

volleyball championships. One <strong>of</strong> the early<br />

highlights was the setting up <strong>of</strong> an indoor tennis<br />

court for an international tennis Davis Cup<br />

match.<br />

Meanwhile the demand for community<br />

sports and activities continues to grow with<br />

major local, regional and national tournaments<br />

a feature <strong>of</strong> the calendar.<br />

The venues contemporary design has seen<br />

it stand out and ten years after opening it<br />

still represents the high-water mark <strong>of</strong> such<br />

facilities in NZ. It is however now bursting<br />

at the seams with the growing population and<br />

associated increase in demand for space; The<br />

time is now right to expand the city’s amenities<br />

further. Planned expansion now could be<br />

every bit as inspirational as when the Arena<br />

was originally launched.<br />

Tauranga City Council, shareholder <strong>of</strong><br />

<strong>Bay</strong> Venues Limited, is delighted to wish<br />

<strong>Bay</strong>park Arena and its staff a very<br />

Proudly supporting Trustpower <strong>Bay</strong> Park Arena<br />

with complete Security Solutions<br />

Security Alarms<br />

Alarm Monitoring<br />

Survelliance Cameras<br />

Installation and servicing<br />

027 578 1298 • gavin@bealarmed.co.nz<br />

www.bealarmed.co.nz<br />

HAPPY 10 TH<br />

BIRTHDAY<br />

<strong>Bay</strong> Venues plays a major role in helping<br />

Council make Tauranga better, by enhancing the<br />

lives and experiences <strong>of</strong> residents and visitors<br />

across the city through its community facilities.<br />

TRUSTPOWER ARENA PROVIDES THE PERFECT SETTING FOR A WIDE RANGE OF<br />

CATERED EVENTS, EXHIBITIONS, CONCERTS AND MORE.


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 7<br />

A facility for<br />

the whole<br />

community<br />

The Trustpower Arena is not only home<br />

to local indoor sporting codes, it also<br />

hosts numerous regional and national<br />

tournaments.<br />

Almost every day the six-court side <strong>of</strong> the<br />

venue is abuzz with a variety <strong>of</strong> community<br />

activities.<br />

Most weekday mornings start <strong>of</strong>f with<br />

Tumble Time, a play-based programme for<br />

pre-schoolers, where the number <strong>of</strong> caregivers<br />

and toddlers can be up to 100 per session.<br />

During the day the courts can be filled with<br />

primary school-aged children attending one<br />

<strong>of</strong> their favourite outings, Funky Fun Days,<br />

where the Arena programmes team facilitate a<br />

range <strong>of</strong> sporting, recreational and play activities<br />

which have school students coming back<br />

for more each term.<br />

Space for people to drop in and<br />

shoot hoops<br />

On other days Pickleball, or Walking Basketball<br />

take centre stage, both sporting activities<br />

for active retirees with space for people to<br />

drop in and shoot hoops.<br />

The afternoons attract teams <strong>of</strong> youths<br />

turning up to play basketball or volleyball.<br />

Then come the evenings when secondary<br />

school students and adults get their chance to<br />

participate in their chosen indoor sport, be it<br />

basketball, netball, volleyball or football.<br />

Alongside the traditional structured sporting<br />

codes, locals can also participate in payfor-play<br />

sports leagues – a great way for<br />

groups <strong>of</strong> friends, families or work mates to<br />

participate in social sport.<br />

Sporting groups like Tauranga City Basketball<br />

have grown from strength to strength<br />

since the opening <strong>of</strong> Trustpower Arena.<br />

When the facility was first built, basketball<br />

occupied the space just one or two nights<br />

a week, but now basketball is being played<br />

every weekday during autumn and winter and<br />

<strong>of</strong>ten in the weekends.<br />

Arena hits the mark for AIMS games<br />

A feature <strong>of</strong> the annual calendar is the AIMS<br />

games, which utilises all the Arena spaces for<br />

the week <strong>of</strong> the games.<br />

The 6+3-court arrangement is a preferred<br />

destination for many indoor codes. For example,<br />

every year Basketball Pacific host the Mel<br />

Young Easter Basketball Tournament which<br />

attracts 10,000 visits to the venue. Likewise,<br />

Volleyball NZ frequently hosts the National<br />

Junior Volleyball Champs which attracts<br />

nearly 8,000 visits.<br />

Trustpower Arena contributes to the fabric<br />

<strong>of</strong> our community. It is a place where people<br />

can come to compete, recreate, socialise,<br />

hone their skills, eat and build connections<br />

with others.<br />

Congratulations<br />

to the Trustpower <strong>Bay</strong>park<br />

Arena for their success<br />

and positive contribution<br />

to our region over the<br />

last 10 years!<br />

We are proud to celebrate this milestone<br />

achievement with the Arena and the<br />

integral role they play in supporting our<br />

local communities.<br />

commercial industrial | design & build<br />

marraconstruction.co.nz<br />

www.trustpowerbaypark.co.nz


8 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

<strong>Bay</strong>park also means business<br />

The multi-use portfolio <strong>of</strong> Trustpower<br />

Arena is evident in the growth <strong>of</strong> business<br />

events.<br />

The Arena is promoted strongly<br />

through various commercial industries<br />

and hosts large expos, national conferences,<br />

numerous meetings, awards<br />

dinners and celebration events.<br />

As well as the state-<strong>of</strong>-the-art Lion<br />

Foundation Centre for expos, functions<br />

and plenary sessions for conferences, the<br />

Arena boasts purpose-built suites for breakout<br />

rooms to compliment any business event.<br />

The suites are also preferred spaces for many<br />

local business meetings. The variety <strong>of</strong> events<br />

cater for young families through to seniors.<br />

Attendance at all the business events<br />

has increased annually and post 2020<br />

covid lockdown there has been on average<br />

a 30% increase in numbers to the variety<br />

<strong>of</strong> events such as Tauranga Home Show,<br />

Seriously Good Food Show, Wedding Show<br />

and Armageddon.<br />

Notable national conferences also feature<br />

prominently, such as Zespri Momentum,<br />

Stormwater NZ, Fire protection NZ, and NZ<br />

Bridge Congress and Competition; All bring<br />

large numbers <strong>of</strong> people to Tauranga and the<br />

area.<br />

That’s entertainment!<br />

The level and variety <strong>of</strong> entertainment<br />

has grown substantially<br />

since opening in 2011.<br />

Initially, with the Arena<br />

being a new regional venue,<br />

concert promoters needed<br />

to gain confidence in the market.<br />

Despite small beginnings,<br />

the range has broadened and the<br />

number <strong>of</strong> concerts has grown to<br />

around 20 per year – and this could<br />

be an even greater number<br />

if more short-notice<br />

dates and spaces were<br />

available for promoters.<br />

Trustpower Arena has<br />

also played a large<br />

part in the Summer<br />

<strong>Bay</strong> Dreams<br />

Festival.<br />

S o m e<br />

highlights<br />

h a v e<br />

been the<br />

sold-out<br />

concerts<br />

by the<br />

Beach<br />

Boys, Dr<br />

Hook and the<br />

Hollies, showing<br />

that there is a<br />

market for the nostalgia <strong>of</strong> yester-year.<br />

The entertainment mix has included a<br />

diverse range <strong>of</strong> both international and New<br />

Zealand artists – Sol3 Mio, Jimmy Barnes,<br />

Bill Bailey, Dionne Warwick, Slash, Stan<br />

Walker, 7 Days, Devilskin, Kora, Katchafire,<br />

The Feelers, Dragon, Broods, Good<br />

Vibes Winter Festival, Blindspott, Tones &<br />

I, Sticky fingers, Macky Gee, Kanine and<br />

more – have all played in the Arena.<br />

Trustpower Arena has been turned into a<br />

theatre for productions such as Madagascar,<br />

Merchants <strong>of</strong> Bollywood, Saturday Night<br />

Fever and The Sound <strong>of</strong> Music. The success<br />

<strong>of</strong> these productions indicates that the community<br />

enjoy the entertainment the Arena is<br />

able to provide.<br />

The future is bright for Trustpower Arena<br />

with back-to-back events and bookings<br />

through until 2025. The community can<br />

look forward to activities and many exciting<br />

events to come.<br />

Celebrating ten years<br />

<strong>of</strong> innovative events together<br />

AMPLIFY YOUR EXPERIENCE<br />

eventsinnovated.com<br />

TRUSTPOWER ARENA PROVIDES THE PERFECT SETTING FOR A WIDE RANGE OF<br />

CATERED EVENTS, EXHIBITIONS, CONCERTS AND MORE.


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 9<br />

BOP<br />

PERSONALITY<br />

PROFILE<br />

Trustpower <strong>Bay</strong>park Arena:<br />

A great investment by Council<br />

If there’s one person you need to talk to about what makes Trustpower <strong>Bay</strong>park Arena tick, that person is probably <strong>Bay</strong> Venues<br />

commercial manager Ervin McSweeney. Ervin has been commercial manager <strong>of</strong> the facility for seven years. Before that he was CEO <strong>of</strong><br />

<strong>Bay</strong>park’s former council operator, Tauranga City Venues Ltd<br />

By ALAN NEBEN<br />

Ervin explained to me the earlier history<br />

<strong>of</strong> what he affectionately terms the ‘long<br />

journey’, when the old <strong>Bay</strong>park area<br />

was largely taken over for residential housing<br />

and <strong>Bay</strong>park raceway and stockcar track was<br />

replaced by the new stockcar track, ultimately<br />

resulting in the <strong>Bay</strong>park we see today.<br />

In 2005 the decision was made to build<br />

what is now Trustpower <strong>Bay</strong>park Arena. Construction<br />

commenced in February 2010 and<br />

the building opened a year and a half later.<br />

Hawkins Construction was the lead contractor<br />

for that project.<br />

According to McSweeney, “the Arena is in<br />

superb condition, particularly considering the<br />

number <strong>of</strong> people who have used it over the<br />

last 10 years.”<br />

“It really has proved to be a fantastic facility,”<br />

he says with a certain degree <strong>of</strong> pride.<br />

Is there need for expansion? McSweeney<br />

is quite objective: “The numbers say it all –<br />

the sheer volume <strong>of</strong> users is evidence <strong>of</strong> the<br />

demand. That demand has clearly been identified<br />

and continues to grow and grow.”<br />

He points out the venue has also provided<br />

a lot <strong>of</strong> opportunities for the community to be<br />

involved in numerous ways.<br />

He estimates that in early July <strong>2021</strong> the<br />

Arena welcomed its 4 millionth user – not an<br />

insignificant number by any standards.<br />

Operationally, a facility such as Trustpower<br />

<strong>Bay</strong>park Arena, with users numbering<br />

in the millions over a few short years,<br />

requires a skilled team <strong>of</strong> personnel; The<br />

Arena activities are broadly divided into two<br />

categories: the community sports and events,<br />

and the business activities. Servicing these<br />

broad categories is a catering team, a production<br />

team, venue and event operations staff,<br />

and the set-up and take-down staff who make<br />

the venue presentable. At any one time there<br />

can be 50-60 people working directly on an<br />

event – where there are very big events on,<br />

this number can be far bigger.<br />

It’s been a fantastic<br />

experience to be so closely<br />

involved.”<br />

– Ervin McSweeny<br />

“It’s one thing having some walls and<br />

a ro<strong>of</strong>, but it’s what happens inside<br />

that counts”<br />

“Big events give us the opportunity to ultimately<br />

<strong>of</strong>fer employment to large numbers<br />

<strong>of</strong> people, if not directly by us, then certainly<br />

enabled by our provision <strong>of</strong> the facilities –<br />

consider the labour force required to serve a<br />

meal for 600 people at an event for example,<br />

or at the other end <strong>of</strong> the scale, the numerous<br />

referees and support people who are needed<br />

to organise and <strong>of</strong>ficiate at community sports<br />

events held regularly at the arena.”<br />

“But it is far more than a building. It’s one<br />

thing having some walls and a ro<strong>of</strong>, but it’s<br />

Ervin McSweeney, commercial<br />

manager, <strong>Bay</strong> Venues. Photo supplied.<br />

what happens inside that counts.”<br />

“I think that’s where the Arena really has<br />

provided such a fantastic facility for the community<br />

to enjoy,” says McSweeney.<br />

The fact that the usage numbers have<br />

grown as dramatically as they have in recent<br />

years is pro<strong>of</strong> <strong>of</strong> the demand.<br />

“From a commercial business perspective,<br />

our facilities are leading edge. <strong>Business</strong>es<br />

<strong>of</strong>ten need a turnkey solution for their business<br />

events, from training days, client and<br />

supplier functions or exhibitions to conferences<br />

and shareholder meetings – we have<br />

it all covered. We have a support team that<br />

really does it well with provision for business<br />

requirements <strong>of</strong> all types,” he says<br />

“It’s just a great experience for a lot<br />

<strong>of</strong> people”<br />

The Trustpower <strong>Bay</strong>park Arena now regularly<br />

hosts music and entertainment events<br />

that, until the arena was built, would never<br />

have come to the region.<br />

In particular McSweeney points to the<br />

Beachboys concert, the Davis Cup tennis tie<br />

and international basketball and netball games<br />

as absolute personal highlights for him.<br />

“From ‘Tumble Time’ for the tots, to<br />

pickle ball played by seniors – it’s just a great<br />

experience for a lot <strong>of</strong> people,” he says.<br />

As for suggestions that extensions to the<br />

arena may come to fruition sooner rather than<br />

later, McSweeney is hopeful: “The work is<br />

being done on looking at the city’s needs,<br />

demand has been identified, so we look forward<br />

to seeing developments.”<br />

His verdict so-far: “What a good investment<br />

it was; A very good decision was made<br />

by Council all those years ago.”<br />

Considering it has only been 10 years, to<br />

have built and grown a facility that is now<br />

unequivocally regarded as a success and a<br />

key foundation for the community really is<br />

remarkable.<br />

Keeping Trustpower<br />

<strong>Bay</strong> Park Arena Cool<br />

0800TEMP4U<br />

www.technicool.net.nz<br />

www.trustpowerbaypark.co.nz


10 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

Trustpower Arena –<br />

<strong>of</strong>ficially double digits!<br />

Last month Trustpower Arena hit double digits. Unfortunately the latest Covid-19<br />

developments got in the way <strong>of</strong> our celebrations, but we will be doing our very<br />

best to ensure that all <strong>of</strong> our visitors are catered for. However, please note that<br />

although information on planned events previewed here is the most accurate<br />

available at the time <strong>of</strong> publishing, Covid restrictions may necessitate changes to<br />

scheduling. We recommend you check online for the most recent event updates.<br />

Women’s Lifestyle Expo <strong>2021</strong><br />

Do you need a girls’ day out? The<br />

Women’s Lifestyle Expo is a two-day<br />

event for woman <strong>of</strong> all ages, featuring<br />

everything from fashion and beauty<br />

to health and fitness, artisan good,<br />

gourmet food & beverages and much<br />

more!<br />

This is the only event <strong>of</strong> its kind<br />

happening in nine regions across New<br />

Zealand so grab your girlfriends, sisters,<br />

mum, grandma or daughters for<br />

the ultimate weekend at the Women’s<br />

Lifestyle Expo on Saturday 18 &<br />

Sunday 19 <strong>September</strong>.<br />

Tickets are just $10 at the door, or<br />

get a 2-for-1 deal on GrabOne in the<br />

lead-up to the show! Kids under 12<br />

are free.<br />

Stan Walker – All in Tour<br />

With no need for introductions, Stan<br />

Walker embarks on his nationwide<br />

‘ALL IN’ tour performing 9 spectacular<br />

shows across Aotearoa, singing all<br />

<strong>of</strong> his hit songs and some brand new<br />

music!<br />

Joining Stan Walker on his headline<br />

tour are renowned Kiwi artists<br />

Kingz, Louis Baker, Hamo<br />

Dell and rising star Crete, guaranteeing<br />

a show like no other that brings<br />

the WOW factor – a concert sure to<br />

impress fans <strong>of</strong> all ages!<br />

Stan Walker’s ALL IN tour marks<br />

the resurgence <strong>of</strong> his first headline<br />

tour in two years. With his unparalleled<br />

powerful performance style that<br />

captivates audiences with his entrancing<br />

vocal ability and personable<br />

humour, Stan’s new show will reach<br />

new heights taking it to another level!<br />

Join Stan Walker, Kingz, Louis<br />

Baker, Hamo Dell and Crete on 23<br />

<strong>September</strong> to experience a night <strong>of</strong><br />

unforgettable live music. Tickets on<br />

sale www.ticketspace.co.nz.<br />

NZ Bridge – NZ National<br />

Bridge Congress<br />

After the disappointment <strong>of</strong> not being<br />

able to hold a National Congress in<br />

2020, there will not just be a new<br />

venue but many other changes as<br />

well.<br />

The 35th New Zealand National<br />

Bridge Congress is the premier bridge<br />

event in the annual calendar and was<br />

last attended by over 700 players in<br />

2019. In <strong>2021</strong>, it will be held from<br />

Saturday 25th <strong>September</strong> to Saturday<br />

2nd <strong>October</strong> <strong>2021</strong> with events open to<br />

all levels <strong>of</strong> players, from grand-master<br />

to Novice players.<br />

It’s never too early to start<br />

thinking about Christmas<br />

It’s that time <strong>of</strong> year again when your<br />

work social committee starts to brainstorm<br />

ideas for your staff Christmas<br />

party. What have we done before?<br />

How can we make it better than last<br />

year? Sure you could invite everyone<br />

to the conference room for drinks, or<br />

go out for dinner – but that’s all been<br />

done before.<br />

Why not celebrate the festive season<br />

at <strong>Bay</strong>park this year and indulge in<br />

a delicious Christmas feast created by<br />

our award-winning Executive Chef?<br />

Why not make your party extra special<br />

and visit <strong>Bay</strong>Station and enquire<br />

about Drift-triking or Blokarts?<br />

For info or to book ph 07 577 8560<br />

or email events@bayvenues.co.nz.<br />

Tauranga’s Premier Venue<br />

Trustpower <strong>Bay</strong>park is Tauranga’s<br />

Premier Venue for conferences, meetings,<br />

entertainment and exhibitions.<br />

Offering a complete package in one<br />

convenient location that features state<br />

<strong>of</strong> the art meeting rooms, in-house<br />

catering, audio visual services, pr<strong>of</strong>essional<br />

conference organiser (PCO)<br />

and marketing/promotional services.<br />

For more information on any<br />

events, enquiries for Trustpower <strong>Bay</strong>park<br />

venues, <strong>Bay</strong>Station activities or<br />

service on/<strong>of</strong>f site from <strong>Bay</strong>Catering,<br />

<strong>Bay</strong>AudioVisual visit www.trustpowerbaypark.co.nz<br />

or email events@<br />

bayvenues.co.nz.<br />

Stan Walker<br />

Proud service provider to the Trustpower<br />

<strong>Bay</strong> Park Arena & Tauranga<br />

community for the past 10 years<br />

As New Zealand’s leading provider <strong>of</strong> turf, parks<br />

and facilities management, we<br />

maintain, create and manage parks, landscapes<br />

and sports surfaces across Aotearoa.<br />

At the Trust <strong>Bay</strong> Park Arena, we proudly maintain<br />

the on site green spaces and have completed<br />

various large pitch transformation projects to an<br />

exceptional standard. This includes converting<br />

the pitch from a jet boat event to a National<br />

Provincial Rugby rugby field.<br />

visit us at: www.rs.kiwi.nz | contact us on: 0800 265 000 or info@rs.kiwi.nz<br />

www.trustpowerbaypark.co.nz


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 11<br />

Global share markets<br />

continue to hit new highs<br />

NEWSBRIEF<br />

Investment market update (for the quarter ended 31 July, <strong>2021</strong>)<br />

Globally, the majority<br />

<strong>of</strong> share markets continued<br />

to climb higher,<br />

with many sitting at or near<br />

record highs. Markets have<br />

been driven higher by a combination<br />

<strong>of</strong>:<br />

• Companies generally delivering<br />

better-than-expected<br />

earnings results benefiting<br />

from a combination<br />

<strong>of</strong> improving economic<br />

activity and significant cost<br />

savings.<br />

• Central banks and governments<br />

remaining committed<br />

to “loose” policy settings,<br />

including ultra-low interest<br />

rates, which continue<br />

to underpin very healthy<br />

growth in economic activity,<br />

and support demand for<br />

higher risk-return investments<br />

such as stocks.<br />

• Vaccine roll-outs in Europe<br />

and the United States<br />

boosting hopes that rising<br />

cases <strong>of</strong> the Covid-19 delta<br />

variant will not lead to further<br />

lockdowns. Vaccines<br />

have proved effective in<br />

substantially reducing the<br />

proportion <strong>of</strong> people who<br />

catch the virus getting seriously<br />

ill.<br />

New Zealand has<br />

remained a laggard<br />

The New Zealand market is<br />

dominated by defensive dividend-paying<br />

stocks, which<br />

many investors look at as an<br />

alternative to fixed interest<br />

investments such as bonds or<br />

term deposits. The firming in<br />

long-term interest rates over<br />

the past nine months has generally<br />

been a headwind for<br />

these stocks.<br />

The Reserve Bank <strong>of</strong><br />

New Zealand (RBNZ)<br />

likely to lead interest<br />

rate hikes globally<br />

Until very recently the message<br />

from our own RBNZ was<br />

consistent with this “wait and<br />

see” approach. But, in the past<br />

month, the outlook has shifted<br />

sharply. It now appears to be<br />

a two-horse race between the<br />

RBNZ and Norway’s Norges<br />

Bank as to who will be the first<br />

developed market central bank<br />

to hike rates in a post-Covid<br />

world.<br />

There are a number <strong>of</strong> reasons<br />

we believe the inflation<br />

we are seeing in New Zealand<br />

is likely to be stickier (and<br />

therefore more concerning<br />

for the RBNZ) than in other<br />

countries:<br />

1. Whilst the rest <strong>of</strong> the world<br />

has been grappling with<br />

restrictions and lockdowns,<br />

New Zealand has largely<br />

(with the exception <strong>of</strong> tourism<br />

and border movements)<br />

been in a post Covid-19<br />

economy since the middle<br />

<strong>of</strong> last year. Consumers<br />

— without the burden<br />

<strong>of</strong> Covid fears — have<br />

responded to ultra-low<br />

interest rates by breaking<br />

out the credit cards.<br />

2. The New Zealand economy<br />

is facing pent-up demand<br />

and capacity constraints —<br />

the housing shortage being<br />

the most obvious example<br />

— from the tidal wave <strong>of</strong><br />

WHAT TO DO WITH YOUR MONEY<br />

> BY BRETT BELL-BOOTH<br />

Investment Adviser with Forsyth Barr Limited in Tauranga, and<br />

an Authorised Financial Adviser. Phone (07) 577 5725 or<br />

email brett.bell-booth@forsythbarr.co.nz.<br />

migrants over the last eight<br />

years. In recent years, that<br />

same migration kept a lid<br />

on wages. But now, with<br />

borders shut, capacity pressures<br />

are biting.<br />

3. New Zealand is a small,<br />

open economy a long way<br />

from most trading partners.<br />

The delays in supply<br />

chains and dramatic jump<br />

in freight prices are disproportionately<br />

impacting<br />

import costs for our<br />

businesses.<br />

Invest locally and globally<br />

Over the past decade or so,<br />

a home market bias to New<br />

Zealand would have been very<br />

beneficial. Our high dividend<br />

yielding market has been one<br />

<strong>of</strong> the top performers globally.<br />

A large part <strong>of</strong> this return<br />

has been from investors’ willingness<br />

to pay a higher price<br />

for the income generated by<br />

businesses in sectors such as<br />

utilities, telecommunications,<br />

and property. We believe the<br />

shift in the direction <strong>of</strong> interest<br />

rates means this benefit is now<br />

likely at end.<br />

That isn’t to say you should<br />

throw the baby out with the<br />

bathwater. There are still<br />

high-quality companies in<br />

New Zealand we are happy to<br />

remain invested in. But, it does<br />

mean having adequate diversification<br />

(always a mainstay<br />

<strong>of</strong> any investment plan) across<br />

markets and sectors may prove<br />

even more important than<br />

usual. As always, whether<br />

regarding adequate diversification<br />

or any other questions<br />

you may have, your Forsyth<br />

Barr Investment Adviser is<br />

available to discuss your<br />

investment plans at any time.<br />

This column is general in<br />

nature and does not take any <strong>of</strong><br />

your personal circumstances<br />

into account. For personalised<br />

financial advice, contact Forsyth<br />

Barr for an overview <strong>of</strong><br />

the services we can provide.<br />

Shelving the<br />

‘outdated’ library<br />

overdue fine<br />

Opōtiki District<br />

Library has joined<br />

the growing number<br />

<strong>of</strong> libraries in New<br />

Zealand and around the<br />

world that are shelving the<br />

‘odd and outdated’ notion<br />

<strong>of</strong> fines on books returned<br />

late.<br />

Ōpōtiki library manager,<br />

Jo Hunt, said that<br />

existing fines have been<br />

wiped and no further overdue<br />

fines would be issued<br />

although there will still be<br />

charges to pay for replacement<br />

or damaged books.<br />

“Our library is such a<br />

valuable part <strong>of</strong> the community.<br />

Our services open<br />

up doors to information<br />

and expertise for learners<br />

<strong>of</strong> all ages. We support digital<br />

literacy, a place to do<br />

homework, a place to do<br />

work-work, and <strong>of</strong> course<br />

reading for pleasure and<br />

social connection.<br />

“I would hate to think<br />

for one second that a punitive<br />

measure, like a fine,<br />

was a barrier to anyone<br />

accessing library services.<br />

“Libraries that go finefree<br />

here and internationally,<br />

note that overdue fees<br />

do nothing to incentivise<br />

people to return their<br />

books, but probably have<br />

the reverse effect – keeping<br />

people away either<br />

because they have overdue<br />

fines they can’t pay or<br />

worry that they could end<br />

up with fines against their<br />

name,” Ms Hunt said.<br />

Increasingly, libraries<br />

are deciding that fines are<br />

inconsistent with the outcomes<br />

that libraries work<br />

towards – equal access to<br />

resources and information<br />

for everyone.<br />

Research shows that<br />

people will stay away<br />

from a library if they don’t<br />

want to pay a fine, which<br />

has the reverse effect <strong>of</strong> a<br />

book never being returned,<br />

rather than just being<br />

returned a couple <strong>of</strong> days<br />

late.<br />

Ms Hunt also pointed<br />

out that fines are not a significant<br />

part <strong>of</strong> the library<br />

funding, and in fact usually<br />

cost more to chase and<br />

administer.<br />

“Libraries are paid for<br />

through rates, like sports<br />

fields and playgrounds, so<br />

that the whole community<br />

has facilities they can use<br />

and benefit from.<br />

“Of course, fines aren’t<br />

how we fund our building<br />

or new resources or staff<br />

time, so they don’t add<br />

anything except put up an<br />

unnecessary barrier.<br />

“At any point in time<br />

we probably only have a<br />

small handful <strong>of</strong> overdue<br />

books, so they are not a<br />

significant problem,” Ms<br />

Hunt said.<br />

“Our way <strong>of</strong> working<br />

is to stay in close contact<br />

with our borrowers –<br />

checking in, sending text<br />

reminders and <strong>of</strong>fering<br />

loan extensions rather than<br />

penalty charges.<br />

Removing fines means<br />

that all borrowers, existing<br />

and new, can relax, borrow<br />

and enjoy the resources,”<br />

Ms Hunt said.<br />

YEAR<br />

BOOK<br />

CELEBRATING BAY BUSINESS | <strong>2021</strong><br />

Out<br />

Now<br />

www.bopbusinessnews.co.nz/year-book


12 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

What you need to<br />

know about the<br />

Clean Car Program<br />

Some 27 years ago I walked into an <strong>of</strong>fice for my first accounting job<br />

and a couple <strong>of</strong> weeks later I was hooked. I loved everything about<br />

it: the numbers, the challenge, and especially the people. That was<br />

back in Russia (my home country) – today I live in beautiful Tauranga<br />

and have done for almost 20 years.<br />

After so many years <strong>of</strong><br />

working with business<br />

owners, I have noticed<br />

how hardworking and determined<br />

business owners are;<br />

I see my job as helping business<br />

owners to see the bigger<br />

picture.<br />

We <strong>of</strong>ten discuss business<br />

strategy, goals, and aspirations.<br />

I cannot stress enough<br />

how important it is to read<br />

and understand your business<br />

numbers. Your cash flow can<br />

<strong>of</strong>ten tell us if you are winning<br />

or losing.<br />

To put it simply, I aspire to<br />

be your trusted adviser, who<br />

is looking out for you, assisting<br />

you in any way possible.<br />

Sometimes I am your critic,<br />

but mostly, I am your biggest<br />

cheerleader.<br />

Clean Car Program<br />

You may have heard about the<br />

Government’s Clean Car Program<br />

which is part <strong>of</strong> our government’s<br />

response following<br />

the Climate Change Commission<br />

issuing its recommendation<br />

in May <strong>2021</strong>.<br />

The Commission was<br />

formed in May 2018 and<br />

provides independent, evidence-based<br />

advice to government<br />

on climate issues.<br />

Following the recommendation,<br />

on 13 June <strong>2021</strong>,<br />

James Shaw and Michael<br />

Woods announced the Clean<br />

Car package.<br />

In essence, if you purchase<br />

a new or imported second hand<br />

electric or plug-in hybrid vehicle<br />

you will be given a cash<br />

rebate <strong>of</strong> up to $8,625 for a<br />

new fully electric vehicle and<br />

$3,450 for a used vehicle.<br />

For a new plug-in hybrid<br />

you will be given a rebate <strong>of</strong><br />

If you purchase a new or imported<br />

second hand electric or plug-in hybrid<br />

vehicle you will be given a cash rebate<br />

<strong>of</strong> up to $8,625 for a new fully electric<br />

vehicle and $3,450 for a used vehicle.”<br />

$5,750 and $2,300 for used<br />

import.<br />

Current approved rebates<br />

are applicable from 1 July<br />

<strong>2021</strong> to 31 December <strong>2021</strong><br />

and will be reviewed every<br />

year. The rebates will also<br />

expand from 1 January 2022<br />

to include low emission vehicles,<br />

like the Suzuki Swift and<br />

Honda Jazz.<br />

To claim a rebate, you will<br />

need to apply via the NZTA<br />

website and provide a copy<br />

<strong>of</strong> the vehicle <strong>of</strong>fer and sale<br />

agreement, pro<strong>of</strong> <strong>of</strong> the registered<br />

person’s bank account,<br />

and your GST number (if the<br />

vehicle is being used for business<br />

purposes).<br />

What about the fees?<br />

The most popular question<br />

is about the fees – when, and<br />

how much will I be charged if I<br />

purchase a petrol vehicle after<br />

1 January 2022?<br />

TAXATION<br />

> BY VALERIE ROWE-MITCHELL<br />

Accounting and other money matters with Valerie Rowe-Mitchell,<br />

owner <strong>of</strong> Emerald <strong>Business</strong> Advisers. Valerie can be reached on<br />

07 579 5777 or valerie@emeraldbusiness.co.nz<br />

Fees will be charged on<br />

higher emitting vehicles and<br />

will start from 1 January 2022<br />

when they are first registered<br />

in New Zealand.<br />

For example, the fee for<br />

a Ford Ranger will be in the<br />

region <strong>of</strong> $2,780. A Toyota<br />

Hilux will attract a fee <strong>of</strong><br />

$2,900.<br />

I assume the fee will be<br />

paid by the dealer if they<br />

are registering a vehicle and<br />

most likely be passed on to<br />

the buyer, or the fee will be<br />

charged to an individual who<br />

is registering the vehicle in<br />

New Zealand for the first<br />

time.<br />

Will there be any<br />

exemptions?<br />

Yes, agricultural vehicles for<br />

farms, such as tractors, harvesters,<br />

mowers, toppers, bailers;<br />

military vehicles; special<br />

interest vehicles; vintage and<br />

veteran vehicles; scratch- built<br />

vehicles and modified vehicles<br />

certified by the Low Volume<br />

Vehicle Technical Association<br />

Incorporated will be exempt<br />

from the Clean Car Program.<br />

Check out https://www.<br />

nzta.govt.nz/vehicles/cleancar-programme/<br />

for more info.<br />

Feel free to get in touch, I<br />

would love to hear from you.<br />

Stressed sector working<br />

hard for New Zealand<br />

A new survey commissioned by Registered Master Builders for its annual Constructive<br />

Forum highlights key issues facing the building and construction sector:<br />

• 95% <strong>of</strong> respondents reported issues with increased costs, delays, customer<br />

complaints and product substitutions due to a lack <strong>of</strong> available building materials.<br />

• 88% reported that stress and mental wellbeing was a significant issue<br />

• 70% <strong>of</strong> respondents say it’s harder to get the staff they need now than it was 12<br />

months ago<br />

The Registered Master<br />

Builders Association’s<br />

annual State <strong>of</strong> the Sector<br />

Survey has revealed that<br />

while the building and construction<br />

sector is optimistic<br />

about its business prospects<br />

and the economy, reflecting the<br />

current boom, it is facing huge<br />

constraints and challenges.<br />

Released at this year’s Constructive<br />

Forum, the survey<br />

identifies the biggest challenges<br />

and opportunities facing<br />

the building and construction<br />

sector. Over 300 industry<br />

leaders from across the sector<br />

responded to questions about<br />

the economy, critical issues the<br />

sector is facing, and their outlook<br />

for the sector.<br />

Master Builders Chief<br />

Executive David Kelly said<br />

that respondents were asked<br />

to rank the most critical issues<br />

impacting their businesses in<br />

<strong>2021</strong>.<br />

“The three most important<br />

issues were: the supply chain<br />

disruption, product availability<br />

and increasing product substitution;<br />

the rising costs <strong>of</strong> construction;<br />

and, acute skilled<br />

labour shortages. The sector<br />

is stretched to breaking point,<br />

largely due to factors outside<br />

its control.”<br />

These issues are imposing<br />

significant stress on builders,<br />

with 88% reporting that stress<br />

and mental wellbeing was a<br />

significant issue for them.<br />

David Kelly expressed his<br />

concern, “It is worrying but<br />

not surprising that our workforce<br />

is feeling under stress.<br />

If every one <strong>of</strong> our members’ building<br />

projects is delayed by even one week,<br />

collectively our members and homeowners<br />

are incurring almost $100 million per<br />

annum in lost pr<strong>of</strong>its and extra costs.<br />

After all, they live in the communities<br />

where they work so<br />

they’re at the front line delivering<br />

the homes that New Zealanders<br />

desperately need.”<br />

“They like the rest <strong>of</strong> the<br />

community also have to navigate<br />

the stresses <strong>of</strong> Covid. And<br />

they have the added uncertainty,<br />

even in boom times,<br />

that it can’t last, and the industry<br />

does suffer hugely when it<br />

changes.”<br />

The survey also found<br />

that finding skilled staff is an<br />

acute problem for the sector.<br />

Almost 70% <strong>of</strong> respondents<br />

say it’s harder to get the staff<br />

they need now than it was 12<br />

months ago, with 37% say that<br />

it is substantially harder.<br />

“Finding skilled staff has<br />

been in the top three issues<br />

since we began the survey in<br />

2018. The sector is crying out<br />

for experienced people across<br />

a range <strong>of</strong> specialist areas.<br />

Uncertainty around immigration<br />

settings only exacerbates<br />

this situation,” stated David<br />

Kelly<br />

“This is also more complex<br />

than many people realise.<br />

While training is an important<br />

piece <strong>of</strong> the puzzle – it will not<br />

solve the problems we have<br />

today. We need experienced<br />

skilled workers, and they<br />

are competing for those people<br />

with other countries and<br />

sectors.<br />

“The Government’s<br />

apprentice boost scheme has<br />

been appreciated, apprentice<br />

numbers are at an all time high<br />

and we are pleased to see more<br />

employers commit to training.<br />

This is a vital part <strong>of</strong> the puzzle<br />

to ensure we have the skilled<br />

workers we need in the future,<br />

but it is not the complete<br />

answer today.”<br />

Supply chain disruptions<br />

and consenting issues were<br />

also highlighted as barriers<br />

to building. Cost escalation,<br />

building delays, and customer<br />

complaints were reported by<br />

95% <strong>of</strong> respondents.<br />

Consenting delays are also<br />

a huge problem according to<br />

David Kelly, “More than half<br />

<strong>of</strong> our respondents are experiencing<br />

delays <strong>of</strong> longer than<br />

three weeks for consents, more<br />

than five days for inspections<br />

and three to four weeks longer<br />

for code <strong>of</strong> compliance. These<br />

delays affect both builder and<br />

customer.”<br />

“If every one <strong>of</strong> our members’<br />

building projects is<br />

delayed by even one week,<br />

collectively our members and<br />

homeowners are incurring<br />

almost $100 million per annum<br />

in lost pr<strong>of</strong>its and extra costs.<br />

This is a phenomenal number,<br />

especially when you consider<br />

that just a one week delay<br />

is very conservative.<br />

This is a key part <strong>of</strong> our<br />

productivity conundrum and<br />

will be a key focus for the<br />

Forum this year.”<br />

The annual Constructive<br />

Forum is an industry led effort<br />

to enhance collaboration, build<br />

resilience, and ensure a vibrant<br />

and sustainable sector that<br />

delivers for New Zealand.<br />

Its purpose is to bring the<br />

entire supply chain together,<br />

from Government, finance,<br />

land, design and build, and<br />

key enabling sectors such as<br />

research, training, and regulation<br />

to work together and identify<br />

ways to lift performance in<br />

the sector.


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 13<br />

The less appreciated<br />

approach to making<br />

money in franchising<br />

Franchisee entrepreneurs are attracted to buying a franchise<br />

business for a variety <strong>of</strong> reasons including brand passion or wanting<br />

the support and guidance <strong>of</strong> an established business system.<br />

Universally, people invest time and effort into a business with an<br />

expectation <strong>of</strong> a financial return.<br />

The conventional<br />

approach has broadly<br />

been one <strong>of</strong> two options<br />

depending on the individual’s<br />

risk pr<strong>of</strong>ile, experience, and<br />

capacity to build and develop<br />

a business.<br />

The first, invest into a new<br />

or greenfield opportunity –<br />

grow the business and hopefully<br />

enjoy both positive cash<br />

flows generated by a pr<strong>of</strong>itable<br />

business, and capital gains over<br />

time by increasing the value <strong>of</strong><br />

goodwill. By and large franchises<br />

grow their footprints on<br />

this platform with franchisee<br />

entrepreneurs.<br />

The second approach is<br />

to purchase an established<br />

well-performing business<br />

with a proven trading history.<br />

This tends to attract franchisee<br />

entrepreneurs with a lower risk<br />

pr<strong>of</strong>ile.<br />

They have the benefit <strong>of</strong><br />

being able to see the history<br />

and performance <strong>of</strong> the business,<br />

and in many cases it can<br />

be an easier operational path<br />

to follow. They are <strong>of</strong> course<br />

making an assumption, and<br />

assuming an associated risk,<br />

that they will be able to maintain<br />

the performance <strong>of</strong> the<br />

business, continue to enjoy the<br />

benefits <strong>of</strong> the business’ pr<strong>of</strong>itability<br />

and protect the goodwill<br />

component.<br />

The less-appreciated<br />

approach<br />

There is a third and very<br />

neglected option for franchisee<br />

entrepreneurs, and one that I<br />

would suggest provides a number<br />

<strong>of</strong> potential upsides versus<br />

the two traditional approaches<br />

– this is to purchase an underperforming<br />

or even unpr<strong>of</strong>itable<br />

franchise business. This<br />

sounds like it flies in the face<br />

<strong>of</strong> the universal objective <strong>of</strong><br />

generating financial returns,<br />

but first we need to look at<br />

where and how financial return<br />

is generated.<br />

What’s driving<br />

performance and can it<br />

be altered?<br />

The incomparable advantage<br />

<strong>of</strong> buying into a franchise system<br />

is the ability to see and use<br />

benchmarking information.<br />

Independent businesses<br />

may have industry benchmarking,<br />

but a good franchise<br />

system will have not only an<br />

abundance <strong>of</strong> benchmarking<br />

information but more importantly,<br />

an understanding <strong>of</strong><br />

what and how these outcomes<br />

or measures can and are<br />

influenced.<br />

When looking at an underperforming<br />

business, the<br />

potential franchise purchaser<br />

needs to ask the questions: is<br />

it a good system, how does this<br />

business unit perform against<br />

others, what key performance<br />

indicators are out <strong>of</strong> kilter,<br />

and can I influence these? Is<br />

it sales, a goods management<br />

or cost <strong>of</strong> goods issue, or is it<br />

wages or perhaps fixed costs<br />

that can be improved?<br />

The franchisee factor cannot<br />

be underestimated and if<br />

the purchaser is able to align<br />

the performance <strong>of</strong> the businesses<br />

KPIs to the systems<br />

benchmarking, just a small<br />

number <strong>of</strong> factors could move<br />

the needle <strong>of</strong> pr<strong>of</strong>itability from<br />

red to black.<br />

Altering return on<br />

investment ratios<br />

For a vast majority <strong>of</strong> businesses,<br />

once established, their<br />

value is a function <strong>of</strong> their<br />

pr<strong>of</strong>itability or goodwill.<br />

Unfortunately, an underperforming<br />

business will <strong>of</strong>ten<br />

sell for less than its asset value.<br />

FRANCHISING<br />

> BY NATHAN BONNEY<br />

Nathan Bonney is a director <strong>of</strong> Iridium Partners. He can be<br />

reached at nathan@iridium.net.nz or 0275-393-022<br />

This creates two opportunities<br />

for the purchaser; firstly,<br />

they can acquire the business<br />

for less than what it would cost<br />

to establish it.<br />

There are additional potential<br />

cash flow and establishment<br />

cost savings.<br />

Perhaps more substantial<br />

is the franchisee’s ability to<br />

improve goodwill and the relationship<br />

this will have on business<br />

value.<br />

Improved pr<strong>of</strong>itability creates<br />

goodwill which can create<br />

an opportunity for capital<br />

gains, for some business this<br />

can be substantial and create<br />

super return to investment<br />

ratios.<br />

Made all the more attractive<br />

as in most cases there would be<br />

no capital gains tax if or when<br />

the business is sold.<br />

Against this backdrop, I am<br />

not surprised that certain franchise<br />

systems have franchisees<br />

that are known as turnaround<br />

specialists who have bought<br />

and sold several businesses<br />

improving them along the way.<br />

As greenfield opportunities<br />

shrink in some established systems<br />

and as well-established<br />

pr<strong>of</strong>itable business opportunities<br />

decline or command<br />

higher prices, I would not be<br />

surprised to see an increase<br />

in the skilled and less risk<br />

adverse franchisee entrepreneurs<br />

backing themselves<br />

and successful brands to take<br />

advantage or franchised turnaround<br />

opportunities.<br />

ADVERTORIAL<br />

Spreadsheets – your Hidden Hazard?<br />

The integrity <strong>of</strong> your incident management process begins with a robust source <strong>of</strong> information; if you rely<br />

on spreadsheets to inform your business response you could be adding risk and cost.<br />

By ANDREW TAYLOR<br />

There’s reason for the<br />

wide-spread dependency<br />

on tools like Micros<strong>of</strong>t<br />

Excel. Being a universally<br />

recognised application,<br />

it is accessible to most users<br />

in any sized organisation, has<br />

excellent functionality and,<br />

importantly, it is inexpensive.<br />

However, the perceived low<br />

cost operationally <strong>of</strong> using<br />

spreadsheets to manage company-wide<br />

quality processes<br />

turns quickly into high overheads<br />

when Excel is applied<br />

outside <strong>of</strong> its capabilities.<br />

Spreadsheet hazards<br />

If you recognise some <strong>of</strong><br />

Andrew Taylor, CEO Integral<br />

andrew@integral.co.nz<br />

these painful spreadsheet<br />

moments, you are not alone;<br />

ambiguity with the master<br />

document, left wondering<br />

what the current version is;<br />

multiple editors whose individual<br />

habits differ in their<br />

quality <strong>of</strong> formula creation;<br />

inaccuracy from manual entry<br />

and rekeying; broken spreadsheets<br />

as links and complex<br />

file structures fail.<br />

Time spent re-learning or<br />

modifying spreadsheets when<br />

someone leaves is not <strong>of</strong>ten<br />

measured but builds up fast.<br />

As there is no automatic or<br />

standard approach in Excel<br />

for debugging, mistakes can<br />

remain hidden.<br />

Spreadsheets do have their<br />

proper place in business management<br />

because <strong>of</strong> all the<br />

reasons they’ve become such<br />

a pervasive tool – accessibility,<br />

user familiarity, functionality<br />

for displaying, analysing,<br />

and conveying data.<br />

But being reliant on multiple<br />

spreadsheets as the source<br />

for timely, accurate information<br />

carries a load <strong>of</strong> risk<br />

that leaves you vulnerable,<br />

without the ability to audit the<br />

process efficiently.<br />

Incident Management<br />

When the pressure is on,<br />

as it is in incident management<br />

– complaints, audits,<br />

Health & Safety or repairs<br />

& maintenance – you need<br />

assurance the source <strong>of</strong> your<br />

information is accurate, and<br />

the reports get generated fast.<br />

When faced with an incident,<br />

if not using spreadsheets for<br />

converging all the critical<br />

details, then what are the<br />

affordable tools for tracking,<br />

response, and control?<br />

ICRA FREE TRIAL<br />

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discuss your business<br />

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and conditions apply.<br />

Integral’s compliance register<br />

application, ICRA, gives<br />

the ability to have that one<br />

source <strong>of</strong> truth. Schedule and<br />

monitor workflow by company,<br />

site and team members<br />

via dashboards and emails.<br />

Trace issues by category,<br />

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Attach documents, photos,<br />

investigation and close out<br />

details to incident. There’s<br />

potential to integrate with<br />

ERP, Production, CRM and<br />

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have peace <strong>of</strong> mind that the<br />

spreadsheet data that falls out<br />

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At Integral we are intent<br />

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control, simplifying information<br />

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Connect with Integral<br />

0800 002 555<br />

Visit icra.integral.co.nz<br />

Email icra@integral.co.nz<br />

Streamline the process, deliver control.<br />

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info@integral.co<br />

info@integral.co.nz<br />

0800 002 555<br />

0800 002 555<br />

Rotorua Rotorua • • Auckland • • Napier<br />

Rotorua • Auckland • Na


14 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

Rotorua looks to its<br />

legacy <strong>of</strong> resilience<br />

Rotorua continues to be a preferred<br />

destination for visitors. Photos/Supplied.<br />

Rotorua has long been known for its strong legacy <strong>of</strong> resilience and ongoing<br />

expression <strong>of</strong> kaitiakitanga and manaakitanga. Its history tells a unique story <strong>of</strong><br />

indigenous entrepreneurship and tourism leadership that has continued to evolve<br />

across generations.<br />

By MARISA BALLE<br />

Over the past year, the Rotorua<br />

community has shared with<br />

Rotorua Economic Development<br />

and Destination Rotorua<br />

their challenges and aspirations. And<br />

whilst 2020 began on a surge <strong>of</strong> consumer<br />

confidence with the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> recording the highest level <strong>of</strong><br />

optimism <strong>of</strong> any New Zealand region,<br />

<strong>2021</strong> started on a more sombre note.<br />

The data told us that like the rest <strong>of</strong><br />

New Zealand, our situation was serious<br />

and that the solution lies within<br />

an all-<strong>of</strong>-Rotorua approach working<br />

in partnership with iwi and alongside<br />

local businesses and Central<br />

Government.<br />

Fast-forward to where we are now<br />

and it would be fair to say our city<br />

is well on its way to building back<br />

better. From a visitation perspective,<br />

we’ve experienced a 30 percent<br />

increase in the number <strong>of</strong> conferences<br />

and events compared to 2019, our<br />

world-class lakefront redevelopment<br />

is nearing completion, and partnerships<br />

with iwi and wider stakeholders<br />

continue to thrive. It’s also impossible<br />

to ignore that Rotorua is the epicentre<br />

<strong>of</strong> the country’s third-largest export<br />

earner – forestry.<br />

In recognition <strong>of</strong> the role the forestry<br />

industry plays in our economy,<br />

Te Uru Rākau – NZ Forest Service<br />

announced in April this year it would<br />

be moving its headquarters from<br />

Wellington to Rotorua. With strong<br />

ties and working partnerships with<br />

Scion, Red Stag Timber, and Toi Ohomai<br />

Institute <strong>of</strong> Technology we’ve<br />

strengthened the city’s establishment<br />

as an industry leader.<br />

Rotorua’s Wood First initiative<br />

recognises the economic, environmental,<br />

cultural and social significance<br />

<strong>of</strong> wood within the community.<br />

This initiative is about looking at<br />

wood as the first material <strong>of</strong> choice<br />

for construction, interior design and<br />

living developments within Rotorua,<br />

with a long-term goal <strong>of</strong> taking<br />

the Wood First concept to a wider<br />

national and international audience.<br />

Awards for new Scion HQ<br />

Scion’s newly built Te Whare Nui o<br />

Tuteata recently won international<br />

design accolades, selected as both<br />

the <strong>2021</strong> Architizer A+Awards Jury<br />

Winner and Popular Choice Winner<br />

in the Architecture +Wood category.<br />

It then went on receive The Building<br />

Award at the <strong>2021</strong> INDE Awards for<br />

Indo-Pacific countries, along with an<br />

Honourable Mention in The Influencer<br />

Award. The INDE Awards saw<br />

more than 687 entries from 14 countries<br />

in the Indo-Pacific region – no<br />

easy feat.<br />

As a destination, we continue to be<br />

a preferred choice for New Zealanders<br />

and the increase in business activity<br />

within the visitor industry reflects<br />

this. Our tourism operators are resilient<br />

and realistic and have remained<br />

steadfast to their values, continuing to<br />

be agile as they respond to the ongoing<br />

impact <strong>of</strong> Covid. Just last month,<br />

three <strong>of</strong> our local tourism operators<br />

won gold at the Qualmark 100 Per<br />

Cent Pure New Zealand Experience<br />

Awards held in Christchurch. Kaitiaki<br />

Adventures, MDA Experiences and<br />

Rotorua Canopy Tours were among<br />

12 New Zealand businesses that won<br />

the award. Rotorua Canopy Tours and<br />

Rotorua Rafting were also voted Best<br />

Activities in the World in this year’s<br />

Tripadvisor awards.<br />

We’re also seeing a surge in activity<br />

in the commercial property space<br />

with new businesses being established,<br />

and many existing businesses<br />

focused on product development.<br />

Whakarewarewa Forest is now home<br />

to New Zealand’s newest mountain<br />

bike hub Te Pūtake o Tawa, situated<br />

near Lake Tikitapu, and a new eatery,<br />

Eastwood, has opened in the stunning<br />

Te Whare Nui o Tuteata at Scion that<br />

is also nestled within the forest.<br />

The near-completion <strong>of</strong> our stunning<br />

lakefront, alongside Rotorua<br />

Lakes Council’s developing innercity<br />

revitalisation plan, means there<br />

will be additional commercial opportunities<br />

in the CBD that will open up<br />

more opportunities and create a positive<br />

flow-on effect for the wider community.<br />

Alongside this is the increasing<br />

demand for housing which allows<br />

developers to realise the potential <strong>of</strong><br />

investing in our district.<br />

Our place is home to remarkable<br />

people who are innately connected to<br />

Rotorua’s shared legacy <strong>of</strong> resilience.<br />

Despite the uncertainty a global pandemic<br />

brings, we know our communities<br />

will continue to adapt and overcome<br />

adversity and we need not look<br />

far to see the entrepreneurial spirit in<br />

action.<br />

• Marisa Balle is Corporate<br />

Communications Manager for<br />

Rotorua Economic Development and<br />

Destination Rotorua.<br />

NEWSBRIEF<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’s Kale Print win big<br />

on national stage once again<br />

Established in 1993 with the<br />

goal to promote excellence<br />

in print in New Zealand, the<br />

Pride In Print Awards have been a<br />

pinnacle <strong>of</strong> recognition year after<br />

year for the best in visual print<br />

communication products produced<br />

in New Zealand. They embody a<br />

culture <strong>of</strong> excellence aimed at meeting<br />

and exceeding the needs <strong>of</strong> the<br />

customer and continuously pushing<br />

boundaries.<br />

It is in the commercial marketplace<br />

where Pride In Print delivers<br />

its greatest tangible reward. Each<br />

sector <strong>of</strong> the industry is covered,<br />

with expert panels <strong>of</strong> judges analysing<br />

every entry. Judging is based on<br />

technical excellence in all facets <strong>of</strong><br />

the production process, typography<br />

and good design, allowing specialists<br />

to make judgements based on<br />

the potential and the limits <strong>of</strong> processes,<br />

and the materials and equipment<br />

used.<br />

This year a new category was<br />

introduced to the Awards programme<br />

– The <strong>Business</strong> Awards.<br />

These awards are intended to highlight<br />

the businesses that are driving<br />

the future <strong>of</strong> the industry.<br />

There are three categories – Sustainability,<br />

Wellness & Innovation,<br />

each <strong>of</strong> which are an important factor<br />

in the success <strong>of</strong> a business and<br />

the evolution <strong>of</strong> the industry, ensuring<br />

that print continues to have a<br />

great story to tell.<br />

On 25th June, a contingent <strong>of</strong><br />

Kale Print representatives attended<br />

the <strong>2021</strong> Pride in Print awards. A<br />

welcome celebration after the 2020<br />

awards night was cancelled due to<br />

Covid restrictions.<br />

The team were honoured to be<br />

recognised amongst their peers as<br />

leaders in their field, displaying<br />

excellence in a variety <strong>of</strong> categories<br />

including the new <strong>Business</strong><br />

Award Innovation category for their<br />

reception chairs and a prestigious<br />

overall category win for Promotional<br />

Print with the Wealleans <strong>2021</strong><br />

Calendar.


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 15<br />

Mandatory record keeping:<br />

What you need to know<br />

In the wake <strong>of</strong> the recent lockdown, the Government has announced that mandatory record keeping is being<br />

introduced for busy places and large gatherings. This means those responsible for businesses and events will<br />

need to ensure people keep a record when they visit, either by scanning QR codes with the Covid-19 Tracer<br />

App or making a manual record. Mandatory record keeping is currently required at social gatherings including<br />

when visiting a marae, at weddings, funerals, tangihanga and faith-based services at Alert Level 2. It will now<br />

be a requirement for those businesses and events that are permitted at any Alert Level.<br />

Sebastian Hartley, solicitor at Holland Beckett Law, discusses the changes and your obligations.<br />

New Zealand is famous world<br />

wide for its Covid-19 stopping<br />

lockdowns, but our ability to<br />

sustain regional and localised lockdowns,<br />

and avoid the full economic<br />

impact <strong>of</strong> shutting down our economy,<br />

is only because <strong>of</strong> our ability to<br />

contact trace quickly and effectively.<br />

As the last few days have demonstrated,<br />

this ability is <strong>of</strong> critical importance<br />

in the new Delta environment.<br />

This is why the Government has now<br />

made the decision to formally require<br />

contact tracing records to be kept at<br />

all alert levels.<br />

This will expand the range <strong>of</strong><br />

businesses required to contact trace<br />

and apply this requirement at all alert<br />

levels.<br />

Current Obligations<br />

Contact tracing has obvious privacy<br />

concerns – it requires people to provide<br />

personal information and creates<br />

an accessible record <strong>of</strong> the places they<br />

have been.<br />

Making it mandatory has continued<br />

to be controversial throughout the<br />

pandemic and, probably as a result,<br />

the Government has held <strong>of</strong>f on making<br />

it a mandatory requirement unless<br />

there is an active outbreak.<br />

Under the current rules, at Alert<br />

Level 1, businesses’ and event managers’<br />

are only required to display a QR<br />

code at or near their main entrance.<br />

There has not been a requirement for<br />

customers to sign in.<br />

It has only been at Level 2 and<br />

above that certain kinds <strong>of</strong> businesses<br />

have been required to keep a record<br />

<strong>of</strong> who has visited – and to monitor<br />

their customer’s compliance with that<br />

requirement.<br />

Outside <strong>of</strong> businesses, there have<br />

also been record keeping requirements<br />

for social gatherings – in particular,<br />

gatherings at marae, weddings,<br />

funerals, tangihanga and religious<br />

services. Again, this has only applied<br />

at Alert Level 2 and above.<br />

The New Requirements<br />

The Government has now announced<br />

that it will be requiring businesses to<br />

do more work to support contact tracing<br />

going forward.<br />

This is because in a Delta environment,<br />

as the latest outbreak shows,<br />

by the time alert levels change, thousands<br />

<strong>of</strong> people may already have<br />

been exposed. Being able to quickly<br />

and accurately identify those people<br />

will be the main tool in avoiding the<br />

need to move to Level 4 again in the<br />

future.<br />

The new changes mean that the<br />

contact tracing requirements will<br />

extend to a much wider collection<br />

<strong>of</strong> businesses and events. They will<br />

also apply even at Level 1. Contact<br />

tracing will now be a part <strong>of</strong> the ‘new<br />

normal’.<br />

The Government does not usually<br />

release the full details <strong>of</strong> future alert<br />

levels until they take effect – draft<br />

orders are not being published in<br />

advance.<br />

But based on the announcements<br />

to date, and the previous rules that<br />

have been put in place, it is clear that<br />

most businesses will now be captured,<br />

including:<br />

• visitors to aged care and healthcare<br />

facilities;<br />

• cinemas, theatres, casinos and<br />

concerts;<br />

• customers at massage parlours,<br />

beauticians, barbers, hairdressers<br />

and exercise facilities;<br />

• customers at cafes, restaurants,<br />

bars and nightclubs;<br />

• indoor public facilities, such as<br />

libraries, museums, swimming<br />

pools;<br />

• social gatherings including those<br />

at marae, weddings, funerals,<br />

tangihanga and faith-based services;<br />

and<br />

• visitors to courts and tribunals,<br />

local and central government<br />

The new changes mean that the contact tracing<br />

requirements will extend to a much wider<br />

collection <strong>of</strong> businesses and events. They will also<br />

apply even at Level 1. Contact tracing will now be<br />

a part <strong>of</strong> the ‘new normal’.”<br />

agencies, and social services<br />

providers with customer service<br />

counters such as councils, Ministry<br />

<strong>of</strong> Social Development <strong>of</strong>fices.<br />

It is not clear whether this will<br />

apply to large-volume businesses like<br />

supermarkets and petrol stations that<br />

are currently open – but which are not<br />

required to contact trace customers at<br />

present.<br />

It is likely that this will also be<br />

combined with a requirement for customers<br />

to sign in themselves, although<br />

the Government has made clear that<br />

the emphasis on enforcement will be<br />

on businesses not individuals.<br />

However, this may change over<br />

time as people get more used to the<br />

requirement <strong>of</strong> scanning in wherever<br />

they go.<br />

These new restrictions will be<br />

in force in each region about seven<br />

days after it enters Level 3. This will<br />

give businesses a week’s grace to get<br />

up to speed with the new measures.<br />

However, we are recommending that<br />

businesses start immediately, so they<br />

can iron out any difficulties with their<br />

systems.<br />

Penalties<br />

Once a new order is put in place to<br />

cover the contact tracing requirements,<br />

the same penalties will apply<br />

under the Covid-19 Public Health<br />

Response Act 2020, which provides<br />

the authority for the Government’s<br />

actions.<br />

Under this Act there are effectively<br />

three levels <strong>of</strong> penalty that can<br />

be applied:<br />

• An infringement notice (like a<br />

speeding ticket) for $300 for any<br />

breach<br />

• An infringement <strong>of</strong>fence – which<br />

is like an infringement notice but<br />

must go through the Court and can<br />

include a fine <strong>of</strong> up to $1000; and<br />

• A conviction <strong>of</strong>fence – for intentionally<br />

breaching the order –<br />

which carries a conviction and a<br />

maximum penalty <strong>of</strong> six months<br />

imprisonment or a fine <strong>of</strong> up to<br />

$4000.<br />

So far, the police have been cautious<br />

in using their formal powers<br />

and have only charged people who<br />

are either committing quite serious<br />

<strong>of</strong>fending or who have repeatedly<br />

failed to comply.<br />

We expect this to continue – people<br />

who are caught out by accident<br />

in the early days will likely receive<br />

warning or infringement notices; people<br />

who refuse to comply and continue<br />

to act in breach may be charged.<br />

It is important to note that Courts<br />

take these <strong>of</strong>fences seriously. During<br />

the March 2020 lockdown, many<br />

people who breached received short<br />

sentences in prison: deliberate flouting<br />

<strong>of</strong> the law carries a very real risk<br />

<strong>of</strong> similar treatment. For many people<br />

the risk <strong>of</strong> a criminal conviction will<br />

also be a significant deterrent.<br />

Privacy<br />

While businesses will now be required<br />

to comply with these obligations, it<br />

is important that they also take into<br />

account their obligations under the<br />

Privacy Act 2020 when recording<br />

information. Key obligations include:<br />

• Only gathering information that is<br />

necessary;<br />

• Only using information for the<br />

purpose for which it was gathered;<br />

and<br />

• Destroying information when it is<br />

no longer needed.<br />

Contact tracing information<br />

should be kept separate and destroyed<br />

after a matter <strong>of</strong> weeks. It should not<br />

be used for other purposes (like client<br />

data bases) without specific permission.<br />

As the information is highly personal,<br />

it must also be stored carefully<br />

to avoid anyone accessing it.<br />

The risks <strong>of</strong> getting things wrong<br />

in terms <strong>of</strong> privacy are serious with<br />

compensation for breaches <strong>of</strong>ten<br />

exceeding $10,000.<br />

With the frequent changes to the<br />

rules, it is important to have people<br />

on your side who understand the<br />

requirements and can help you ensure<br />

your business complies with all <strong>of</strong> the<br />

requirements.<br />

Our team are more than happy to<br />

discuss your situation and help you<br />

better understand your rights, obligations,<br />

and options.<br />

• Content supplied by Holland<br />

Beckett Law<br />

LawVu receives fund injection<br />

An industry-leading Tauranga start up has crowned <strong>of</strong>f<br />

a major earnings surge with a capital injection <strong>of</strong> $17<br />

million from a New York venture capital and equity firm.<br />

By RICHARD RENNIE<br />

LawVu, a company developing<br />

and selling s<strong>of</strong>tware for in-house<br />

legal teams has welcomed the<br />

$17 million, which includes support<br />

from Australian venture capital firm<br />

AirTree Ventures.<br />

Sam Kidd, LawVu co-founder,<br />

welcomed the significant capital<br />

injection at a time when corporates<br />

were intensifying efforts to improve<br />

their counsels’ technology.<br />

“In house legal teams perform a<br />

critical function inside every corporation.<br />

However, you will <strong>of</strong>ten find<br />

the only ‘tech’ they have is email and<br />

word documents.<br />

“Legal teams are becoming a bottleneck,<br />

as the rest <strong>of</strong> the business<br />

leverages <strong>of</strong>f technology and speeds<br />

up.”<br />

The firm was established by Kidd<br />

and Tim Boyne in 2015, stemming in<br />

part from Boyne’s employment with<br />

a leading city firm, and his frustration<br />

at the delays in compiling monthly<br />

reports for big company clients.<br />

Combined talents<br />

The men combined talents, with<br />

Boyne’s experience in law IT systems<br />

and Kidd’s ability project managing<br />

s<strong>of</strong>tware development pushing the<br />

company along quickly.<br />

LawVu combines a range <strong>of</strong> s<strong>of</strong>tware<br />

tools based around document<br />

creation, record keeping and time<br />

management under one umbrella,<br />

replacing the Post-it notes Kidd says<br />

are <strong>of</strong>ten employed by teams to keep<br />

track <strong>of</strong> jobs.<br />

The platform allows teams to manage<br />

all their matters, contracts, documents,<br />

e-billing, outsourced work,<br />

and reporting from one cloud-based,<br />

secure, and connected platform, with<br />

a connected third-party tools critical<br />

to a high-performing in-house<br />

function.<br />

The initial big break for the company<br />

came with Telstra adopting<br />

the s<strong>of</strong>tware suite, and other large<br />

Australian corporates and public<br />

entities quickly following. Large clients<br />

in New Zealand include Zespri,<br />

Fonterra, Sky, and Harcourts. The<br />

company’s technology is now in 30<br />

countries.<br />

LawVu is considered<br />

the leader in this<br />

space amongst many<br />

<strong>of</strong> the most tech<br />

savvy in-house legal<br />

teams in the world.”<br />

– James Cameron<br />

James Cameron, a partner in Air-<br />

Tree Ventures, said there was a big<br />

push globally to get in-house legal<br />

teams up to speed with technology,<br />

and improve their efficiency in the<br />

process.<br />

“LawVu is considered the leader in<br />

this space amongst many <strong>of</strong> the most<br />

tech savvy in-house legal teams in the<br />

world. It is also fantastic to be investing<br />

alongside world-class global<br />

investors like Insight to help continue<br />

to grow the business in its biggest<br />

markets in the US and Europe.”<br />

He said there was significant<br />

demand from global investors to<br />

invest in fast-growing Australian and<br />

New Zealand tech businesses.<br />

The injection comes after the company<br />

earlier secured $2.5 million <strong>of</strong><br />

funding through convertible notes,<br />

supported by NZ Growth Capital<br />

Partners.<br />

Funding has also come from local<br />

investor Craig Wearne who liked the<br />

idea from the get-go.<br />

The latest investment enables the<br />

company to continue to optimise<br />

in-house legal team performance and<br />

increase their engagement with the<br />

broader business.


16 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

Exporting to Australia – trademark<br />

tricks and copyright catches<br />

Are you thinking <strong>of</strong> exportin’ to Australia? Got your IP rights in<br />

order? Not yet? Well, don’t leave it too late because ‘she’ might<br />

not be right if you do.<br />

While Australia’s IP<br />

laws, rules and processes<br />

are for the<br />

most part identical or very similar<br />

to New Zealand, there are<br />

key differences which exporters<br />

should be aware <strong>of</strong>, and<br />

seek advice on, when planning<br />

the growth <strong>of</strong> their business.<br />

This article focuses on<br />

the areas <strong>of</strong> Australia IP law<br />

that I most commonly advise<br />

aspiring exporters on in my<br />

legal practice: trademarks and<br />

domain names, and design and<br />

copyright.<br />

Trademarks and domain<br />

names<br />

As in New Zealand, rights in<br />

trademarks (typically brand<br />

names and logos) in Australia<br />

are acquired through use and/<br />

or registration.<br />

Registered rights are best,<br />

as they give exporters rights<br />

across Australia as a whole –<br />

unlike use-based rights, which<br />

are usually geographically<br />

limited in scope; that is, they<br />

are limited to the city/state in<br />

which you sell goods are sold.<br />

Registered rights in brand<br />

names are also best for two<br />

reasons: first, because your<br />

brand name will be protected<br />

regardless <strong>of</strong> how it appears<br />

in graphic form (including a<br />

logo); and, second, because,<br />

as I talk about shortly, they<br />

enable exporters to register a<br />

com.au domain name for their<br />

Australian business (if they<br />

want to register such a domain<br />

name).<br />

Some exporters may not<br />

be able to register their brand<br />

names as word marks because<br />

they descriptive or generic, in<br />

which case obtaining registration<br />

for a logo mark is better<br />

than no registration at all.<br />

Other exporters may not<br />

be able to register their brand<br />

names because someone else is<br />

already using or has registered<br />

an identical or similar trade<br />

mark in Australia.<br />

If you find yourself in that<br />

boat, you should investigate<br />

what your options are before<br />

making any decisions.<br />

Registered trademark rights<br />

are particularly important in<br />

Australia if aspiring exporters<br />

are considering operating<br />

a designated Australia website<br />

under a com.au or net.au<br />

domain name.<br />

This is because to register<br />

a com.au or net.au domain<br />

name, there are certain eligibility<br />

criteria under the ‘.au<br />

Domain Administration Rules:<br />

Licensing’ (‘the Rules’) that<br />

must be met:<br />

• Firstly, the person applying<br />

to register a com.au or net.<br />

au domain name must be a<br />

commercial entity;<br />

• Secondly, the domain<br />

name applied for must be<br />

a match <strong>of</strong>, for example:<br />

the person’s company,<br />

business, statutory or personal<br />

name; an acronym<br />

<strong>of</strong> the person’s company,<br />

business, statutory or personal<br />

name; a match <strong>of</strong> the<br />

person’s Australian Trade<br />

Mark (noting that “Australian<br />

Trademark” means<br />

either a pending trade mark<br />

application or a registered<br />

trade mark that appears on<br />

IP Australia’s trade mark<br />

database); or a match or<br />

synonym <strong>of</strong> the name <strong>of</strong> a<br />

service that the person provides<br />

or goods that the person<br />

sells (whether retail or<br />

wholesale).<br />

In practical terms, the<br />

simplest way for an aspiring<br />

exporter to be eligible to register<br />

a com.au or net.au domain<br />

name is to have filed (and had<br />

published on IP Australia’s<br />

database) a trademark application<br />

for their company name or<br />

their service or product brand<br />

name.<br />

As the criteria above indicate,<br />

however, the desired<br />

domain name must be an exact<br />

match <strong>of</strong> the words which are<br />

the subject <strong>of</strong> the Australian<br />

Trademark application or registration<br />

(noting that the definition<br />

<strong>of</strong> ‘match’ in the Rules<br />

excludes commercial status<br />

identifiers like “Limited”,<br />

punctuation marks, articles<br />

such as “a”, “the”, “and”, “or”<br />

and “<strong>of</strong>”, and the symbol “&”).<br />

Designs and copyright<br />

A fundamental difference<br />

between New Zealand and<br />

Australia IP law is the lack<br />

<strong>of</strong> copyright protection for<br />

“industrially applied” product<br />

designs in Australia.<br />

Confidential<br />

personal<br />

service<br />

In New Zealand, owners <strong>of</strong><br />

CAD drawings used to manufacture<br />

physical products<br />

for sale or hire, for example,<br />

INTELLECTUAL PROPERTY ISSUES<br />

> BY BEN CAIN<br />

Ben Cain is a Senior Associate at James & Wells and a Resolution<br />

Institute-accredited mediator. He can be contacted at 07 928 4470<br />

(Tauranga), 07 957 5660 (Hamilton), and benc@jaws.co.nz.<br />

enjoy copyright protection for<br />

16 years from the date the 51st<br />

product is manufactured from<br />

those drawings.<br />

Not so in Australia. In Australia,<br />

exporters <strong>of</strong> such products<br />

do not, except in certain<br />

limited circumstances, enjoy<br />

copyright protection in their<br />

CAD drawings. Exporters<br />

must either rely on registered<br />

design rights or consumer<br />

awareness <strong>of</strong> their product’s<br />

appearance in Australia to prevent<br />

or stop copying.<br />

Registered design rights<br />

protect the shape and configuration,<br />

pattern or ornamentation<br />

<strong>of</strong> or on physical article<br />

– in other words, the item’s<br />

appearance.<br />

Design rights do not protect<br />

how things work (which is the<br />

remit <strong>of</strong> patents), the materials<br />

used in products, the size <strong>of</strong><br />

a product, or designs with no<br />

physical form, such as computer<br />

graphics.<br />

Registered design rights<br />

are preferrable to reliance on<br />

consumer awareness <strong>of</strong> a product’s<br />

appearance because they<br />

do not require public use <strong>of</strong><br />

a product design in order for<br />

any rights in the design to be<br />

enforceable.<br />

Quite the opposite, in fact.<br />

To be registered in Australia,<br />

a design must be new and<br />

distinctive, where ‘distinctive’<br />

means not identical or substantially<br />

similar to a design previously<br />

publicly used in Australia<br />

or published in a document<br />

in or outside Australia.<br />

Due to this requirement,<br />

if Australia features in an<br />

aspiring exporter’s plans it is<br />

crucial the exporter seek registered<br />

design protection as<br />

early as possible – potentially<br />

months if not years before any<br />

product is actually shipped to<br />

Australia.<br />

Finally, I note that this article<br />

is for general information purposes<br />

only and is not intended<br />

to be a substitute for legal<br />

advice. If you are in need <strong>of</strong><br />

advice, please contact your IP<br />

specialist.<br />

Confidential<br />

What is your business<br />

personal<br />

worth?<br />

service<br />

ADVERTORIAL<br />

I commonly get asked by business owners, purchasers and<br />

pr<strong>of</strong>essionals “what is a business worth” and I usually respond<br />

with “it depends”.<br />

It depends on a number<br />

<strong>of</strong> factors that should be<br />

taken into consideration<br />

when establishing a business<br />

value including industry,<br />

location, owners input,<br />

staffing and supply chains to<br />

name a few.<br />

However, the most important<br />

factor is the “Future<br />

Maintainable Earnings”<br />

(FME) <strong>of</strong> the business and<br />

whether that is transferable<br />

to a new owner.<br />

Wayne Lonergan puts it<br />

well in his book (The Valuation<br />

<strong>of</strong> <strong>Business</strong>es, Shares<br />

and Other Equity), states:<br />

“Too many FME-based valuations<br />

are flawed in that<br />

they automatically employ<br />

historical pr<strong>of</strong>its as a proxy<br />

for FME, without undertaking<br />

sufficient critical<br />

examination <strong>of</strong> the past performance<br />

and likely future<br />

events. An understanding <strong>of</strong><br />

the future pr<strong>of</strong>its <strong>of</strong> a business<br />

is essential for an accurate<br />

valuation, yet is omitted<br />

when historical pr<strong>of</strong>its are<br />

used in isolation”.<br />

The key question for me<br />

when assessing a business is<br />

to understand the environment<br />

they are currently operating<br />

in and the impact this<br />

has in establishing the FME.<br />

As we well know, the<br />

business environment for<br />

a lot <strong>of</strong> businesses has<br />

changed dramatically over<br />

the past 18 months due to<br />

the pandemic, supply chains<br />

and a tightening labour<br />

market.<br />

To complete a valuation<br />

appraisal we effectively undertake<br />

a full due diligence<br />

on the business examining<br />

the owners’ involvement<br />

and skills, staff structure,<br />

lease arrangements, customer<br />

breakdown and industry<br />

sector. Once we have<br />

completed an analysis <strong>of</strong> this<br />

information, and established<br />

the “Future Maintainable<br />

Selling your busines<br />

BETTER BUSINESS SALES<br />

> BY PAUL BRLJEVICH<br />

Director at TABAK <strong>Business</strong> Sales. Paul can be reached on<br />

027 693 4079 or paulb@tabak.co.nz<br />

Earnings” <strong>of</strong> the business<br />

we are then in a position to<br />

compare the subject business<br />

with sales data from<br />

other similar businesses that<br />

have been sold. This comparative<br />

data coupled with<br />

our own business examination<br />

essentially forms the<br />

basis for establishing the<br />

valuation range.<br />

At Tabak’s we are engaged<br />

to complete appraisals<br />

for a variety <strong>of</strong> reasons<br />

including to establish a<br />

market value for sale purposes,<br />

marital and Selling your business?<br />

ownership disputes and<br />

peer reviewed by members<br />

<strong>of</strong> our wider Tabak NZ team<br />

which includes Chartered<br />

Accountants, MBA Graduates,<br />

<strong>Business</strong> and Man-<br />

management buy outs. In all agement Degree Graduates,<br />

We connect quality businesses with serious bu<br />

cases we work closely with<br />

We connect quality accountants businesses and business with serious buyers<br />

advisors to provide a realistic<br />

market value that we are<br />

prepared to stand behind.<br />

Tabak brokers are in the<br />

fortunate position <strong>of</strong> being<br />

able to have our appraisals<br />

holders <strong>of</strong> the Advanced<br />

<strong>Business</strong> Valuation Diploma<br />

plus other brokers who have<br />

been involved in business<br />

ownership. We all combine<br />

to have many years <strong>of</strong> experience<br />

in appraising, negotiating<br />

and selling businesses.<br />

Selling your business?<br />

We connect quality businesses with serious buyers<br />

Confidential<br />

personal<br />

service<br />

For more information call: (07) 578 6329<br />

or email: tauranga@tabak.co.nz<br />

For more information call: (07) 5786329<br />

or email: tauranga@tabak.co.nz<br />

Licensed REAA (2008)<br />

147 Cameron Road<br />

www.tabak.co.nz<br />

For more information call:<br />

or email: tauranga<br />

Licensed REAA (2008)<br />

Licens


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 17<br />

Community input sought on<br />

three waters reform proposal<br />

Tauranga City Council commissioners are calling for community input to include in feedback to the<br />

Government on its three waters reform proposal.<br />

Anne Tolley<br />

Commission Chair Anne<br />

Tolley says the reform<br />

proposal is complex<br />

and much <strong>of</strong> the detail still has<br />

to be finalised, but potentially,<br />

it does <strong>of</strong>fer an effective model<br />

for delivering high quality<br />

and affordable drinking water,<br />

wastewater and stormwater<br />

services.<br />

“Research indicates that<br />

over the next three decades,<br />

huge investment will be<br />

required to ensure all New<br />

Zealand communities continue<br />

to have the safe, effective and<br />

sustainable water, wastewater<br />

and stormwater services they<br />

need,” she says.<br />

“The fact is that the bar is<br />

continually being raised as<br />

new health and environmental<br />

standards evolve and communities<br />

grow. The reform proposal<br />

aims to get ahead <strong>of</strong> that<br />

and put a structure in place that<br />

can provide the investment<br />

and service quality required<br />

to futurepro<strong>of</strong> three waters<br />

services.”<br />

Key facets <strong>of</strong> the<br />

Government’s reform<br />

proposal<br />

• There will be four new,<br />

regional water service entities<br />

across New Zealand.<br />

Tauranga is in ‘Entity B’,<br />

which includes the <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong>, Waikato and<br />

Taranaki regions.<br />

• These entities will take over<br />

the management <strong>of</strong> water<br />

assets, debt and income<br />

streams from councils.<br />

Councils will jointly own<br />

the water entities on behalf<br />

<strong>of</strong> their communities.<br />

• Councils and iwi/Māori<br />

will contribute to the objectives<br />

and priorities <strong>of</strong> these<br />

entities, through a proposed<br />

50:50 governance model<br />

that honours the Treaty <strong>of</strong><br />

Waitangi.<br />

• The entities will be held<br />

to account by the drinking<br />

water regulator, Taumata<br />

Arowai, to ensure public<br />

health remains paramount.<br />

• The new entities will be<br />

required to consult with<br />

communities.<br />

• A funding package has been<br />

<strong>of</strong>fered to ensure no council<br />

is financially “worse <strong>of</strong>f” as<br />

a result <strong>of</strong> the reform.<br />

• An additional future funding<br />

package has been<br />

<strong>of</strong>fered to each council to<br />

ensure the reform leaves<br />

all communities “better<br />

<strong>of</strong>f”. Based on a population/deprivation/land<br />

area<br />

formula, Tauranga would<br />

receive $48.5 million,<br />

with the bulk <strong>of</strong> the funding<br />

becoming available in<br />

2024.<br />

A key building block <strong>of</strong><br />

the reform will be a partnership<br />

with tangata whenua, in<br />

accordance with the principles<br />

<strong>of</strong> the Treaty <strong>of</strong> Waitangi. The<br />

reform also aims to deliver the<br />

outcomes <strong>of</strong> Te Mana o te Wai,<br />

a set <strong>of</strong> principles co-designed<br />

with iwi/Māori to lift the water<br />

quality <strong>of</strong> our streams, rivers<br />

and lakes.<br />

Anne says that if the three<br />

waters service delivery stays<br />

as it is – managed by 67 separate<br />

councils – future service<br />

quality across the country will<br />

remain variable and the level<br />

<strong>of</strong> investment required will<br />

mean services will become<br />

unaffordable for many people.<br />

“What’s proposed is a significant<br />

change, but this does<br />

provide an opportunity to<br />

co-design a delivery model that<br />

will work for all New Zealanders.<br />

We’re keen to gauge the<br />

community’s views on what<br />

that model should look like and<br />

what safeguards are required to<br />

protect the community’s interests,”<br />

she adds.<br />

Issues identified by the<br />

Commission for raising with<br />

central Government include:<br />

• Ensuring that our communities<br />

have an opportunity<br />

to provide local input into<br />

the reform process<br />

• Protecting our water assets<br />

against privatisation<br />

• Clarifying how we manage<br />

our water assets and staff<br />

during a transition period<br />

• Ensuring that Tauranga’s<br />

growth needs will be met in<br />

a timely fashion, and given<br />

appropriate consideration<br />

within Entity B’s priorities<br />

• The impact <strong>of</strong> the reforms<br />

on stormwater, as the focus<br />

has mainly been on drinking<br />

water and wastewater.<br />

The Council has until the<br />

end <strong>of</strong> <strong>September</strong> to consider<br />

the potential impact <strong>of</strong> the<br />

reform, identify areas <strong>of</strong> concern<br />

and advocate for the best<br />

community outcomes. As part<br />

<strong>of</strong> that process, business leaders<br />

can provide feedback on anything<br />

they want commissioners<br />

to raise with the Government<br />

by going to: www.tauranga.<br />

govt.nz/three-waters-reform<br />

It’s good business to care: Sick Leave<br />

and the importance <strong>of</strong> wellbeing<br />

Sickness isn’t the same anymore. Covid-19 has made it all the more<br />

important for people to stay home when they’re unwell.<br />

WORKPLACE WELLBEING<br />

> BY CRAIG HUDSON<br />

Craig Hudson is Xero’s managing director for New Zealand<br />

and the Pacific Islands.<br />

Earlier this year, Parliament<br />

passed the Holidays<br />

(Increasing Sick Leave)<br />

Amendment Bill to increase<br />

the minimum employee sick<br />

leave entitlement from five<br />

days to 10 days per year.<br />

While the minimum amount<br />

<strong>of</strong> paid sick days has doubled,<br />

the maximum amount <strong>of</strong> sick<br />

leave that can be taken by an<br />

employee remains at 20 days.<br />

It’s important to reframe<br />

how we think about employees<br />

taking sick leave.<br />

Not only do we need to<br />

prioritise keeping germs away<br />

from the workforce, but we<br />

need to consider how sick<br />

leave impacts your employees<br />

productivity levels and their<br />

overall wellbeing.<br />

In fact, making a concerted<br />

effort to empower your<br />

employees to look after their<br />

health and wellbeing has the<br />

potential to increase the overall<br />

productivity and pr<strong>of</strong>itability<br />

<strong>of</strong> your business.<br />

So, if an employee is starting<br />

to feel unwell, in any<br />

capacity, it’s better for the<br />

employee and your business<br />

that they take time to recover<br />

instead <strong>of</strong> coming into work<br />

when they’re not feeling<br />

100%.<br />

But sometimes workplace<br />

culture can get in the way <strong>of</strong><br />

these conversations. This is<br />

where establishing an environment<br />

where it’s okay to ask for<br />

help is beneficial.<br />

After all, healthier, happier<br />

workers are more productive<br />

workers, achieving more with<br />

their time and producing work<br />

to a higher standard.<br />

According to the NZIER,<br />

poor wellbeing affects<br />

decision making and productivity<br />

for an average <strong>of</strong> 13<br />

weeks.<br />

Imagine the difference in<br />

productivity if workplaces put<br />

more emphasis on creating a<br />

culture where it’s okay to ask<br />

for help.<br />

Creating a work<br />

wellbeing culture<br />

All workplaces play a central<br />

role in building people’s resilience<br />

and positive wellbeing,<br />

so they can better cope with<br />

setbacks, take advantage <strong>of</strong><br />

opportunities and be productive,<br />

contributing members<br />

<strong>of</strong> families, communities and<br />

workplaces.<br />

This starts with communicating<br />

with your staff and<br />

fostering a supportive culture<br />

where employees feel comfortable<br />

to take leave when<br />

they need to.<br />

For example, take time to<br />

get to know your team, what<br />

makes them tick, and how they<br />

manifest stress.<br />

Fostering these relationships<br />

goes a long way to creating<br />

an open workplace culture<br />

where people feel safe and<br />

empowered to have discussions<br />

about what they need –<br />

from sick days and schedule<br />

Recognising the signs <strong>of</strong> employees<br />

dealing with poor health or wellbeing<br />

means being able to proactively support<br />

them to manage their workload at work<br />

or while they take time <strong>of</strong>f.”<br />

flexibility, through to taking<br />

some proper leave to recharge<br />

their batteries.<br />

We spend so much time<br />

at work, why not make the<br />

most <strong>of</strong> it and reinforce a<br />

healthy culture <strong>of</strong> camaraderie<br />

between your employees?<br />

Investing in fostering a good<br />

culture doesn’t have to cost a<br />

lot <strong>of</strong> time or money.<br />

One thing to consider is<br />

how you and your employees<br />

talk about sick leave, and<br />

whether there’s a benefit in<br />

examining what this entails.<br />

A shift happening in organisations<br />

across the world at the<br />

moment is reframing this as<br />

“wellbeing leave” to encompass<br />

everything people might<br />

feel compelled to take leave for.<br />

Something as simple as<br />

changing how we refer to<br />

leave can open up how people<br />

use this, allowing them to<br />

take leave for things that are<br />

important to them – or simply<br />

take a break for their own mental<br />

wellbeing.<br />

Recognising the signs <strong>of</strong><br />

employees dealing with poor<br />

health or wellbeing means<br />

being able to proactively support<br />

them to manage their<br />

workload at work or while<br />

they take time <strong>of</strong>f.<br />

And creating a culture<br />

where people are empowered<br />

to make the right decisions<br />

for their own health is essential,<br />

whether that’s taking<br />

sick leave or spending time<br />

to address other wellbeing<br />

issues.


18 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

Foresters say afforestation report<br />

raises more questions than it answers<br />

The Forest Owners Association said in a statement that the recent<br />

Beef+Lamb-commissioned survey on forest planting rates is nowhere<br />

near robust nor detailed enough to draw a conclusion that the<br />

government should impose controls over the rate <strong>of</strong> forest planting.<br />

Forest Owners Association<br />

President Phil Taylor said<br />

the Beef+Lamb report<br />

was a worthy contribution to<br />

the land use debate, but that it<br />

raised more questions than it<br />

answered.<br />

“Government data is contradicting<br />

the report,” said<br />

Taylor. “Official figures<br />

clearly point to a decline in<br />

the area <strong>of</strong> the exotic plantation<br />

forest estate, and so new<br />

planting is not keeping pace<br />

with the land area going out <strong>of</strong><br />

forestry.”<br />

The plantation forest estate<br />

had shrunk by 162,000 ha in<br />

the past 18 years, mostly to<br />

dairy farms, said Taylor, who<br />

noted that there had always<br />

been changing land use.<br />

“Our concern on current<br />

figures, would be that the Climate<br />

Change Commission’s<br />

reliance on an expansion <strong>of</strong> the<br />

exotic forest area by another<br />

380,000 hectares by 2035,<br />

to meet the 2050 greenhouse<br />

gas target, is going to fall well<br />

short.<br />

“On top <strong>of</strong> that, the Climate<br />

Change Commission<br />

anticipates there will need to<br />

be more use made <strong>of</strong> wood<br />

in construction, and its extensive<br />

utilisation in bi<strong>of</strong>uels to<br />

replace fossil fuel.”<br />

Risk <strong>of</strong> not meeting<br />

carbon targets<br />

Taylor said that meant any<br />

government restrictions on<br />

afforestation would risk New<br />

Zealand not meeting its carbon<br />

targets.<br />

“By the time that shortfall<br />

becomes clear it will be too<br />

late to fix it,” said Taylor.<br />

The National Exotic Forest<br />

Description, which is<br />

published by the Ministry for<br />

Primary Industries, recorded<br />

a reduction in the net stocked<br />

area in the year to April 2020<br />

<strong>of</strong> 31,347 ha, after allowing<br />

for 19,000 ha <strong>of</strong> new<br />

afforestation.<br />

The President <strong>of</strong> the Farm<br />

Forestry Association, Graham<br />

West, said farmers should be<br />

free to continue to make economic<br />

decisions on whether<br />

they want to use their own<br />

land to plant trees and on what<br />

land classes.<br />

A recent Ministry for the<br />

Environment study has shown<br />

that there is currently 313,000<br />

ha <strong>of</strong> plantation forests on<br />

farmland.<br />

Forestry stacks up well<br />

as a land use<br />

“And that makes sense for<br />

farmers,” said West. “The<br />

recent PwC report was clear<br />

that forestry stacked up very<br />

well as a land use and so forestry<br />

benefits the economies<br />

<strong>of</strong> local communities.<br />

“There is between 7.5 and<br />

10.4 million hectares <strong>of</strong> hill<br />

country farm land, and if a<br />

There is between 7.5 and 10.4 million<br />

hectares <strong>of</strong> hill country farm land, and if<br />

a conversion <strong>of</strong> a mere 380,000 ha is a<br />

threat, then the meat and wool industries<br />

has more serious issues to deal with<br />

than just a few pr<strong>of</strong>itable trees to worry<br />

about.” – Graham West<br />

conversion <strong>of</strong> a mere 380,000<br />

ha is a threat, then the meat<br />

and wool industries has more<br />

serious issues to deal with than<br />

just a few pr<strong>of</strong>itable trees to<br />

worry about.”<br />

West said the report was<br />

actually positive about the<br />

integrated use <strong>of</strong> trees on<br />

farms and that land sales to<br />

forestry are giving better capital<br />

gain, which allows movement<br />

up the farming ladder or<br />

retirement.<br />

Phil Taylor<br />

BakerAg, the report’s<br />

author, stated: ‘If farmers<br />

already have experience<br />

with trees and forestry, or<br />

are confident <strong>of</strong> the support<br />

available in what may not<br />

be core business to date,<br />

then indicators are this will<br />

provide further confidence<br />

to consider investing in<br />

forestry as part <strong>of</strong> the land-use<br />

mix.”<br />

Taylor said Beef+Lamb<br />

automatically assumed that<br />

farming would always be a<br />

better and more productive<br />

land use than forestry.<br />

“On the tougher hill country,<br />

Beef+Lamb are now<br />

demanding that even if livestock<br />

can barely survive on<br />

that land, then tree planting<br />

should still be restricted,” said<br />

Taylor.”<br />

Very little known<br />

According to Taylor, the report<br />

showed that very little was<br />

known about the extent <strong>of</strong><br />

carbon-only forest planting in<br />

recent times.<br />

“The Beef+Lamb report<br />

estimates this non-harvest forest<br />

planting is about 30 percent<br />

<strong>of</strong> the total planting. But<br />

nobody has any real idea at the<br />

moment. If this carbon planting<br />

is on land which could be productive<br />

for timber or livestock<br />

then we would have concerns<br />

that the land should be used<br />

better.”<br />

“After all, there’s at least a<br />

million ha <strong>of</strong> land in New Zealand,<br />

which is too remote or<br />

erosion prone for farming or<br />

for production forestry and so<br />

is ideal to use for locking up<br />

carbon, but not useful for anything<br />

else.”<br />

Taylor said it was important<br />

to realise that while forestry is<br />

hugely important in sequestering<br />

carbon produced by industrial<br />

emitters over the next three<br />

decades, trees do not <strong>of</strong>fer a<br />

continuing long-term answer<br />

to greenhouse gas emissions<br />

through <strong>of</strong>fsetting.<br />

“We have no issues with<br />

either Beef+Lamb or the Climate<br />

Change Commission in<br />

their same view that the only<br />

effective long-term response to<br />

the threat <strong>of</strong> climate change is to<br />

reduce those source emissions,<br />

wherever they come from.<br />

Farmers who are expected<br />

to produce this extra value<br />

strongly demonstrated against<br />

regulations recently. They don’t<br />

need more restrictions.”<br />

NEW APPOINTMENTS<br />

BBN’S GUIDE TO NEW PEOPLE AND NEW ROLES ACROSS BUSINESS IN THE BAY<br />

To feature in New Appointments email us at new.appointments@bopbusinessnews.co.nz<br />

Appointments indicator <strong>of</strong> <strong>Bay</strong>’s importance<br />

Despite the uncertainties resulting from Covid-19 lockdowns in late August, New Zealand businesses have continued to signal their<br />

commitment to the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> business sector through a raft <strong>of</strong> new appointments.<br />

Alex Russell<br />

Apricity Finance recently welcomed<br />

Alex Russell to the team as <strong>Business</strong><br />

Development Associate. With a background<br />

in the insurance industry,<br />

Alex prides himself on developing<br />

and maintaining strong relationships<br />

and consistently delivering a<br />

high level <strong>of</strong> customer service. Passionate<br />

about exercise and learning<br />

new things – Alex is approachable<br />

and happy to discuss business cash<br />

flow challenges. He can be contacted<br />

via alex@apricityfinance.com or 021<br />

719 037.<br />

Kate Romey<br />

Kate Romey is heading up New Zealand<br />

operations <strong>of</strong> the trans-Tasman<br />

construction and engineering staffing<br />

recruiter, Marble.<br />

Kate is based out <strong>of</strong> Tauranga<br />

and recruiting across <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>,<br />

Waikato and Auckland regions. Her<br />

key focus is white collar appointments<br />

within residential, commercial<br />

and civil construction.<br />

Expansion across New Zealand<br />

is on the horizon, including other<br />

regions and staffing <strong>of</strong>ferings. Kate<br />

holds two years <strong>of</strong> specialist construction<br />

recruitment experience in Sydney<br />

and New Zealand.<br />

She is excited about opportunities<br />

that exist within the ever-changing<br />

construction and design industries<br />

and bringing her knack and passion<br />

for matching talent with great<br />

organisations.<br />

Kaydi O’Connor<br />

Kaydi O’Conner has joined Page<br />

Macrae Engineering as Marketing<br />

Specialist. Kaydi comes to Page Macrae<br />

from her previous role at Priority<br />

One which enabled a good insight<br />

into local <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> industry.<br />

Given Kaydi’s sporting background<br />

in representative canoe slalom<br />

and her passion for storytelling,<br />

she is well placed to drive Page Macrae’s<br />

new market and products marketing<br />

strategies.<br />

Sustainability is becoming a more<br />

integrated consideration for all industries<br />

– Kaydi is very passionate in this<br />

area, with a totally holistic approach<br />

to not only our environment, but also<br />

our people and communities.<br />

Her involvement in growing<br />

tomorrow’s minds with the likes <strong>of</strong><br />

the Young Innovators program, which<br />

Page Macrae continues to sponsor,<br />

reflects a synergy which will have<br />

benefits for both Kaydi and Page<br />

Macrae. We are very excited to merge<br />

Kaydi’s talent with our own growth.


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 19<br />

NEWSBRIEF<br />

Seeka announces six<br />

month interim results<br />

$30.8m net pr<strong>of</strong>it before tax – up 77% on six<br />

months to 30 June 2020.<br />

Listed New Zealand produce<br />

company Seeka Limited,<br />

with operations in New Zealand<br />

and Australia, is pleased to<br />

report its unaudited interim results<br />

for the six months ended 30 June<br />

<strong>2021</strong>.<br />

“Seeka delivered outstanding<br />

customer service and excellent<br />

financial results to shareholders in<br />

the first six months <strong>of</strong> <strong>2021</strong>,” says<br />

Seeka chief executive Michael<br />

Franks.<br />

“Strong demand for our services<br />

contributed to record Group<br />

revenues <strong>of</strong> $224m in the sixmonth<br />

period; up 26% on June<br />

2020. Importantly, we’ve delivered<br />

on our strategy to improve<br />

earnings, posting $30.8m net<br />

pr<strong>of</strong>it before tax for the period, up<br />

77% on the pcp.<br />

“Seeka continues to invest in<br />

our kiwifruit business, acquiring<br />

Ōpōtiki Packing and Cool Storage<br />

Limited (OPAC) in May. OPAC<br />

is an eight-million-tray kiwifruit<br />

operation that expands our service<br />

delivery to the Ōpōtiki, East Cape<br />

and Gisborne regions. OPAC is<br />

now integrated, synergy savings<br />

on target, and the business is set to<br />

make a full-year financial contribution<br />

in 2022.<br />

“We have also made a significant<br />

investment into agritech,<br />

taking a cornerstone stake in the<br />

digital startup Fruitometry. Seeka’s<br />

investment will accelerate<br />

the development <strong>of</strong> smart orchard<br />

scanning technology that will help<br />

lift orchard production and realise<br />

supply chain efficiencies.<br />

“Our New Zealand kiwifruit<br />

business is in a strong growth<br />

phase, and Seeka is investing<br />

$20m in capacity builds for harvest<br />

2022, including a new automated<br />

packline and high- efficiency<br />

coolstores near Te Puke.<br />

These new facilities will improve<br />

labour use while providing us with<br />

post-harvest capacity through to<br />

2024.<br />

“Sustainability is a major focus<br />

and we are implementing strategies<br />

to minimise our environmental<br />

footprint. Our 2019 carbon<br />

footprint has been independently<br />

verified, and we’re defining performance<br />

baselines so we can set<br />

reduction targets and measure<br />

efficiency gains. Seeka is working<br />

to be an industry leader on reporting<br />

the impact <strong>of</strong> climate change<br />

and we are making real progress<br />

to reduce our emissions,” says<br />

Franks.<br />

PMG closes investment<br />

<strong>of</strong>fer in Bethlehem<br />

Town Centre<br />

Hundreds <strong>of</strong> <strong>Bay</strong> locals now own a slice <strong>of</strong> their own backyard.<br />

Over 2000 new investors,<br />

including many <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

residents, have jumped at the<br />

chance to own a share <strong>of</strong> Bethlehem<br />

Town Centre.<br />

Unlisted commercial property<br />

funds manager PMG Property Funds<br />

Management Limited (PMG) has<br />

now closed its latest <strong>of</strong>fer in its PMG<br />

Generation Fund. Funds raised will<br />

help buy the high-pr<strong>of</strong>ile Bethlehem<br />

Town Centre for $107.6m* alongside<br />

an industrial property at 11-13 Gough<br />

Street in Seaview, Wellington. Conservative<br />

bank borrowings will fund<br />

the remaining purchase price.<br />

PMG Chief Executive Officer<br />

Scott McKenzie says it’s a privilege<br />

to be the new owner and custodian<br />

<strong>of</strong> Bethlehem Town Centre as it’s a<br />

vital community hub. “We are looking<br />

forward to enhancing the value <strong>of</strong><br />

Bethlehem Town Centre and further<br />

building its reputation as the shopping<br />

destination <strong>of</strong> choice in this region.”<br />

McKenzie says the ongoing low<br />

interest rate environment, coupled<br />

with headwinds in residential property<br />

investment, is generating a high<br />

level <strong>of</strong> interest in commercial property<br />

from a wide range <strong>of</strong> individuals.<br />

In a first, PMG partnered with<br />

online investment platform Sharesies<br />

and InvestNow to bring this <strong>of</strong>fer to<br />

market, which has resulted in over<br />

1,850 new investors joining through<br />

these investment platforms.<br />

“At PMG, we’re passionate about<br />

creating value and security for people<br />

in property, helping New Zealanders<br />

achieve financial freedom. We<br />

have great respect for the innovative<br />

work Sharesies have done to simplify<br />

the investment landscape and build<br />

financial literacy and we’re delighted<br />

to expand our reach and partner with<br />

them as part <strong>of</strong> this latest <strong>of</strong>fer to<br />

market.<br />

“Investment in unlisted commercial<br />

real estate is sometimes<br />

seen as out <strong>of</strong> reach for many New<br />

Zealanders. Through Sharesies and<br />

InvestNow we are able to help people<br />

overcome some <strong>of</strong> those barriers<br />

to invest in commercial property and<br />

make it easier for everyday Kiwis to<br />

participate.”<br />

The new acquisitions bring the<br />

total portfolio value <strong>of</strong> PMG’s Generation<br />

Fund to an estimated $166m*.<br />

The Fund comprises five quality<br />

commercial properties located within<br />

main metropolitan centres across New<br />

Zealand and is underpinned by notable<br />

tenants, some <strong>of</strong> which are classed<br />

as essential services and provide further<br />

confidence around the Fund’s<br />

income resilience for investors.<br />

McKenzie believes the strong<br />

uptake from both new and existing<br />

investors – in one <strong>of</strong> New Zealand’s<br />

largest directly-held and unlisted<br />

commercial property funds – is a<br />

reflection <strong>of</strong> the track record PMG<br />

and its funds have demonstrated over<br />

time.<br />

“We are extremely pleased with<br />

the number <strong>of</strong> investors who have<br />

come on board and the feedback we<br />

have had about the quality <strong>of</strong> our <strong>of</strong>fer<br />

and the acquisition properties, including<br />

the spread <strong>of</strong> income risk via multiple<br />

tenants, in various industries and<br />

the <strong>of</strong>fer <strong>of</strong> a regular cashflow at an<br />

attractive rate.”<br />

PMG’s Chairman <strong>of</strong> the Board<br />

Denis McMahon is impressed by<br />

the strong response to the <strong>of</strong>fer,<br />

which had an accessible minimum<br />

investment threshold <strong>of</strong> 1,000 units<br />

($1,090).<br />

“When we launched PMG Generation<br />

Fund in 2020, the aim was<br />

to help more New Zealanders gain<br />

access to the benefits <strong>of</strong> investing in<br />

commercial property, providing regular<br />

income and the opportunity for<br />

good capital growth on their investment.<br />

This latest <strong>of</strong>fer has certainly<br />

achieved this.”<br />

Since its inception, PMG Generation<br />

Fund has delivered a gross cash<br />

distribution return <strong>of</strong> 5.80 cents per<br />

unit* to its original investors and has<br />

seen a significant increase in the value<br />

<strong>of</strong> its underlying property assets. With<br />

a forecast gross cash return <strong>of</strong> 5.5%<br />

p.a.**, paid monthly, this <strong>of</strong>fer delivers<br />

an attractive passive income so<br />

investors can enjoy the lifestyle they<br />

love, well into the future.<br />

Loosen the reins or risk losing the horse<br />

Us kiwis have always prided ourselves on being a DIY-capable, ‘get it<br />

done’ “leave it to me” kind <strong>of</strong> people. And while this is without doubt<br />

an admirable quality to possess it can sometimes be taken too far<br />

when it comes to running businesses. I have seen this lead to the<br />

downfall <strong>of</strong> many businesses, especially during phases <strong>of</strong> growth<br />

where the business owner refuses to let go <strong>of</strong> some <strong>of</strong> the control.<br />

CREDIT CONTROL<br />

> BY NICK KERR<br />

Nick Kerr is a <strong>Business</strong> Advisor at NJK Advisory Ltd.<br />

He is also director <strong>of</strong> International Private Investigations Ltd.<br />

Nick can be reached at nick@nzipi.com<br />

Let’s put this into the context<br />

<strong>of</strong> the current building<br />

boom in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> with a fictional, but<br />

familiar example:<br />

Bob is a plumber who has<br />

gone out on his own after leaving<br />

a large firm. He picks up<br />

a few builders that he works<br />

for and because <strong>of</strong> his good<br />

quality <strong>of</strong> work he starts to get<br />

busy.<br />

Two months after striking<br />

out on his own, Bob is<br />

spending 30 hours a week<br />

doing plumbing and travelling<br />

to jobs and 15 hours a week<br />

doing quotes, invoicing and<br />

general administration.<br />

A few more clients come<br />

on board and at month three,<br />

Bob is doing 40 hours <strong>of</strong><br />

plumbing and 17 hours a week<br />

<strong>of</strong> admin.<br />

At month four, Bobs’ business<br />

is still growing and he<br />

takes on another plumber to<br />

“lessen” the stress.<br />

But Bob insists on still<br />

doing all <strong>of</strong> the administration,<br />

including invoicing, ordering<br />

materials and quoting, which<br />

at this point is over 25 hours a<br />

week as he now must schedule<br />

all <strong>of</strong> his work and that <strong>of</strong> his<br />

staff member as well as doing<br />

his 30 hours a week on the<br />

tools.<br />

Reaching maximum<br />

capacity<br />

At month five, Bob is pretty<br />

much at maximum capacity<br />

and should an incident happen,<br />

such as a day-long disputes tribunal<br />

hearing with a disgruntled<br />

client, a Worksafe investigation,<br />

or his staff member<br />

being sick for a day, then the<br />

whole house <strong>of</strong> cards comes<br />

tumbling down.<br />

A symptom <strong>of</strong> this is <strong>of</strong>ten<br />

shown in the debtors’ ledger <strong>of</strong><br />

businesses. Where the owner<br />

operator is the one doing the<br />

work and doing all <strong>of</strong> the<br />

admin, <strong>of</strong>ten the last thing<br />

on the long list <strong>of</strong> tasks is the<br />

overdue accounts.<br />

I have seen owner operator-run<br />

trades businesses write<br />

<strong>of</strong>f thousands <strong>of</strong> dollars <strong>of</strong><br />

accumulated overdue accounts<br />

a year because they simply<br />

do not have the time to chase<br />

them up, but they still refuse<br />

to contract an administrator as<br />

they do not want to relinquish<br />

control or don’t feel that the<br />

administrator will do as good a<br />

job as they would. My answer<br />

to this assertion to them is,<br />

would you hire a painter to fix<br />

your car? Would you hire a Vet<br />

to paint your house?<br />

As silly as this seems, it is<br />

true that if you specialise in<br />

a task (like administration)<br />

and do it for long enough you<br />

should be better at it than an<br />

overworked and stressed out<br />

“other subject matter expert”<br />

person who is trying to juggle<br />

that activity with 10 others.<br />

I have interviewed multiple<br />

owners <strong>of</strong> small liquidated<br />

trades businesses and the most<br />

common admission <strong>of</strong> fault<br />

they make is “I tried to do<br />

everything myself”.<br />

The first thing that they do<br />

when starting a new business<br />

is hire someone to do the tasks<br />

that they are not expert in.<br />

Like some NZ city councils,<br />

small businesses <strong>of</strong>ten<br />

wait for growth to become<br />

untenable before infrastructure<br />

is addressed.<br />

There are business growth<br />

experts and outsourced admin<br />

businesses out there that specialise<br />

in taking the stress in<br />

this area away from business<br />

owners, you just have to ask.<br />

My own investigations<br />

company brought on an admin<br />

expert six years ago and it<br />

transformed our business into<br />

an industry-leading pr<strong>of</strong>itable<br />

entity that is fun to work in<br />

rather than a struggling stressful<br />

mess.<br />

Just a thought.


20 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

NEWSBRIEF<br />

Results Released: The EMA<br />

Workplace Wellbeing Survey<br />

Nearly 600 respondents participated in<br />

the inaugural EMA Workplace Wellbeing<br />

Survey <strong>2021</strong> which was delivered in<br />

partnership with nib New Zealand.<br />

The results highlighted challenges, and the<br />

connections between wellbeing and engagement,<br />

retention and productivity for businesses.<br />

Small business choices have the most significant<br />

everyday impact on your people – and<br />

ignoring them could be a huge risk to your<br />

business.<br />

While 84% <strong>of</strong> survey respondents strongly<br />

agreed that staff wellbeing initiatives contributed<br />

to the retention <strong>of</strong> high performing<br />

employees, the most common methods <strong>of</strong> measuring<br />

staff wellbeing relate to turnover and<br />

retention levels (65%), absentee rates (63%)<br />

and exit interviews (48%).<br />

Survey findings indicated that one in six<br />

companies do nothing to track and measure<br />

wellbeing, and <strong>of</strong> those, 33% were small<br />

businesses with less than 15 employees. On a<br />

positive note, small businesses were seen as<br />

particularly good at responding to requests for<br />

flexible hours, with 62% <strong>of</strong> respondents from<br />

organisations with less than 15 staff saying their<br />

employers did so ‘really well’, compared with<br />

43% overall.<br />

nib highlighted that strong communication<br />

and support during the height <strong>of</strong> the pandemic<br />

saw 55% <strong>of</strong> respondents report improved job<br />

satisfaction over that time, but that worryingly<br />

these levels have since dropped.<br />

In addition, 32% <strong>of</strong> respondents were concerned<br />

about the health <strong>of</strong> their family (up 10%<br />

from pre-pandemic levels), one in four had concerns<br />

about their own health (up 11%), closely<br />

followed by 23% being concerned for the mental<br />

health and wellbeing <strong>of</strong> their family (up 6%).<br />

Given that one-in-three employee respondents<br />

also believed their employer could be<br />

more proactive at prioritising, adapting and<br />

implementing wellbeing strategies, it’s time for<br />

businesses to do something different.<br />

Office extras prove worth<br />

When viewed in the context <strong>of</strong> productivity, culture and employee appreciation, it’s the extras in the<br />

<strong>of</strong>fice environment that are proving their worth in today’s marketplace.<br />

<strong>Bay</strong>leys’ global real estate<br />

partner Knight Frank<br />

recently released its (Y)<br />

OUR SPACE report, which drew<br />

on responses from almost 400<br />

international businesses. It found<br />

that within the next three years,<br />

47 percent <strong>of</strong> firms will seek to<br />

improve the quality <strong>of</strong> the real<br />

estate they occupy, with 46 percent<br />

looking to improve the<br />

amenities available to employees<br />

within the workplace.<br />

Steve Rendall, <strong>Bay</strong>leys<br />

national director <strong>of</strong>fice leasing,<br />

said amenity-rich <strong>of</strong>fices were<br />

making their mark pre-pandemic<br />

as companies sought to differentiate<br />

themselves in the market and<br />

take their corporate culture up a<br />

notch.<br />

“However, after the events <strong>of</strong><br />

2020 and the enforced work-fromhome<br />

experiment, the <strong>of</strong>fice <strong>of</strong><br />

today needs to <strong>of</strong>fer tangible value<br />

to employees who have demonstrated<br />

that it is possible to work<br />

remotely.<br />

“Employers need to look<br />

beyond merely providing desk<br />

space and a staffroom, and not<br />

only give people reasons to come<br />

back to the <strong>of</strong>fice, but give them<br />

an environment that supports<br />

them on many levels.<br />

“Innovative spaces that bolster<br />

the physical and mental wellbeing<br />

<strong>of</strong> staff like collaborative lounges,<br />

breakout spaces, gym facilities –<br />

even on-site childcare – are making<br />

their way up the list <strong>of</strong> amenities<br />

that are now seen as global<br />

best practice.”<br />

Knight Frank’s (Y)OUR<br />

SPACE report found that the top<br />

four amenities identified by at<br />

least 45 percent <strong>of</strong> respondents<br />

are all well-being related. These<br />

include healthy food and beverage<br />

<strong>of</strong>ferings, the provision <strong>of</strong> gym<br />

and changing facilities, along with<br />

other amenities that support mental<br />

wellbeing.<br />

Think dedicated ro<strong>of</strong>top gardens,<br />

meditation spaces, sleep<br />

pods, yoga classes and biophilia-related<br />

amenity for that feelgood<br />

factor. This could include<br />

plenty <strong>of</strong> natural light, loads <strong>of</strong><br />

fresh air, green spaces, the use<br />

<strong>of</strong> natural materials and water<br />

features.<br />

Rendall said that in a post-lockdown<br />

world, people want to feel<br />

valued and appreciated, and there<br />

is also an innate need for social<br />

connection.<br />

“Balancing a company’s<br />

productivity goals against the<br />

well-being <strong>of</strong> its staff has been<br />

thrown into sharp focus,” he said.<br />

“One <strong>of</strong> the world’s biggest<br />

developers, Lendlease, claims the<br />

pandemic may have shifted the<br />

dial with the physical location <strong>of</strong><br />

an <strong>of</strong>fice now having less importance<br />

than the connectivity, amenity<br />

and sense <strong>of</strong> place it <strong>of</strong>fers.”<br />

Within mixed-use precincts,<br />

<strong>of</strong>fice workplaces are <strong>of</strong>ten integrated<br />

with retail outlets, hospitality/food<br />

and beverage options<br />

and fitness studios and this convenience<br />

factor is proving useful<br />

in staff recruitment and retention.<br />

Office workers can easily tick<br />

multiple life admin and recreational<br />

tasks <strong>of</strong>f the list during<br />

their working day, meaning that<br />

once they get home, they can<br />

relax.<br />

Having onsite childcare could<br />

facilitate even greater efficiencies<br />

and while many mixed-use precincts<br />

include childcare centres,<br />

globally, this is being taken further<br />

within <strong>of</strong>fice tower developments.<br />

In the United States, a proposed<br />

multi-billion Child Care Growth<br />

and Innovation Fund would create<br />

an expanded tax credit to encourage<br />

companies to build onsite<br />

childcare facilities which, with the<br />

widespread uptake <strong>of</strong> more flexible<br />

work models, may encourage<br />

parents to return to the <strong>of</strong>fice.<br />

Rendall said whether New<br />

Zealand goes this far remains to<br />

be seen.<br />

“But there is no question that<br />

forward-thinking developers and<br />

landlords will continue to value<br />

the availability <strong>of</strong> high-quality<br />

childcare solutions when positioning<br />

their <strong>of</strong>fice buildings in the<br />

market.”<br />

www.bayleys.co.nz/workplace/<br />

<strong>of</strong>fice/insights<br />

At <strong>Bay</strong>leys, we believe relationships are what businesses are built on and how they<br />

succeed. We understand that to maximise the return on your property you need:<br />

Pr<strong>of</strong>essional property management<br />

A business partner that understands your views and goals<br />

Contact the <strong>Bay</strong>leys Tauranga Commercial Property Management team today.<br />

<strong>Bay</strong>leys Tauranga<br />

Commercial Property Management<br />

07 579 0609<br />

jan.cooney@bayleystauranga.co.nz<br />

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008<br />

ALTOGETHER BETTER<br />

Residential / Commercial / Rural / Property Services


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 21<br />

First on the scene<br />

Photos from Rotorua <strong>Business</strong> Chamber’s ‘<strong>Business</strong> After 5’ at Secret Spot Hot Tubs Rotorua<br />

Photos by Carole Stabler and Saniya Abdul<br />

1<br />

2 3<br />

1 Annie Canning (Canning Life Coaching); Deb Rowles (Level 13); Israel Suarez Guido (Pullman Rotorua); Shaz Safarzadegan (Dancing Scissors); Miriam Hewson (Futurepro<strong>of</strong> Concepts);<br />

Ashleigh Nairn (BurgerFuel, Fairy Springs) 2 Tracey Goodall (Rotorua <strong>Business</strong> Chamber): Keith Kolver (Secret Spot) 3 Secret Spot Direction Post.<br />

4<br />

5<br />

6<br />

4 Marie-Jo Rudsdale (Eves) ; Patty Maxfield (Eves). 5 Teresa Stout (Secret Spot). 6 Nadia Christensen (Pr<strong>of</strong>essionals Real Estate); Lily Prummel (Pr<strong>of</strong>essionals Real Estate).<br />

7<br />

8 9 10<br />

11<br />

7 Bryce Heard (Rotorua <strong>Business</strong> Chamber). 8 Keith Kolver (Secret Spot). 9 Karen Heard (Rotorua <strong>Business</strong> Chamber); Angelique Scott (Personnel Resources). 10 Eric Kolver (Secret Spot).<br />

11 Desirae Kirby (Rotorua Sustainable Charter).<br />

12<br />

13<br />

12 Sue Baty (AVID <strong>Business</strong> Agency); Martyn Evans (Martyn Evans Art); Vivien Cooper (BnB Redwoods). 13 Vanessa Price (Novotel); Shaz Safarzadegan (Dancing Scissors); Viv Sutton (Life<br />

Education Trust).


22 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

EV, or not EV? – that is the question<br />

Musings on luxury and leisure,<br />

post annus horribilis<br />

I’m going to describe my<br />

limited understanding <strong>of</strong> a<br />

process that I have grown up<br />

admiring – we pour in petrol,<br />

and when we turn a key a battery<br />

causes a starter motor to<br />

“start” an engine.<br />

Sparks are created which<br />

cause explosions (loud) and<br />

these explosions cause pistons<br />

to move, thus driving power to<br />

wheels (via lots <strong>of</strong> other bits).<br />

And here’s the really cool<br />

kicker: the dirty bits <strong>of</strong> leftover<br />

exploded stuff are then<br />

expelled out a pipe into the<br />

atmosphere, but the pipe has a<br />

part which ‘muffles’ much <strong>of</strong><br />

the noise from the explosions<br />

(less loud) – nice touch.<br />

Now don’t get me wrong, I<br />

love the noise, and the vibration,<br />

and the smell, and the<br />

whole vibe, so yes, I guess I<br />

am a petrolhead.<br />

But, it’s <strong>2021</strong> and we live<br />

in a world with no plastic<br />

bags, surrounded by electric<br />

scooters, battery power<br />

tools, voice-activated mobile<br />

devices, wifi-enabled, satellite<br />

directed, un-manned and<br />

un-womaned autonomous<br />

everything.<br />

My carbon fibre running<br />

shoes give me a remarkable<br />

four percent efficiency boost,<br />

my raincoat is nuclear-fallout<br />

resistant, my eyes are lasered,<br />

my teeth are veneered, my fat<br />

is surgically removed and my<br />

dog is micro-chipped.<br />

I mean, my mechanic<br />

doesn’t even use a spanner, he<br />

just plugs in his laptop to my<br />

dashboard and hey presto, my<br />

car is fixed.<br />

So, is it just me, or does<br />

the concept <strong>of</strong> us still using<br />

the petrol explosion polluting<br />

engine method to move around<br />

our neighbourhoods so loudly<br />

while expelling the dirty<br />

exploded bits into the air seem<br />

… well … archaic?<br />

This is not good vs evil<br />

No, don’t stop reading. This<br />

is not a diatribe on good versus<br />

evil; I’m not being paid<br />

by anyone (yeah, but that’s<br />

another story) to say electric is<br />

good and petrol is bad.<br />

In fact, I’m one <strong>of</strong> those<br />

people saying, “It’s all very<br />

well for you to slag <strong>of</strong>f air<br />

travel, but I’m not swimming<br />

to Oz, and neither, I suggest<br />

‘Mr Greeny Boy’, are you!”<br />

(OK, traveling to Australia is<br />

a bit theoretical right now, but<br />

you get the point).<br />

But I have been thinking<br />

about the dirty explosion<br />

method, and the government’s<br />

plans to incentivise the other<br />

clean method <strong>of</strong> perambulation,<br />

and I don’t understand<br />

why the petrol anti-vaxxers are<br />

so cross? Like really?<br />

So, you are incensed cos<br />

the guy who has to endure the<br />

humiliation <strong>of</strong> driving a Prius<br />

may get some advantage over<br />

you because you drive a Raptor?<br />

(I’m not sure the ‘dinosaurish’<br />

name denomination is<br />

really on point right now, but<br />

that’s not important). Why are<br />

you so angry?<br />

We want less pollution. We<br />

want to slow global warming.<br />

We want to be 100 percent<br />

Pure Something – but, for<br />

Maybe we try and agree one thing<br />

then – we should encourage less<br />

pollution and better alternatives<br />

than exploding petrol machinery.”<br />

LUXURY & LIFESTYLE<br />

> BY ALAN NEBEN<br />

Alan Neben is a Mount Maunganui local and experienced New<br />

Zealand publisher. He has never openly aspired to be a TV<br />

newsreader. alan@bopbusinessnews.co.nz<br />

some <strong>of</strong> us it would appear,<br />

not if that means paying more<br />

for your car than the Uber guy<br />

pays for his – because that’s<br />

fascism. We’re American, and<br />

we’re not standing for it!<br />

Hang on – no we’re not?<br />

Maybe we try and agree<br />

one thing then – we should<br />

encourage less pollution and<br />

better alternatives than exploding<br />

petrol machinery. The<br />

details <strong>of</strong> how we can best<br />

encourage a shift may not be<br />

perfect yet, so let’s argue about<br />

those details, not whether there<br />

should be incentives to change.<br />

Isn’t it better for us all to have<br />

more EVs on the road – even<br />

if you’re not the one driving<br />

them?<br />

Q & A:<br />

Q: But I won’t be able to drive<br />

all the way to Wellington<br />

on a charge?<br />

A: You don’t have to. No one<br />

is making you. You don’t<br />

have to go electric. You<br />

won’t be judged.<br />

Q: I won’t be able to drag my<br />

three-tonne hunting kit<br />

across the swollen river in<br />

a poxy EV?<br />

A: Like when was the last<br />

time you actually did that?<br />

Seriously? And you don’t<br />

have to go electric if you<br />

don’t want to. You won’t be<br />

judged.<br />

Q: Incentivising so-called<br />

clean car alternatives<br />

is undemocratic and<br />

discriminatory?<br />

A: Well that’s not a question,<br />

it’s a statement … and one<br />

on which you definitely<br />

will be judged.<br />

“<br />

Together, we’re<br />

making a real<br />

difference.<br />

”<br />

Thanks to the incredible<br />

generosity <strong>of</strong> our donors, we’re<br />

making a record distribution to<br />

charitable organisations in our<br />

region this year.<br />

Over $2M in<br />

distributions<br />

this <strong>September</strong><br />

and more than<br />

$10M since 2003.<br />

<strong>September</strong> is<br />

Wills Month.<br />

Building thriving communities<br />

in the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

Add Acorn to your existing Will<br />

for free this month with our<br />

partner law firms.<br />

www.acornfoundation.org.nz | 07 579 9839<br />

Lori Luke,<br />

Chief Executive<br />

ADVERTORIAL<br />

Acorn Foundation<br />

makes record<br />

distribution<br />

This month the Acorn Foundation is celebrating a record<br />

contribution <strong>of</strong> over $2M to the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

community – the Foundation’s largest annual distribution to-date.<br />

Nearly 200 local charities,<br />

community<br />

groups and scholarship<br />

winners will receive a<br />

share <strong>of</strong> this funding – all<br />

thanks to generous local<br />

donors who believe in the<br />

Foundation’s model <strong>of</strong> investing<br />

the capital <strong>of</strong> a<br />

donation in perpetuity and<br />

distributing the returns to<br />

the community, year after<br />

year.<br />

This year’s record distribution<br />

means Acorn<br />

has contributed more than<br />

$10M to the region since its<br />

inception in 2003, supporting<br />

hundreds <strong>of</strong> charitable<br />

organisations doing vital<br />

work in our community – a<br />

testament to the success <strong>of</strong><br />

the community foundation<br />

model.<br />

Acorn Foundation CEO,<br />

Lori Luke told us, “We’re<br />

incredibly grateful to all <strong>of</strong><br />

our donors and supporters,<br />

including the invaluable<br />

support from local businesses,<br />

whose generosity<br />

and commitment to our mission<br />

has enabled the Acorn<br />

Acorn Foundation Chair Lesley Jensen & CEO Lori<br />

Luke.<br />

Foundation to make this<br />

significant contribution to<br />

our community.<br />

“Our thanks go to all the<br />

local firms who support us<br />

– and our community – via<br />

workplace and corporate<br />

giving, as well as participation<br />

from local law firms<br />

during our <strong>September</strong> ‘Wills<br />

Month’.”<br />

Eighteen local law<br />

firms have partnered with<br />

Acorn Foundation for Wills<br />

Month, to allow clients to<br />

make a simple change to an<br />

existing Will to include a<br />

gift to Acorn – for free.<br />

For a list <strong>of</strong> participating<br />

law firms and more<br />

information, head to<br />

www.acornfoundation.org.nz.


<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 23<br />

The power <strong>of</strong><br />

storytelling<br />

You know your business or organisation does great work. The<br />

problem is, how do you get other people to care? The answer lies in<br />

storytelling. From cave paintings to friends gossiping and that gritty<br />

new Netflix drama, stories are the fabric <strong>of</strong> civilisation.<br />

THE LAST WORD<br />

> BY JAMES HEFFIELD<br />

Director <strong>of</strong> <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> marketing and PR consultancy Last<br />

Word. To find out more visit lastwordmedia.co.nz or email<br />

james@lastwordmedia.co.nz.<br />

According to the BBC,<br />

the average adult spends<br />

at least six percent <strong>of</strong><br />

their day engrossed in fictional<br />

stories on various screens. Add<br />

in books, magazines, and all<br />

that idle chit chat and you’re<br />

immersed in stories for a lot <strong>of</strong><br />

your waking hours.<br />

But why do we dedicate<br />

so much time and energy to<br />

them? It’s because storytelling<br />

is fundamentally human.<br />

We are evolutionarily wired<br />

for it because we are a social<br />

animal. To survive and thrive,<br />

we needed to communicate,<br />

sharing ideas over distance<br />

and time.<br />

According to cognitive<br />

psychologist Jerome Bruner,<br />

we are 22 times more likely to<br />

remember a fact when it’s tied<br />

up in a story. This is because<br />

we recognise shared needs and<br />

emotions in tales about others,<br />

which creates familiarity and<br />

trust. Brain scans have shown<br />

that when we hear or read stories,<br />

the social and emotional<br />

processing parts <strong>of</strong> our brains<br />

are activated.<br />

Scientists define this as a<br />

form <strong>of</strong> cognitive play. Stories<br />

are a way to teach us empathy<br />

and help us understand the<br />

minds <strong>of</strong> other people. And by<br />

forging this emotional connection,<br />

stories make information<br />

memorable.<br />

Gather round...<br />

Take these two scenarios: A<br />

conservationist is being interviewed<br />

on the news about<br />

elephants.<br />

In one interview, he gives<br />

lots <strong>of</strong> information – how big<br />

they are, what they eat, the<br />

different techniques to protect<br />

them, etc. In another, he recollects<br />

seeing an elephant for the<br />

first time. He was on a family<br />

holiday, visiting a sanctuary<br />

for orphaned animals.<br />

He remembers feeling sad<br />

at first, but then recollects the<br />

joy he felt at helping to feed<br />

and look after the elephants,<br />

seeing the difference he could<br />

make. He explains that it<br />

parked a life-long love for<br />

these animals and taught him<br />

how valuable they are.<br />

Which one sticks with you<br />

more? It’s most likely the latter.<br />

You’ve put yourself in<br />

his shoes and are emotionally<br />

tied to the cause in a way you<br />

wouldn’t have been with just<br />

a list <strong>of</strong> facts. You may even<br />

be more likely to donate to<br />

the cause, and definitely more<br />

likely to talk about it.<br />

Telling your tale<br />

Storytelling is undeniably<br />

powerful. So, how can you<br />

weave it into your communications?<br />

Here are some things<br />

to think about:<br />

1. Emotion<br />

What’s your organisation’s<br />

cause or purpose? How does it<br />

make you and others feel, and<br />

why? How do you want people<br />

to feel about it?<br />

Even the most seemingly<br />

boring topic can have emotions<br />

attached to it, because if<br />

someone cares about it, then<br />

anyone can care about it.<br />

2. Structure<br />

At their most basic level, stories<br />

have a beginning, middle,<br />

and end. Or, a problem, journey,<br />

and resolution. They give<br />

it flow and logic, which keep<br />

people engaged.<br />

Be sure to incorporate all<br />

the steps, with some little surprises<br />

thrown in along the way.<br />

From cave paintings to friends gossiping<br />

and that gritty new Netflix drama, stories<br />

are the fabric <strong>of</strong> civilisation.”<br />

Oh, and keep it simple! It’s<br />

always better to not overcomplicate<br />

things.<br />

3. Characters<br />

Characters give a place for our<br />

emotions to land. We all need<br />

somebody (or something) to<br />

root for, especially if it’s an<br />

underdog.<br />

Think about who or what<br />

will carry your story forward<br />

and what their motivations are.<br />

This could be anyone – an<br />

employee, someone who’s<br />

used your service or product,<br />

or even the product itself<br />

(think – the M&M adverts).<br />

4. Universality<br />

What are common experiences<br />

<strong>of</strong> the human condition?<br />

While we may come into<br />

contact with them differently,<br />

some things are universal<br />

regardless <strong>of</strong> background or<br />

culture – birth, death, love,<br />

aspiration, conflict.<br />

Think about what makes<br />

us human and weave that into<br />

your narrative.<br />

It will help anybody, anywhere,<br />

relate to the story<br />

you’re telling.<br />

Candidates rightly demanding more<br />

HUMAN RESOURCES<br />

> BY KELLIE HAMLETT<br />

Talent ID are Recruitment Specialists and can support you through<br />

your recruitment process. Please feel free to talk to us about this by<br />

calling 07 349 1081 or emailing kellie@talentid.co.nz<br />

The age old saying “pay<br />

peanuts and you will<br />

get monkeys” has never<br />

been more relevant in today’s<br />

talent-short market. Candidates<br />

are demanding more<br />

and rightly so, with the highly<br />

skilled becoming harder to<br />

come across, it makes for<br />

simple supply and demand<br />

economics.<br />

However, with some thinking<br />

outside the box, investment<br />

in the recruitment process and<br />

building on a great company<br />

culture, there are ways to still<br />

avoid a hefty wage bill and<br />

ensure that you have a team<br />

that delivers.<br />

With job seekers applying<br />

for roles way above skill sets<br />

and candidates with experience<br />

realizing they are worth a<br />

lot more (especially given the<br />

recent minimum wage rise and<br />

the aligning <strong>of</strong> higher wages),<br />

it can feel like it is doom and<br />

gloom from an employer’s<br />

point <strong>of</strong> view. With additional<br />

questions like “how do<br />

I retain my staff?” and “how<br />

do I employ the right person?”<br />

ever present, taking a strategic<br />

approach is paramount.<br />

But while some employees<br />

are still looking for extra dollars<br />

in the pay packet, most just<br />

want to feel valued, <strong>of</strong>fered<br />

more flexibility and enjoy a<br />

good work culture.<br />

A number <strong>of</strong> complementary<br />

benefits in addition to base<br />

pay are becoming increasingly<br />

popular remuneration mechanisms.<br />

Bringing together all<br />

the investments an organisation<br />

makes in its workforce<br />

and including this in the<br />

employment agreement could<br />

sway the right candidate your<br />

way.<br />

How to highlight the<br />

employment package<br />

advantages<br />

If you think it is expensive to hire a<br />

pr<strong>of</strong>essional – wait until you hire a<br />

monkey.”<br />

These benefits could be things<br />

that are already done within<br />

your organisation and align<br />

with the company values,<br />

but are not highlighted in the<br />

employment package. By<br />

clearly communicating what<br />

is on <strong>of</strong>fer, it can actively<br />

engage response from potential<br />

candidates and also drive<br />

current employees’ loyalty and<br />

engagement and overall a better<br />

organisational culture and<br />

performance.<br />

The <strong>of</strong>ferings can be as<br />

simple as health and wellness<br />

benefits – free employment<br />

assistance programs (EAP)<br />

and medical services to ensure<br />

the employee feels cared for.<br />

Learning and development,<br />

or insurances and shareholding<br />

options could also be an option<br />

depending on the company.<br />

Often small, thought-out benefits<br />

can go a long way.<br />

I recently met an employee<br />

who took a $15,000 per annum<br />

pay drop to take on a role that<br />

<strong>of</strong>fered one afternoon <strong>of</strong>f a<br />

fortnight for personal things, a<br />

new phone, a yearly medical,<br />

and birthday leave. Nothing<br />

close to $15,000 value for the<br />

employer, yet a much happier<br />

and productive employee.<br />

From the employee’s point<br />

<strong>of</strong> view, she values the care<br />

factor and her personal time<br />

afternoon, over the wages she<br />

received at the previous role. “I<br />

value that I can book appointments<br />

and not feel guilty on<br />

skipping work and without trying<br />

to fit it all in a lunch break<br />

and I also feel like they genuinely<br />

care for me, it really was<br />

what clinched the deal”. Not<br />

only do the benefits add to a<br />

better workplace culture and<br />

environment, it makes people<br />

want to stay, or better yet come<br />

and work for you.<br />

Fair and well-aligned<br />

bass pay needed<br />

Kiwi psyche will always make<br />

us look for the carrot. However,<br />

they will not forget the<br />

base pay and this still needs<br />

to be fair and aligned with the<br />

demands <strong>of</strong> the role. At the<br />

end <strong>of</strong> the day, it is what pays<br />

for their lifestyle. Highlighting<br />

the base pay along with<br />

the perks can be included in<br />

employment contracts and<br />

wording this can be a mine<br />

field for some. This is where<br />

employing the skills <strong>of</strong> a HR<br />

company is essential.<br />

Our Talent ID Recruitment<br />

and Human Resource Specialists<br />

have been keeping a<br />

close eye on the market and<br />

are very aware <strong>of</strong> the current<br />

talent shortage. This is evident<br />

with great candidates being<br />

employed elsewhere within<br />

hours <strong>of</strong> even being identified<br />

as a potential employee. In<br />

some cases, we are now lining<br />

candidates up 4-6 months<br />

in advance, knowing that they<br />

will be in demand.<br />

Given the current situation<br />

and recruitment market, many<br />

organisations are turning to<br />

Talent ID for pr<strong>of</strong>essional<br />

advice to update contracts and<br />

general HR needs. They are<br />

not just a recruitment specialist<br />

for the entire <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

region but are also HR specialists<br />

that are being utilised<br />

more and more by businesses<br />

to support their daily HR<br />

needs. This includes support<br />

through the writing and updating<br />

<strong>of</strong> employment and contractor<br />

agreements and they<br />

can advise you on how best to<br />

word your job descriptions and<br />

your employment packages, so<br />

you can put your best foot forward<br />

when recruiting into your<br />

business.<br />

All in all, in this changing<br />

and challenging market the<br />

message is clear. Value your<br />

people, pay them what they<br />

are worth and they will help<br />

you grow your business. Highlight<br />

your culture and benefits<br />

so you will attract more <strong>of</strong> the<br />

right people. Let the pr<strong>of</strong>essionals<br />

take care <strong>of</strong> the hard<br />

stuff because if you think it<br />

is expensive to hire a pr<strong>of</strong>essional<br />

– wait until you hire a<br />

monkey.


24 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong>

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