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September/October 2021 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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<strong>September</strong>/<strong>October</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 19<br />

NEWSBRIEF<br />

Seeka announces six<br />

month interim results<br />

$30.8m net pr<strong>of</strong>it before tax – up 77% on six<br />

months to 30 June 2020.<br />

Listed New Zealand produce<br />

company Seeka Limited,<br />

with operations in New Zealand<br />

and Australia, is pleased to<br />

report its unaudited interim results<br />

for the six months ended 30 June<br />

<strong>2021</strong>.<br />

“Seeka delivered outstanding<br />

customer service and excellent<br />

financial results to shareholders in<br />

the first six months <strong>of</strong> <strong>2021</strong>,” says<br />

Seeka chief executive Michael<br />

Franks.<br />

“Strong demand for our services<br />

contributed to record Group<br />

revenues <strong>of</strong> $224m in the sixmonth<br />

period; up 26% on June<br />

2020. Importantly, we’ve delivered<br />

on our strategy to improve<br />

earnings, posting $30.8m net<br />

pr<strong>of</strong>it before tax for the period, up<br />

77% on the pcp.<br />

“Seeka continues to invest in<br />

our kiwifruit business, acquiring<br />

Ōpōtiki Packing and Cool Storage<br />

Limited (OPAC) in May. OPAC<br />

is an eight-million-tray kiwifruit<br />

operation that expands our service<br />

delivery to the Ōpōtiki, East Cape<br />

and Gisborne regions. OPAC is<br />

now integrated, synergy savings<br />

on target, and the business is set to<br />

make a full-year financial contribution<br />

in 2022.<br />

“We have also made a significant<br />

investment into agritech,<br />

taking a cornerstone stake in the<br />

digital startup Fruitometry. Seeka’s<br />

investment will accelerate<br />

the development <strong>of</strong> smart orchard<br />

scanning technology that will help<br />

lift orchard production and realise<br />

supply chain efficiencies.<br />

“Our New Zealand kiwifruit<br />

business is in a strong growth<br />

phase, and Seeka is investing<br />

$20m in capacity builds for harvest<br />

2022, including a new automated<br />

packline and high- efficiency<br />

coolstores near Te Puke.<br />

These new facilities will improve<br />

labour use while providing us with<br />

post-harvest capacity through to<br />

2024.<br />

“Sustainability is a major focus<br />

and we are implementing strategies<br />

to minimise our environmental<br />

footprint. Our 2019 carbon<br />

footprint has been independently<br />

verified, and we’re defining performance<br />

baselines so we can set<br />

reduction targets and measure<br />

efficiency gains. Seeka is working<br />

to be an industry leader on reporting<br />

the impact <strong>of</strong> climate change<br />

and we are making real progress<br />

to reduce our emissions,” says<br />

Franks.<br />

PMG closes investment<br />

<strong>of</strong>fer in Bethlehem<br />

Town Centre<br />

Hundreds <strong>of</strong> <strong>Bay</strong> locals now own a slice <strong>of</strong> their own backyard.<br />

Over 2000 new investors,<br />

including many <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

residents, have jumped at the<br />

chance to own a share <strong>of</strong> Bethlehem<br />

Town Centre.<br />

Unlisted commercial property<br />

funds manager PMG Property Funds<br />

Management Limited (PMG) has<br />

now closed its latest <strong>of</strong>fer in its PMG<br />

Generation Fund. Funds raised will<br />

help buy the high-pr<strong>of</strong>ile Bethlehem<br />

Town Centre for $107.6m* alongside<br />

an industrial property at 11-13 Gough<br />

Street in Seaview, Wellington. Conservative<br />

bank borrowings will fund<br />

the remaining purchase price.<br />

PMG Chief Executive Officer<br />

Scott McKenzie says it’s a privilege<br />

to be the new owner and custodian<br />

<strong>of</strong> Bethlehem Town Centre as it’s a<br />

vital community hub. “We are looking<br />

forward to enhancing the value <strong>of</strong><br />

Bethlehem Town Centre and further<br />

building its reputation as the shopping<br />

destination <strong>of</strong> choice in this region.”<br />

McKenzie says the ongoing low<br />

interest rate environment, coupled<br />

with headwinds in residential property<br />

investment, is generating a high<br />

level <strong>of</strong> interest in commercial property<br />

from a wide range <strong>of</strong> individuals.<br />

In a first, PMG partnered with<br />

online investment platform Sharesies<br />

and InvestNow to bring this <strong>of</strong>fer to<br />

market, which has resulted in over<br />

1,850 new investors joining through<br />

these investment platforms.<br />

“At PMG, we’re passionate about<br />

creating value and security for people<br />

in property, helping New Zealanders<br />

achieve financial freedom. We<br />

have great respect for the innovative<br />

work Sharesies have done to simplify<br />

the investment landscape and build<br />

financial literacy and we’re delighted<br />

to expand our reach and partner with<br />

them as part <strong>of</strong> this latest <strong>of</strong>fer to<br />

market.<br />

“Investment in unlisted commercial<br />

real estate is sometimes<br />

seen as out <strong>of</strong> reach for many New<br />

Zealanders. Through Sharesies and<br />

InvestNow we are able to help people<br />

overcome some <strong>of</strong> those barriers<br />

to invest in commercial property and<br />

make it easier for everyday Kiwis to<br />

participate.”<br />

The new acquisitions bring the<br />

total portfolio value <strong>of</strong> PMG’s Generation<br />

Fund to an estimated $166m*.<br />

The Fund comprises five quality<br />

commercial properties located within<br />

main metropolitan centres across New<br />

Zealand and is underpinned by notable<br />

tenants, some <strong>of</strong> which are classed<br />

as essential services and provide further<br />

confidence around the Fund’s<br />

income resilience for investors.<br />

McKenzie believes the strong<br />

uptake from both new and existing<br />

investors – in one <strong>of</strong> New Zealand’s<br />

largest directly-held and unlisted<br />

commercial property funds – is a<br />

reflection <strong>of</strong> the track record PMG<br />

and its funds have demonstrated over<br />

time.<br />

“We are extremely pleased with<br />

the number <strong>of</strong> investors who have<br />

come on board and the feedback we<br />

have had about the quality <strong>of</strong> our <strong>of</strong>fer<br />

and the acquisition properties, including<br />

the spread <strong>of</strong> income risk via multiple<br />

tenants, in various industries and<br />

the <strong>of</strong>fer <strong>of</strong> a regular cashflow at an<br />

attractive rate.”<br />

PMG’s Chairman <strong>of</strong> the Board<br />

Denis McMahon is impressed by<br />

the strong response to the <strong>of</strong>fer,<br />

which had an accessible minimum<br />

investment threshold <strong>of</strong> 1,000 units<br />

($1,090).<br />

“When we launched PMG Generation<br />

Fund in 2020, the aim was<br />

to help more New Zealanders gain<br />

access to the benefits <strong>of</strong> investing in<br />

commercial property, providing regular<br />

income and the opportunity for<br />

good capital growth on their investment.<br />

This latest <strong>of</strong>fer has certainly<br />

achieved this.”<br />

Since its inception, PMG Generation<br />

Fund has delivered a gross cash<br />

distribution return <strong>of</strong> 5.80 cents per<br />

unit* to its original investors and has<br />

seen a significant increase in the value<br />

<strong>of</strong> its underlying property assets. With<br />

a forecast gross cash return <strong>of</strong> 5.5%<br />

p.a.**, paid monthly, this <strong>of</strong>fer delivers<br />

an attractive passive income so<br />

investors can enjoy the lifestyle they<br />

love, well into the future.<br />

Loosen the reins or risk losing the horse<br />

Us kiwis have always prided ourselves on being a DIY-capable, ‘get it<br />

done’ “leave it to me” kind <strong>of</strong> people. And while this is without doubt<br />

an admirable quality to possess it can sometimes be taken too far<br />

when it comes to running businesses. I have seen this lead to the<br />

downfall <strong>of</strong> many businesses, especially during phases <strong>of</strong> growth<br />

where the business owner refuses to let go <strong>of</strong> some <strong>of</strong> the control.<br />

CREDIT CONTROL<br />

> BY NICK KERR<br />

Nick Kerr is a <strong>Business</strong> Advisor at NJK Advisory Ltd.<br />

He is also director <strong>of</strong> International Private Investigations Ltd.<br />

Nick can be reached at nick@nzipi.com<br />

Let’s put this into the context<br />

<strong>of</strong> the current building<br />

boom in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> with a fictional, but<br />

familiar example:<br />

Bob is a plumber who has<br />

gone out on his own after leaving<br />

a large firm. He picks up<br />

a few builders that he works<br />

for and because <strong>of</strong> his good<br />

quality <strong>of</strong> work he starts to get<br />

busy.<br />

Two months after striking<br />

out on his own, Bob is<br />

spending 30 hours a week<br />

doing plumbing and travelling<br />

to jobs and 15 hours a week<br />

doing quotes, invoicing and<br />

general administration.<br />

A few more clients come<br />

on board and at month three,<br />

Bob is doing 40 hours <strong>of</strong><br />

plumbing and 17 hours a week<br />

<strong>of</strong> admin.<br />

At month four, Bobs’ business<br />

is still growing and he<br />

takes on another plumber to<br />

“lessen” the stress.<br />

But Bob insists on still<br />

doing all <strong>of</strong> the administration,<br />

including invoicing, ordering<br />

materials and quoting, which<br />

at this point is over 25 hours a<br />

week as he now must schedule<br />

all <strong>of</strong> his work and that <strong>of</strong> his<br />

staff member as well as doing<br />

his 30 hours a week on the<br />

tools.<br />

Reaching maximum<br />

capacity<br />

At month five, Bob is pretty<br />

much at maximum capacity<br />

and should an incident happen,<br />

such as a day-long disputes tribunal<br />

hearing with a disgruntled<br />

client, a Worksafe investigation,<br />

or his staff member<br />

being sick for a day, then the<br />

whole house <strong>of</strong> cards comes<br />

tumbling down.<br />

A symptom <strong>of</strong> this is <strong>of</strong>ten<br />

shown in the debtors’ ledger <strong>of</strong><br />

businesses. Where the owner<br />

operator is the one doing the<br />

work and doing all <strong>of</strong> the<br />

admin, <strong>of</strong>ten the last thing<br />

on the long list <strong>of</strong> tasks is the<br />

overdue accounts.<br />

I have seen owner operator-run<br />

trades businesses write<br />

<strong>of</strong>f thousands <strong>of</strong> dollars <strong>of</strong><br />

accumulated overdue accounts<br />

a year because they simply<br />

do not have the time to chase<br />

them up, but they still refuse<br />

to contract an administrator as<br />

they do not want to relinquish<br />

control or don’t feel that the<br />

administrator will do as good a<br />

job as they would. My answer<br />

to this assertion to them is,<br />

would you hire a painter to fix<br />

your car? Would you hire a Vet<br />

to paint your house?<br />

As silly as this seems, it is<br />

true that if you specialise in<br />

a task (like administration)<br />

and do it for long enough you<br />

should be better at it than an<br />

overworked and stressed out<br />

“other subject matter expert”<br />

person who is trying to juggle<br />

that activity with 10 others.<br />

I have interviewed multiple<br />

owners <strong>of</strong> small liquidated<br />

trades businesses and the most<br />

common admission <strong>of</strong> fault<br />

they make is “I tried to do<br />

everything myself”.<br />

The first thing that they do<br />

when starting a new business<br />

is hire someone to do the tasks<br />

that they are not expert in.<br />

Like some NZ city councils,<br />

small businesses <strong>of</strong>ten<br />

wait for growth to become<br />

untenable before infrastructure<br />

is addressed.<br />

There are business growth<br />

experts and outsourced admin<br />

businesses out there that specialise<br />

in taking the stress in<br />

this area away from business<br />

owners, you just have to ask.<br />

My own investigations<br />

company brought on an admin<br />

expert six years ago and it<br />

transformed our business into<br />

an industry-leading pr<strong>of</strong>itable<br />

entity that is fun to work in<br />

rather than a struggling stressful<br />

mess.<br />

Just a thought.

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