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North Canterbury News: September 30, 2021

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NEWS<br />

<strong>North</strong> <strong>Canterbury</strong> <strong>News</strong>, <strong>September</strong> <strong>30</strong>, <strong>2021</strong><br />

Consumer spend rebounds after lockdown<br />

9<br />

By ROBYN BRISTOW<br />

Consumer spending in the Waimakariri<br />

and Hurunui districts has bounced back<br />

nicely after the recent Alert Level 4<br />

lockdown.<br />

But some industries have fared better<br />

than others.<br />

Enterprise <strong>North</strong> <strong>Canterbury</strong><br />

Business Support Manager, Miles<br />

Dalton, says Marketview statistics show<br />

there has been anice rebound overall,<br />

with Waimakariri now at 8.8 percent and<br />

Hurunui at 7.6% above pre­Covid<br />

spending.<br />

“However, this does not make up for<br />

money lost during the lockdown, and the<br />

recovery is not even across business<br />

types.<br />

‘‘While supermarkets did well over<br />

lockdown, hospitality venues were<br />

unable to generate income, and even<br />

now are still at lower than normal<br />

income generation,’’ he says.<br />

Retail, while also unable to operate<br />

under lockdown, saw alarge spike in<br />

income once Alert Level 2kicked in, and<br />

have now steadied to more normal<br />

levels.<br />

Mr Dalton says despite the<br />

inconsistency across industry types, the<br />

<strong>North</strong> <strong>Canterbury</strong> statistics are similar<br />

to those for other regions outside of<br />

Auckland.<br />

Unemployment statistics were also<br />

largely unaffected by lockdown, with<br />

data to the end of August showing little<br />

change to benefit numbers in <strong>North</strong><br />

<strong>Canterbury</strong>.<br />

Hurunui unemployment numbers<br />

remained steady and Waimakariri<br />

figures continued the decrease that has<br />

been occurring all year.<br />

Mr Dalton says the figures do not<br />

include the final week of Alert Level 3<br />

lockdown, or afterwards.<br />

“We will keep aclose eye on the<br />

unemployment numbers in the coming<br />

weeks, but Iwouldn’t anticipate any<br />

drastic changes,’’ he says.<br />

The figures from the Marketview<br />

report are similar to those that followed<br />

the 2020 Level 4lockdown, which saw<br />

<strong>North</strong> <strong>Canterbury</strong> consumer spending<br />

bounce back rapidly and actually<br />

increase on the year prior.<br />

‘‘These numbers show the tenacity of<br />

<strong>North</strong> <strong>Canterbury</strong> businesses, and the<br />

commitment of <strong>North</strong> <strong>Canterbury</strong><br />

business owners, to their staff, Mr<br />

Dalton says.<br />

‘‘The best thing that people can do to<br />

keep this momentum up is to continue to<br />

use our local businesses.<br />

‘‘If you have achoice between using a<br />

local business and an online or out­ofdistrict<br />

business, consider spending<br />

your money locally.<br />

‘‘It keeps the money flowing in our<br />

community which is very important in a<br />

difficult time.’’<br />

Bouncing back ... Consumer spending is<br />

bouncing back nicely after the recent Alert<br />

Level 4lockdown.<br />

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