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September/October 2021 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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14 BAY OF PLENTY BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2021</strong><br />

Rotorua looks to its<br />

legacy <strong>of</strong> resilience<br />

Rotorua continues to be a preferred<br />

destination for visitors. Photos/Supplied.<br />

Rotorua has long been known for its strong legacy <strong>of</strong> resilience and ongoing<br />

expression <strong>of</strong> kaitiakitanga and manaakitanga. Its history tells a unique story <strong>of</strong><br />

indigenous entrepreneurship and tourism leadership that has continued to evolve<br />

across generations.<br />

By MARISA BALLE<br />

Over the past year, the Rotorua<br />

community has shared with<br />

Rotorua Economic Development<br />

and Destination Rotorua<br />

their challenges and aspirations. And<br />

whilst 2020 began on a surge <strong>of</strong> consumer<br />

confidence with the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> recording the highest level <strong>of</strong><br />

optimism <strong>of</strong> any New Zealand region,<br />

<strong>2021</strong> started on a more sombre note.<br />

The data told us that like the rest <strong>of</strong><br />

New Zealand, our situation was serious<br />

and that the solution lies within<br />

an all-<strong>of</strong>-Rotorua approach working<br />

in partnership with iwi and alongside<br />

local businesses and Central<br />

Government.<br />

Fast-forward to where we are now<br />

and it would be fair to say our city<br />

is well on its way to building back<br />

better. From a visitation perspective,<br />

we’ve experienced a 30 percent<br />

increase in the number <strong>of</strong> conferences<br />

and events compared to 2019, our<br />

world-class lakefront redevelopment<br />

is nearing completion, and partnerships<br />

with iwi and wider stakeholders<br />

continue to thrive. It’s also impossible<br />

to ignore that Rotorua is the epicentre<br />

<strong>of</strong> the country’s third-largest export<br />

earner – forestry.<br />

In recognition <strong>of</strong> the role the forestry<br />

industry plays in our economy,<br />

Te Uru Rākau – NZ Forest Service<br />

announced in April this year it would<br />

be moving its headquarters from<br />

Wellington to Rotorua. With strong<br />

ties and working partnerships with<br />

Scion, Red Stag Timber, and Toi Ohomai<br />

Institute <strong>of</strong> Technology we’ve<br />

strengthened the city’s establishment<br />

as an industry leader.<br />

Rotorua’s Wood First initiative<br />

recognises the economic, environmental,<br />

cultural and social significance<br />

<strong>of</strong> wood within the community.<br />

This initiative is about looking at<br />

wood as the first material <strong>of</strong> choice<br />

for construction, interior design and<br />

living developments within Rotorua,<br />

with a long-term goal <strong>of</strong> taking<br />

the Wood First concept to a wider<br />

national and international audience.<br />

Awards for new Scion HQ<br />

Scion’s newly built Te Whare Nui o<br />

Tuteata recently won international<br />

design accolades, selected as both<br />

the <strong>2021</strong> Architizer A+Awards Jury<br />

Winner and Popular Choice Winner<br />

in the Architecture +Wood category.<br />

It then went on receive The Building<br />

Award at the <strong>2021</strong> INDE Awards for<br />

Indo-Pacific countries, along with an<br />

Honourable Mention in The Influencer<br />

Award. The INDE Awards saw<br />

more than 687 entries from 14 countries<br />

in the Indo-Pacific region – no<br />

easy feat.<br />

As a destination, we continue to be<br />

a preferred choice for New Zealanders<br />

and the increase in business activity<br />

within the visitor industry reflects<br />

this. Our tourism operators are resilient<br />

and realistic and have remained<br />

steadfast to their values, continuing to<br />

be agile as they respond to the ongoing<br />

impact <strong>of</strong> Covid. Just last month,<br />

three <strong>of</strong> our local tourism operators<br />

won gold at the Qualmark 100 Per<br />

Cent Pure New Zealand Experience<br />

Awards held in Christchurch. Kaitiaki<br />

Adventures, MDA Experiences and<br />

Rotorua Canopy Tours were among<br />

12 New Zealand businesses that won<br />

the award. Rotorua Canopy Tours and<br />

Rotorua Rafting were also voted Best<br />

Activities in the World in this year’s<br />

Tripadvisor awards.<br />

We’re also seeing a surge in activity<br />

in the commercial property space<br />

with new businesses being established,<br />

and many existing businesses<br />

focused on product development.<br />

Whakarewarewa Forest is now home<br />

to New Zealand’s newest mountain<br />

bike hub Te Pūtake o Tawa, situated<br />

near Lake Tikitapu, and a new eatery,<br />

Eastwood, has opened in the stunning<br />

Te Whare Nui o Tuteata at Scion that<br />

is also nestled within the forest.<br />

The near-completion <strong>of</strong> our stunning<br />

lakefront, alongside Rotorua<br />

Lakes Council’s developing innercity<br />

revitalisation plan, means there<br />

will be additional commercial opportunities<br />

in the CBD that will open up<br />

more opportunities and create a positive<br />

flow-on effect for the wider community.<br />

Alongside this is the increasing<br />

demand for housing which allows<br />

developers to realise the potential <strong>of</strong><br />

investing in our district.<br />

Our place is home to remarkable<br />

people who are innately connected to<br />

Rotorua’s shared legacy <strong>of</strong> resilience.<br />

Despite the uncertainty a global pandemic<br />

brings, we know our communities<br />

will continue to adapt and overcome<br />

adversity and we need not look<br />

far to see the entrepreneurial spirit in<br />

action.<br />

• Marisa Balle is Corporate<br />

Communications Manager for<br />

Rotorua Economic Development and<br />

Destination Rotorua.<br />

NEWSBRIEF<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’s Kale Print win big<br />

on national stage once again<br />

Established in 1993 with the<br />

goal to promote excellence<br />

in print in New Zealand, the<br />

Pride In Print Awards have been a<br />

pinnacle <strong>of</strong> recognition year after<br />

year for the best in visual print<br />

communication products produced<br />

in New Zealand. They embody a<br />

culture <strong>of</strong> excellence aimed at meeting<br />

and exceeding the needs <strong>of</strong> the<br />

customer and continuously pushing<br />

boundaries.<br />

It is in the commercial marketplace<br />

where Pride In Print delivers<br />

its greatest tangible reward. Each<br />

sector <strong>of</strong> the industry is covered,<br />

with expert panels <strong>of</strong> judges analysing<br />

every entry. Judging is based on<br />

technical excellence in all facets <strong>of</strong><br />

the production process, typography<br />

and good design, allowing specialists<br />

to make judgements based on<br />

the potential and the limits <strong>of</strong> processes,<br />

and the materials and equipment<br />

used.<br />

This year a new category was<br />

introduced to the Awards programme<br />

– The <strong>Business</strong> Awards.<br />

These awards are intended to highlight<br />

the businesses that are driving<br />

the future <strong>of</strong> the industry.<br />

There are three categories – Sustainability,<br />

Wellness & Innovation,<br />

each <strong>of</strong> which are an important factor<br />

in the success <strong>of</strong> a business and<br />

the evolution <strong>of</strong> the industry, ensuring<br />

that print continues to have a<br />

great story to tell.<br />

On 25th June, a contingent <strong>of</strong><br />

Kale Print representatives attended<br />

the <strong>2021</strong> Pride in Print awards. A<br />

welcome celebration after the 2020<br />

awards night was cancelled due to<br />

Covid restrictions.<br />

The team were honoured to be<br />

recognised amongst their peers as<br />

leaders in their field, displaying<br />

excellence in a variety <strong>of</strong> categories<br />

including the new <strong>Business</strong><br />

Award Innovation category for their<br />

reception chairs and a prestigious<br />

overall category win for Promotional<br />

Print with the Wealleans <strong>2021</strong><br />

Calendar.

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