Retailers Forum Nov. 2021 EMAG

FORUM WORKSHOP
forumworkshop
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That’s why, as an entrepreneur,
the owner of the small
business, you’ll become a valued
and respected member of
the community. The town fathers
and mothers may not rename
Main Street in your honor, but they’ll
appreciate your contribution nonetheless. Even
if you don’t hire a single staff member, you’ll
make a positive contribution to the overall employment
picture. As a purchaser of products,
you’ll be helping the salesman and the factory
worker. As a seeker of services, you’ll employ
the expertise of people whose income depends
on clients like you. Your store means new opportunity
for everyone whose products, services,
and support help bring the dreams of your
own store to life. You’re both the benefactor and
beneficiary of these relationships.
Page 54 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
When you think of it in those terms, there’s
much more riding on your business than your
future. Everyone you work with shares in your
success or frustration, to some degree. All have
an interest in seeing you prosper. Certainly
you’ll encounter some opportunists represent
the exception, not the rule. Like you, most of
the people you’ll be dealing with have a dream
they want to pursue.
A career offers its own rewards, but it’s also a
means to an end. You’ve accepted responsibility
for your own career; financial independence
is your goal. Others may envy that freedom
and confidence, but they’ll also respect you for
it. No matter what role they play, how minor
their contributions, they demand the same respect
from you.
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