Andiamo! | Citalia Magazine Autumn 2021
This season, we celebrate everything that the streets have to offer, not least because it’s Italy’s cities that can provide you with a perfect winter holiday. In our article, Secrets of Italy’s Streets, we’ll take you to the coolest urban neighbourhoods, and share with you some underground networks that are steeped in history. Italy’s cities bring with them an epic industrial past, which you can explore through automobile innovation with our feature, In the Hot Seat: Italian Cars. Make your next Citalia holiday extra special with our pick of Iconic Luxury Hotels. You can also receive some additional tips from our Personal Travel Planner Raggy Singh in Tailormaking Italy, and from one of our favourite guests, renowned archaeologist Dr Holley Martlew in Digging Up Italy. We continue our Book with Confidence guarantee so that you can book your holiday with a refund guarantee while still able to make any changes to your future bookings with ease. Andiamo!
This season, we celebrate everything that the streets have to offer, not least because it’s Italy’s cities
that can provide you with a perfect winter holiday.
In our article, Secrets of Italy’s Streets, we’ll take you to the coolest urban neighbourhoods, and share
with you some underground networks that are steeped in history.
Italy’s cities bring with them an epic industrial past, which you can explore through automobile innovation with our feature, In the Hot Seat: Italian Cars.
Make your next Citalia holiday extra special with our pick of Iconic Luxury Hotels. You can also receive
some additional tips from our Personal Travel Planner Raggy Singh in Tailormaking Italy, and from one of our favourite guests, renowned archaeologist Dr Holley Martlew in Digging Up Italy.
We continue our Book with Confidence guarantee so that you can book your holiday with a refund guarantee while still able to make any changes to your future bookings with ease.
Andiamo!
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Scent has the power to make you smell sassy, savvy, or sweet,<br />
and some perfumers believe the right aroma is a mirror of the<br />
wearer’s psyche.<br />
The history of perfume all started with a few ships, and some positively<br />
pungent people: during the medieval times, essential oils were used by<br />
the wealthy to mask body odour caused by both infrequent bathing and<br />
clothes washing. Traditional perfume was always ungendered, worn by<br />
both noble men and women.<br />
Italy’s Fragrant History<br />
Venice has always been perfectly positioned to receive amazing exotic<br />
spices, herbs, flowers, resins and oils thanks to all the trading ships that<br />
sailed in from Africa, Arabia, Persia, and the Orient. This is the reason<br />
why the Italian city was at the forefront of crafting fragrance.<br />
A groundbreaking discovery in the 14th century changed the course<br />
of perfume when an Italian apothecary, Giovanni Paolo Feminis,<br />
developed aqua mirabilis or miracle water, an alcohol solution that could<br />
be used as a base for natural and synthetic aromas to linger.<br />
This discovery, coupled with its felicitous access to exceptional<br />
ingredients and beautiful Murano glass bottles for storing scents,<br />
established Venice as the global hub of fine perfume-making for several<br />
hundreds of years.<br />
The regions of Sicily and Calabria also contributed to the perfume<br />
industry by growing many of its raw materials.<br />
The young noble lady Catherine de Medici of Florence, took her<br />
personal profumiere, Renato Bianco, to the royal courts in France when<br />
she married the future King of France, Henry II.<br />
In France, Bianco pioneered love potions and a fashion for perfumed<br />
gloves, and this is when aqua mirabilis received a new French name by<br />
Feminis’ progressive nephew - eau de cologne.<br />
As perfume’s popularity grew, the French town of Grasse became the<br />
new perfume-making scene on the global map.<br />
If the artistic Murano glass blowers were tempted to move to where the<br />
perfume bottling opportunity was or divulge their secrets to the French,<br />
they were soon put off by threat of death by the Republic of Venice.<br />
Summer/<strong>Autumn</strong> <strong>2021</strong><br />
<strong>Andiamo</strong>!
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