ITA_GG_N45-WEB

ROUSSILLON
– BRANDS –
William and his father Philippe who has passed over
the reins of the estate to him
up its presence in 40 countries, including the Benelux region,
Germany, the United Kingdom and China. “After Europe, we are
focusing increasingly on exports to Russia and Eastern Europe,
where we expect to sell 2 million bottles this year”. Here, Vignerons
Catalans markets significant volumes in all three colours in Russian
supermarkets, to key accounts and European companies. The
company entered the market ten years ago and has a permanent
Russian representative in the country, which is essential for working
with 20,000 shops nationwide.
A third focus of development is the United Kingdom, which has
been growing for two years. “The UK experiences cycles. The profile
of our wines has evolved and there is room for our PGI Côtes-
Catalanes and Côtes-Vermeille wines, which suit English tastes”,
says Zanella. The regional wines offer the kind of value of money
that allows them to compete with Spanish, Italian and New World
wines. “We still have to conquer Latin America, which is looking for
complementary ranges, and can clock up hundreds of thousands of
bottles for us”, believes Zanella.
THE HIGHLY SOUGHT-AFTER ASIAN
AND US MARKETS
The United States and China are the main growth drivers for
beverage alcohol, accounting for two-thirds of global consumption.
AUTUMN 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 43