North Canterbury News: September 30, 2021
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NEWS<br />
<strong>North</strong> <strong>Canterbury</strong> <strong>News</strong>, <strong>September</strong> <strong>30</strong>, <strong>2021</strong><br />
Consumer spend rebounds after lockdown<br />
9<br />
By ROBYN BRISTOW<br />
Consumer spending in the Waimakariri<br />
and Hurunui districts has bounced back<br />
nicely after the recent Alert Level 4<br />
lockdown.<br />
But some industries have fared better<br />
than others.<br />
Enterprise <strong>North</strong> <strong>Canterbury</strong><br />
Business Support Manager, Miles<br />
Dalton, says Marketview statistics show<br />
there has been anice rebound overall,<br />
with Waimakariri now at 8.8 percent and<br />
Hurunui at 7.6% above preCovid<br />
spending.<br />
“However, this does not make up for<br />
money lost during the lockdown, and the<br />
recovery is not even across business<br />
types.<br />
‘‘While supermarkets did well over<br />
lockdown, hospitality venues were<br />
unable to generate income, and even<br />
now are still at lower than normal<br />
income generation,’’ he says.<br />
Retail, while also unable to operate<br />
under lockdown, saw alarge spike in<br />
income once Alert Level 2kicked in, and<br />
have now steadied to more normal<br />
levels.<br />
Mr Dalton says despite the<br />
inconsistency across industry types, the<br />
<strong>North</strong> <strong>Canterbury</strong> statistics are similar<br />
to those for other regions outside of<br />
Auckland.<br />
Unemployment statistics were also<br />
largely unaffected by lockdown, with<br />
data to the end of August showing little<br />
change to benefit numbers in <strong>North</strong><br />
<strong>Canterbury</strong>.<br />
Hurunui unemployment numbers<br />
remained steady and Waimakariri<br />
figures continued the decrease that has<br />
been occurring all year.<br />
Mr Dalton says the figures do not<br />
include the final week of Alert Level 3<br />
lockdown, or afterwards.<br />
“We will keep aclose eye on the<br />
unemployment numbers in the coming<br />
weeks, but Iwouldn’t anticipate any<br />
drastic changes,’’ he says.<br />
The figures from the Marketview<br />
report are similar to those that followed<br />
the 2020 Level 4lockdown, which saw<br />
<strong>North</strong> <strong>Canterbury</strong> consumer spending<br />
bounce back rapidly and actually<br />
increase on the year prior.<br />
‘‘These numbers show the tenacity of<br />
<strong>North</strong> <strong>Canterbury</strong> businesses, and the<br />
commitment of <strong>North</strong> <strong>Canterbury</strong><br />
business owners, to their staff, Mr<br />
Dalton says.<br />
‘‘The best thing that people can do to<br />
keep this momentum up is to continue to<br />
use our local businesses.<br />
‘‘If you have achoice between using a<br />
local business and an online or outofdistrict<br />
business, consider spending<br />
your money locally.<br />
‘‘It keeps the money flowing in our<br />
community which is very important in a<br />
difficult time.’’<br />
Bouncing back ... Consumer spending is<br />
bouncing back nicely after the recent Alert<br />
Level 4lockdown.<br />
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