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The GILBERT & GAILLARD International Magazine : Make some room in your lounge foe WINE REGIONS from around the world
The GILBERT & GAILLARD International Magazine :
Make some room in your lounge foe WINE REGIONS from around the world
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ROUSSILLON<br />
– BRANDS –<br />
Lionel Lavail, managing director<br />
of Maison Cazes in Rivesaltes<br />
FROM LEGENDARY AGE-WORTHY<br />
POURS TO MIXOLOGY<br />
Companies producing Muscat de Rivesaltes have available volumes<br />
and mixology could open up new markets. “The Roussillon<br />
marketing board is targeting this market with Muscat de Rivesaltes<br />
and Rivesaltes ambré. We have launched two cocktails – a Muscat<br />
Lemon, with 50% Muscat, lemonade and a dash of lemon at<br />
7-8°ABV, which delivers genuine aromatic pleasure. And a Muscat<br />
Ginger in the same vein as the Moscow Mule with a dash of lime”,<br />
explains Éric Aracil.<br />
The mature vintages help boost Roussillon’s dessert wine credentials<br />
as legendary wines for laying down. The Arnaud de Villeneuve<br />
winery has realised the potential of differentiating between the<br />
two. The Rivesaltes co-operative hives off certain vintages like the<br />
1936 for collectors. “This 85-year-old amber Rivesaltes attracts wine<br />
merchants looking for real gems that offer competitive price points<br />
for the quality”, points out Guillaume Arbus.<br />
The winery has also reviewed its Tradition range of AOP Muscat de<br />
Rivesaltes based on 1930s marketing cues that enable it to approach<br />
fashionable pubs and cocktail bars. Back in Rivesaltes, 15% of its<br />
46 AUTUMN 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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