North Canterbury News: October 28, 2021

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FARM FOCUS ADVERTORIAL 24 North Canterbury News, October 28, 2021 Putting Kiwi farmers in the driving seat Back in 1981, three Wairarapa farmers decided to create a system for farmers to improve the way they manage their farming business. At that time, recordkeeping was very much about looking back, using accounting methodology. The company founders wanted to be able to look ahead, to plan for the next season. This radical approach proved to be highly successful. Forty years later this business, now known as Farm Focus, is still going strong. Key to the company’s success, is that its specialised software meets farmers’ specific management accounting requirements, but also makes it easy to transfer transactions into taxfocused accounting systems used by accountants. Chief executive Brian Eccles has been involved with the company from the early days, and says that while software has changed massively over the 40 years, the successful formula established all those years ago still holds true. Managing cashflow through great planning was important then and continues to be vital. ‘‘Running afarm is full of uncertainty,’’ says Brian. ‘‘That can come from weather, pricing changes or awide range of on and off farm regulations. ‘‘Plans help you manage adversity because you can quickly pivot when the plan isn’t quite working.’’ Technology is constantly evolving and the company continues to invest in major upgrades to ensure the product is relevant in the modern world. It is currently supporting customers to move from its previous application, Cashmanager RURAL, to its new cloudbased application, Farm Focus. ‘‘Not everyone loves change’’ says Brian,‘‘but once customers begin to see the value of investing in the new they never look back.’’ Customers moving across to the new platform, such as Hawkes Bay farmer Caroline Smith, notice the improvements. “Cashmanager RURAL was a great package in its day but farming practices and requirements have changed greatly over the years. ‘‘Focus’s automated technology makes budgeting much easier which has definitely helped cut down time spent in the office.’’ Caroline says the ability to Farm Focus ... Brian Eccles is keen to support kiwi farmers. budget three or four years ahead has been especially helpful during Covid and drought events. ‘‘It’s way easier to look ahead. It has given us confidence in our planning and shows we can weather the storm’’ Brian says that while the world is full of generic accounting systems designed for city businesses, asystem like Farm Focus, uniquely designed to meet the special needs of farmers, is extremely rare. ‘‘What might be ideal for an accountant might be entirely unsuitable for afarmer. Software like ours that can drive improved management can increase revenue massively. Potential savings in accountancy costs are minor by comparison’’ says Brian. In addition to marking 40 PHOTO: SUPPLIED years in business this year, Farm Focus is also celebrating its recent win in the Cyber Gold category at the Wellington Gold Awards. ‘‘This award really belongs to our customers as we wouldn’t be where we are without their support. Helping New Zealand farmers to stay at the top of their game and retain their number one spot in the world is what drives us!’’ he says. Happy birthday to us! We’re celebrating that we’ve been successfully supporting New Zealand farmers for 40 years. Here’s our 40th birthday gift to new customers. Go to farmfocus.co.nz/birthday-offer/ to redeem your goodies! Farm Focus: Financial management software for New Zealand Farmers. Promo code: BIRTHDAY Offer valid while stocks last. Call 0800 888 080 New customers receive FREE 3months subscription to award-winning Farm Focus + Our first 100 new customers receive the Farm Focus wet weather jacket. RRP $450* And receive aFREE $160 Allbirds shoe voucher *Does not apply to existing Rural or Farm Focus customers *Terms &conditions apply
Four Four SeasonsRealty Seasons Realty AUCTION LET’STALK Real estate WITH LIZLEWIS Thinkingofsellingbutconcernedthatyoumaynotfindanythingtopurchase? This is averycommonthought from many clients Ispeak to at the moment and therefore there isgenuine hesitancy about selling which is one of reasons this shortageishappening. Harcourts Four Seasons are having outstanding sales results with plenty of buyers on their books waiting fornew properties to come to the market. With 30+ yearsinrealestate with Harcourts, Ican assureyou Ihave experienced all the variouschanges that have happened over this time. If you would liketodiscuss selling in this current market, please give me acall to discuss the many options available foryou to ease the stress you maybefeeling. Liz Lewis 027 453 0952 |03327 5379 liz.lewis@harcourts.co.nz Liz Four SeasonsRealty 2017 Ltd|Licensed Agent REAA2008 harcourtsfourseasons.co.nz Four Seasons Realty
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North Canterbury News: October 28, 2021

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