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petfood pro 3/2021

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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International Magazine September <strong>2021</strong> ISSN 2628-5851<br />

Technology & Marketing<br />

3/21<br />

Ingredients: Proteins: Update, Functional Hydrocolloids, Seaweed Inclusion<br />

Processing: Product Quality, Bowl Cutters, X-ray Machine<br />

Packaging: Labelling Success Story, Competence Network, 40th Anniversary<br />

Marketing: Parrot Paradise, Treating Orthopedic Pain, Expert Aquarium Guide


Helping you do great things with<br />

natural colors for your pets<br />

Whatever your challenge with pet food, we can help. We offer a full<br />

color palette of appealing shades for every application from dry<br />

extruded kibbles, baked and semi-moist treats to wet and gravies.<br />

Formally known as Chr. Hansen, we’ve been working<br />

with color since 1876 and continue to bring the very<br />

best of nature to food manufacturers and<br />

consumers ever since.<br />

We make natural colors easy<br />

www.oterra.com


editorial<br />

Worth Waiting For<br />

In previous years we used to say “After the<br />

show is before the show.“ In more recent<br />

times, we have felt starved of shows, events<br />

and personal contacts. Thankfully this time<br />

seems to be coming to an end. Trade shows<br />

are key marketing and communications<br />

tools for the global pet industry. Many<br />

companies hoped to showcase their<br />

<strong>pro</strong>ducts and services at the international<br />

pet industry trade shows in 2020 and <strong>2021</strong><br />

with the aim of boosting their business as<br />

the ability to talk to customers face-to-face<br />

is especially important in times of crisis.<br />

Now this is possible again.<br />

The start will be in Vilnius, Lithuania,<br />

where the Nordic PetFood Conference &<br />

Exhibition will take place at the beginning<br />

of November. This is a specialised event<br />

with a strong networking aspect and high<br />

level conference. The team behind the<br />

conference, Julia Loining and Milka Tesla<br />

told me: “The Nordic Pet Food Conference<br />

gives pet food manufacturers, suppliers,<br />

service <strong>pro</strong>viders and experts from<br />

academia the opportunity to join a unique<br />

pet food event, driven by one objective:<br />

growing business opportunities through<br />

networking, new trends and technical<br />

knowledge sharing. Nordic Pet Food<br />

Conference <strong>pro</strong>motes fruitful networking<br />

and <strong>pro</strong>fessional exchanges, in a friendly<br />

and open atmosphere.“ This year the event<br />

will be held as a hybrid show, for further<br />

details www.nor<strong>petfood</strong>.com<br />

a one and a half year break due to the<br />

pandemic, the trade fair industry is now<br />

starting up again. Accordingly, we are<br />

currently working with full energy on<br />

versatile and innovative offers for the<br />

next physical Interzoo, from 24 to 27 May<br />

2022. Registration for exhibitors is already<br />

in full swing. Companies from around 50<br />

countries have by now decided to present<br />

themselves with their own exhibition stand<br />

in Nuremberg, including numerous pet<br />

food manufacturers." www.interzoo.com<br />

Since we launched PetFood PRO just over<br />

two years ago, we have been privileged to<br />

work with each of these events – and others<br />

– and to learn what makes this exceptional<br />

industry sector so special and how we can<br />

THE RIGHT<br />

MACHINE<br />

FOR ALL<br />

APPLICATIONS<br />

CUTTERS · GRINDERS · MIXERS<br />

M A D E I N<br />

G E R M A N Y<br />

Ian D. Healey, Editor-in-Chief<br />

all work together for the common benefits<br />

of our pets, who cannot talk, but who can,<br />

and do, love us back.<br />

Looking forward to meeting up,<br />

From Lithuania there will surely be a lot<br />

of travellers to Bologna, Italy, for the next<br />

edition of Zoomark International. More<br />

than 300 exhibitors from 34 countries have<br />

already signed up and they will be offering<br />

a broad panorama of the most significant<br />

trends and new developments set to<br />

characterize the market and consumption<br />

in the coming months. Innovation will be<br />

the connecting theme of the event, and as<br />

traditionally occurs, this will culminate with<br />

a series of in-depth focus sessions. www.<br />

zoomark.it<br />

kgwetter.de/en/hygienic-plus<br />

Dr. Rowena Arzt, Director Exhibitions at<br />

ZZF/WZF, organiser of Interzoo: “After<br />

www.kgwetter.de<br />

Issue 3 <strong>2021</strong><br />

3


Contents<br />

International Magazine September <strong>2021</strong> ISSN 2628-5851<br />

Technology & Marketing<br />

3/21<br />

Issue 3 September <strong>2021</strong><br />

Heike Mundt has over thirty years of experience in keeping, breeding and caring for<br />

parrots. With competence and passion she runs the Parrot Park Bochum in Germany<br />

since 2005. Here you can find more than 250 parrots on 1,200 m 2 sales area and in<br />

free flight aviaries as well as budgies, parrot accessories, toys, healthy food and much<br />

more. Heike Mundt also offers advice and tips on species-ap<strong>pro</strong>priate husbandry and<br />

nutrition of parrots and parakeets, as well as the construction of outdoor aviaries.<br />

Ingredients: Proteins: Update, Functional Hydrocolloids, Seaweed Inclusion<br />

Processing: Product Quality, Bowl Cutters, X-ray Machine<br />

Packaging: Labelling Success Story, Competence Network, 40th Anniversary<br />

Marketing: Parrot Paradise, Treating Orthopedic Pain, Expert Aquarium Guide<br />

Cover: © Papageienpark Bochum<br />

Ingredients<br />

Processing<br />

10 Proteins “outside the box”: Resource-saving, Grain-free and<br />

Vegan<br />

13 Hydrocolloids Functional Blends: The Secret to obtain<br />

appealing wet Pet food<br />

17 Canine Dermatitis is a Common Problem<br />

20 Premix Im<strong>pro</strong>ves Protein Turnover, Maximum Energy<br />

Expenditure in Active Dogs<br />

22 The Growing Trend for Seaweed Inclusion to Support Pet<br />

Immunity and Gut Health<br />

26 Earth Animal is Top Dog in Product Quality with Mettler-<br />

Toledo Safeline X-ray System<br />

28 Success story of Industrial Bowl Cutters: Impressive<br />

Hygienic Secure series<br />

29 Sapphire announces its largest ever X-ray Machine<br />

As a result of high exercise requirements, working or highly<br />

active dogs can be at risk of muscle wasting due to entering a<br />

negative energy balance. The latest new research demonstrates<br />

that a daily premix supplementation can address this by enabling<br />

better utilization of dietary fat for energy <strong>pro</strong>duction, which in<br />

turn may allow active dogs to exercise for longer periods of time<br />

while recovering more efficiently. Take a look at the article on<br />

page 20.<br />

Areas that are difficult to clean, for instance behind seals or in the<br />

bowl area, are a particular hygiene challenge in food <strong>pro</strong>cessing.<br />

Here with Hygienic Secure new and innovative solutions have<br />

been developed, that are found nowhere else in the world. For<br />

example, there are no seals between the cutter bowl and the<br />

vacuum bowl. This means trying to clean one of the most difficult<br />

parts of the particularly hygiene-sensitive machine area is a thing<br />

of the past. See page 28<br />

4<br />

Technology & Marketing


Departments<br />

3 Editorial<br />

44 Upcoming Events<br />

44 Impressum<br />

Marketing<br />

37 Treating Orthopedic Pain in dogs and horses<br />

Phytotherapeutically.<br />

39 The Expert Guide for Stocking an Aquarium<br />

41 Symrise Diana Pet Food opens Factory in China<br />

42 The Vet's Corner<br />

Packaging<br />

MEET THE ALL-IN-ONE<br />

Cutting Solution<br />

New Affinity ® Dicer with built-in precutter is specially<br />

designed to <strong>pro</strong>cess formed meat logs.<br />

The newly designed machine reduces <strong>pro</strong>cessing<br />

time and increases labor cost-savings by eliminating<br />

the need to precut logs before entering the dicer.<br />

Contact Urschel to learn more.<br />

32 Nutriamo & P.E. Labellers: A 20-Year Success Story<br />

35 Pet Food Competence Network sets the new standard in<br />

plant realisation<br />

36 Cama Group Celebrates 40th Anniversary<br />

Certain plants can prevent disease in pets and contribute to<br />

greater well-being and quality of life. Many pet owners are<br />

showing an increasing interest in alternative therapies such as<br />

phytotherapy. Four medicinal herbs in particular have <strong>pro</strong>ven<br />

effective for treating orthopedic conditions in animals using<br />

herbal medicine. In a recent online workshop the medicinal<br />

plants willow, meadowsweet, frankincense and curcuma were<br />

presented and their areas of application and mode of action<br />

described. The full story is on page 37.<br />

Issue 3 <strong>2021</strong><br />

THE GLOBAL LEADER<br />

IN FOOD CUTTING TECHNOLOGY<br />

# Best Selling<br />

1<strong>pro</strong>vider of industrial cutting<br />

machinery throughout the world.<br />

Set-up The Global a free Leader test-cut in Food of Cutting your Technology <strong>pro</strong>duct:<br />

info@urschel.com | www.urschel.com<br />

® Affinity, Urschel, Urschel logo symbol, and The Global Leader in Food Cutting Technology<br />

are registered trademarks of Urschel Laboratories, Inc. U.S.A.<br />

5<br />

®


Cover story<br />

A Paradise for Parrots<br />

Heike Mundt has over thirty years of experience in keeping, breeding and caring for parrots. With competence<br />

and passion she runs the Parrot Park Bochum in Germany since 2005. Here you can find more than 250 - mostly<br />

tame - parrots on 1,200 m 2 sales area and in free flight aviaries as well as budgies, parrot accessories, toys,<br />

healthy food and much more. Heike Mundt also offers advice and tips on species-ap<strong>pro</strong>priate husbandry and<br />

nutrition of parrots and parakeets, as well as the construction of outdoor aviaries. For lovers of tame parrots<br />

there is a unique Parrot Park Café with freshly baked cakes and trusting birds. During exclusive guided tours<br />

of the Parrot Park Bochum, you can take a look behind the scenes and experience the wonderful birds up close<br />

during a visit to the flying aviaries and parrot petting. In addition, the Parrot Park Bochum offers various other<br />

services, seminars and workshops on the subject of parrots and parakeets.<br />

Following the parrot seminar during Interzoo.digital, Ian Healey and Dr. Anja Wagner of ZZF/WZF talked with<br />

Heike Mundt about this paradise for feathered friends.<br />

Petfood Pro: Can you please<br />

let our readers know some<br />

background to yourself and<br />

the Parrot Park? How did it<br />

start up?<br />

Heike Mundt: I have been keeping<br />

parakeets and parrots since I was<br />

6 years old and have been a selfemployed<br />

clerk in retail, specializing in<br />

zoos, since 1986. In 2005 I and my team<br />

developed and realized the parrot park<br />

in Bochum on 3,000 square meters and<br />

ap<strong>pro</strong>x. 1200 enclosed areas.<br />

We specialize in the keeping, care,<br />

advice and breeding of rare parrot<br />

and parakeet species, almost all of<br />

which are highly <strong>pro</strong>tected. We work<br />

nationally and internationally with<br />

renowned breeding stations and zoos<br />

to support the conservation of these<br />

valuable animals.<br />

We currently keep more than 500 large<br />

parrots at Gersteinring in indoor and<br />

outdoor aviaries.<br />

By breeding with our 90 pairs of<br />

parrots, we are able to cover a large<br />

part of the requested species with our<br />

own offspring.<br />

We offer interested owners and breeders<br />

regular training courses online and also<br />

take place in person here in the shop.<br />

We attach great importance to animalfriendly<br />

keeping in pairs and we take a<br />

lot of time for the needs of the owners<br />

and their animals in the consultation<br />

after prior appointment.<br />

The sale takes place after detailed<br />

consultation with minutes and we keep<br />

in contact with the customers through<br />

various media.<br />

In our holiday complex we take care<br />

of the parrots and parakeets when the<br />

owners go on vacation.<br />

Our retirement home for abandoned<br />

animals helps former owners to find<br />

one last foster place for their feathered<br />

darlings.<br />

With the ap<strong>pro</strong>val of a certified<br />

EU quarantine station, we are able<br />

to import and export parrots and<br />

parakeets worldwide for the purpose<br />

of blood freshening. This quarantine<br />

also helps as a temporary home for<br />

confiscated and found parrots and<br />

parakeets.<br />

A special affair of the heart is the<br />

interaction between people with<br />

disabilities and our animals. This gave<br />

rise to the idea of ​the Parrot Cafe.<br />

6<br />

Technology & Marketing


Cover STory<br />

24 – 27 May 2022 | Nuremberg, Germany<br />

37. International Trade Fair for Pet Supplies<br />

It is time for a personal reunion<br />

with your target group at Interzoo 2022<br />

EMPOWER<br />

YOUR BUSINESS<br />

■ The global pet market is growing<br />

■ Competition increases in the pet industry<br />

■ There is more innovation and more choice<br />

■ Showcase your <strong>pro</strong>ducts – now live on site<br />

Make valuable contacts and finally position<br />

your company in face-to-face meetings again –<br />

become an exhibitor!<br />

Interzoo – personally successful<br />

INTERZOO.COM<br />

Follow us!<br />

Organizer<br />

Honorary sponsor<br />

Organization<br />

Issue Admission 3 <strong>2021</strong> granted to authorised trade visitors only.<br />

7


Cover story<br />

People are beaming with joy when they<br />

can spend some time with the animals<br />

and watch them up close over a cup of<br />

coffee and a piece of cake.<br />

In addition to the sale of parrots and<br />

parakeets, we generate our sales<br />

through our online shop, online<br />

consultations on a fee basis and our<br />

vacation and quarantine system.<br />

How popular are parrots and<br />

other birds as pets for regular<br />

families? Is this different in<br />

different regions?<br />

Parrots and parakeets are kept<br />

in Germany by around 3% of the<br />

households in which animals are kept.<br />

Birds are not as popular as dogs, cats or<br />

small mammals and are only kept by a<br />

small group of interested pet owners.<br />

What is the main food for<br />

pet birds? How can pet food<br />

manufacturers <strong>pro</strong>vide the<br />

right balance of nutrients?<br />

Over 90% of all bird keepers still<br />

feed seeds enriched with fruit and<br />

vegetables. We feed organically grown<br />

extrudates (USDA certified) from<br />

America.<br />

What is the most important<br />

thing in nutrition? What can be<br />

done better?<br />

Seeds are sorted out by the animals and<br />

only the fatty and <strong>pro</strong>tein-containing<br />

grains are selected. As a result of<br />

the selection, many of our birds<br />

unfortunately eat too much energy and<br />

suffer metabolic disorders.<br />

Has bird food changed over the<br />

years? Is there a lot of research?<br />

I have been feeding my parrots and<br />

parakeets with extrudates from<br />

Harrison for 30 years and over the years<br />

I have only noticed a very slow change<br />

in thinking about extrudate nutrition in<br />

private keeping of animals.<br />

What are the typical ailments<br />

of pet birds? How can food help<br />

to reduce or cure them? Are<br />

there <strong>pro</strong>phylactic benefits?<br />

In my opinion, up to 80 % of all illnesses<br />

that occur in private households can be<br />

prevented just through a balanced diet<br />

and animal-friendly husbandry in the<br />

right social environment.<br />

What is important for breeders<br />

when finding homes for birds?<br />

And for pet owners?<br />

Intensive education and specialist<br />

advice before buying the birds,<br />

sufficient space and a safe and loving<br />

environment for keeping them in pairs<br />

that are animal-friendly.<br />

Thanks for taking the time<br />

today. Is there anything you<br />

would like to add?<br />

Respect, responsibility and love in<br />

dealing with all animals. Parrots should<br />

be kept in pairs, i.e. same species and<br />

subspecies of the opposite sex. The<br />

animals must have been socialized by<br />

the species-specific group for several<br />

months and examined by a qualified<br />

veterinarian before they are released.<br />

Technology & Marketing<br />

How long do they typically<br />

live?<br />

I keep parrots here in my enclosures that<br />

are over 50 years old. Parrots can live<br />

between 30 and 70 years if they are kept<br />

<strong>pro</strong>perly. In the case of malnutrition and<br />

a lack of social contacts and a wrong<br />

general attitude, often only a few years<br />

or even decade.<br />

How do you see the future<br />

of parrots and other birds in<br />

Germany and Europe?<br />

Due to general regulations and laws, this<br />

attitude will become more and more<br />

complex and difficult to implement in<br />

the future. But there will always be a<br />

small, fine group of dedicated lovers<br />

and breeders who care for and breed<br />

these wonderful creatures.<br />

For more information<br />

www.interzoo.com<br />

papageienpark-bochum.de<br />

8<br />

Technology & Marketing


Ingredients<br />

Issue 3 <strong>2021</strong><br />

9


Ingredients<br />

Proteins “outside the box”:<br />

Resource-saving, Grain-free and<br />

Vegan<br />

Protein flours, press cakes and algae can replace meat as the classic source of <strong>pro</strong>tein to a considerable extent.<br />

The alternatives have both nutritional and sustainability advantages: They exhibit a significantly better carbon<br />

footprint than meat and are not subject to the widely discussed issues involving factory farming.<br />

Proteins: Their functions and Petspecific<br />

<strong>pro</strong>tein needs<br />

Proteins are significant components of<br />

the cells in your pet’s body. Among others,<br />

theyhave the following functions:<br />

• Providing support and structure –<br />

as the organic substance in<br />

connective tissue, hair and feathers<br />

• Protection – as antibodies<br />

• Regulating bodily functions – as<br />

enzymes and hormones<br />

20 to 50 percent of an animal’s body are<br />

<strong>pro</strong>teins. Although <strong>pro</strong>teins perform the<br />

same functions in different species, the needs<br />

of each species can vary significantly. For<br />

example, a cat needs almost twice as much<br />

<strong>pro</strong>tein as a dog . The increased need stems<br />

from the fact that a cat’s body <strong>pro</strong>cesses<br />

<strong>pro</strong>teins and amino acids at a very high rate.<br />

As there is no way to reduce that rate, cats<br />

can come to suffer from <strong>pro</strong>tein deficiencies<br />

very quickly if they do not consume<br />

sufficient amounts of the necessary amino<br />

acids. In addition, it is important to mention<br />

the special role taurine plays in feline diets.<br />

Cats can only metabolise this organic<br />

compound in very small amounts. Taurine is<br />

found far predominantly in animal sources.<br />

In contrast to cats, dogs can <strong>pro</strong>duce taurine<br />

from methionine and cysteine themselves.<br />

Within each species of animal, the food and<br />

nutritional needs vary for each individual<br />

– the most important factors being age,<br />

breed, weight and physical activity.<br />

Advantages of alternative<br />

sources of <strong>pro</strong>tein<br />

Traditionally, meat is the main source of<br />

<strong>pro</strong>tein in pet food. However, nowadays<br />

more and more pet parents seek more<br />

sustainable dietary options. Particularly<br />

vegans and vegetarians want to raise their<br />

pets on a more or less exclusively plantbased<br />

diet. They purposefully buy pet<br />

food that meets these requirements – but<br />

without com<strong>pro</strong>mising nutritional value, for<br />

example the amount of <strong>pro</strong>tein and amino<br />

acids.<br />

Other ingredients are explicitly undesired.<br />

For example, pet parents are increasingly<br />

making sure that the food is grain-free<br />

whenever possible, as grains have been said<br />

to trigger allergies and hypersensitivities.<br />

This presumption boosts the trend towards<br />

grain-free pet food, which the pet parents<br />

wish to find in one <strong>pro</strong>duct together<br />

with their demand for a predominately<br />

or exclusively plant-based feed. However,<br />

a purely vegan diet is difficult to realize<br />

for a cat, considering its taurine needs<br />

previously mentioned. Nevertheless,<br />

there are some very good arguments for a<br />

largely plant-based diet with some animalbased<br />

components to cover all nutritional<br />

needs. One of the main arguments here<br />

is th at plant-based sources of <strong>pro</strong>tein are<br />

unburdened by the negative emotions and<br />

ethical conflicts associated with factory<br />

farming and slaughtering. At the same time,<br />

plant-based <strong>pro</strong>teins represent a powerful<br />

“yes“ to resource conservation and climate<br />

<strong>pro</strong>tection: Animal-based <strong>pro</strong>teins, i.e.,<br />

meat, can only be <strong>pro</strong>duced by farm animals<br />

first consuming (plant-based) <strong>pro</strong>teins and<br />

then metabolizing them into animal-based<br />

<strong>pro</strong>teins in their bodies – a <strong>pro</strong>cess that by<br />

its very nature entails transformative losses.<br />

This is just one of the reasons why meat has a<br />

significantly worse environmental footprint<br />

than plant-based alternatives. A found that<br />

the <strong>pro</strong>duction of one kilogram of beef<br />

<strong>pro</strong>duces ap<strong>pro</strong>ximately 13 kilograms of<br />

CO 2 , whilst the same amount of <strong>pro</strong>tein flour<br />

<strong>pro</strong>duces less than one kilogram. Not too<br />

long ago, soy <strong>pro</strong>tein was the dominating<br />

basis for meat substitutes on the food<br />

market. Nowadays, there are far more plantbased<br />

sources of <strong>pro</strong>tein for both humans<br />

and pets available.<br />

Iris Zentara – Sales animal nutrition and<br />

care at Henry Lamotte Oils, a leading<br />

quality supplier for natural oils and related<br />

<strong>pro</strong>ducts such as <strong>pro</strong>tein flours, algae,<br />

essential oils and oleoresins.<br />

Overview: Protein flours<br />

The <strong>pro</strong>cess of gently cold pressing oilseeds<br />

or fruit pulp <strong>pro</strong>duces oil and press cakes.<br />

The latter can be ground into a fine flour.<br />

These completely natural flours have a<br />

residual oil content of five to ten percent and<br />

contain very attractive components, such as<br />

• <strong>pro</strong>teins and (essential and nonessential)<br />

amino acids<br />

• dietary fibers<br />

• energy<br />

• minerals and trace elements<br />

The flours are excellently suited for<br />

predominately plant-based or completely<br />

vegan pet food. In the following, we describe<br />

grain-free flours that are frequently available<br />

in organic qualities. Depending on the raw<br />

material and type of <strong>pro</strong>cessing, the natural<br />

<strong>pro</strong>tein content lies between 30 and 50<br />

percent. This can be further increased by<br />

natural, physical <strong>pro</strong>cessing to ap<strong>pro</strong>ximately<br />

80 percent, though this depends on the raw<br />

materials used. As does, the amino acid<br />

<strong>pro</strong>file. The following flours contain all amino<br />

acids essential for dogs without exceptions.<br />

10<br />

Technology & Marketing


Ingredients<br />

Protein flours contribute to the holistic use of raw materials e.g., seeds. Pet parents<br />

interested in sustainability appreciate this feature. It also represents the flours of <strong>pro</strong>tein<br />

flours and press cake for responsible <strong>pro</strong>duction and consumption – one of the 17<br />

Sustainable Development Goals of the United Nations.<br />

Hemp Flour<br />

Hemp <strong>pro</strong>ducts result from<br />

ap<strong>pro</strong>ved hemp varieties low in THC<br />

(= tetrahydrocannabinol). The hemp <strong>pro</strong>tein<br />

contained in the hemp press cake is made of<br />

ap<strong>pro</strong>ximately 65 percent edestin, a bioactive<br />

globulin <strong>pro</strong>tein that is easy to digest. Thanks<br />

to their residual oil content, hemp press cake<br />

and flour have an ideal fatty acid composition.<br />

They are a valuable plant-based source of<br />

essential omega-3 and -6 fatty acids, which, for<br />

example, can have a positive effect on the fur of<br />

both dogs and cats. Furthermore, they are rich<br />

in the branched amino acids isoleucine, leucine<br />

and valine, which are important for muscle<br />

development. Hemp flour has a number of uses,<br />

e. g., in wet, supplementary and snack foods for<br />

dogs as well as in treats for horses. The Hemp<br />

can score with sustainability-aware pet parents:<br />

It is a crop that needs little or no pesticides or<br />

fertilizer since it grows faster than (almost) any<br />

weed. As a rich source of pollen for insects,<br />

hemp contributes significantly to biodiversity.<br />

At Henry Lamotte Oils, we also press organic<br />

hemp <strong>pro</strong>duced in Germany in our Oil Mill Lipos,<br />

some of which is locally sourced in neighboring<br />

Lower Saxony. Hemp can be cultivated and<br />

<strong>pro</strong>cessed within a radius of 400 kilometers<br />

in Northern Germany, further optimizing its<br />

carbon footprint.<br />

Linseed Flour<br />

Linseed press cake and flour are valued as a plantbased<br />

source of alpha-linolenic acid, an essential<br />

omega-3 fatty acid. Significant amounts of<br />

globulin and albumin, lead to <strong>pro</strong>nounced<br />

water binding and emulsification capabilities.<br />

Thanks to their <strong>pro</strong>tein composition, linseed<br />

press cake and flour have good rheological<br />

<strong>pro</strong>perties, e. g., with respect to elasticity and<br />

firmness. Linseed flour is commonly used<br />

in dog treats. Alternatively, the flour can be<br />

substituted with coarsely ground linseed. It is<br />

easily digestible and contains 15 to 30 percent<br />

omega-3 fatty acids, since coarsely ground<br />

linseed has a significantly higher oil content –<br />

i.e., 35 to 40 percent – than press cake or flour.<br />

Furthermore, linseed is rich in lignan, a phytooestrogen<br />

with oxidation-inhibiting <strong>pro</strong>perties,<br />

which can have a positive effect on the feed<br />

quality.<br />

Sesame Flour<br />

The sulphuric amino acids methionine and<br />

cysteine make up a rather large portion of the<br />

<strong>pro</strong>tein content of sesame press cake and flour.<br />

These two amino acids are particularly (though<br />

not exclusively) known for<br />

• their oxidation-inhibiting<br />

<strong>pro</strong>perties in the intestines,<br />

Issue 3 <strong>2021</strong><br />

11


Ingredients<br />

• their pivotal role in building up and<br />

stabilizing <strong>pro</strong>tein structures, for<br />

example in the keratin of fur and<br />

hooves.<br />

Methionine and cysteine are metabolised<br />

by dogs to form taurine. With taurine, they<br />

conjugate bile acid, which plays a fundamental<br />

role in digesting fat. Dogs who receive food<br />

with sufficient amounts of methionine and<br />

cysteine do not need added taurine in their<br />

food, which is available far predominantly from<br />

animal sources. Birds – from gallinaceous birds<br />

like quails or guinea fowl to homing pigeons<br />

and ornamental birds – have a particular need<br />

for the two sulphurous amino acids, especially<br />

when moulting and while growing. Their<br />

feathers contain creatine which is <strong>pro</strong>duced<br />

from methionine, among other things. In<br />

addition to the two sulphurous amino acids,<br />

sesame press cake and flour contain calcium in<br />

a high concentration and in the ratio frequently<br />

recommended for adult dogs: 1.3 parts of<br />

calcium to 1 part phosphor (18,000 to 14,000<br />

mg per kg). In combination with vitamin D, this<br />

ratio benefits dogs in particular for strong bones<br />

and healthy teeth. With regard to <strong>pro</strong>cessing: it's<br />

interesting to note that sesame press cake and<br />

flour contain abundant globulin <strong>pro</strong>teins. These<br />

lend the sesame <strong>pro</strong>ducts a high water binding<br />

capacity and agglutinate the components in the<br />

desired formulation. Sesamolin and sesamol are<br />

antioxidant which is beneficial especially in light<br />

of the enlarged surface of extrudates.<br />

Sunflower Flour<br />

Henry Lamotte Oils offers a choice of sunflower<br />

flour and press cake made from shelled and<br />

unshelled seeds. Flour and press cake made<br />

from shelled seeds as offer a <strong>pro</strong>tein content of<br />

ap<strong>pro</strong>ximately 50 percent, those made using<br />

unshelled seeds ap<strong>pro</strong>ximately 25 percent. The<br />

amino acid <strong>pro</strong>file of sunflower flour and press<br />

cake made from shelled seeds has a significant<br />

<strong>pro</strong>portion of the sulphurous amino acids<br />

methionine and cysteine, similar to sesame<br />

(for details on their positive effects please<br />

see the section on sesame flour). In addition,<br />

sunflower seed and press cake contain a large<br />

amount of branched amino acids (leucine,<br />

isoleucine and valine) which are important for<br />

muscle development. Due to their oil content,<br />

sunflower flour and press cake are a very good<br />

source for linoleic acid, an essential omega-6<br />

fatty acid. This acid plays a fundamental role in<br />

regulating the water balance of the skin and the<br />

body’s own synthesis of gamma-linolenic acid.<br />

Sunflower flour made from shelled sunflower<br />

seeds has a relatively neutral taste and scent<br />

which increases acceptance. Furthermore, it<br />

easily takes on flavors, enabling gentle influence<br />

on the taste of food. Thus, sunflower flour is a<br />

GMO-free alternative to soy <strong>pro</strong>ducts. Sunflower<br />

flour and press cake have good water and fat<br />

binding capacities and are therefore able to give<br />

consistency to various formulas. Sunflowers are<br />

pollinated exclusively by insects – therefore, the<br />

plants have good reason to attract numerous<br />

species of wild bees and to <strong>pro</strong>vide them<br />

with ample amounts of pollen and nectar,<br />

making sunflowers key players in maintaining<br />

biodiversity.<br />

Algae: Overview<br />

In Asia, algae have been used as a purely<br />

plant-based source of <strong>pro</strong>tein for centuries.<br />

The European pet food industry association<br />

FEDIAF emphasises: “Algae <strong>pro</strong>tein also has<br />

great potential, it has almost double the <strong>pro</strong>tein<br />

content of beef [and] grows ten times faster<br />

than terrestrial plants.“ 2 Algae also offer a high<br />

density of other nutrients. Their sustainability<br />

benefits include:<br />

• No feed required for breeding<br />

• Little or no fertilizer, the <strong>pro</strong>duction<br />

of which is energy- and CO 2<br />

-<br />

intensive<br />

• No need of pharmaceuticals<br />

• Binding large quantities of CO 2 ,<br />

which is removed from the<br />

atmosphere<br />

Algae are listed in the Catalogue of Feed<br />

Materials according to EU regulation 68/2013.<br />

They are found in a wide range of feed materials<br />

– e.g., from wet food for dogs to ready-mixes for<br />

cats and horses.<br />

Spirulina<br />

Spirulina (Spirulina platensis) is a genus of<br />

cyanobacteria, colloquially referred to as<br />

blue-green algae. It is mainly obtained from<br />

aquaculture, which is also well possible in salty<br />

brackish water – as Spirulina naturally occurs in<br />

shallow, subtropical waters with high salinity.<br />

Spirulina is one of the natural plant foods<br />

with the highest <strong>pro</strong>tein contents. It contains<br />

ap<strong>pro</strong>ximately 60 to 80 percent of <strong>pro</strong>tein,<br />

including a large <strong>pro</strong>portion of the essential<br />

branched amino acids isoleucine, leucine<br />

and valine, which are essential for muscle<br />

development. Combined with the numerous<br />

vitamins and minerals, the amino acids make<br />

spirulina a high-quality source of <strong>pro</strong>tein in<br />

various types of pet food. It is used, for example,<br />

in cat and horse food as well as is in fishkeeping<br />

due to the pigments it contains.<br />

Chlorella<br />

Chlorella (Chlorella sp.) is a spherical green<br />

alga that thrives mainly in fresh water and is<br />

found all over the world. Chlorella can be easily<br />

cultivated commercially, which is mostly done<br />

in aquaculture. The alga contains roughly 50<br />

to 80 percent <strong>pro</strong>teins and numerous essential<br />

amino acids. Moreover, Chlorella offers a wide<br />

range of vitamins and minerals. The carotenoids<br />

it contains have anti-oxidative and detoxing<br />

effects, for which they are widely known in<br />

BARF diets. Chlorella is used as supplementary<br />

foods for horses, dogs and cats and in fish food,<br />

among others.<br />

Technology & Marketing<br />

References<br />

1 ifeu – Institut für Energie- und Umweltforschung<br />

Heidelberg gGmbH (2020), Ökologische<br />

Fußabdrücke von Lebensmitteln und Gerichten<br />

in Deutschland www.ifeu.de/fileadmin/uploads/<br />

Reinhardt-Gaertner-Wagner-2020-Oekologische-<br />

Fu%c3%9fabdruecke-von-Lebensmitteln-und-<br />

Gerichten-in-Deutschland-ifeu-2020.pdf, p. 13.<br />

2 FEDIAF – The European Pet Food Industry<br />

(retrieved 08/<strong>2021</strong>), Sourcing Ingredients<br />

Sustainably www.fediaf.org/39-prepared-pet-<br />

foods/103-sourcing-ingredients-sustainably-<br />

%E2%80%93-<strong>pro</strong>tein-sources-used-in-pet-food.<br />

html<br />

For more information<br />

www.lamotte-oils.de<br />

12<br />

Excerpt from the amino acid <strong>pro</strong>file of selected Henry Lamotte Oils <strong>pro</strong>ducts. Analyses<br />

conducted by an external laboratory in June <strong>2021</strong> and by suppliers<br />

Technology & Marketing


Hydrocolloid Functional Blends:<br />

the Secret to appealing Wet<br />

Petfood<br />

To obtain a final wet pet food <strong>pro</strong>duct<br />

with the requested characteristics<br />

it is fundamental to use ingredients<br />

characterized by technological<br />

<strong>pro</strong>perties, such as hydrocolloids.<br />

The best way to maximize their<br />

efficacy and find the right solution for<br />

every application, is to use specific<br />

and functional blends of different<br />

hydrocolloids.<br />

to reach a final <strong>pro</strong>duct with the<br />

requested <strong>pro</strong>perties.<br />

Moreover, hydrocolloids blends<br />

require a lower dosage and they are<br />

easier to use during the <strong>pro</strong>duction<br />

<strong>pro</strong>cess, allowing time and cost<br />

savings.<br />

Ingredients<br />

However, since every wet pet food<br />

<strong>pro</strong>duct has its own characteristics<br />

and requirements, creating the right<br />

hydrocolloids combination is not so<br />

easy. It is fundamental to have a great<br />

experience and knowledge of the<br />

characteristics of each hydrocolloid.<br />

Hydrocolloids’ characteristics<br />

and <strong>pro</strong>perties<br />

Hydrocolloids, more commonly known<br />

as gums, are hydrophilic polymers<br />

(polysaccharides and <strong>pro</strong>teins) of high<br />

molecular weight extracted from plants<br />

and algae or <strong>pro</strong>duced by microbial<br />

synthesis.<br />

YOU PROVIDE<br />

MORE THAN JUST<br />

PET FOOD.<br />

When dispersed in water, hydrocolloids<br />

particles are able to bind water<br />

molecules, either slowing the flow<br />

of the liquid and forming viscous<br />

dispersion, or stopping the liquid flow<br />

entirely, solidifying it into a gel.<br />

Hydrocolloids are naturally present<br />

or added to wet pet food to im<strong>pro</strong>ve<br />

its functional <strong>pro</strong>perties, such as<br />

thickening, gelling, emulsifying,<br />

stabilization, viscosity and coating.<br />

Typical hydrocolloids are Carrageenans,<br />

Locus bean gum, Guar gum, Conjac<br />

gum, Xanthan gum, Alginates, Gelatin,<br />

Cellulose derivates, Agar and Pectins.<br />

Hydrocolloids functional<br />

blends; 1+1≥3<br />

Single hydrocolloids are characterized<br />

by several technological <strong>pro</strong>perties,<br />

however finding the right <strong>pro</strong>duct for<br />

each application can be difficult and<br />

expensive.<br />

On the contrary, with the combination<br />

of different hydrocolloids together, it is<br />

possible to obtain a greater effect than<br />

the sum of the single hydrocolloids’<br />

individual effects and it is easier<br />

Issue 3 <strong>2021</strong><br />

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Technology & Marketing<br />

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13<br />

www.vemag.com


Ingredients<br />

In wet pet food, the use of hydrocolloids<br />

functional blends is very helpful either<br />

to create the desired gel, to obtain a<br />

<strong>pro</strong>per meat emulsion or a natural juice.<br />

Creation of gel<br />

Depending on the wet food <strong>pro</strong>duct,<br />

like pouches or cans, and on its<br />

characteristics, the requirements for a<br />

gel can be different: soft, firm, elastic,<br />

transparent or yellow. Therefore,<br />

several combinations of hydrocolloids<br />

can be used to obtain different types<br />

of gel, in order to find a solution to<br />

every application.<br />

Meat emulsion<br />

In order to obtain chunks and <strong>pro</strong>ducts<br />

of the “pate” type, it is fundamental to<br />

perform a <strong>pro</strong>per meat emulsion. In<br />

this case, hydrocolloids blends can<br />

help thickening and stabilizing the<br />

meat emulsion, guaranteeing a <strong>pro</strong>per<br />

chunks or “pate” <strong>pro</strong>duct.<br />

Natural juice/gravy<br />

A very important characteristic of<br />

wet pet food that stimulates dogs<br />

and cats’ appetite is the gravy/juice in<br />

which chunks are wrapped. Therefore,<br />

it can be very helpful to use specific<br />

hydrocolloids combinations that<br />

contribute to obtain a gravy/juice that<br />

looks natural and appealing to the<br />

pets.<br />

Each wet pet food manufacturer<br />

<strong>pro</strong>duces its specific <strong>pro</strong>ducts for<br />

which it is necessary to use specific<br />

combinations of hydrocolloid so that<br />

the result is not only the satisfaction<br />

of the manufacturer but especially<br />

the satisfaction of the final customer.<br />

Within Barentz Animal Nutrition, our<br />

technological experts work close with<br />

our customers to develop the best<br />

combination of hydrocolloids to <strong>pro</strong>vide<br />

the requested functional <strong>pro</strong>perties<br />

for every wet pet food <strong>pro</strong>duct or<br />

application.<br />

One of the building blocks in the Barentz<br />

hydrocolloids blends are Carrageenans,<br />

which are naturally occurring sulfated<br />

polysaccharides extracted from<br />

red seaweed species. They can be<br />

divided into three types (kappa, iota<br />

and lambda), with different gelling<br />

<strong>pro</strong>perties and sensitivity to salts.<br />

With the <strong>pro</strong>per experience and<br />

understanding of this hydrocolloid,<br />

it is possible to combine different<br />

types of Carrageenans and minerals<br />

and salts to obtain blends with the<br />

specific <strong>pro</strong>perties requested for each<br />

application.<br />

Mostly Carrageenans are also<br />

combined with other hydrocolloids,<br />

such as Locus bean gum, Konjac gum,<br />

Guar Gum, Xanthan gum, and many<br />

other alternatives, depending on the<br />

characteristics of the final <strong>pro</strong>duct.<br />

However, in case a more specific blend<br />

is needed, our Barentz technological<br />

experts are even able to formulate<br />

customised solutions, to answer every<br />

requirement.<br />

Technology & Marketing<br />

For more information<br />

www.barentz.com<br />

14<br />

Technology & Marketing


HANDTMANN<br />

FOOD TEC<br />

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From idea to innovation to perfect <strong>pro</strong>cess<br />

solution. This is what you will find on the<br />

HANDTMANN FOOD TEC innovation platform.<br />

Visit us:<br />

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Follow us:<br />

Issue 3 <strong>2021</strong><br />

15


Ingredients<br />

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16<br />

Technology & Marketing


Canine Dermatitis is<br />

a Common Problem<br />

Ingredients<br />

LEIBER’S<br />

SUSTAINABLE<br />

BUSINESS<br />

MODEL<br />

Most pet owners are surprised the first<br />

time they have a pet diagnosed with<br />

Canine Dermatitis. Many people don’t<br />

realize that allergies are just as common<br />

in pets as they are in human and can<br />

cause dogs quite a bit of suffering. Pet<br />

owners are also often surprised to learn<br />

that dermatitis in dogs is often caused<br />

by allergens even though the symptoms<br />

show up on the skin.<br />

What is Canine Dermatitis?<br />

The basic definition of this common skin<br />

<strong>pro</strong>blem is a predisposition to develop<br />

allergic symptoms following exposure to<br />

substances that are usually harmless but<br />

have triggered an allergic response.<br />

The most common symptoms of Canine<br />

Dermatitis include itching, excessive<br />

scratching, rubbing on the carpet, hair<br />

loss, greasy or flaky skin with a foul odour,<br />

excessive chewing on the paws and areas<br />

such as the groin and armpits. Over time,<br />

the skin that is scratched can develop hot<br />

spots – raw, inflamed areas – that may<br />

become infected. Unfortunately, once<br />

dogs develop pet atopy they usually<br />

suffer more and more each year because<br />

their skin becomes more sensitive over<br />

time. What may start out as canine<br />

atopic dermatitis only in the spring and<br />

fall can become a year-round <strong>pro</strong>blem<br />

as your dog ages and his skin becomes<br />

increasingly sensitive.<br />

Dog Skin Problems<br />

The sound of a dog constantly scratching<br />

or licking can be as irritating as nails on a<br />

chalkboard. But don’t blame your pooch<br />

for these bad habits - a skin condition<br />

is <strong>pro</strong>bably the culprit. Possible causes<br />

range from parasites to allergies to<br />

underlying illness. Following are some of<br />

the most common canine skin <strong>pro</strong>blems.<br />

Folliculitis: Superficial bacterial<br />

folliculitis is an infection that causes<br />

sores, bumps and scabs on the skin.<br />

These skin abnormalities are easier to<br />

see in shorthaired dogs. In longhaired<br />

dogs, the most obvious symptoms may<br />

be a dull coat and shedding with scaly<br />

skin underneath. Folliculitis often occurs<br />

in conjunction with other skin <strong>pro</strong>blems,<br />

such as mange, allergies, or injury.<br />

Treatment may include oral antibiotics<br />

and antibacterial ointments or shampoos.<br />

Impetigo: Another type of bacterial<br />

infection, impetigo is most common in<br />

puppies. It causes pus-filled blisters that<br />

may break and crust over. The blisters<br />

usually develop on the hairless portion of<br />

the abdomen. Impetigo is rarely serious<br />

and can be treated with a topical solution.<br />

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Issue 3 <strong>2021</strong><br />

17


Ingredients<br />

In a small number of cases, the infection<br />

may spread or persist.<br />

Seborrhea: Seborrhea causes a dog's<br />

skin to become greasy and develop<br />

scales (dandruff). In some cases, it's a<br />

genetic disease that begins when a dog<br />

is young and lasts a lifetime. But most<br />

dogs with seborrhea develop the scaling<br />

as a complication of another medical<br />

<strong>pro</strong>blem, such as allergies or hormonal<br />

abnormalities. In these cases, it is vital to<br />

treat the underlying cause so symptoms<br />

do not recur. The seborrhea itself typically<br />

can be treated with certain medicated<br />

shampoos.<br />

Ringworm: Despite its name, ringworm<br />

is not caused by a worm, but by a fungus.<br />

The term "ring" comes from the circular<br />

patches that can form anywhere, but are<br />

often found on a dog's head, paws, ears,<br />

and forelegs. Inflammation, scaly patches,<br />

and hair loss often surround the lesions.<br />

Puppies less than a year old are the most<br />

susceptible, and the infection can spread<br />

quickly between dogs in a kennel or to<br />

pet owners at home. Various anti-fungal<br />

treatments are available.<br />

Shedding and Hair Loss (Alopecia):<br />

Anyone who shares their home with<br />

dogs knows that they shed. How much<br />

shedding is normal depends on breed,<br />

time of year, and environment. But<br />

sometimes stress, poor nutrition, or illness<br />

can cause a dog to lose more hair than<br />

usual. If abnormal or excessive shedding<br />

persists for more than a week, or you<br />

notice patches of missing fur, check with<br />

your veterinarian.<br />

Mange (Mites): Mange is a skin disorder<br />

caused by tiny parasites called mites.<br />

Sarcoptic mange, also known as canine<br />

scabies, spreads easily among dogs and<br />

can also be transmitted to people, but<br />

the parasites don't survive on humans.<br />

The symptoms are intense itching, red<br />

skin, sores, and hair loss. A dog's ears, face<br />

and legs are most commonly affected.<br />

Demodectic mange can cause bald<br />

spots, scabbing, and sores, but it is not<br />

contagious between animals or people.<br />

Treatment depends on the type of mange.<br />

Fleas: Fleas are the bane of any pet<br />

owner. You may not see the tiny insects<br />

themselves, but flea droppings or eggs<br />

are usually visible in a dog's coat. Other<br />

symptoms include excessive licking or<br />

scratching, scabs, and hot spots. Severe<br />

flea infestations can cause blood loss<br />

and anemia, and even expose your dog<br />

to other parasites, such as tapeworms.<br />

Treatment may include a topical and/or<br />

oral flea killer and a thorough cleaning of<br />

the pet's home and yard.<br />

Dog Skin Problems: The sound of a<br />

dog constantly scratching or licking can<br />

be as irritating as nails on a chalkboard.<br />

But don’t blame your pooch for these<br />

bad habits - a skin condition is <strong>pro</strong>bably<br />

the culprit. Possible causes range from<br />

parasites to allergies to underlying illness.<br />

Following images are some of the most<br />

common canine skin <strong>pro</strong>blems.<br />

Ticks: Ticks, like fleas, are external<br />

parasites that feed on the blood of their<br />

hosts. You can spot a tick feeding on dog<br />

with the naked eye. To <strong>pro</strong>perly remove<br />

a tick, and gently pull it straight out.<br />

Twisting or pulling too hard may cause<br />

the head to remain lodged in dog’s<br />

skin, which can lead to infection. Place<br />

the tick in a jar with some alcohol for a<br />

couple of days and dispose of it once<br />

it is dead. In addition to causing blood<br />

loss and anemia, ticks can transmit Lyme<br />

disease and other potentially serious<br />

bacterial infections.<br />

Color or Texture Changes: Dog's skin<br />

color or coat texture change can be<br />

a warning sign of several common<br />

metabolic or hormone <strong>pro</strong>blems. They<br />

can also result from an infection or other<br />

skin disorder. Usually a simple blood<br />

test can identify the underlying cause.<br />

Be sure to ask your veterinarian about<br />

any significant changes to dog’s coat.<br />

Dry, Flaky Skin: Dry, flaky skin can be a<br />

red flag for a number of <strong>pro</strong>blems. It's a<br />

common symptom of allergies, mange,<br />

and other skin diseases. But most often,<br />

dry or flaky skin is nothing serious. Like<br />

people, some dogs simply get dry skin<br />

in the winter.<br />

Acral Lick Granuloma: Also called<br />

acral lick dermatitis, this is a frustrating<br />

skin condition caused by compulsive,<br />

relentless licking of a single area -- most<br />

often on the front of the lower leg. The<br />

area is unable to heal, and the resulting<br />

pain and itching can lead the dog to<br />

keep licking the same spot. Treatment<br />

includes discouraging the dog from<br />

licking, either by using a bad-tasting<br />

topical solution or an Elizabethan collar.<br />

Also ask dog's vet whether a medication<br />

like a topical or corticosteroid might<br />

help.<br />

Skin Tumours: If you notice a hard lump<br />

on dog's skin, point out to your vet as<br />

soon as possible. Dogs can develop<br />

cancerous tumors in their skin. The only<br />

way to confirm a diagnosis of cancer is<br />

to biopsy the tumor. If the lump is small<br />

enough, veterinarian may recommend<br />

removing it entirely. This can yield<br />

a diagnosis and treatment a single<br />

<strong>pro</strong>cedure. For tumors that have not<br />

spread, this may be the only treatment<br />

needed.<br />

Hot Spots: Hot spots, also called acute<br />

moist dermatitis, are small areas that<br />

appear red, irritated, and inflamed. They<br />

are most commonly found on a dog's<br />

head, hips, or chest, and often feel hot to<br />

the touch. Hot spots can result from a wide<br />

range of conditions, including infections,<br />

allergies, insect bites, or excessive licking<br />

and chewing. Treatment consists of<br />

cleansing the hot spot and addressing the<br />

underlying condition.<br />

Immune Disorders: In rare cases, skin<br />

lesions or infections that won’t heal can<br />

indicate an immune disorder in your dog.<br />

One of the best known is lupus, a disease<br />

that affects dogs and people. Lupus<br />

is an autoimmune disorder, meaning<br />

the body’s immune system attacks<br />

its own cells. Symptoms include skin<br />

abnormalities and kidney <strong>pro</strong>blems. It can<br />

be fatal if untreated.<br />

Anal Sac Disease: As if dog poop weren't<br />

smelly enough, dogs release a foulsmelling<br />

substance when they do their<br />

business. The substance comes from small<br />

anal sacs, which can become impacted if<br />

they don't empty <strong>pro</strong>perly. The hallmark<br />

of impacted anal sacs is a dog scooting<br />

his bottom along the ground. Other<br />

symptoms include biting or licking the<br />

anal area. A vet can manually express full<br />

anal sacs, but in severe cases, the sacs may<br />

be surgically removed.<br />

Homoeopathic cure for<br />

Dermatitis<br />

Treating of Dermatitis with Homoeopathic<br />

Veterinary Formulations can cure all<br />

sort of Skin infections also, Skin lesion<br />

associated with hair loss, skin red, dry,<br />

parched oozing sticky fluid or bloody<br />

18<br />

Technology & Marketing


Ingredients<br />

discharge , specific/ generalized .(Manze<br />

Disease).<br />

DERMISULE, a Homoeopathic Veterinary<br />

Medicine and complete formulation by<br />

Goel Vet Pharma Pvt Ltd., is very useful<br />

in case of Dermatitis and Skin infections.<br />

It is very much useful when there is no<br />

complete cure in conventional medicines.<br />

A simple dose of 20 Drops three time a<br />

day for 15-20 days or as long as per the<br />

severity of the case a doctor can prescribe<br />

the medicine to the pet of any age without<br />

any side effect. The medicine can be given<br />

to pet directly on the tongue of animal or<br />

in drinking water.<br />

In some case a cure is found in pets Skin<br />

lesions very fast and Hair falling is cured<br />

even new hair grown where the patches<br />

were created.<br />

DERMISULE is an excellent remedy to give<br />

Homoeopathic cure for Dermatitis and<br />

Skin lesions and associated <strong>pro</strong>blems.<br />

DERMISULE for PET, a Unique<br />

formulation for infections in dogs. It is<br />

based on homoeopathic principle i.e.<br />

“SimilliaSimillibusCuranter” Likes to be<br />

treated by likes hence one could easily<br />

understand that following symptoms<br />

of different medicine when available in<br />

a case can be cured by these medicines.<br />

These Formulations developed by a<br />

renowned veterinarian of India after long<br />

consultation with homoeopath and trials<br />

of different medicine in field condition for<br />

years.<br />

SULPHUR 200: Dry, scaly, unhealthy,<br />

every little injury suppurates. Freckles,<br />

itching, burning, scratching and washing.<br />

Pimply eruptions, pustules, hang-nails.<br />

Excoriation, especially in folds. Skin<br />

affections after local medication. Pruritus,<br />

especially from warmth, in evening, often<br />

recurs in spring time, in damp weather.<br />

THUJA 30: Polypi, tubercles, warts<br />

epithelioma, naeva, carbuncles, ulcers,<br />

especially in ano-genital region. Freckles<br />

and blotches. Dry skin, with brown spots.<br />

Zona, herpetic eruptions. Tearing pains<br />

in glands. Nails crippled, brittle and soft.<br />

Eruptions only on covered parts, worse<br />

after scratching. Very sensitive to touch.<br />

Coldness of one side. Sarcoma, polypi.<br />

Brown spots on hands and arms.<br />

GRAPHITES 200: Rough, hard, persistent<br />

dryness of portions of skin unaffected by<br />

eczema. Early stage of keloid and fibroma.<br />

Pimples and acne. Eruptions, oozing out<br />

a sticky exudation. Rawness in bends of<br />

limbs, groins, neck, behind ears. Unhealthy<br />

skin, every little injury suppurates. Ulcers<br />

discharging a glutinous fluid, thin and<br />

sticky.<br />

PSORINUM 200: Dirty, dingy look. Dry,<br />

lusterless, rough hair. Intolerable itching.<br />

Herpetic eruptions, especially on scalp<br />

and bends of joints with itching, worse,<br />

from warmth of bed. Enlarged glands.<br />

Sebaceous glands secrete excessively,<br />

oily skin. Eczema behind ears. Crusty<br />

eruptions all over. urticaria after every<br />

exertion. Pustules near finger-nails<br />

FERRUM PHOSPHORICUM 30: Pale,<br />

flushed skin. Bleeds easily. Bruises easily.<br />

Acne. Measles with conjunctivitis and<br />

photophobia. Capillary congestion with<br />

burning of skin. Packing : 30 ml. Dosage:<br />

20 Drops three times in a day or as<br />

directed by the doctor.<br />

Technology & Marketing<br />

For more information<br />

www.creature-companions.in<br />

Proteins<br />

Antioxidants<br />

Insect <strong>pro</strong>tein<br />

Hydrocolloids<br />

Technology & Marketing<br />

Always a better solution<br />

Issue 3 <strong>2021</strong><br />

Barentz Animal Nutrition is a global distributor of technical<br />

ingredients and additives for the feed and pet food industry. We<br />

have several solutions for clean label, hypoallergenic, sustainable,<br />

vegetarian and organic concepts. We are your one-stop-shop.<br />

www.barentz.com/animal-nutrition<br />

19


Ingredients<br />

Premix Im<strong>pro</strong>ves Protein Turnover,<br />

Maximum Energy Expenditure in<br />

Active Dogs<br />

1. Recently published research shows that Carniking® premix im<strong>pro</strong>ves lean muscle mass and supports efficient<br />

energy expenditure in active dogs<br />

2. The study builds on previous research that demonstrated significant positive benefits of L-carnitine on<br />

canine exercise recovery and body composition<br />

3. The research is the first to show how L-carnitine influences <strong>pro</strong>tein turnover in dogs and highlights the<br />

benefits of Carniking® premix inclusion in nutrition solutions<br />

Quote from Dr. Craig N. Coon,<br />

President and Founder, Four<br />

Rivers Kennel:<br />

“Our research partnership with Lonza<br />

continues to build a robust bank of<br />

scientific evidence on the impact<br />

of L-carnitine on canine exercise<br />

performance and recovery. One of the key<br />

findings of this latest study is L-carnitine’s<br />

influence on body composition. The<br />

ability of L-carnitine to help the body<br />

use expendable tissue, namely fat, for<br />

energy while preserving lean muscle<br />

mass has exciting implications for energy<br />

expenditure, weight management and<br />

endurance. While the study clearly<br />

demonstrated the benefits of L-carnitine<br />

for both male and female active dogs, it<br />

generated exceptional results in females<br />

– an area that has thus far been largely<br />

unexplored.”<br />

Quote from Kevin Owen, Ph.D.,<br />

Global Business Development<br />

Head for Animal Nutrition,<br />

Lonza.<br />

“This study is the first time we have seen<br />

Carniking® premix’s influence on <strong>pro</strong>tein<br />

turnover evaluated and the difference<br />

in oxygen consumption and energy<br />

expenditure between male and female<br />

subjects studied. The results of the<br />

research are particularly significant when<br />

we consider the benefits of Carniking®<br />

premix supplementation for highly<br />

active dogs – where maximizing energy<br />

expenditure and maintaining lean muscle<br />

mass is essential to animal performance<br />

and health.”<br />

A new scientific study funded by Lonza has<br />

shown that daily supplementation with<br />

its 250mg Carniking® premix ingredient<br />

may increase muscle fat oxidation, inhibit<br />

muscle catabolism and increase energy<br />

expenditure in highly active dogs.<br />

As a result of high exercise requirements,<br />

working or highly active dogs can be at<br />

risk of muscle wasting due to entering<br />

a negative energy balance. This has<br />

implications on the animal’s performance,<br />

endurance and recovery, and therefore<br />

overall health and wellbeing. The latest<br />

20<br />

Technology & Marketing


Ingredients<br />

research by Lonza demonstrates that daily<br />

Carniking® premix supplementation can<br />

address this by enabling better utilization<br />

of dietary fat for energy <strong>pro</strong>duction,<br />

which in turn may allow active dogs to<br />

exercise for longer periods of time while<br />

recovering more efficiently.<br />

Published in the peer-reviewed Journal of<br />

Animal Physiology and Animal Nutrition,<br />

the study was conducted at Four Rivers<br />

Kennel in Nevada, Missouri (USA), using<br />

Labrador Retrievers – a typical working<br />

and service dog. Building on evidence<br />

from Lonza and Four Rivers Kennel’s<br />

previous research, in this new cross-over<br />

placebo-controlled study, dogs were<br />

given a series of exercise and running<br />

<strong>pro</strong>grams, with one group having daily<br />

supplementation of 250mg Carniking®<br />

premix, <strong>pro</strong>viding 125 mg elemental<br />

carnitine.<br />

The results showed that Carniking® premix<br />

helped to maintain lean muscle mass and<br />

reduce muscle damage after exercise by<br />

increasing the total, free and esterified<br />

L-carnitine in the muscle and serum. The<br />

latest research also showed that muscle<br />

damage or degradation following running<br />

exercise was significantly reduced in dogs<br />

supplemented with L-carnitine when<br />

compared with placebo.<br />

Furthermore, Carniking® premix was<br />

shown to influence the lean muscle<br />

mass by determining <strong>pro</strong>tein turnover, a<br />

key indicator of muscle synthesis. Dogs<br />

supplemented with Carniking® premix<br />

were also shown to be more efficient at<br />

using energy from their food (as measured<br />

by VO2 max for aerobic endurance). As a<br />

result, they are able to exercise for longer<br />

and recover faster.<br />

Lonza holds U.S. Patent 10,016,382 for<br />

L-carnitine use in pet food for its beneficial<br />

impact on performance and recovery<br />

in active dogs. L-carnitine also has an<br />

ingredient definition by the Association of<br />

American Feed Control Officers (AAFCO)<br />

for use in the manufacturing of dog foods,<br />

wet and dry treats, and in complete feeds,<br />

base mixes or premixes.<br />

About Lonza<br />

Lonza is the preferred global partner<br />

to the pharmaceutical, biotech and<br />

nutrition markets. We work to prevent<br />

illness and enable a healthier world by<br />

supporting our customers to deliver new<br />

and innovative medicines that help treat<br />

a wide range of diseases. We achieve this<br />

by combining technological insight with<br />

world-class manufacturing, scientific<br />

expertize and <strong>pro</strong>cess excellence. These<br />

enable our customers to commercialize<br />

their discoveries and innovations in the<br />

healthcare sector.<br />

Founded in 1897 in the Swiss Alps, today<br />

Lonza operates across three continents.<br />

With ap<strong>pro</strong>ximately 14,000 full-time<br />

employees, we are built from highperforming<br />

teams and of individual<br />

talent who make a meaningful difference<br />

to our own business, as well as to the<br />

communities in which we operate. The<br />

company generated sales of CHF 4.5<br />

billion in 2020 with a CORE EBITDA of CHF<br />

1.4 billion.<br />

Technology & Marketing<br />

For more information<br />

www.lonza.com<br />

Issue 3 <strong>2021</strong><br />

21


Ingredients<br />

The Growing Trend for Seaweed<br />

Inclusion to Support Pet Immunity<br />

and Gut Health<br />

By Anthony Jacobs and Virgil Meallet DVM<br />

The recent trend to home office has<br />

meant that Pets are spending more<br />

time and forming an even closer<br />

relationship with their adopted parents.<br />

Pet food and the need to supplement<br />

diets has started to follow human<br />

trends with classic supplements like<br />

spirulina and chlorella being included<br />

in pet foods. We even see Gingko being<br />

added into senior pet food. Production<br />

animal nutritionists are already well<br />

advanced with a range of macroalgae<br />

additives to support gut health,<br />

regulate inflammation, im<strong>pro</strong>ve<br />

nutrient absorption, optimise <strong>pro</strong>tein<br />

and digestible energy, build immunity<br />

and reduce stress. Let us review their<br />

use, and how these natural solutions<br />

can be used in formulae to im<strong>pro</strong>ve the<br />

well-being of pets.<br />

Seaweed has been included in human<br />

and animal diets for over 10,000<br />

years. There are thousands of macro<br />

marine algae species, easily grouped<br />

into three colors: red the Rhodophyta<br />

species, green the Chlorophyta<br />

species and brown the Phaeophyta<br />

species. Seaweed is self-sustaining<br />

with an important environmental role<br />

for our planet with among others,<br />

a substantial role in marine carbon<br />

sequestration (Duarte, 2016). Global<br />

harvest was reported in 2020 at ca. 30<br />

million metric tons with a value of over<br />

12 billion USD in 2016 (Kulshrehtha,<br />

2020). A large part of which is now<br />

being used in animal feed for their<br />

intrinsic nutritional value and the<br />

numerous metabolic and <strong>pro</strong>phylactic<br />

<strong>pro</strong>perties of these extracts.<br />

Marine macro-algae can contribute<br />

to both essential micro-nutrients<br />

and compounds necessary to sustain<br />

a pet’s health including vitamins,<br />

trace minerals, flavonoids, as well<br />

as bioactive molecules with welldefined<br />

metabolic goals. This would<br />

include the Marine Sulphated<br />

Polysaccharides (MSP) family. The<br />

pet nutritionist should be selective<br />

with the types and origin of macroalgae,<br />

their purification <strong>pro</strong>cess for<br />

the extraction and ensure a stable and<br />

standardized concentration for ease<br />

of inclusion. It is also best practice to<br />

select self-sustaining seaweed species,<br />

free of contaminants and which can<br />

be harvested without environmental<br />

impact.<br />

The international feed industry<br />

generally uses between 0.05% and<br />

0.3% macro-algae extracts for their<br />

formulations. We recommend that<br />

manufacturers of pet food review the<br />

many available feed trials and peerreviewed<br />

publications demonstrating<br />

a vast array of benefits (from<br />

antibacterial to immune-modulator)<br />

for their next generation of <strong>pro</strong>ducts.<br />

Macro algae has been used for<br />

centuries and has been commercially<br />

and sustainably harvested along the<br />

north western coast of France for over<br />

25 years. The green and red seaweeds<br />

are hydrolyzed, then different types of<br />

MSP are extracted, leaving the residual<br />

for agricultural fertilizers. There are<br />

several applications to this wide<br />

family of MSP molecules. Below we<br />

will explore how to formulate for gut<br />

health and im<strong>pro</strong>ved immunity with<br />

a specific blend (MSPimmunity and<br />

MSPbarrier).<br />

Pets will face notable challenges and<br />

stress during their life cycle phases as<br />

follows.<br />

Juniors - immature immune systems,<br />

weaning, adoption, feed changes<br />

(Leung, 2007) and vaccinations<br />

Adults – vaccine boosters, diseases<br />

(metabolic & pathogens), re<strong>pro</strong>duction<br />

(gestation & lactation), competition,<br />

extreme weather<br />

Seniors – immune senescence, gut<br />

dysfunction, inflammation, cognitive<br />

decline, joints degeneration<br />

The gut health and immune system are<br />

challenged throughout the pet’s life<br />

and can be efficiently supported with<br />

seaweed actives for the companion<br />

animal best welfare and their parents’<br />

happiness.<br />

Clinical trials show, in different models,<br />

that standardized seaweed extracts<br />

Harvesting Atlantic coast seaweed to <strong>pro</strong>duce a standardised macro algae extract.<br />

22<br />

Technology & Marketing


Ingredients<br />

The immune system starts in the pet’s gut<br />

(MSPbarrier, MSPimmunity respectively)<br />

im<strong>pro</strong>ve the gut health and immune<br />

defences. MSP are a healthy and<br />

ecofriendly dietary addition which<br />

can also be used as potent tools<br />

for preventive, <strong>pro</strong>phylactic and<br />

supportive goals.<br />

Indeed, well demonstrated and<br />

published mechanisms for each<br />

MSP type allows us to link their<br />

supplementation’s positive outcomes<br />

on animals health with their fine<br />

interactions all the way down to biocellular<br />

level.<br />

For example, articles from INRA<br />

and Intestinal Biotech Development<br />

describes how MSP barrier re-enforces<br />

the intestinal epithelial tight junctions<br />

and optimize goblet cells’ mucin<br />

secretion, thus alleviating risks of<br />

uncontrolled paracellular permeability<br />

and pathogenic/toxic invasion.<br />

Others demonstrate how MSP<br />

immunity, through its interaction at<br />

gut level, activate immune cells and<br />

modulates immune responses and<br />

inflammation.<br />

On a wider scope, research demonstrates<br />

that algal sulphated polysaccharides<br />

can not only modulate<br />

Issue 3 <strong>2021</strong><br />

23


<strong>pro</strong>cessing<br />

the intestinal immune and systemic<br />

response but also reduce the<br />

dependence on antibiotics (Nyvall<br />

Collén & Berri, 2016), as well as<br />

exhibiting <strong>pro</strong>mising antibacterial<br />

<strong>pro</strong>perties.<br />

Case study: Puppy health<br />

The bitch's endotheliochorial-type<br />

placenta is almost completely<br />

impermeable to large molecules, such<br />

as immunoglobulins. This explains why<br />

the puppies are born with a very low<br />

circulating level of IgG, of the order<br />

of 0.3 g / L (against 8 to 25 g / L in an<br />

adult dog). It is the intake of colostrum<br />

which allows the acquisition of passive<br />

immunity, so that the puppy's serum IgG<br />

concentration will reach ap<strong>pro</strong>ximately<br />

6 g/L 48 hours after ingestion of a good<br />

quality colostrum; 85 to 95% of the<br />

puppy's circulating Ig are therefore of<br />

colostral origin. (Mila, Grellet, & Feugier,<br />

2015). This supply of Ig, potentiated by<br />

colostral antitrypsins, represents the<br />

most specific role of colostrum and is<br />

a determining factor in the survival of<br />

puppies, since neonatal mortality is<br />

predominantly of infectious origin. MSP<br />

immunity, has been shown to optimize<br />

the transudation of seral Ig to the<br />

mammary glands and secure a higher<br />

passive transfer of both IgG and IgA<br />

to the <strong>pro</strong>geny thus resulting in lower<br />

neo-mortality and morbidity.<br />

In view of the benefits of both those<br />

MSP, the practical application and<br />

recommended feeding rate is 0.3% :<br />

- first commencing with the junior<br />

puppy/kitten from 2 to 6 months to<br />

<strong>pro</strong>mote immunity development and<br />

resilience as well as preventing digestive<br />

troubles.<br />

- Supplementation can be maintained<br />

for adult pets to support immunity and<br />

gut health, with a particular interest for<br />

breeders and active dogs.<br />

- Add to Seniors to strengthen declining<br />

defences and reduce inflammatory<br />

<strong>pro</strong>cesses.<br />

In further articles, we will review<br />

other application of seaweed such as<br />

<strong>pro</strong>moting digestion and <strong>pro</strong>tecting<br />

against mycotoxins risks.<br />

Technology & Marketing<br />

References<br />

Berri, M. (2017). Ulvan fromUlva<br />

armoricana(Chlorophyta) activates the<br />

PI3K/Akt signalling pathwayviaTLR4 to<br />

induce intestinal cytokine <strong>pro</strong>duction.<br />

Duarte, D. K.-J. (2016). Substantial<br />

role of macroalgae in marine carbon<br />

sequestration. Nature Geoscience 9,, 737-<br />

742.<br />

Intestinal barrier function enhancement<br />

<strong>pro</strong>perties of MSP®BARRIER, extracted<br />

from red algae SolieriaChordalis<br />

Scientific study,. (n.d.). Intestinal Biotech<br />

Development, France 2017.<br />

Kulshrehtha, G. (2020). A Review of the<br />

Varied Uses of Macroalgae as Dietary<br />

Supplements in Selected Poultry with<br />

Special Reference to Laying Hen and<br />

Broiler Chickens. Journal of Marine<br />

Science and Engineering, 8, 536.<br />

Leung, H. B. (2007). Mycotoxins and the<br />

pet food industry: Toxicological evidence<br />

and risk assessment. Int J. of Food<br />

Microbiology, 95-102.<br />

Mila, H., Grellet, A., & Feugier, A. e.<br />

(2015). Nutritional and immunological<br />

composition of canine colostrum. In<br />

Proceedings, 18th EVSSAR Congress.<br />

Toulouse.<br />

Nyvall Collén, P., & Berri, M. (2016). Green<br />

Algal Sulphated Polysaccarides: a natural<br />

alternative to antibiotics via modulation<br />

of the intestinal immune response.<br />

International Symposium on Alternatives<br />

to Antibiotics (ATA),.<br />

For more information<br />

www.olmix.com<br />

t.jacobs@greenbluehealth.com<br />

vmeallet@olmix.com<br />

24<br />

Technology & Marketing


Ingredients<br />

WE MAKE<br />

PET FOOD<br />

TASTE GREAT. TM<br />

PALATANT SOLUTIONS AND SERVICES<br />

In an increasingly competitive marketplace, palatability is a critical component of pet nutrition<br />

and a key driver of brand loyalty. Ensuring <strong>pro</strong>duct performance and repeat purchases for pet<br />

food manufacturers – and their customers – is our business. Whether in a kibble, can, pouch or<br />

cup, our palatants make pet food more appealing to pets and pet parents.<br />

PALATANTS<br />

We develop and <strong>pro</strong>duce a<br />

full range of liquid and dry<br />

palatability enhancers <strong>pro</strong>ven<br />

to optimize pet enjoyment and<br />

consumption.<br />

SERVICES<br />

In addition to palatant expertise,<br />

AFB supports our customers with<br />

additional services. Technical<br />

palatability trials, behavior trials<br />

and an in-house pilot plant are<br />

just some of the benefits we offer<br />

our customers.<br />

A B<br />

TECHNICAL PALATABILITY<br />

Palatability trials<br />

to measure a pet’s<br />

food acceptance or<br />

preference<br />

BEHAVIOR<br />

Performance<br />

Beyond<br />

Consumption SM<br />

PILOT PLANT<br />

Process research lab<br />

<strong>pro</strong>ducing palatants<br />

and <strong>pro</strong>types<br />

AFB International<br />

Global Headquarters<br />

St. Charles, Missouri USA<br />

afbinternational.com<br />

Issue 3 <strong>2021</strong><br />

GLOBAL CUSTOMER SERVICE<br />

CALL 1-800-218-5607<br />

25<br />

©<strong>2021</strong> AFB International


<strong>pro</strong>cessing<br />

Earth Animal is Top Dog in<br />

Product Quality with Mettler-<br />

Toledo Safeline X-ray System<br />

Earth Animal is elevating standards<br />

in the pet food industry. For the past<br />

42 years, they’ve pursued the highest<br />

<strong>pro</strong>duct quality when <strong>pro</strong>cessing and<br />

packaging their all-natural chews, treats,<br />

dog food and more. In addition to using<br />

the best ingredients from reputable<br />

suppliers, Earth Animal relies on worldclass<br />

inspection equipment including<br />

a Mettler-Toledo Safeline X33 x-ray<br />

inspection system, installed last year at<br />

their “Riverstone” facility in Westminster,<br />

Md.<br />

“We recently completed a big, facilitywide<br />

renovation and updated our lines<br />

with the latest technology. It was our sales<br />

rep, Dick DeNenno at Reliant Packaging<br />

Machinery, who encouraged us to go with<br />

x-ray inspection instead of a traditional<br />

metal detector. X-ray systems identify<br />

and remove stones, shells, glass, rubber<br />

and other foreign bodies, in addition to<br />

detecting metal,” said Kelly Raiser, General<br />

Manager and co-owner of Earth Animal’s<br />

Riverstone facility. “Our pet foods are<br />

made with real, fresh ingredients, which<br />

means that natural foreign materials like<br />

pebbles are not uncommon. With our<br />

X33, we can be sure no foreign bodies<br />

make their way into the final <strong>pro</strong>duct –<br />

we’re <strong>pro</strong>tecting our customers and their<br />

pets, as well as our brand.”<br />

“Our new X33 x-ray system helped us<br />

see that our primary vulnerability comes<br />

from incoming raw ingredients, not from<br />

any issues inside our plant. Knowing this,<br />

we went to our ingredient suppliers and<br />

asked them to put in more safeguards on<br />

their side,” said Nick Stalder, Production<br />

Manager at Riverstone. “Now we can<br />

hold our suppliers accountable if it<br />

looks like foreign material came in with<br />

their raw <strong>pro</strong>duct. Honestly, our X33 has<br />

already paid for itself with that <strong>pro</strong>cess<br />

im<strong>pro</strong>vement alone.”<br />

Earth Animal’s Riverstone facility <strong>pro</strong>duces<br />

their Dr. Bob Goldstein’s Wisdom® brand of<br />

dog food, which is packaged in four-sided,<br />

The X33 x-ray inspection system identifies and removes packages with stones, shells and<br />

other foreign bodies<br />

gusseted stand-up bags weighing 1, 3<br />

and 10 lbs and made from a sustainable,<br />

biobase material formulated with sugar<br />

cane. This facility also <strong>pro</strong>duces pet<br />

treats in conventional stand-up pouches<br />

weighing between 4 and 7 oz. A movable<br />

conveying system allows either of<br />

Riverstone’s two primary packaging lines<br />

to feed into one inline X33 x-ray system<br />

at a rate of 18 to 20 bags per minute.<br />

Packages that don’t pass inspection are<br />

automatically removed from the line with<br />

a pneumatic reject device, also from the<br />

Mettler-Toledo Product Inspection Group.<br />

“Think of our dog food like a trail mix. It’s<br />

made up of dried meats, fruits, veggies<br />

and other ingredients, which all have<br />

different densities and moistures. That<br />

variability would be challenging for most<br />

x-ray systems but not the X33. It’s able to<br />

adjust for all those tiny differences,” said<br />

Claire Farrell, Quality Assurance – Quality<br />

Control Manager at Riverstone. “You can<br />

actually see each of the ingredients on<br />

the screen as the X33 inspects them. Its<br />

accuracy and sensitivity are impressive.”<br />

Mettler-Toledo’s X33 x-ray system uses a<br />

20-watt generator that consumes onefifth<br />

of the power as their previousgeneration<br />

SmartChek and AdvanChek<br />

models, while achieving the same<br />

outstanding detection sensitivity.<br />

“We love that this system is so energy<br />

efficient,” said Raiser. “Sustainability is a<br />

huge part of every decision we make here<br />

at Earth Animal. It’s important that our<br />

x-ray system fits into our environmental<br />

pledge.”<br />

“Sanitation is another one of our top<br />

priorities. We always look for systems<br />

that are engineered for easy cleaning<br />

and maintenance,” said Carl Hammond,<br />

Facility Engineer at Riverstone. “Since our<br />

X33 is inspecting packaged <strong>pro</strong>duct, it<br />

needs only a dry clean and then a sanitizer<br />

on the conveyor. The design im<strong>pro</strong>ves<br />

equipment hygiene and reduces<br />

downtime, which supports our overall<br />

operating efficiency.”<br />

“Overall, this is an extremely reliable piece<br />

of equipment. We’ve had 100 percent<br />

uptime with our X33 to date and haven’t<br />

had a single test standard rejected – it<br />

works perfectly,” said Raiser. “The biggest<br />

thing for us as a company is knowing that<br />

our final <strong>pro</strong>duct is up to our high food<br />

26<br />

Technology & Marketing


<strong>pro</strong>cessing<br />

safety and quality requirements. Given<br />

our experiences with Safeline’s X33, I<br />

never want to run another packaging<br />

line without this technology. The level of<br />

confidence and security it <strong>pro</strong>vides us is<br />

invaluable.”<br />

About Mettler Toledo Product<br />

Inspection Group<br />

The Product Inspection division of Mettler<br />

Toledo is one of the leading <strong>pro</strong>viders<br />

within the field of automated inspection<br />

technology. The division includes the<br />

following brands: Safeline metal and<br />

X-ray inspection, Garvens and Hi-Speed<br />

checkweighers, and CI-Vision and PCE<br />

Track & Trace. The <strong>pro</strong>duct inspection<br />

solutions im<strong>pro</strong>ve manufacturers’ <strong>pro</strong>cess<br />

efficiency and help them comply with<br />

industry standards and regulations.<br />

Mettler Toledo systems ensure<br />

consistently higher <strong>pro</strong>duct quality,<br />

helping <strong>pro</strong>tect both consumers as well as<br />

the reputation of manufacturers and their<br />

<strong>pro</strong>ducts and brands.<br />

Technology & Marketing<br />

Earth Animal relies on a X33 x-ray system from Mettler-Toledo Safeline to help ensure final<br />

<strong>pro</strong>duct quality<br />

For more information<br />

www.mt.com/pi<br />

> extruders > feeders > components > pneumatic conveying > complete systems<br />

COPERION COMPONENTS.<br />

SMART SOLUTIONS FOR<br />

PET FOOD PROCESSING.<br />

+ Innovative sanitary design ideal for quick changeover and cleaning<br />

+ High accuracy feeders for optimal ingredient delivery<br />

+ Integrated systems controls for all operations – including Coperion’s ZSK extruder<br />

Anzeige<br />

+ All systems designed in accordance with GFSI and FSMA safety standards<br />

Issue 3 <strong>2021</strong><br />

Safe pet food and ingredient handling. Coperion and Coperion K-Tron’s line of<br />

feeding and pneumatic conveying components offer the highest in efficiency<br />

and safety standards for pet food <strong>pro</strong>cessing. www.coperion.com/<strong>petfood</strong><br />

27


<strong>pro</strong>cessing<br />

Success Story of Industrial Bowl<br />

Cutters: Impressive Hygienic<br />

Secure Series<br />

Redeveloped vacuum cutter<br />

range established in the<br />

international market<br />

With “Hygienic Secure”, K+G Wetter has<br />

completely redeveloped the VCM 360<br />

and VCM 550 industrial models and<br />

most recently the VCM 200 in the <strong>pro</strong>ven<br />

vacuum cutter range. The bowl cutters<br />

offer large and major businesses in the<br />

food <strong>pro</strong>cessing industry unique technical<br />

solutions.<br />

Hygienic Secure sets a new<br />

standard<br />

“Our innovations <strong>pro</strong>vide customers<br />

with a clear benefit and advantage,”<br />

states Sales Manager International Volker<br />

Schlosser. “The industrial bowl cutters<br />

in the Hygienic Secure range are now<br />

established in the international market.<br />

This shows us that we are on the right<br />

path as a premium brand - with high<br />

quality and real benefits that help our<br />

customers to <strong>pro</strong>duce excellent <strong>pro</strong>ducts.”<br />

Areas that are difficult to clean, for<br />

instance behind seals or in the bowl<br />

area, are a particular hygiene challenge<br />

in food <strong>pro</strong>cessing. Here K+G Wetter<br />

has developed with Hygienic Secure<br />

innovative solutions that are found<br />

nowhere else in the world. For example,<br />

there are no seals between the cutter<br />

bowl and the vacuum bowl. This means<br />

trying to clean one of the most difficult<br />

parts of the particularly hygiene-sensitive<br />

machine area is a thing of the past. In<br />

addition to this, there are cleaning lids<br />

that can be opened without the use of<br />

tools. They enable easy access to the<br />

bowl area with the cleaning lance – for<br />

reliable hygienic cleaning that can also be<br />

checked visually. Cleaning <strong>pro</strong>ducts and<br />

water can run off safely and reliably over<br />

the hand-polished, slanting stainless steel<br />

surfaces, without puddles or standing<br />

water forming.<br />

Patent for knife cover strip:<br />

safe cleaning, perfect seal, little<br />

wear<br />

One highlight of the industrial bowl<br />

cutters offered by K+G Wetter is the<br />

patented knife cover strip. It can be easily<br />

removed for cleaning in no time at all<br />

and securely snapped back into place<br />

without the use of tools. A small detail<br />

that makes a big difference because there<br />

are no concealed corners where deposits<br />

could form. This innovation by K+G Wetter<br />

received the International FoodTec Award<br />

<strong>2021</strong> in silver.<br />

Sound investment for the<br />

future in machines for the meat<br />

industry<br />

The vacuum bowl cutters VCM 200, 360<br />

and 550 litres offer, like all machines<br />

from K+G Wetter – a sound investment<br />

for the future: robust from year one and<br />

designed for decades of use, they can be<br />

used flexibly for a wide range of <strong>pro</strong>ducts.<br />

The cast-iron body, K+G Wetter is the only<br />

manufacturer worldwide to offer this,<br />

makes the machines extremely stable<br />

and ensures that they run smoothly and<br />

have a long life. “The design with the<br />

cast-iron body means naturally adds to<br />

their cost,” explains Sales Manager Volker<br />

Schlosser. “However, we are sticking to<br />

these high quality standards, because we<br />

are convinced that our customers will also<br />

benefit from this in the quality of their<br />

<strong>pro</strong>ducts.”<br />

Technology & Marketing<br />

The Hygienic Secure industrial vacuum bowl cutters from K+G Wetter – here the VCM 550 -<br />

offer numerous technical design highlights with added benefits in terms of hygienic security<br />

and efficiency.<br />

For more information<br />

www.kgwetter.de<br />

28<br />

Technology & Marketing


<strong>pro</strong>cessing<br />

Sapphire Announces its largest<br />

ever X-ray Machine<br />

Bespoke inspection system to handle <strong>pro</strong>ducts up to 25kg at a rate of 800 per hour<br />

Cambridgeshire X-ray inspection<br />

technology pioneer Sapphire Inspection<br />

Systems has announced a new deal with<br />

GA Pet Food Partners for its largest ever<br />

X-ray inspection machine. More than<br />

six meters long, the bespoke system<br />

will be capable of handling bags of pet<br />

food kibble weighing up to 25kg and<br />

measuring up to one meter in length<br />

lying flat – at a rate of 800 bags an hour.<br />

The new machine will be the latest<br />

addition to the GA Pet Food Partners<br />

state-of-the-art manufacturing facility at<br />

Leyland in Lancashire, which <strong>pro</strong>duces<br />

80,000 tonnes of dry pet food each year.<br />

The site is already home to eight other<br />

Sapphire innovations – including a G40<br />

X-ray inspection and weight checking<br />

machine capable of handling upright<br />

bags of various sizes up to 4kg at a rate<br />

of 1,800 an hour.<br />

"As one of the largest independent<br />

manufacturers of private label pet food in<br />

FEED AND BIOFUEL<br />

FLAWLESS QUALITY<br />

FOR THE MOST DEMANDING<br />

CUSTOMERS<br />

HOW CAN WE HELP FEED YOUR BUSINESS?<br />

LET‘S FEED YOUR BUSINESS<br />

The growing demands of today’s<br />

pet food market require increasingly<br />

special ized knowledge, together with<br />

advanced <strong>pro</strong>cessing technologies.<br />

As a longtime partner to hundreds of<br />

premium pet food <strong>pro</strong>ducers world wide,<br />

ANDRITZ <strong>pro</strong>vides comp rehen sive <strong>pro</strong>cessing<br />

solutions and after market services<br />

to keep your oper ations ahead<br />

of the curve. All to guarantee easy,<br />

safe, and efficient operations that can<br />

quickly adapt to the next market trend.<br />

Find out how our world-class <strong>pro</strong>cessing<br />

solutions and services can feed your<br />

business at andritz.com/ft.<br />

ANDRITZ FEED & BIOFUEL A/S ⁄ Europe, Asia, and South America: andritz-fb@andritz.com<br />

Issue 3 <strong>2021</strong><br />

USA and Canada: andritz-fb.us@andritz.com ⁄ andritz.com/ft<br />

29


<strong>pro</strong>cessing<br />

30<br />

Technology & Marketing


<strong>pro</strong>cessing<br />

Europe, we handle 700 different<br />

recipes and 2,500 different pack<br />

formats – so it's a challenge to<br />

find inspection equipment that<br />

can cope with that," said GA Pet<br />

Food Partners managing director<br />

Andy Kettle. "Sapphire has the<br />

expertize to create bespoke<br />

solutions for us that fully integrate<br />

with our own systems to <strong>pro</strong>vide<br />

a high level of <strong>pro</strong>cess control<br />

and, in turn, reassurance for our<br />

own customers about the quality<br />

of every bag of their <strong>pro</strong>ducts."<br />

As well as ensuring the pet food<br />

bags are free of contaminants<br />

such as fragments of metal, stone<br />

or glass, Sapphire's new giant<br />

machine will also check the weight<br />

of each bag to make sure they all<br />

contain exactly the right amount<br />

of kibble. And all the X-ray images<br />

<strong>pro</strong>duced during the inspection<br />

<strong>pro</strong>cess will be stored on the pet<br />

food manufacturer's server. Along<br />

with the time stamp on each bag,<br />

this allows easy identification of<br />

a specific item if there are any<br />

customer issues after the <strong>pro</strong>duct<br />

has gone on sale.<br />

Sapphire founder Richard Parmee<br />

said: "Our broad range of more<br />

than 40 X-ray inspection machines<br />

can cope with the challenges<br />

posed by the vast majority of food,<br />

pharmaceutical and cosmetics<br />

<strong>pro</strong>duction lines. But it was clear<br />

from the start that the latest<br />

innovative request from GA Pet<br />

Food Partners was going to need<br />

our unique bespoke ap<strong>pro</strong>ach to<br />

create our largest ever machine<br />

that can seamlessly integrate into<br />

the factory's existing systems to<br />

ensure every <strong>pro</strong>duct is of the<br />

same high standard."<br />

Sapphire Inspection Systems<br />

will be demonstrating its X-ray<br />

technology at the Petfood Forum<br />

<strong>2021</strong> on 22-24 September at the<br />

Kansas City Convention Center<br />

in the US – at its partner Scan<br />

American Corporation's booth<br />

1326.<br />

Technology & Marketing<br />

Highest precision through state-ofthe-art<br />

<strong>pro</strong>cessing technology<br />

With over 100 years of industry experience<br />

in the food industry, Biosteril has revolutionised<br />

the purification of raw materials.<br />

Our state-of-the-art sterilisation equipment<br />

offers industry-leading benefits to ensure<br />

maximum safety for you and your customers<br />

at all times.<br />

Find out more at: www.kuendig.com<br />

For more information<br />

www.sapphire-inspection.com<br />

Issue 3 <strong>2021</strong><br />

31


Packaging<br />

Nutriamo & P.E. Labellers:<br />

A 20-Year Success Story<br />

What do Nutriamo and P.E. Labellers have in common?<br />

What binds these two realities, one of which that has made one the history of Pet Food and the other that of<br />

labeling, in Italy and throughout the world?<br />

It is the ability to establish themselves in the market by focusing on customer satisfaction, and<br />

great care in <strong>pro</strong>duct research. In other words, is they share the Passion for Excellence.<br />

Antonio Massocco and Bruno Negri talk about it, in a success story that speaks of Quality<br />

Nutriamo is a company that needs<br />

few introductions. It is a brand that is<br />

known, loved, and synonymous with<br />

quality in the world of Pet Food, and<br />

since 2009 has been positioned in the<br />

national and worldwide markets as<br />

among the leading manufacturers of<br />

canned wet food for dogs and cats.<br />

Pet Food is a constantly growing<br />

market, which requires ever greater<br />

attention to the <strong>pro</strong>duct and which<br />

rewards those who know how to stand<br />

out for the excellence of their offer.<br />

Nutriamo has been able to establish<br />

itself in international markets thanks<br />

to a targeted choice: focus on Research<br />

and Development, investment in<br />

innovation, and the creation of<br />

a distinctive offer in the mix of<br />

nutritional intake, taste and originality<br />

in the <strong>pro</strong>posal of gourmand ideas.<br />

What does such an essential element in<br />

the value offer represent for Nutriamo?<br />

First of all, the traceability of meat and<br />

all the raw materials that become part<br />

of the list of ingredients, a strength<br />

that distinguishes us in the panorama<br />

of <strong>pro</strong>ducers - says Antonio Massocco,<br />

COO of the company. In general, I<br />

would say the control systems of our<br />

manufacturing <strong>pro</strong>cess<br />

This is where P.E. LABELLERS comes<br />

into play, assuming a crucial role in the<br />

Nutriamo <strong>pro</strong>duction chain, thanks to<br />

the new generation automatic labeling<br />

machines, which perfectly comply with<br />

the standards of excellence required<br />

by the company. The relationship with<br />

P.E. dates back to the 2000s and since<br />

then we have continued to believe<br />

in the company, for its performance,<br />

high reliability and inexpensive<br />

32<br />

Technology & Marketing


Packaging<br />

maintenance found over the years -<br />

continues Massocco. P.E. machines<br />

play an essential role in the Nutriamo<br />

<strong>pro</strong>duction lines, because through<br />

them we pack over 70 million cans per<br />

year. Our success also depends on this.<br />

The relationship with Nutriamo has<br />

grown over time with great satisfaction,<br />

explains Bruno Negri, Senior Vice<br />

President of P.E. Labellers. It has always<br />

been based on authentic collaboration<br />

and concrete answers. We have seen<br />

the needs of the company evolve over<br />

time: the continuous growth and the<br />

increasingly marked expansion abroad<br />

have been reflected not only in the<br />

care for the <strong>pro</strong>duct, but also in the<br />

pursuit of a packaging system of the<br />

highest level, to be accompanied with<br />

differentiated labeling technologies.<br />

For its <strong>pro</strong>duction activity, Nutriamo<br />

must overcome important critical<br />

issues every day, such as being able<br />

to use labels of all types of paper and<br />

sizes at high speeds and top quality<br />

standards. Today the company from<br />

Castiglione delle Stiviere, in the<br />

<strong>pro</strong>vince of Mantua, has installed two<br />

Futura SL – labeling solution with hot melt technology for the application of pre-cut wraparound<br />

labels<br />

P.E. labelling machines. What kinds of<br />

solutions were sought and what were<br />

the primary reasons that have guided<br />

these choices? "We have chosen, to<br />

be seemingly anachronistic, the roller<br />

gluing system to guarantee a reliable<br />

application at high speeds even<br />

on labels with particularly difficult<br />

mechanical characteristics" - explains<br />

Massocco. In P.E. we have found a<br />

trusted partner not only in the quality<br />

of the labeling solutions, but also in<br />

the service, given the very fast delivery<br />

and installation times.<br />

ARE YOU READY TO BET THAT<br />

OUR CARTONING MACHINES<br />

RUN FASTER<br />

THAN YOUR PET?<br />

Cama Group is a leading supplier of advanced secondary packaging systems in<br />

the pet food, continuously investing in innovative solutions.<br />

www.camagroup.com Issue 3 <strong>2021</strong> - sales@camagroup.com<br />

33<br />

<strong>petfood</strong>competencenet.com


Packaging<br />

P.E. LABELLERS Headquarters – Mantua (Italy)<br />

The two P.E. machines installed by<br />

Nutriamo are extremely reliable<br />

automatic labeling machines, which<br />

apply wrapping paper labels with hot<br />

glue technology, have 24 heads, and<br />

reach speeds of 36,000 bph.<br />

Let's talk about results: what benefits<br />

have we obtained from P.E. machines<br />

so far? The most important result for<br />

us is to have substantially nullified<br />

the market complaints for cans<br />

with incorrectly applied labels. It is<br />

a milestone that has significantly<br />

affected the generation of value<br />

linked to the brand of our customers<br />

and, in general, the development of<br />

our business - confirms Massocco. We<br />

expect the benefits of P.E. labeling<br />

solutions to continue develop higher<br />

speeds in certain types of applications.<br />

And now, a look at the<br />

market: what should we<br />

expect from the future?<br />

Pet Food launches important<br />

challenges in terms of quality and<br />

diversification of the offer - says<br />

Massocco - and in Nutriamo we intend<br />

to stay ahead of the game. The role of<br />

the labeling of our <strong>pro</strong>ducts continues<br />

to be central: in fact, we use different<br />

materials and serve markets whose<br />

logistical conditions put a strain on the<br />

adhesion of labels. For this aspect, the<br />

reliability of technology is essential.<br />

Thanks to it we can make a difference<br />

and satisfy even the most extreme<br />

demands for packaging customization.<br />

It is so that we are already thinking<br />

of purchasing a new P.E. labeling<br />

machine, which represents additional<br />

evolution.<br />

The ability to satisfy the <strong>pro</strong>duction<br />

needs of customers, thus being<br />

completely flexible, has been the<br />

response of P.E. Labellers for almost<br />

50 years. This has been its inspiring<br />

principle and <strong>pro</strong>duction strategy for<br />

automatic labeling machines, many of<br />

which are completely modular. “Our<br />

strength lies in the ability to work<br />

with practically all possible labeling<br />

technologies, on formats with different<br />

characteristics, for customers in<br />

different sectors and with absolutely<br />

customized <strong>pro</strong>duction needs -<br />

explains Bruno Negri. It is in a word,<br />

flexibility. It is also an entrepreneurial<br />

ap<strong>pro</strong>ach and commercial offer. We<br />

are <strong>pro</strong>ud to have been alongside<br />

Nutriamo for so long: for us, listening<br />

to the customer’s needs and meeting<br />

every <strong>pro</strong>duction requirement have<br />

<strong>pro</strong>ven to be the most successful<br />

factors over the years. It is the P.E.<br />

philosophy, our DNA, even before<br />

being a winning business strategy."<br />

The trust built in 20 years of<br />

collaboration between Nutriamo and<br />

P.E. LABELLERS is reconfirmed every<br />

day.<br />

Technology & Marketing<br />

For more information<br />

www.nutriamo.com<br />

www.PELabellers.com<br />

34<br />

Technology & Marketing


Packaging<br />

Pet Food Competence Network<br />

Sets the New Standard in Plant<br />

Realization<br />

New network delivers cross-company synergies that will cut significant time, costs, and effort from both<br />

greenfield and brownfield applications allowing new plants to be operational smarter and faster<br />

Ten like-minded companies – all experts<br />

in their fields – have joined forces to<br />

deliver complete end-to-end wet and dry<br />

pet food plant solutions – all through a<br />

single point of contact.<br />

The Pet Food Competence Network<br />

brings together class-leading raw material<br />

& formulation companies, <strong>pro</strong>cessing<br />

experts, and global “smart” machine<br />

suppliers, who can <strong>pro</strong>vide solutions for<br />

every step of the pet food value chain –<br />

from raw materials to shrink-wrapped<br />

pallets.<br />

Each company brings its own domain<br />

expertize and extensive industry R&D<br />

and experience, and merges them into a<br />

complete, tightly integrated <strong>pro</strong>duction<br />

solution, which can be trialled, scaled, and<br />

fully connected to match an end user’s<br />

precise requirements.<br />

The Network has been created to get<br />

greenfield plants operational, make<br />

revenue far quicker than typical <strong>pro</strong>jects,<br />

and to give brownfield plants the<br />

ability to exploit the capabilities of new<br />

technologies, to boost efficiency, speed,<br />

throughput, and data capabilities.<br />

The companies involved read like who’s<br />

who of industry leading suppliers. The<br />

Network comprises MIAVIT, JRS, JBT<br />

FTNON, Andritz, Waldner, Cama Group,<br />

OPEM, The Packaging Group, Clevertech,<br />

and KARL SCHNELL.<br />

According to Csaba Borsfai, Senior<br />

coordinator and technology expert for<br />

wet and dry pet food at the Pet Food<br />

Competence Network: “Many of these<br />

companies already work together across<br />

the globe, not just in pet food, but in other,<br />

equally demanding industries, so there is<br />

already a high level of mutual trust and<br />

understanding. This level of integration<br />

is also present on a technological level<br />

as cross-company Industry 4.0 data<br />

architectures and smart-machine.”<br />

“All of the <strong>pro</strong>jects will benefit from a<br />

single point of contact,” Borsfai continues,<br />

“and are backed by beginning-to-end<br />

consultation, coupled to an investment<br />

plan that will deliver the best possible TCO<br />

and payback. By bringing all the company<br />

offerings under one umbrella, we<br />

anticipate significantly lower preparation<br />

costs, lead times reduced by months, and<br />

commissioning time cut from weeks to<br />

days!”<br />

The Network is a graphic example of<br />

“the whole being greater than the sum<br />

of its parts.” Advanced technology,<br />

unrivalled application knowledge and<br />

deep, historical industry knowledge will<br />

combine and amplify to allow customers<br />

to get to market “smarter” and faster!<br />

Technology & Marketing<br />

For more information<br />

smartpackaginghub.com<br />

www.camagroup.com<br />

Issue 3 <strong>2021</strong><br />

35


Packaging<br />

Cama Group Celebrates<br />

40 th Anniversary<br />

Cama Group is celebrating 40 years of<br />

innovation in packaging machinery.<br />

Since 1981, Cama has partnered with<br />

customers of all sizes — including<br />

many in the confectionery market –<br />

to offer complete, high technology<br />

secondary packaging systems.<br />

Solutions offered include cartoning<br />

and sleeving systems, case packers,<br />

and robotic systems.<br />

The family-owned Cama Group was<br />

founded by Paolo Bellante and is now<br />

run by the Bellante family’s second<br />

generation, Daniele and Annalisa.<br />

Today the Cama Group includes<br />

eight subsidiaries around the world,<br />

including Cama North America in<br />

Buffalo Grove, IL, as well as France,<br />

United Kingdom, Asia, Australia, and<br />

The Netherlands.<br />

Division) and robotic loading units<br />

(Robotic Division), represent Cama<br />

capability to <strong>pro</strong>pose complete lines<br />

starting from the handling of primary<br />

packages such as flow-wraps, bags,<br />

and trays…up to the supply of final<br />

carton/corrugated packaging ready<br />

for palletizing.<br />

Technology & Marketing<br />

The family-owned Cama Group was<br />

founded by Paolo Bellante and is now<br />

run by the Bellante family’s second<br />

generation, Daniele and Annalisa.<br />

Today the Cama Group includes<br />

eight subsidiaries around the world,<br />

including Cama North America in<br />

Buffalo Grove, IL, as well as France,<br />

United Kingdom, Asia, Australia, and<br />

The Netherlands.<br />

Through the years, the Cama Group<br />

staff has grown up to 350 employees,<br />

including highly skilled engineers and<br />

technicians, sales consultants, sales<br />

engineers, and our own packaging<br />

consulting department. With more<br />

than 40 years’ experience in the<br />

design and testing of packaging<br />

paperboard and cardboard, the Cama<br />

Packaging Department is available<br />

to help customers achieve high<br />

efficiency, im<strong>pro</strong>ve sustainability and<br />

reduce material costs. In addition, the<br />

group annually invests 5% of sales in<br />

R&D to offer its customers innovative<br />

solutions.<br />

The company’s outstanding<br />

packaging knowledge, combined with<br />

a unique machine range (Packaging<br />

For more information<br />

www.camagroup.com<br />

36<br />

Technology & Marketing


Marketing<br />

Treating Orthopedic Pain in Dogs<br />

and Horses Phytotherapeutically<br />

Certain plants can prevent disease in pets<br />

as supplementary feeds and contribute<br />

to greater well-being and quality of<br />

life. Many pet owners are showing an<br />

increasing interest in alternative therapies<br />

such as phytotherapy. Medicinal herbs<br />

are available as individual components or<br />

mixtures and can be added to the feed.<br />

Medicinal herbs are also possible as an<br />

ingredient in canned food. Four medicinal<br />

herbs in particular have <strong>pro</strong>ven effective<br />

for treating orthopedic conditions in<br />

animals using herbal medicine. In an<br />

online workshop "Orthopedic pain<br />

in dogs and horses phytotherapeutic<br />

treatment", organized by the company<br />

Kräuter Mix Gmbh, the medicinal plants<br />

willow, meadowsweet, frankincense<br />

and curcuma were presented and their<br />

areas of application and mode of action<br />

described. The family business from<br />

Abtswind offers dried herbal raw materials<br />

such as medicinal plants, culinary herbs,<br />

dried vegetables as well as spices and thus<br />

exactly the ingredients that are important<br />

for a balanced diet for pets and farm<br />

animals.<br />

Curcuma<br />

Curcuma, also called turmeric, belongs to<br />

the ginger family and is mainly cultivated<br />

in Asia and Africa. The dried rhizome is<br />

used therapeutically. Curcuma contains<br />

curcuminoids and essential oils. Turmeric<br />

is fat-soluble and is poorly absorbed by<br />

the body because it is rapidly broken down<br />

and excreted in the liver. Therefore, for a<br />

therapeutic effect, a high initial dosage in<br />

the form of a high-quality raw drug with<br />

a high curcumin content is necessary.<br />

Curcuma can be combined with various<br />

substances, e.g. with black pepper or<br />

with fat. It has a strong anti-inflammatory<br />

and antioxidant effect, im<strong>pro</strong>ves blood<br />

Curcuma<br />

flow <strong>pro</strong>perties, <strong>pro</strong>tects the liver, has a<br />

bilious and anti-itching effect. In certain<br />

tumors, curcuma can affect tumor cell<br />

growth, as test tube studies have shown.<br />

It can be used for inflammatory edema<br />

and acts similarly to a classic painkiller<br />

such as diclofenac or ibu<strong>pro</strong>fen. In people<br />

with knee joint arthrosis, a similar effect<br />

is achieved in acute chronic symptoms<br />

as with treatment with cortisone. In<br />

contrast, however, there is a much lower<br />

risk of gastrointestinal ulceration or acute<br />

poisoning reaction.<br />

For horses, curcuma is used for<br />

degenerative joint diseases, such as<br />

chronic osteoarthritis. It has a cartilage<strong>pro</strong>tective<br />

effect and ensures that<br />

fewer <strong>pro</strong>-inflammatory and cartilagedegrading<br />

substances are formed in the<br />

body. Curcuma can also be used in dogs<br />

for osteoarthritis, thus relieving pain and<br />

reducing inflammation. In some cases, joint<br />

function can even be restored. Curcuma<br />

can be used alone or in combination, for<br />

example with frankincense. Green tea<br />

potentiates the effect. In combination with<br />

green tea, horses with liver inflammation,<br />

for example, showed lower inflammatory<br />

reactions. Curcuma is versatile: it can<br />

be used for gastrointestinal diseases as<br />

well as for rheumatoid arthritis, for pain<br />

and inflammation of various kinds, for<br />

respiratory diseases as well as for colic.<br />

Curcuma is also suitable for animals as a<br />

local application on the skin, e.g. for skin<br />

inflammations or poorly healing wounds.<br />

Caution is indicated when taking bloodthinning<br />

medications at the same time.<br />

The dosage depends on the curcumin<br />

content and the preparation. It is<br />

recommended to start with the lowest<br />

possible dosage. In dogs, 50 to 250 mg<br />

of curcumin per kilogram of body weight<br />

per day divided into three doses can<br />

be given, in horses about 1200 to 1400<br />

mg of curcumin per kilogram of body<br />

weight. If turmeric is given as a crude<br />

drug, a dog should be given 50-600 mg/<br />

kg/day and a horse about 5-10 mg/kg/<br />

day. Horses require a lower dosage as<br />

they are much more sensitive to certain<br />

medicinal plants. As a raw drug, curcumin<br />

should be combined with fat, for a dog, for<br />

Frankincense<br />

©Photos: Kräuter-Mix/Anja Neese<br />

Issue 3 <strong>2021</strong><br />

37


Marketing<br />

Meadowsweet<br />

example, with high-quality fish oil, with<br />

which valuable omega3 fatty acids can be<br />

supplied at the same time. For horses, the<br />

raw drug can be combined with rapeseed<br />

or linseed oil.<br />

Frankincense<br />

Frankincense, also known as olibanum or<br />

boswellia, belongs to the balsam family. It<br />

is the resin of the salai tree, native to India,<br />

Africa and the Arabian Peninsula. The<br />

lighter the resin, the higher the quality of<br />

the frankincense, which depends on the<br />

time of harvest. For healing purposes,<br />

mainly frankincense from India or Africa is<br />

used. The Indian name "Boswellia serrata"<br />

suggests that elephants eat frankincense<br />

as a forage plant and thus as part of their<br />

natural diet, suggesting that animals are<br />

so intelligent that they actively seek out<br />

forage plants with a healing effect. The<br />

therapeutic effect of frankincense is based<br />

on the action of essential oils, the main<br />

active ingredient is boswellic acid. It has<br />

anti-inflammatory, antiviral, anti-arthritis,<br />

analgesic and immunomodulatory effects.<br />

The effect of frankincense is comparable<br />

to that of cortisone, but without its<br />

unfavorable side effects. Frankincense<br />

inhibits the growth of enzymes that cause<br />

inflammation and can dissolve cartilage<br />

tissue. The administration of frankincense<br />

Willow<br />

can reduce joint inflammation and<br />

positively affect both acute arthritis and<br />

chronic osteoarthritis in humans and<br />

animals. Frankincense relieves pain and<br />

im<strong>pro</strong>ves joint function. It can be used<br />

alone or in combination, for example with<br />

curcuma. Good results can be achieved<br />

especially in elderly patients with chronic<br />

joint complaints, such as osteoarthritis,<br />

which worsens when the weather changes,<br />

but also in autoimmune-related diseases,<br />

such as immune-modulated polyarthritis<br />

in dogs, which normally must be treated<br />

with cortisone or chemotherapy. In this<br />

case, conventional medication can be<br />

reduced somewhat and treated with<br />

frankincense as a supplement. Side<br />

effects may include stomach sensitivity<br />

or allergic skin reactions. The dosage<br />

depends on the content of boswellic acid.<br />

In dogs, one would administer 25-500 mg<br />

per kilogram of body weight, divided into<br />

three doses a day; in horses, about 3200 to<br />

4000 mg a day.<br />

Meadowsweet<br />

Meadowsweet contains salicin. Salicin<br />

is a naturally occurring <strong>pro</strong>drug, i.e. the<br />

precursor of an active ingredient that must<br />

first be converted in the body to the actual<br />

active ingredient, active salicylic acid.<br />

Salicylic acid is also the active ingredient<br />

in aspirin. Unlike aspirin, however, the<br />

salicylic acid in meadowsweet does<br />

not cause side effects, such as stomach<br />

upset. Meadowsweet belongs to the rose<br />

family (Rosaceae). It grows in northern<br />

and southern Europe as well as in North<br />

America and northern Asia. The dried<br />

herb and the flowers are used. The herb<br />

(Spiraea ulmaria) has given its name to<br />

aspirin.<br />

Meadowsweet contains flavonoids,<br />

tannins, various salicylates and mucilages.<br />

It has antioxidant effects, prevents<br />

muscle soreness, is immunomodulatory,<br />

i.e. balancing, especially with bacteria,<br />

also blood thinning and possibly nerve<br />

and stomach <strong>pro</strong>tecting. Meadowsweet<br />

can be used alone or in combination for<br />

gastrointestinal disorders, rheumatism,<br />

in pediatric medicine, and for mild to<br />

moderate pain in muscles such as the<br />

back. Meadowsweet is also effective for<br />

hardened or tense muscles, for example in<br />

sport horses or dogs used in sports. Here<br />

meadowsweet can relieve tension in the<br />

muscles after short-term high stress. In<br />

dogs, 25 to 300 mg per kilogram of body<br />

weight is given per day, divided into three<br />

portions. In horses, one should start with<br />

10 g per day and increase the dose to 20 to<br />

50 g if necessary.<br />

Willow<br />

The willow (lat. Salix) belongs to the willow<br />

family and grows on moist sites in Europe,<br />

North Africa and Asia. The inner bark is<br />

used medicinally. Willow bark is <strong>pro</strong>bably<br />

one of the most commonly used herbs for<br />

horses in Germany. Willow also contains<br />

salicin, depending on the type of willow,<br />

the salicin content is between 0.5 and<br />

up to 11%, as well as up to 20% tannins.<br />

Willow bark has anti-inflammatory,<br />

anti-rheumatic, antiseptic, antipyretic,<br />

analgesic and astringent effects. Also, the<br />

salicylate in willow is a <strong>pro</strong>drug that is first<br />

converted to the active form of salicylic<br />

acid in the body and therefore has little<br />

or no side effects. Willow bark has little or<br />

no negative effects on the stomach lining<br />

and there is little risk of gastrointestinal<br />

bleeding.<br />

It can be used alone or in combination with<br />

meadowsweet, nettle, dandelion root, or<br />

ginkgo for lower back pain such as lumbar<br />

spine. Willow bark can be used in horses<br />

for osteoarthritis of the spine and hock,<br />

lameness, and pain unrelated to weather in<br />

low doses for long-term support. This can<br />

reduce inflammation, im<strong>pro</strong>ve blood flow<br />

to the tissues, and thereby reduce swelling.<br />

In low doses, willow bark can also be given<br />

as a longer-term support for fever without a<br />

real cause. A therapeutic effect sets in after<br />

about one to four weeks. Willow bark is<br />

therefore not suitable for acute treatment.<br />

In dogs, the dosage of the raw drug is 25<br />

to 500 mg per kilogram of body weight,<br />

divided into three doses daily; in horses, 30<br />

to 55 g per 500 kilograms of body weight<br />

per day. Side effects can also be here, as<br />

with meadowsweet, for example, salicylate<br />

hypersensitivity. Care should also be taken<br />

with pre-existing gastrointestinal ulcers.<br />

Willow bark should not be used in dogs<br />

and mares at the end of pregnancy, as<br />

salicylic acid can pass into the milk.<br />

Conclusion: Numerous herbs with different<br />

modes of action and pharmacological foci<br />

are available for orthopedic treatment, so<br />

that one can respond individually to the<br />

needs of individual patients.<br />

Technology & Marketing<br />

For more information<br />

www.kraeuter-mix.de<br />

38<br />

Technology & Marketing


Marketing<br />

The Expert Guide for Stocking an<br />

Aquarium<br />

Stocking an aquarium just refers to<br />

adding fishes into the tank, but it far<br />

more than that. Properly planned<br />

stocking is very useful. This small step<br />

helps avoid common <strong>pro</strong>blems like<br />

overstocking, water imbalance, fights<br />

for territories, and stress in fishes and<br />

gives your tank a healthy and happy<br />

environment. And people overlook<br />

this but later have to tackle the above<br />

<strong>pro</strong>blems within few days after adding<br />

the fish. So here how to add the right<br />

live stock into an aquarium:<br />

The number of fish<br />

Before you start stocking you would like<br />

to know how many fishes can fit into<br />

your tank without overstocking. Here<br />

are some things to consider:<br />

• Leave enough space to swim per<br />

fish.<br />

• Take into consideration the space<br />

that would be taken up by decorations,<br />

plants, rocks, etc.<br />

• The bigger the fishes will get, the<br />

more extra swimming space they will<br />

need.<br />

Also after adding the fish, you can<br />

carefully observe whether each fish is<br />

comfortable swimming through the tank.<br />

Swimming Level<br />

Many fishes swim at a particular part of<br />

the tank. The water regions in a tank are<br />

the bottom-level, Middle-level, and Toplevel<br />

fish. The fishes belonging to the<br />

particular level will spend most of their<br />

• Follow the 1 inch per gallon fish<br />

rule. If a fish is 1 one inch in size, it needs<br />

roughly 1 gallon/3 liter.<br />

• Consider how big the fish will get<br />

as time passes. Like the Neon tetras<br />

grow at most 1.5 inches, whereas<br />

angelfishes can get up to 6 inches long.<br />

Obviously, you can add more tetras<br />

than angels in the same tank.<br />

Issue 3 <strong>2021</strong><br />

39


Marketing<br />

time in that region. So it is important<br />

that the tank has the fishes from these<br />

particular level, and not much fishes<br />

are put together in the same level.<br />

Fish swim at any level<br />

• Zebra danios<br />

• Rosy barbs(suggested)<br />

• Pearl danios<br />

These fishes can be added in small<br />

quantities and will keep swimming<br />

throughout the tank.<br />

Top-dwelling fish<br />

The top-level has the least decoration,<br />

so you could add more colorful species<br />

here. Their mouths are generally upside<br />

facing. They generally are carnivores<br />

and should be gien high <strong>pro</strong>tein diet.<br />

Also, these fishes are generally high<br />

jumpers. Sudden vibrations, fights or<br />

stress can make them jump high and<br />

can come out of the tank, so a lid is<br />

suggested.<br />

• Betta fish.<br />

• Gouramis.<br />

• Guppies. (suggested)<br />

• Mollies<br />

Middle Dwelling fish<br />

This category has a huge variety and is<br />

easy to choose from. They spend most<br />

of their time in the center column, and<br />

thus should be colorful or should have<br />

good/unique fin shapes. The best middwelling<br />

fish is the Angelfish, which<br />

makes the centerpiece of any aquarium.<br />

These have simple color patterns, with<br />

their unique fin shape and graceful<br />

swimming style. You can read about<br />

them more here: Angel fishes. Along<br />

with this schooling fish are suggested<br />

as they create a good contrast with the<br />

angel fish’s slow swimming.<br />

• Neon tetras(at least 10+)<br />

• Angelfish(suggested)<br />

• Tiger barbs.<br />

• Rainbowfish<br />

• Discus.<br />

Bottom-dwelling fish<br />

This includes fishes that spend fish of<br />

their time at the bottom. Their mouths<br />

are generally downside. And they need<br />

special sinking pellets. Even though<br />

being at the bottom, they become a<br />

superb addition to the tank. Many of<br />

them include the cleaning crew fishes,<br />

which eat up algae, or uneaten food in<br />

the tank. Add them in any tanks helps<br />

to keep the tank free from algae.<br />

• Plecos(not suggested)<br />

• Catfish<br />

• Red-tailed black sharks<br />

• Corydoras.<br />

• Siamese alga eater.(suggested)<br />

Choosing get along species<br />

A community tank, is a tank where 2+<br />

species live together in the same tank,<br />

but for many it’s just about keeping<br />

random fishes together. If randomly<br />

fishes are added to a tank, it will soon<br />

result in deaths of one species, or<br />

territorial fights. Being a community<br />

tank, the species should get along well.<br />

When getting any fish know<br />

the temperature, pH, and other<br />

requirements of that fish. And check<br />

if they are similar to other species<br />

you have in the tank. Here are some<br />

examples.<br />

Angelfish are tropical warm-water fish<br />

(24-30 C), whereas goldfish are coldwater<br />

fishes (20-24 C) so they can't be put<br />

together. Tiger barbs are known to nip<br />

long-finned fishes. So adding angels with<br />

them would not be a great idea. Plecos get<br />

massive in a short time. So other bottom<br />

dwellers are always a better choice.<br />

By this we can categories the tanks into<br />

two types, Tropical tanks and Temperate<br />

tanks. Tropical tanks are warm-water tanks<br />

with lots of plants and equipped with a<br />

heater. And the temperature is usually at<br />

26-32 degree Celsius. Fishes that can be<br />

added are: Angels, Gouramis, Cichlids, etc.<br />

Whereas the temperate tanks are cold<br />

water tanks where temperature is<br />

maintained around 20-24 degree Celsius.<br />

These are with relatively less planted and<br />

more free swimming space is <strong>pro</strong>vided.<br />

Fishes added are: Goldfish, Pearl danios,<br />

Koi, Rosy barb etc.<br />

- Shahu Sardar; Shahu Vijay Sardar is a<br />

teenage Aquarium hobbyist from India.<br />

Shahu started fish keeping at age of 6 and<br />

started AquaNation blog so as to educate<br />

people about the aquarium hobby. His<br />

aquarium blog: www.aquanationurl.<br />

blogspot.com<br />

Technology & Marketing<br />

For more information<br />

www.creature-companions.in<br />

40<br />

Technology & Marketing


Marketing<br />

Symrise Diana Pet Food opens<br />

Factory in China<br />

— Positioning in a dynamic market with in extended capacities and additional knowhow<br />

— Proximity to local customers and understanding of the market<br />

— Opening of first palatability texting unit in Asia Pacific<br />

— Eco-friendly design and operation according to advances sutainability standards<br />

Diana Pet Food is opening a state-of-the-art factory in Asia Pacific, located in Chuzhou, Anhui Province, China.<br />

It is the first Diana Pet Food site in Asia Pacific to feature a spray dryer and a measurement center for pet food<br />

palatability, making it a unique site on the continent for the company.<br />

Diana Pet Food has opened its modern<br />

pet food facilities in a ceremony on 6 July<br />

<strong>2021</strong> in Chuzhou. The forward-looking<br />

Chinese entrepreneurial spirit belongs<br />

to the reasons that have made the pet<br />

food segment grow so dynamically and<br />

fast. Diana Pet Food leads the market in<br />

this segment and intends to grow further<br />

with its state-of-the-art facilities that will<br />

advance the pet food capabilities with<br />

additional capacities and knowhow.<br />

“This site marks a turning point for Diana<br />

Pet Food in APAC: Our investment in China<br />

indicates the beginning in our journey to<br />

structure and strengthen our presence in<br />

the area to meet the growing demand of<br />

this highly dynamic market” adds Bertrand<br />

de Launay, Diana Pet Food President.<br />

The factory in Chuzhou will host a spray<br />

dryer on its site as the first Diana Pet Food<br />

factory in APAC (Asia Pacific). Diana Pet<br />

Food will therefore be able to offer an<br />

enlarged portfolio of powder <strong>pro</strong>ducts<br />

and address the growing needs of the pet<br />

food market in APAC. It will also allow the<br />

company to act more independent in the<br />

<strong>pro</strong>duction of those <strong>pro</strong>ducts by managing<br />

the supply locally, and to exert optimal<br />

control of <strong>pro</strong>ducts’ quality and food<br />

safety. The site will <strong>pro</strong>duce its palatability<br />

enhancers sold under the brand SPF and<br />

health and nutrition solutions sold under<br />

the brand Vivae. The land surface of the<br />

new facility exceeds the old facility twelve<br />

times, which was also located in Chuzhou.<br />

The surface of the new building itself<br />

covers an area 20 times bigger than the<br />

previous site.<br />

The Closer, the Better<br />

The fortified local set-up will enable the<br />

company to serve its customers in the<br />

region agile, targeted and according to<br />

their needs. This ap<strong>pro</strong>ach comes with<br />

a long tradition as addressing regional<br />

markets with local <strong>pro</strong>duction sites forms<br />

a long-standing strategy at Diana Pet<br />

Food. The unique local technical and<br />

sales network developed by Diana Pet<br />

Food ensures real <strong>pro</strong>ximity and customer<br />

service for manufacturers.<br />

Diana Pet Food regional teams understand<br />

the local pet food market needs and<br />

challenges in-depth. They are designing<br />

solutions perfectly adapted to meet the<br />

local expectations. Close to raw materials,<br />

Diana Pet Food also guarantees an efficient<br />

supply chain and back-up solutions for<br />

manufacturers around the world.<br />

Alain Symoens, General Manager of Diana<br />

Pet Food in APAC says: “We detach the<br />

design of our industrial footprint from<br />

random events (such as Covid-19, or any<br />

other supply chain events). As they would<br />

happen anyway during our customer<br />

relationship journey, our new plant shows<br />

and confirms the efficiency of Diana Pet<br />

Food model and our motto “the closer, the<br />

better”.<br />

The First Expert Measurement<br />

Center in Asia Pacific<br />

Another feature to strengthen the local<br />

presence on the market includes an expert<br />

measurement center called Panelis. It leads<br />

as worldwide expert in pet food palatability<br />

measurement <strong>pro</strong>viding its clients<br />

with studies on cats and dogs’ feeding<br />

behaviors and preferences. Panelis also<br />

delivers insights about owners’ perception<br />

of their pets’ feeding experience.<br />

This leading expertize builds on scientific<br />

excellence and a strong sense of ethics – two<br />

of Panelis’ integral assets. The center’s teams<br />

ensure that all studies contain reliable and<br />

objective information, based on repeatable<br />

and controlled testing methodologies.<br />

Pet-friendly and quality driven, Panelis has<br />

conceived <strong>pro</strong>tocols that respect <strong>pro</strong>duct<br />

characteristics and the natural and specific<br />

feeding rhythms of cats and dogs. The pet<br />

specialists are carefully choosing and gently<br />

training the pets to become tasting experts.<br />

Since they can obtain accurate answers only<br />

from healthy, happy, and stress-free pets,<br />

Panelis has created the most pet-friendly<br />

environment for all its little furry gourmets!<br />

Panelis <strong>pro</strong>vides this expertize to help<br />

market players better serve consumers.<br />

Therefore, it relies on both its expert centers<br />

in France, Brazil, USA, and now China,<br />

housing in total 980 cats and dogs including<br />

60 different breeds worldwide, and an inhome<br />

community of more than 2000<br />

Technology & Marketing<br />

For more information<br />

www.symrise.com<br />

www.diana-<strong>petfood</strong>.com<br />

Issue 3 <strong>2021</strong><br />

41


Marketing<br />

The Vet‘s Corner<br />

Sabine Straka talks with local vets, and other specialists, to find out<br />

how best to help pets through food and nutrition. They were glad<br />

to share their expertise and experience through a common love of<br />

animals and openness to their needs.<br />

• Interview partner: Madeleine Bader - The graduate pharmacist<br />

works in quality management at Kräuter Mix GmbH, Abtswind,<br />

Germany. She has over 25 years of experience with horses and is a<br />

horse owner herself. Kräuter Mix specializes in the <strong>pro</strong>duction of<br />

air-dried herbs, vegetables and spices. The company also supplies<br />

the herbal <strong>pro</strong>ducts in various <strong>pro</strong>cessing forms as individual<br />

ingredients and mixtures to the pet food industry.<br />

Sabine Straka is Assistant Editor<br />

with PetFood PRO at Dr. Harnisch<br />

Publications<br />

What do you consider to be<br />

particularly important in<br />

animal nutrition?<br />

It should be balanced, as natural as<br />

possible and free of additives. A plantbased<br />

diet, for example using medicinal<br />

herbs as medicinal and supplementary<br />

feed, can make a valuable contribution<br />

to prevent diseases and to remedy<br />

illness.<br />

What should high quality<br />

plant-based horse feed be like?<br />

It is characterized by a high roughage<br />

content, is free of toxic plants and<br />

does not smell moldy or musty and<br />

looks correspondingly impeccable.<br />

The differences can also be seen in<br />

microbiological tests. Apart from this, the<br />

diet should be tailored to the horse's life<br />

situation, age, breed, state of health and<br />

use, for example as a sport horse, leisure<br />

horse or broodmare. The composition of<br />

the feed and its ingredients are based on<br />

this.<br />

©Photos: Jasmin Lussert<br />

What does "complete"<br />

nutrition mean for horses?<br />

In 1955, the German Society for<br />

Nutrition stated that a complete diet in<br />

the scientific sense is a diet in which all<br />

necessary components are contained in<br />

sufficient quantities and through which<br />

the energy requirement is adequately<br />

covered. Although this definition<br />

refers to humans, in my view it can be<br />

transferred to horses and means that the<br />

feeding of supplements is not absolutely<br />

necessary.<br />

42<br />

Technology & Marketing


Marketing<br />

Have you observed any<br />

changes in plant-based diets<br />

for horses in recent years. If so,<br />

which ones?<br />

In the past, there was simply hay,<br />

oats and water. Today, horse owners<br />

are increasingly concerned about<br />

sensible nutrition and have higher<br />

demands, which are also covered by<br />

the manufacturers in many ways. In the<br />

meantime, a feed is created for every<br />

purpose and every area of application. In<br />

my view, this development will continue<br />

in the coming years.<br />

Which herbal active<br />

ingredients or vital substances<br />

are suitable for prevention and<br />

treatment in horses, e.g. for<br />

joints, coat, bones?<br />

For joint <strong>pro</strong>blems, for example, devil's<br />

claw and willow bark are suitable and are<br />

generally used to relieve pain. Turmeric,<br />

on the other hand, can be helpful for<br />

existing <strong>pro</strong>blems. For the coat, for<br />

example, calendula can be administered.<br />

How can diseases in horses be<br />

cured or prevented with herbal<br />

agents?<br />

Through targeted selection and sensible<br />

dosage, ideally in consultation with a<br />

veterinarian.<br />

What should be fed<br />

additionally in certain<br />

intervals?<br />

This cannot be answered in a general<br />

way and depends on the condition<br />

of the horse. In the case of deficiency<br />

symptoms, it makes sense to<br />

supplement the feed. If, for example,<br />

hay or grass grows on soil that contains<br />

little selenium, it can be beneficial to<br />

specifically counteract and administer<br />

this trace element. The prerequisite is<br />

a prior blood analysis of the horse and<br />

that the selenium administration is not<br />

overdosed. Magnesium can also be<br />

a useful supplement, preferably with<br />

valerian, lemon balm or hops for calming<br />

and muscle relaxation, either individually<br />

or in combination with the feed.<br />

Do you think herbal<br />

supplements are useful for<br />

horses?<br />

Under certain circumstances, feeding<br />

with it can be quite useful. For an old<br />

horse suffering from osteoarthritis,<br />

devil's claw is a good choice. Also<br />

meadowsweet, turmeric, frankincense<br />

and willow bark have <strong>pro</strong>ven to treat<br />

orthopedic pain.<br />

Which medicinal plants are<br />

particularly important for the<br />

health of horses?<br />

There is no specific recommendation<br />

for a healthy horse. The administration<br />

of medicinal herbs always depends<br />

on the individual case. For example,<br />

thyme, which also has a <strong>pro</strong>phylactic<br />

expectorant effect, helps against<br />

respiratory complaints, which are often<br />

chronic.<br />

Which diseases can be<br />

prevented with medicinal<br />

herbs or achieved relatively<br />

much <strong>pro</strong>phylactically?<br />

There are several, for example, pain<br />

relief for osteoarthritis in old age,<br />

gastrointestinal <strong>pro</strong>blems and stress.<br />

For sport horses, however, care must<br />

be taken that no doping substances<br />

are administered through medicinal<br />

herbs.<br />

What would you like to see<br />

from pet food manufacturers?<br />

Since there is a large, almost<br />

unmanageable range of pet food in these<br />

days, I would like to see manufacturers<br />

expand their personal buying advice,<br />

especially via telephone hotlines, so<br />

that it is easier for customers to keep<br />

track of things. In addition, I am always<br />

surprised which <strong>pro</strong>ducts are declared<br />

as animal feed and which are declared as<br />

pharmaceuticals. For pharmaceuticals,<br />

there are usually stricter requirements<br />

for the content of ingredients; this is<br />

usually not the case for animal feed.<br />

Technology & Marketing<br />

For more information<br />

www.kraeuter-mix.de<br />

Issue 3 <strong>2021</strong><br />

43


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