Estetica Magazine ASIA Edition (3/2021)

ASIA 

the HairMagazine 

EVENTS 

Global Creative Awards: 

Meet the Winners! 

COLOUR 

Beautiful Brunettes 

with Timeless Allure 

INSPIRATION 

Hair Trends Propelled 

by Catwalk Mania

Book your space now! 

Make the most of this 

unique opportunity to meet 

thousands of visitors from 

the industry on the show 

floor, and get genuine leads. 

Tel: +971 4 389 45 00 

beautyworld@uae.messefrankfurt.com 

www.beautyworldME.com 

31 Oct – 2 Nov, 2022 

Dubai World Trade Centre

Estetica n. 3/2021 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

FEATURES EDITOR 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

SALES & PR ASIA-PACIFIC 

Luisa Barberis 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ESPAÑA 

Elisabet Parra, 

Bel M. Dolla, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto, 

Clara Danubio 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, Erika Marchese, 

Wilma Sommariva 

Celebrity VIP Looks 4 

Fashion C’est Chic! 6 

Trends Beautiful Brunettes 12 

Artists From East to West 20 

Event Illuminare AHS 2021 26 

Vision High Impact 29 

international trends 

From subdued 

and sultry to 

party diva, make 

your colour 

choice and live 

your life to 

the full. 

Texture & Shape 33 

However hard 

you accessorise, 

it’s vitally 

important to 

remember that 

your most 

essential fashion 

statement is 

always your 

beautiful hair!

HoYeon Jung 

The celebrity under the spotlight is South Korean model & 

actress, HoYeon Jung. Commenting on her eclectic looks is 

Singapore’s Alex Neo, Director of The Lawn Hairdressing. 

Getty Images 

Getty Images 

HoYeon Jung shot to international stardom earlier this year when she decided to make the transition from modelling to 

acting. For a girl keen to become recognised outside her own country of South Korea, the perfect opportunity arose when 

she was cast to make her acting debut in the 2021 Netflix K-drama, Squid Game. She plays Kang Sae-byeok, a North Korean 

defector and pickpocket who needs money to support her younger brother and track down her estranged mother. Before 

Squid Game, HoYeon Jung had already enjoyed a successful career as a model. She had become known by designers as the 

“red-haired Asian” and was accredited in Vogue magazine as one of Seoul’s top modelling talents of 2015. This year, she 

has also become the most-followed South Korean actress on Instagram – the culmination of both her successful modelling 

career and the more recent fame that Squid Game has brought to her door. When it comes to her hairstyles and general 

appearance, HoYeon Jung does not shy away from experimentation – she is happy to try out an eclectic mix of looks, 

ranging from classically chic through to avant-garde. 

4 celebrity

ALEX NEO, SALON DIRECTOR OF THE LAWN HAIRDRESSING 

All the looks here are pretty special in their own ways, but I think the look below left is the best on 

HoYeon. She exudes a natural beauty and confidence and most importantly her hair style does not 

overshadow her. Her natural style (far left) makes a nice silhouette, but this style makes her face 

look more squarish, as there is too much emphasis on the lower jaw. Looking at other images of 

her, where there are more looser waves, her face looks gentler, softer and less angular. As for the 

colour I would say that being the Asian Redhead is absolutely on point for Ho Yeon, but light brown 

also suits her very well as it gives her a very feminine, soft and natural energy. Finally, I would 

say that the hairstylists working for Squid Game really knew what they were doing when they cut 

her hair that way. It wasn’t at all flattering, so it worked so well for her character in the show! 

Instagram: @hoooooyeony 

This year, HoYeon 

Jung has also become 

the most-followed 

South Korean actress 

on Instagram, the 

platform on which 

she is a regular 

contributor and 

highly-regarded 

influencer. To date 

she has no fewer 

than 23.1 million 

followers on her page. 

“HoYeon’s big asset is her face shape 

works well with almost any hairstyle” 

Getty Images 

Getty Images 

Getty Images

FALL 

WINTER 

2021/22 

C’EST 

Elisabetta Franchi 

Laura Biagiotti Borbonese 

CHIC! 

Laura Castelli 

Because less can always mean 

more.Triangular heels, surprise 

hearts, rhinestones and 

strategic pearls. On the other 

hand, it can take a top name 

and a touch of gold 

to be convinced that the 

fashion cycle is never-ending. 

Schiaparelli 

Black Lives Matters 

Sportmaz 

Catwalks Photos: IMAXtree.com 

Laura Biagiotti 

GCDS Burberry

Bora Aksu 

Bora Aksu Paul Costelloe Salvatore Ferragamo 

Marine Serre Louis Vuitton Ports 1961 

Schiaparelli Del Core Valli Shoes Raisavanessa 

fashion 

7

Kenzo 

Coperni 

Del Core Kway 

Custo Barcelona 

GCDS Louis Vuitton GCDS 

FALL 

WINTER 


IN- 

COLORS 

A break from monotony to 

escape the cold and to 

warm the soul. Colour 

transforms like nothing else, 

bringing new stimulus and 

satisfaction. Sadness melts 

away while fuelling the desire 

to celebrate and party. 


Louis Vuitton

Louis Coperni Vuitton 

Salvatore Ferragamo 

Salvatore Ferragamo 

Black Lives Matters 

Black Lives Matters Kway Versace 

Acne gls 

Louis Vuitton Bora Aksu 

Kenzo

FALL 

WINTER 


Vivienne Hu 

COLD 

WIND 

Budapest 

Chloe 

Temperatures go arctic so 

what better time to don those 

eco faux furs in every shape, 

style and colour? Fluffy mules 

with maxi buckles? Why not! 

Lush cocooning pompom 

scarves contrasted with cosy 

bags? Bring them all on! 


Ports 1961 

GCDS Mashama 

Budapest 

Chloe Tod's

Ports 1961 

Chloe 

Chloe Kway Chloe 

Black Lives Matters Chloe 

Sportmax Valentino 

Burberry 

Braschi 

fashion 

11

Beautiful Brunettes 

Move over, blondies! Brunette is the hottest color trend this 

season, from cappuccino to ebony and everything in between. 

Brunettes are no longer dull or mousey, but rather luxurious and sensual. Just add a touch of dimension 

or detail with balayage or other techniques to warm tones like cinnamon, chestnut, and caramel or cool 

ones like ash, cacao, and burgundy. Ask your colorist to open up a world of possibilities! 

BOHEMIAN PUNK 

Raven black hair is perfect for this ecletic Bohemian look with an exotic oriental vibe. A perfect example of less being more. The finish is 

smooth with an ever-so-subtle texture for some soft, touchable volume. The idea of the half-open zip accessory being used as a sort of punk 

snood for the half-beehive in the back is brilliant. This image is the ultimate example of brunette hair being a highly artistic proposal of 

alternative elegance. 

US_Hair: Shirley Gordon @shirleyghautehair; Photo: Roberto Ligrest; Make-up David Maderich for MAC 

Gary Kelly and Marie Scarano 

SUNSET TO TWILIGHT 

The inspiration for this collection moves from Sunset to Twilight, encompassing a Brunette Plum, Melding Copper, Red, Oranges 

shaped into a bob with whispers of Violet and Blue hues. The shape of this bob is softer and moves freely with a multi-texture and 

asymmetric overlay fringe. What better way to celebrate the winter season than with warmth and sophistication? 

US_Hair and Styling: Nick Paganon n@nickpaganohairdesign Goldwell National Artist/Make-up: Jenny 

Thomas @jennythomasbeautry @rod_novoaPhoto: @KeffMil\kkelson Jeff Mikkelson Photography 

12 trends

TRUE TO YOURSELF 

This look from the Go Goldwell Masterbrand Campaign says it all. This espresso brunette is the 

ideal base for slightly lighter contours to fame the face. Then from the chin down a grayish-teal 

sombre is both subtle and soft. Another enormous advantage is that maintenance is minimum. So 

this technique makes it the perfect option for the client on the go who still wants to make a fashionforward 

statement. Experiment with different hues, not only blue, but greys, reds, violets and more. 

Hair: Go Goldwell Masterbrand Campaign 

TAKING IT TO NEW HEIGHTS 

Not your everyday updo! This look is perfect for any formal occasion. The sleek polished finish enhances 

the reflections of light on the dark base. The sculpted interwoven layers lend an artful touch of 

sophistication, while the runaway wisps evoke a sense of rebellion. Simplicity and complexity wrapped 

up in one magically elegant coif. 

US_Hair: Liza Espinoza (@modaliza2), Hair Styling: Reynaldo Achurra (@rey.salonfluxx) Hair Colour: Dianna 

Lesko (@diannaleskocolourist) and Makayla (Kay) Mappa (@coloured.by.kay) for Salon Fluxx, Photo: Nohemi 

Capetillo (@Noamyphotographer) Photo: Nohemi Capetillo (@Noamyphotographer) Make-up: Melissa Musseau 

(@mmusse) Styling: Clare Frith Products: Moroccanoil

WILD AND WISPY 

“Brunette is a colour that every colourist loves to work with – it can be filled with warmth, rich and glossy or can 

be cool, creative and completely bespoke, all to suit the client, their hair vision and their lifestyle. When creating 

this image, I want a colour that would work alongside the models complexion as well as the haircut, and help me 

create the statement that I had envisioned. The colour created, worked so well with the lighting on the shoot, that 

it showed off the multi-dimensional tones used throughout the look to give a much more creative look.” 

UK_Haircut and Colour: David Murray JOICO Senior Creative Artist and member of the JOICO European 

Design Team; Photographer ; Alan Keville; Make Up Artist: @talisman_makeupartist; Products: Joico 

EASY DOES IT 

“I love how the strong look of this a very on-trend cheekbone grazing bob complements the 

beautiful brunette hair colour. Brunettes are always on trend, but for 2021 and 2022 brunettes will 

be multidimensional. You will see a number of different brunette tones through the hair, giving 

dimension, depth and also a reflective shine. We wanted the brunette tones to stand out and enhance 

the cut, yet to look a incredibly healthy, soft, and glossy. 

UK_Hair: Diana Carson, Rainbow Room International; Photographer: Michael Young; Make-up: Kirsten Baillie; 

Stylist: Detroit Law 

124 trends trends 125

DREAMING WIDE AWAKE 

“This collection was inspired by the stillness of water and the reflection of the sky when it hit the water during the morning moon. 

One of the directions I was moving towards was simplicity; soft solid hair color, white blonde, blue black, golden dark blondes and 

espresso. Haircuts are precision, classic and defined,” explained Lisa Vann. The purity of this rich saturated espresso tone is almost 

too perfect, so the touch of the crinkly fly-aways keeps this angelic vision grounded. 

USA_Hair: Lisa Vann; Assistant Hair: Aspen Day-Flynn; Make-up: Hannah Vann all from Vann Studio, Seattle 

WA Photo: David Rossa, Denver, CO; Designer Lisa Marie Lisa Marie Couture, Seattle WA 

KEEPING IT SIMPLE 

“Brunette is a gorgeous colour to shoot images with. It’s depth and slight mystery transpires beautifully through your images and 

I love working with this hair colour. I wanted to pair the brunette with a classic, simple bob. Movement in the hair was important to 

show off not only the colour, but the shape too. Brunette is a colour that suits many different skin tones and complexions due to the 

different hues that run through it. Adding warmth to classic brunette works beautifully, too.” 

UK_Hair: Simon Hill; Styling: Ian Todd; Photography: Chris Bulezuik; Make-up: Stacey Whittaker 

trends 

15

“Inspired by the concept of “NATURAL, SOFT & ESSENTIAL” to embrace the feminine, hair must have movement. The creative 

direction is going back to basics for comfort and creating a harmonious balance.” This delicious cinnamon shade and long, 

touchable locks gently soften the overall mood of this look. 

Asia, Hong Kong_Hair: Ritz Lam @Leonardo 3 Hair Corner in Hong Kong and TEN Studio; Model: Yvette 

16 trends NATURAL, SOFT & ESSENTIAL 

Lorem 

SMOKING HOT! 

“I used Newance Fashion Brown Shades to make different colour placements throughout the hair using the Airtouch technique. 

I paid special attention to the shape and structure of the head to create a seamless blend of colour. Also, this technique can 

be applied to perfectly blend multiple natural brown shades, such as cool brown and warm brown; it adds translucency and 

smokiness to the colour result.” 

Asia, Taiwan_Hair: Autumn @ Aschön Salon; Photo: Adam @ howisadamtristan; 

Make-up: Charlene charlene_makeupstudio

JUST BE WHO YOU ARE 

“This image epitomises our brand; gorgeous, wearable hair, and natural makeup, so the individual 

looks and feels like the very best version of themselves. This tone-on-tone effect was achieved using 

a soft colour palette that complements the model’s skin-tone, whilst leaving the authenticity of her 

natural root intact. To emphasise the beauty of the hair’s natural texture, colour placement was really 

important. Ribbons of caramel applied from the mid-section to the tip enhance the hair’s natural 

curl and movement, resulting in a sun-kissed goddess vibe - and our vision of modern beauty!” 

UK_Hair: Christopher Laird, November Collective Co-Founder; Photo: Vivienne Edge; Make-up: Emma 

Cantwell; Styled by Christopher Laird and Emma-Louise Cantwell 

BLENDING BRUNETTES 

“What I love about this image is the way the hair is dressed with the curls and texture, which really 

showcases the hair colour. The shape of the hair lets us create extra dimension by layering multiple tones 

of brunettes, copper brunettes, mahogany brunette and ash brunette on top of each other in a layered 

system and this really created depth and texture so it wasn’t flat and dull.” 

UK_Hair: Paul Dennison, Fellowship for British Hairdressing’s PROJECT: Colour Team Leader; Art Direction 

and Styling: Robert Eaton; Photo: Richard Miles; Make-up: Anna Wild 

trends 

125

OMC ANNIVERSARY 

Celebration 

COCKTAIL PARTY 

WELCOMING OMC MEMBERS TO JOIN US 

SUNDAY 6TH MARCH @ 7PM AURORA ROOM 

MELIA HOTEL, MILAN, ITALY 

FOR ADDITIONAL INFO EMAIL OMC@OMCHAIRWORLD.COM 

www.omchairworld.com

PRESENTS 

WORLD CUP 

PARIS SEPT 10 - 12 2022 

ORGANISED BY: 

OMC PLATINUM SPONSORS 

OMC GOLD SPONSORS 

OMC WORLD CUP FURNITURE SPONSOR 

www.omchairworld.com

Hair Joeri Rouffa for the coverstory of Mirror Mirror Mag 

From 

East toWest 

Beauty is in a state of continuous fluidity across the 

continents and setting us new goals. Here we make 

comparisions that span the entirety of the globe. Daniela Giambrone 

Hair Hyunwoo Lee For 198201111959 Korea 

Creativity evolves and flows into the collective sensitivity of individuals, wherever they reside. Beauty, 

meanwhile, mirrors society while anticipating and summarising its characteristics through time. There’s 

no doubt that hairstylists have a huge role in this creative global process, because it is also thanks to their 

vision and their work that the concept of contemporary beauty is built up. Here, Estetica compares two 

stylists - one from the East, one from the West, who, despite being poles apart demonstrate some very 

strong connections. Out of their words a diversity emerges, one which not only characterises them, but 

also highlights how universal the language of beauty really is - regardless of space and time. Here are 

Korean, Hyunwoo Lee and Belgian, Joeri Rouffa's answers to exactly the same set of questions: 

20 artist

What does ‘hair’ mean to you? 

HWL: It is my past, present and future. It is everything to me. 

JR: What I find really interesting is that hair is always itself. Let me explain: I love the fact of being able 

to transform it - sculpt and create the most eccentric and crazy styles - but that it always return to its 

natural state of origin. 

What is the most interesting aspect of being a hairstylist? 

HWL: The current focus of Korean hairstyling has really shifted. When I started this job, I tended to do 

research and study overseas designers, I was influenced by them. Today Korean hairstylists have 

improved and know how to create really innovative and original looks. 

JR: Being able to transform a model for a photoshoot and then bring her back to her original identity at 

the end of the session. 

What future do you predict for hairdressing? 

HWL: Korean hairdressing is not as developed as in Europe or the USA, I expect a continuous 

evolution, which will allow us to go on experimenting with how we work. 

Hair Hyunwoo Lee for GQ Korea 

Korean 

Avant Garde 

Hyunwoo Lee is a hair 

artist based in Seoul. 

Having discovered 

his passion for hair 

and beauty at a tender 

age, he immediately 

started working in 

salons and shortly 

after in the fashion 

world. Encouraged by 

this environment and 

its experiences, Lee 

started working as an 

independent artist in 

2016. His attentive eye 

for the latest trends 

and interest in the 

people who surround 

him are the main tools 

of his work: bold and 

groundbreaking, but 

with a great poetic vein.

JR: There are so many opportunities out there and I feel that we are experiencing an era in which each of us has their 

own opinion and wants to do things our own way. When you walk through the streets of Paris or New York you see all 

sorts of hair looks, from vintage to punk, from smooth to super textured. I think the future of is heading towards the 

individual expression: everyone chooses what is best for them 

How are standards of beauty changing? 

HWL: I think today’s standards are more oriented towards uniqueness. In the past, the models were selected from 

agencies and they were all tall and slim. Today, the great fashion houses seem more interested in focusing on ordinary 

people, even if they do not represent the stereotypes of ‘perfection’. 

JR: I definitely perceive a change, models now represent the common people more. Consumers must be able to recognize 

themselves in images in magazines and fashion shows. I think the iconic models of the past are disappearing. This makes 

me think about how to change fashion by using models which encapsulate all interpretations of beauty. 

European 

Vibes 

Joeri Rouffa is a 

hairstylist based in 

Antwerp who worked 

on the most 

prestigious fashion 

magazines such as 

Vogue, V Magazine, 

Harper's Bazaar and 

Elle. His work conveys 

a sense of true passion 

that really puts 

hairdressing to the 

test. Together with a 

methodical attention 

for quality, detail and 

technique. Joeri's hair 

looks are always 

impeccable - right to 

the finish - and are 

marked by a very 

personal use of colour. 

Hair Joeri Rouffa for MIrror Mirror Mag

Hair Joeri Rouffa for L'Officiel Paris 

Hair Hyunwoo Lee for Harper's Bazaar Korea 

In your opinion, is it possible to create ‘everyday’ Avant Garde? 

HWL: This is the problem all hairstylists face. Generally, stylists are forced to stay within certain limits, 

and often advertising requires natural hair, so attention is on the product to be sold. However, I believe it 

is important to define what is meant by ‘everyday’ people. Only very few people lead cutting-edge lives, 

most need to conform to the demands of their daily lives. It only through breaking those ties of 

conformity that you can ever think about change. 

JR: Of course! Some ‘everyday’ people can carry off an Avant Garde cut very well. I think it immediately 

makes them become even more interesting. 

Hair Joeri Rouffa for Keune Hair Cosmetics 

Hair Joeri Rouffa for Keune Hair Cosmetics 

Hair Hyunwoo Lee for GQ Korea 

Hair Hyunwoo Lee for Angel Chen Studio A/W 2021 Campaign 

artist 

23

Umily by RuCOR 

Advertorial 

Hidetaka 

Yoshikawa 

Chairman & C.E.O. of Takara Belmont, 

Hidetaka Yoshikawa, speaks to Estetica 

about why 2021 has been such an 

important year for this hugely important 

international corporation. 

In this interview, 

Mr Yoshikawa 

stresses the 

importance of 

helping to realise 

a sustainable 

society through 

business, while 

enabling people 

everywhere to 

live a fruitful and 

beautiful life. 

W 

e at Estetica Asia are 

delighted to be able to 

publish this exclusive 

interview with the 

Chairman & C.E.O. 

of Takara Belmont, 

Hidetaka Yoshikawa. 

He discusses past, present and some 

very exciting plans for the future! 

Estetica: Mr. Yoshikawa, please 

remind our readers why this year 

has been so exciting and significant 

for you all at Takara Belmont? 

Hidetaka Yoshikawa: It’s because 

we have been celebrating our 100th 

anniversary - on October 5 2021, to 

be exact! We see this celebration as a 

tribute to everyone who has 

supported us and used our products 

over the years, including of course 

our very important customers in the 

hairdressing & beauty industry. We 

would like to take this opportunity 

to extend our sincere appreciation 

to everyone concerned. 

Please give us an insight into 

Takara Belmont’s story so far. 

We started off a century ago as a 

small foundry with only several 

employees in the industrial area 

known as the “Manchester of the 

East” in Osaka. Over the years the 

company moved with the times and 

expanded its business under the 

motto of “supporting the beauty and 

health of people”, going on to make 

major inroads into the global 

market and the industries of dental 

& medical equipment and beauty, as 

well as by developing cosmetics. 

Today, we have grown into a 

company that sells products in more

than 120 countries around the world. 

The company now has overseas 

subsidiaries in 12 countries, and 

sells hairdressing- and medicalrelated 

products to hairdressers, 

beauticians, nail artists, dentists and 

doctors in the world. The products 

sold overseas include hair salon 

equipment brand-named “Takara 

Belmont,” hair salon exclusive 

professional cosmetic products 

named “LebeL” and “ESTESSiMO,” 

and dental and medical equipment 

called “Belmont.” 

Which was your most recent hair 

product launch? 

In October we launched LebeL 

ONE in Japan. It’s a full hair care 

range centred around a shampoo 

Horos 

innovation based on cutting-edge 

stem cell research. The philosophy 

behind the range is that a habit 

repeated every day has the power 

to change the future of your hair. 

Through daily home care and 

professional salon care, you will 

achieve a self-moisturizing scalp 

and achieve truly beautiful hair. 

Can you be more specific about 

how Takara Belmont works with 

our industry? 

Takara Belmont, which entered the 

hairdressing field by producing 

barber chairs, has expanded the 

scope of its business to manufacture 

and sell salon chairs, shampoo units, 

hair processors, beauty equipment, 

and cosmetic products for hair, skin 

and nail care. Moreover, the company 

designs hair salons and provides 

counselling on the management of 

such salons, including technical 

instructions for their staffers, thus 

supporting the management of hair 

salons on various levels. 

The last couple of years must 

have been quite challenging for 

you, as it has been for all the 

hair and beauty industry. 

The need for society to maintain 

social distancing and avoid physical 

contact due to the COVID-19 

pandemic was of course a major 

problem for the hair & beauty 

industry. Despite these times of 

great uncertainty, our mission is to 

ensure the safety and wellbeing of 

those people in any workplace 

where physical contact is required. 

We will also continue to contribute 

to all the industries we work with 

through tireless efforts and 

unlimited resources of creativity. 

What about the NEXT 100 years? 

"Rise into beauty, Walk into life." 

As our centenary commemorations 

come to their close, Takara Belmont 

has defined in its corporate purpose 

how the company should aim to 

contribute to society over the next 

100 years. It is human beings’ 

universal goal to get pleasure from 

having beauty in their lives. Takara 

Belmont sees responding to this 

universal desire as its permanent 

corporate purpose. Furthermore, all 

the Takara Belmont group companies 

will join forces and continue to 

take on the challenge of further 

contributing to the development 

of the industries of our customers, 

squarely address the realization of 

a sustainable society through our 

business, and help people everywhere 

live a fruitful and beautiful life. 

We know Takara Belmont is 

always very mindful of the 

importance of sustainability and 

protecting the environment. 

Can you tell us about any special 

initiatives on this subject? 

We started a project called 

“Re:bonis” with the goal of creating 

MILK by Ura 

new value by eliminating waste 

synthetic leather from our own 

factory during the manufacturing 

process of chairs. This project 

utilises approximately 140 types of 

waste synthetic leather in various 

colours by giving them new usage 

and value, both inside and outside 

the company. Also from the 

perspective of achieving Sustainable 

Development Goals, we use 

excellent biodegradable cleaning 

ingredients for our new shampoo 

LebeL ONE to protect precious 

water resources. In addition, by 

cutting the cleaning component by 

30% and shortening the rinsing 

time, we can expect to save about 

8.8% of water wastage, with a 

predicted annual water saving of 

4,726 tons. 

Finally, Mr. Yoshikawa, please can 

you remind us about your very 

exciting news for 2022? 

Yes! We have decided to hold the 

international beauty festival – the 

Takara World Business Congress 

2022 (TWBC2022) at the Pacifico 

Yokohama in Japan. We had 

planned to hold “TWBC2021” 

in 2021, however, due to the 

coronavirus pandemic, it was 

inevitably cancelled. After careful 

consideration, we have decided 

to hold it on November 21st and 

22nd 2022. We are planning to 

participate not only at the venue 

but also online. Please look forward 

to it. Further details will be 

announced on our website as and 

when they become available. 

Thank you for talking to us, 

Mr. Yoshikawa. 

“Re:bonis” is a 

project with the 

goal of creating new 

value by eliminating 

waste synthetic 

leather during the 

manufacturing 

process of chairs. 

interview 

25

Illuminare 

AHS 2021 

Held on the 9th and 10th October, 2021 Virtual 

Alternative Hair Show was a dazzling success, watched 

by an audience spanning every corner of the globe. 

This year’s Alternative Hair Show was held in a digital format – an excellent decision by the organisers, as it 

overrode any problems caused by the ongoing travel restrictions which continue to cause such disruption to 

the many international visitors who generally love to participate at the event in-person. The two-day event was 

presented by Alternative Hair Founder, Tony Rizzo and Worldwide President, Anthony Mascolo and was 

broadcast from the grounds of a quintessential English country house, blending traditional design with 

futuristic concepts. As always, all proceed from the show so to support The Alternative Hair Charitable 

Foundation and Blood Cancer UK. Sponsors for this year’s Alternative Hair Show were Premier Sponsor: 

Wella; Charity Sponsors: TIGI, Infringe, Linda Hair, Sun Sea and AH products. 

The digital format did nothing to distract from the anticipation and excitement felt by the thousands industry 

professionals who participated; furthermore, the virtual format enabled the participating artistic teams to take 

their creativity to an even higher level showing the international audience an incredible level of both 

imagination and technical skill. 

26 events

THE VISIONARY AWARD FINALS 

Day One was dedicated to the Visionary Award Finals, which have now become so popular that it was felt 

they warranted their own show time. A first this year was also the New Visionaries Video Show, which gave 

past finalists and winners of the Visionary Award the opportunity to create their own, amazing show. 

Everyone who participated agreed that the Video show was a valuable addition to the event’s proceedings and 

that it will doubtless have an exciting future. 

New 

Visionaries 

Show 

2021 

SHOW 1 

Chrystofer Benson - USA 

Carlos Valiente - Spain 

Eva Stromblad - Sweden 

Danilo Giangreco - UK 

Ahkim Anthony Tan - Australia 

WINNERS: 

Viktoriia Vradii- Ukraine Cut & Colour 

Alla Tkaciuk- Moldova Mens 

Chen, Kuan Lin- Taiwan Avant-Garde 

SHOW 2 

Mirko Schioppa - Italy 

Francois Evequoz - Switzerland 

Karoliina Saunders - UK 

Valeria Barba - Italy 

Christian Rios Torres - Spain 

SHOW 3 

Viktoriia Vradii - Ukraine 

Nuru Marcus Perkins - UK 

Ryuta Tomono - Japan 

Lucian Busuioc - Romania 

Gorka Nevado - Spain 

RUNNERS UP: 

Sophie Hung- China Cut & Colour 

Ayoze Medina- Spain Mens 

Linda Schuster- Sweden Avant-Garde- 

SHOW 4 

Joseph Ferraro - UK 

Luigi Martini - Italy 

Rafael Bueno - Spain 

Shogo Ideguchi - Japan 

Pino Troncone - Italy 

SECOND RUNNERS UP: 

Stephen O’Driscoll- Ireland Cut & Colour 

Yu Wei Chuang- Taiwan Mens 

Raluca Horvat- Romania Avant-Garde 

ANNE VECK 

CARLO BAY 

GOGEN 

SEBASTIAN PROFESSIONAL 

KLAUS PETER OCHS 

SANRIZZ 

MARIO KRANKL 

KEN ZHOU ACADEMY 

TIGI INTERNATIONAL CREATIVE TEAM 

MIKEL LUZEA 

Unt, idus volest, 

consequi quatati 

buscillent quibus, 

optatior sim re 

ratquae perciissus 

seque nonet pore, 

nihici de eost hil idite 

cum hilitatio. 

Aximporum. 

THE ALTERNATIVE HAIR SHOW 2021 

On Sunday the Alternative Hair Show was a display of truly outstanding presentations, translating this year’s 

theme: ILLUMINARE. 

Each year the support and devotion given by the fantastic hairdressing teams is both inspiring and humbling. 

Despite the difficult times through which we’ve all lived, these amazing teams did everything within their power 

to create entertaining, high quality presentations showing their finest work. There was no limit to their artistry 

and the audience watching live was treated to an extraordinary experience. 

SHOW 1 

Sanrizz ”Blue Sky” 

Klaus Peter Ochs ”Mars Mania” 

Anne Veck ”Life At The End Of The Tunnel” 

Carlo Bay ”Contemporary Lights” 

SHOW 2 

Saco ”Nuance” 

Mikel Luzea ”Spiky” 

Sebastian ”Phantom” 

Ken Zhou ”Tribute to Beidou” 

Gogen ”Reflex” 

Robert Cromeans ”A Face In The Crowd” 

SHOW 3 

Petra Mechurova ”Strings Of Love” 

Stevo Pavlovic ”Roots” 

The Altieri ”California Dreamin’” 

Babicz ”Crystal Fragility” 

TIGI Creative Team ”Metamorphosis” 

SHOW 4 

Laszlo Hajas ”Desire For Freedom” 

Rudy Mostarda ”Relume” 

Beauty Underground ”Matilda” 

Mario Krankl ”Garland & Tinsel” 

Dmitry Vinokurov ”Elysium Of My 

Thoughts” 

If you missed the show you can still watch it at https://alternativehair.org/ahs-2021-shows/ where you can also make donations to Fighting Leukaemia.

Easy to style and maintain, 

Don’t ever under-estimate 

the strength and allure of 

short, precision-cut hair 

that’s been coloured to 

perfection. This stunning 

image is absolute 

confirmation! 

High 

impact 

29 vision 

Creative Direction: Aldo Coppola 

Hair: Stefano Lorenzi 

Photo: Giacomo Licheri

Violet hair: Who dares wins! 

What better way can you think of 

to take the hair world by storm!? 

(this page): Hair: Adrian Gutierrez 

Photo: Damien Carney 

Make-up: Joanne Gair 

Styling: Nikko Kefalas 

(facing page): Chloe Ng @Mainstage 

Hairdressing, Bronze Winner New Talent 

Colorist of the Year at the Goldwell 

Global Creative Awards, 2021

“It’s a definite fact that 

the colour intrigue always 

comes from the contrast” 

adloremter 

31 125 

vision

Does your hair suit your 

personality? There’s no question 

in these girls’ minds! What they 

see in the mirror is what they feel 

inside - the joy of being 

themselves. 

Hair: Shi-Han-Zhou @Eros Hair Styling, 

Silver Winner Avant Garde Stylist of the 

Year at the Goldwell Global Creative 

Awards 2021 

32 vision

MODA 

INT’L 

Hair: Adrian Gutierrez/Photo: Damien Carney/Make-up: Joanne Gair/Styling: Nikko Kefalas 

TEXTURE 

& 

SHAPE

AN ARTISTIC MEDIUM 

Historically hairstyles have taken on many connotations: from an insignia of social status as in elaborate 17th-century 

wigs, to Lady Godiva’s eroticism, to the bobbed feminists of the 1920s, to Hair the Musical of the hippie counterculture and 

sexual revolution of the late 1960s. Today’s hairstylists are a new breed who embrace hair as a blank canvas and sculptural 

medium, pushing the limits of their creativity, also thanks to innovative products, tools and techniques. A contemporary 

reflection of the 21st-century individualism. 

Storicamente le acconciature hanno assunto svariate connotazioni: a partire da simbolo dello status sociale come nelle 

elaborate parrucche del XVII secolo, all’erotismo di Lady Godiva, alle femministe con il carré degli anni ’20, fino a Hair, 

il musical della controcultura hippie e della rivoluzione sessuale alla fine degli anni ’60. Gli hairstylist di oggi sono una 

nuova generazione che abbraccia i capelli come una tela bianca e un mezzo scultoreo, spingendosi oltre i limiti della propria 

creatività, anche grazie a prodotti, strumenti e tecniche innovative. Uno specchio dell'individualismo del XXI secolo. 

Historisch gesehen haben Frisuren viele Konnotationen: 

aufwendigen Perücken des 17. Jahrhunderts, über 

Feministinnen der 1920er Jahre bis hin zu Hair, dem 

Revolution der späten 1960er Jahre. Die Hairstylisten 

das Haar als Leinwand und skulpturales Medium 

überschreiten, nicht zuletzt dank innovativer 

Eine zeitgenössische Reflexion des 

von Insignien des sozialen Status, wie in den 

Lady Godivas Erotik und den Bobs der 

Musical der Hippie-Gegenkultur und sexuellen 

von heute sind eine neue Generation, die 

begreifen und dabei die Grenzen ihrer Kreativität 

Produkte, Tools und Techniken. 

Individualismus des 21. Jahrhunderts. 

Historiquement, les coiffures ont eu différentes 

interprétations. De la représentation du statut social, 

comme au XVIIème siècle, à l’érotisme de Lady Godiva ; du féminisme avec le carré des années 20, 

jusqu’à Hair, la comédie musicale symbole 

des contestations hippies et de la révolution sexuelle des 

années 60. L’hairstylists d’aujourd‘hui aborde 

la coiffure comme une nouvelle toile vierge. 

A la fois peintre et sculpteur, il repousse les 

limites de sa créativité grâce à de nouveaux produits, de 

nouveaux outils et de nouvelles techniques 

innovantes. La coiffure, un miroir de l’individualité du 

XXIème siècle. 

Históricamente, los peinados han 

estatus social como en las elaboradas 

las feministas de la década de 1920, 

sexual de finales de la década de 

adoptan el cabello como un lienzo 

de su creatividad, también gracias 

Un reflejo contemporáneo del 

adquirido muchas connotaciones: desde una insignia de 

pelucas del siglo XVII, hasta el erotismo de Lady Godiva, 

Hair the Musical de la contracultura hippie y la revolución 

1960. Los estilistas de hoy son una nueva generación que 

en blanco y un medio escultórico, empujando los límites 

a productos, herramientas y técnicas innovadoras. 

individualismo del siglo XXI. 

Art Direction: Beata Bourillon 

& Pascal Latil 

Hair: C. Coifier, S. Tesevic 

and C. Théophile 

Photo: Pascal Latil 

Make-up: Johanna Pariente 

Styling: Sylvie Théophile

Hair & Styling: Salon Sergio Molina 

Photo: Marius Uzoni 

Make-up: Gara de Zuppo 

Hair: Lorems Ipsums 

Photo: Aleglie Brazzoff 

Make-up: Pico Pallo e sister 

Styling: Alpibel Dladoirasuta 

Products: Sumaimei Prof

Hair: José García Benítez @Kumenhair 

Photo: David Arnal 

Make-up: Raúl Castaño 

Styling: Eunnis Mesa 

Products: Revlon Professional

Hair: Manuel Mon 

Photo: Bernardo Baragaño 

Make-up: Lorena Fernández 

Products: Revlon Professional

Hair & Styling: Salon Sergio Molina 

Photo: Marius Uzoni 

Make-up: Gara de Zuppo 

CLEAR- 

CUT 

Hair: Jason & Charlie Miller 

Photo: Jason Miller 

Make-up: Lauren Gollan 

Make-up Academy 

Art Direction: A. Abei, 

J. Del Luca, M. Lamberti 

Hair: Gogen Team 

Colour: Gina Rossi 

Photo: Alessandro Abei 

Make-up: Claudia Ferri 

Styling: Edoardo De Giorgio

Hair & Styling: Shelley Lane 

Photo: Dan Thomas 

Make-up: Roseanna Velin

Hair: Anja Zurawski 

Photo: Sabine Dräger 

Make-up: Hanna Abts

Art Direction: Hair: Lorems Christophe Ipsums Gaillet 

@Haute Photo: Coiffure Aleglie Française Brazzoff 

Hair: Baptiste Make-up: Santens Pico Pallo e sister 

Photo: Pawel Styling: Willig Alpibel & Kamil Dladoirasuta Cichon 

Make-up: Products: Izabela Szelagowska Sumaimei Prof

Art Direction: Andrew Smith 

Hair: A. Smith, M. Calzavara, 

A. Croci, D. Avellini 

Photo: Kamil Strudzinski 

Make-up: A. M. Negri Brida & A. Croci 

Styling: Valentina Di Pinto

Hair & Make-up: Pelsynera 

Photo: Oliver Viladoms 

Styling: Laura García Baena 

Hair: Imanol Oliver 


Make-up: José Méndez 

Styling: Imanol Oliver & Mari Conesa 

Hybrid bobs, pixies and mullets remind us 

where we came from, where we are today, and 

what we can aspire to in the future.

Hair: Angelo Seminara, 

Goldwell Global Ambassador 

Colour: A. Seminara & 

Takashi Kurokawa 

Photo: Txema Yeste 

Make-up: Laura Dominique 

Styling: Niccolò Torelli

Hair: Christine Alves 

Photo: Maurizio Pighizzini 

Make-up: Margaux Malte 

Styling: Roxane Scudier 

Creative Direction: Simon Ellis 

@Schwarzkopf Professional 

Hair: Essential Looks Team 

- Arjan Bevers, Tyler Johnston, 

Lesley Jennison

Art Direction: Francesco Arancio 

Hair: Sabrina Randazzo, 

Rosanna Dentici, Giovanni Galeota 

Photo: Desirèe Di Bella 

Make-up: Maria Luisa Daidone 

Products: Alfaparf Milano

A TRIPPY 

GROOVE 

Hair: Rodrigo Araneda 

Photo: Martin Tremblay 

Make-up: Marika D'Auteuil 

Styling: S. Bernard & A. Simard 

Products: Denman 

Hair: Hairstudio Infinity, 

Gold Winner Salon Team of the year, 

Goldwell Global Creative Awards 

Photo: Petra Holland 

Make-up: Gerdien van Westen 

& Esmee De Mey 

Hair: Carlos Alvares @Trademark Salon, 

Silver Winner Editorial Colorist of the year, 

Goldwell Global Creative Awards

Hair & Styling: Xaro Ferri 

Photo: Juanjo Martín 

Make-up: Karla Rillo 

Hair: Mirko Schioppa 

Photo: Marco Barbaro 

Make-up: Cinzia Carletti 

Styling: Carolina Turra

Hair & Styling: Anna Barroca 


Make-up: Anna González

Hair: Elle Broadhurst 

Colour: Kristie Kesic 

Photo: Georgia Wallace 

Make-up: Gemma Elaine 

Styling: Lucia Josephine 

Creative Direction: Simon Ellis 

@Schwarzkopf Professional 

Hair: Essential Looks Team 

- Arjan Bevers, Tyler Johnston, 

Lesley Jennison 

Sophisticated color 

contrasts can be stark 

or stealthy on a sleek 

finish. Letting the light 

bring it to life.



Styling: Laura García Baena

Art Direction: Stefano Bugada 

Creative Direction: Emiliano Fratarcangeli 

Photo: Max Valerio 

Make-up: Roberta Siani

Art Direction & Styling: Robert Eaton 

Hair: Fellowship Project Colour Team 

Photo: Richard Miles 

Make-up: Anna Wild

Hair & Styling: Shelley Lane 

Photo: Dan Thomas 

Make-up: Roseanna Velin 

Hair: Manu Aroa 

Photo: Ruben Dario 

Make-up & Styling: 

Carlos Escalante 

TIES THAT 

LIBERATE 

Hair: Paige Cameron 

@Cobelle Creative Salon 

Photo: Georgia Wallace 

Make-up: Gemma Elaine

Hair: Ivan Rodríguez 

Photo: Jell Loya 

Make-up: Thessa Peralta 

& Greg del Toro 

Styling: Roberto de la Nuva

Art Direction: Hooker & Young 

Hair: Fame Team 

Photo: Michael Young 

Make-up: Kirsten Baillie 

Styling: Bernard Connolly

Hair: Brandon Messinger 

Photo: John Rawson 

Make-up: Priscilla White 

Styling: Jamie Russell 

Products: Denman

Art Direction: Sam Burnett 

Hair: Fellowship Project X Team 

Photo: Ben Hards 

Make-up: Coco Hirani 

Styling: Masha Mombellie 

Products: Goldwell and KMS

Braids are 

always an 

outstanding 

protagonist. A 

fashion-forward 

manifesto. An 

avant-garde 

twist and shout. 

Hair: Anja Zurawski 

Photo: Sabine Dräger 

Make-up: Hanna Abts 

Art Direction & Hair: Marco Iafrate 

Photo: Lorenzo Sampaolesi 

Make-up: Massimo Palasciano

Hair: Alexander Kiryliuk 

Hair: @SK Lorems Style Barcelona Ipsums 

Photo: Aleglie David Brazzoff Arnal 

Make-up: Pico Miguel Pallo Silva, e sister 

Styling: Natalia Alpibel Sidorova Dladoirasuta 

Products: Styling: Agata Sumaimei Karobka Prof

Hair & Make-up: Hairkrone 


Styling: Visori Fashion Art 

Products: Wella Professionals 

Art Direction: Christophe Gaillet 

@Haute Coiffure Française 

Hair: Baptiste Santens 

Photo: Pawel Willig & Kamil Cichon 

Make-up: Izabela Szelagowska 

MEDUSA 

VIBE 

Art Direction: Jo Capelli & 

Alessandro Galetti for Art Hair Studios 

Hair: Elisa Ferrari 

Photo: Severino Orlandi 

Make-up: Prolab Agency 

Styling: Angela Marcato 

Products: Wella

Art Direction: Jo Capelli & 

Alessandro Galetti for Art Hair Studios 

Hair: Elisa Ferrari 

Photo: Severino Orlandi 

Make-up: Prolab Agency 

Styling: Angela Marcato 

Products: Wella

Hair: Sean Chiu @M Plus Salon, 

Gold Winner Avant Garde Stylist of the year, 




Styling: Laura García Baena

Even within the 

apparent randomness 

of chaotic complex 

systems, there are 

underlying patterns, 

interconnectedness. 

Hair: Arjan Bevers @Avanti 

Hairprofessionals 

Photo: Andrew O’Toole 

Make-up: Mireille Bevers Brunt 

Styling: Luca Termine 

Hair: Brandon Messinger 

Photo: John Rawson 

Make-up: Priscilla White 

Styling: Jamie Russell 

Products: Denman

Art Direction: Sam Burnett 

Hair: Fellowship Project X Team 

Photo: Ben Hards 

Make-up: Coco Hirani 

Styling: Masha Mombellie 

Products: Goldwell and KMS

Hair: Naomi Brooks @The Hair Sanctuary 

Photo: Desmond Murray 

Make-up: Nikki Bassy

Hair: Aurora Ramos Ramos 

Photo: Jhow Ferso 

Styling: Ivanna Mestres Ibiza 

Hair: José García Benítez 

@Kumenhair 


Make-up: Raúl Castaño 

Styling: Eunnis Mesa 

Products: Revlon Professional 

PANACHE 

APLENTY 

Hair: Viktoriia Vradii 

Photo: Aleksandr Chernega 

Make-up: Svetlana Sharapova 

Styling: Irina Dzhus

Hair: Mikelah-Jayde Riley Studio 

Photo: Aaron McPolin 

Make-up: Ashley Brockman 

Styling: Rebecca Paterson

Hair: Jean-Jacques Ayache, Vanessa 

Giani & Martyn Foss-Calder for JLD 

Photo: Vivienne Balla 

Make-up: Elsa Durrens 

Styling: Fabrice Leonard

Hair: Angelo Seminara, 

Goldwell Global Ambassador 

Colour: A. Seminara & 

Takashi Kurokawa 

Photo: Txema Yeste 

Make-up: Laura Dominique 

Styling: Niccolò Torelli

Art Direction: Simon Shaw, 

Wahl Global Artistic Director 

Hair: Fellowship Project Men Team 

Photo: Ayo Banton 

Styling: Dynamite Terrace Menswear 

Creative and Art Direction: 

Miquel García Cotado 

Hair: Revlon Professional Artistic Team 

Photo: Miguel Reveriego 

Make-up: Dani Rull 

The quiff: variations on a theme. The perfectlypunk 

crest, the less-is-more pixie, and catching 

the perfect wave. Color highlights and low-lights 

play a role as well.

Creative Direction: 

James Longagnani 

Art Direction: Manuel Sunda, 

Angelo Rosa Uliana 

Photo: Fulvio Maiani 

Products: Wella 

Creative direction: 

James Longagnani for 

James Hair Fashion Club 

Art direction: Manuel Sunda, 

Angelo Rosa Uliana 

Hair: A. Spaggiari, 

G. Mastriani, N. Canario 

Photo: Fulvio Maiani 

Styling: Federica Reali 

Products: Wella

Hair: Klaus Peter Ochs 

Products: Wella Professionals, 

Hairdreams

ENERGY 

WAVES 

Hair: Emmanuel Esteban 

& Sofia Geideby 

Photo: Vishal Baharani 

Make-up: Orlando Martín 

Hair, Photo & Styling: 

Keith Bryce, Finalist NAHA 2021 

Make-up: Marie Fuentes 

Art Direction: David Katchadourian 

& Pascal Latil 

Hair: Alexandra Grey Team 

Photo: Pascal Latil 

Make-up: Marian Miteva 

Styling: Veronique Suchet 

Products: Schwarzkopf Professional

Hair: Shi-Han-Zhou @Eros Hair Styling, 

Silver Winner Avant Garde Stylist of the year, 

Goldwell Global Creative Awards 

Hair: Marcela Blechová @Salon TOP, 

Bronze Winner Avant Garde Stylist of the year, 


Art Direction: François Mazeau 

for Intercoiffure 

Hair: N. Astruc, A. Baz, D. Cognin, 

V. Moutault, D. Suquet, P. Thénard 

Photo: Yves Kortum

Art Direction: Hooker & Young 

Hair: Fame Team 

Photo: Michael Young 

Make-up: Kirsten Baillie 

Styling: Bernard Connolly

Hair: Galina Sardaryan 

Photo: Yakovenko Volodymyr 

Make-up: Ksenia Erneva 

Styling: Andrey Projeev

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Gradients 

of Reality 

W 

For the 5 th consecutive year, KMS has been 

the hair sponsor of the Redress Design 

Award, an event which supports sustainable 

activities in the community and which took 

place in Hong Kong in September. 

ith nature a continuous 

source of inspiration for 

us all, KMS is dedicated 

to promoting and raising 

industry awareness on the 

importance of environmental 

protection. This is just one of 

the many reasons why the brand 

continues to be so supportive of the 

Redress Design Award. KMS Guest 

Hairstylist and International 

Session Stylist Marco Chan led 

KMS Hong Kong Artist Team 

Anthony Cheng and Jonas Chan in 

the creation of two outstanding 

looks entitled ‘Gradients of Reality’, 

inspired by the aesthetics of 

cyberspace. These striking, yet 

simple hairstyles brought the 

finalists’ beautiful garments into 

crisp focus, highlighted against a 

backdrop of gradient light. This 

represented the ether of the virtual 

world and highlighting the need for 

creative solutions towards circular 

design, which will help ease the 

mounting levels of textile waste 

around the globe. 

KMS Facebook | Instagram: 

kmshairHK 

Look 1: 

START: Apply ADDPOWER 

Thickening Spray on the 

towel-dried hair to instantly 

moisturize and detangle. 

STYLE: Apply THERMASHAPE 

2-in-1 Spray to provide fullness 

and matt texture. It creates just 

out of the ocean texture and 

enhances waves. 

FINISH: Apply HAIRSTAY Working 

Hairspray to provide a touchable, 

moveable finish. 

Look 2: 

START: Apply MOISTREPAIR 

Revival Creme evenly on hair and 

gently work through. This will reduce 

frizz to prep hair for styling. 

STYLE: Apply HAIRPLAY Liquid Wax 

onto the hair and then blow dry for 

malleable movement. It styles like 

a wax which provides flexible support 

with shine. 

FINISH: Apply HAIRSTAY Molding 

Pomade and MOISTREPAIR Hydrating 

Oil to add shine for the hair style. 

products 

81

Advertorial 

Goldwell is thrilled to 

announce two exciting 

new additions to its 

professional haircare 

product range: 

Dualsenses Bond Pro 

and LightDimensions. 

Bespoke 

Care Solutions

DUALSENSES BOND PRO FROM GOLDWELL 

Dualsenses Bond Pro is an intensive, new range of 5 professional haircare 

products specifically created to provide instant strength and resilience for weak, 

fragile hair that is prone to breakage. It instantly reinforces and restructures hair 

from roots to ends, proving beyond a doubt that strong is the new beautiful! 

Dualsenses Bond Pro works like your own emergency responder, rescuing even 

the most frail hair strands without weighing them down. It’s your dream ticket to 

waving goodbye to the horrors of hair breakage and those dreaded split ends. 

How is it Different? 

Dualsenses Bond Pro contains a special innovative Inter-Amino-Bond Builder, 

which fortifies hair from the inside out. Peptides and amino-acids penetrate the 

hair cortex, specifically targeting the damaged areas, making the hair fibre 

stronger and more resilient. Meanwhile, Goldwell’s proprietary MicroPROtec 

Complex distributes all the essential ingredients quickly and evenly for results 

you can instantly see and feel. 

New Dualsenses 

Bond Pro Includes: 

Fortifying Shampoo to instantly 

deliver structure and care for weak, 

fragile hair; 

Fortifying Conditioner to 

immediately create stronger hair 

with visibly less breakage and 

protection against further damage 

when brushing or combing; 

60sec Treatment to instantly 

strengthen the hair fibre by up to 

100% in 60 seconds, preventing 

breakage and split ends and sealing 

the cuticle for smoothness and 

protection; 

Repair & Structure Spray to smooth 

the hair surface and to prep it for 

styling and providing long-lasting 

cuticle protection and day-to-day 

resilience; 

Day & Night Bond Booster to 

impart long-term strength and 

stability to each hair strand – the 

ultimate strengthening tool with 

the highest concentration of Inter- 

Amino-Bond Builder in the range. 

LIGHTDIMENSIONS FROM GOLDWELL 

Introducing LightDimensions from Goldwell: a whole new dimension of 

lightening opportunities for professional stylists. This new family of products is 

characterised by Goldwell’s unsurpassed technologies and now includes powerful 

lifting performance of up to 9+ levels and the most flexible free-hand solutions to 

create any shade, any technique with any level of lift. 

The LightDimensions product range with integrated BondPro+ Technology is 

perfectly matched for individual customization. Choose from the SilkLift high 

performance lighteners with integrated IntraLipid Technology and 

SilkProteinComplex for perfect conditioning; or choose the multi-purpose 

lightener Oxycur Platin for the most powerful lifting performance available within 

the LightDimensions range. SilkLift and Oxycur Platin are formulated with 

Goldwell’s signature BondPro+ technology to respect and protect the natural hair 

structure. 

SILKLIFT provides the best hair condition after a lightening service compared to 

leading competitors, resulting in ultra shiny, soft and smooth hair. Mix and match 

between four different lightening powders and customize the consistency by 

simply adding the Goldwell System Thickener. 

OXYCUR PLATIN delivers its most powerful lifting performance at lightning 

speeds. This multi-purpose lightener offers up to 9+ levels of lift for the lightest 

results within the LightDimensions range for any technique or service that 

requires the brightest effects possible. 

Goldwell’s Greener, Cleaner Carbon Footprint 

The new SilkLift packaging has been transformed from a plastic box to a pouch. 

With this new packaging incl. the folding box the total amount of plastic was 

reduced by 80% and additionally the waste volume was reduced by 85%. All folding 

boxes are produced out of FSC certified material under climate-neutral conditions. 

For further information about Goldwell visit www.goldwell.com 

products 

83

Big Award 

Scoop for Asia! 

One of the many highlights of the Kao 

Salon Virtual Experience this Autumn was 

the Global Creative Awards evening with 

the live announcement of the final winners. 

(top): Avant Garde Stylist of the Year Gold Winner 

• Sean Chiu (Hong Kong) 

(bottom): New Talent Colourist of the Year Bronze Winner 

• Chloe Ng (China) 

T 

he success by hair 

professionals in Asia at 

the Global Creative 

Awards was outstanding, 

with them scooping 

FIVE awards! We have 

interviewed the winners: 

➤ AVANT GARDE STYLIST 

OF THE YEAR GOLD WINNER 

• SEAN CHIU (HONG KONG) 

Why was it important for you to 

enter the Global Creative Awards? 

I found it allowed me to expand my 

horizons through learning from 

different stylists and it was a good 

platform for all of us to learn from 

each other globally. 

Do you think it’s important to 

enter international competitions 

like this? 

Yes, I do. I promise myself to always 

try and be the best I can. Also, it 

allows more hair professionals to 

create, to challenge themselves and 

to express what ‘hair’ really means. 

How did you feel about this being 

a virtual experience? 

‘Virtual’ has been the only way to 

keep things happening. I felt great, 

but if it had been a live event, that 

would have been perfect. 

What was the inspiration behind 

the images in your collection? 

It was based on the time being 

affected by Covid. Everything has a 

cycle we just need to embrace the 

present and be patient for the great 

times ahead. 

Are there any friends or colleagues 

that you’d like to thank for helping 

support you on this journey? 

I would like to thank Goldwell, my 

family, my photographer Kenneth 

and M PLUS salon for supporting 

and helping me with ideas 

throughout this journey. 

➤ NEW TALENT COLOURIST 

OF THE YEAR BRONZE 

WINNER • CHLOE NG (CHINA) 

What do the Global Creative 

Awards mean to you and how do 

you felt about winning an award? 

This has been an amazing 

opportunity to gain some great 

recognition for my work as a hair 

professional and colourist. When 

I heard my name called out at the 

awards ceremony, I felt so happy 

and excited! 

Why do you think international 

competitions are important? 

Yes, because you can gain 

international recognition, be known 

by more people and gain more 

professional knowledge from being 

part of it. 

Explain a bit more about your 

winning collection and your 

inspiration behind it. 

Once I saw a picture of a fruit 

vendor. The colour combinations on 

his stall in the picture gave me an 

incredible sensation, so I decided to 

include those colours in my work. 

What would you say to anyone 

thinking of entering in the future? 

I hope more people participate and

therefore can learn more about 

styling and colouring hair. You 

could be the next champion: grasp 

the opportunity when you can! 

Who would you like to thank? 

I really appreciate my colleagues’ 

support and help all the time. They 

also gave me a lot of advice about 

finishing off my work. I really also 

want to thank Goldwell for 

providing such a good competition. 

➤ NEW TALENT COLOURIST 

OF THE YEAR GOLD WINNER 

• HARLEY LIU (TAIWAN) 

What did it mean to you to be part 

of this amazing global experience? 

Entering the Global Creative 

Awards has been a great way to push 

my boundaries. During the creative 

process, I really learned some 

special techniques. 

What’s your opinion of international 

competitions like the Global 

Creative Awards ? 

They are so important. Entering the 

Global Creative Awards is a great 

opportunity to review your 

inner-self and push your limits. 

Also, it is important for stylists from 

Taiwan to be recognized on the 

global stage. 


a virtual experience? 

Even though the world is still 

suffering from Covid, thanks to 

Goldwell’s insistence and 

perseverance we were at least able to 

go ahead virtually. I’m definitely 

looking forward to the 2022 event! 

What was the inspiration behind 

the images in your collection? 

The inspiration came from Covid 

times. Humankind had to change 

the way it lived. I used the 2021 

Pantone Colours - grey and yellow 

- for my creation to reflect our 

search for hope and balance. 

Do you have any advice for future 

Global Creative Awards entrants? 

Never give up never give in. Keep 

working and entering competitions, 

the process of creation will help you 

to step outside your comfort zone 

and think outside the box. 


Thanks of course to Goldwell for 

the opportunity and also to Eros 

Hairstyling and my bosses for their 

support. Thanks also to my model, 

for encouragement and allowing me 

to use her hair without limits! 

➤ AVANT GARDE STYLIST 

OF THE YEAR SILVER WINNER 

• SHI-HAN ZHOU (TAIWAN) 



To build my self-motivation and 

also for the wonderful enjoyment 

of being able to create a unique 

piece of work on my own. It was an 

amazing feeling when I found out I’d 

got through to the final 6 and then 

to go on to win the Silver award! 


a virtual experience and what 

about 2022 being live again? 

All the arrangements for the virtual 

event went so well, it’s also a real 

innovation for our industry. I’m 

definitely looking forward to next 

year. I hope Covid goes away next 

year, as I am more than ready for the 

next round! 

Talk us through the collection 

which won you the Silver award? 

My inspiration is the change in sky 

when different weather fronts move 

in. It’s something that changes all 

the time - a bit like our moods: 

happy, sad or angry. 

Anyone you'd like to thank? 

Thanks to Eros Hairstyling and also 

my bosses for full support. Also 

thanks to my bestie Eva He. She 

showed her sincere encouragement 

whenever I felt frustrated. 

➤ SALON TEAM OF THE YEAR 

SILVER WINNER • K-HANS 

(TAIWAN) 



As a salon owner, it is important to 

encourage your team to step out 

their comfort zone. Through the 

Global Creative Awards journey, my 

team could broaden their horizons 

and gain unexpected experiences. 

Which emotion did you feel when 

you realised you’d won? 

Personally, it was one of peace and 

happiness for my team. They 

worked so hard and gained such a 

good result: their moment of glory! 

Do you think it’s important to 

enter international competitions? 

Yes, sure. The Competition is more 

about creative inspiration than 

putting together general commercial 

looks. It is a special experience that 

you can’t gain in a salon. 

Some advice for anyone thinking 

of entering in the future? 

For young stylists, don’t limit 

yourself and try as hard as you 

possibly can. For salon owners, give 

your team you full support. 


My team, K-Hans Salon and also 

my personal close friend Sai, a 

well-known director in Taiwan. 

(top): New Talent 

Colourist of the 

Year Gold Winner 

• Harley Liu 

(Taiwan) 

(middle): Avant 

Garde Stylist of the 

Year Silver Winner 

• Shi-Han Zhou 

(Taiwan) 

(bottom): Salon 

Team of the Year 

Silver Winner 

• K-Hans (Taiwan) 

interviews 

85

Meet the Winners of the 

Global Creative 

Awards 2021 

On 3-4 October, 2021, Kao Salon Division invited stylists from all over 

the world to the Kao Salon Virtual Experience 2021 to experience 

48 hours of creativity and inspiration. 

Artists from around the world shared the best in technical and artistic education in color, 

cutting and styling. And the highlight of the event was the Global Creative Awards with the live 

announcement of the final winners. For stylists from all over the world, the Global Creative Awards 

offer the chance to show off their full creativity - without limits. 

The Global Creative Awards are an opportunity for stylists to create their own, unique hair look, 

showcasing their innovative skills and full creative vision. “The first ever Global Creative Awards 

proved that stylists around the world are ready to create inspiring images again, proving that despite 

the times we live in, Creativity Never Stops”, said John Moroney, VP Creative & Communication.

New Talent 

Colorist 

of the year 

TAIWAN 

Harley Liu / EROS Hair Styling 

GOLD WINNER 

CHINA 

Chloe Ng / Mainstage Hairdressing 

BRONZE WINNER 

SILVER WINNER 

NETHERLANDS 

Britt Sturing / 

Twins Hair & Beauty

Men’s Hairstylist of the year 

BRONZE 

SILVER 

GOLD 

UKRAINE 

Renat Murzahaleiev / HDRM Salon 

UNITED KINGDOM 

Lydia Wolfe & Jack Mead / Jack & the Wolfe 

RUSSIA 

Rustam Mirasov / Samedy

Avant Garde Stylist of the year 

HONG KONG 

Sean Chiu / M Plus Salon 

BRONZE 

GOLD 

SILVER 

www.globalcreativeawards.com 

TAIWAN 

Shi-Han Zhou / EROS Hair Styling 

CZECH REPUBLIC 

Marcela Blechová / Salon TOP

Editorial Colorist of the year 

SILVER 

GOLD 

RUSSIA 

Svetlana Zaytseva / Laimalux Academy 


BRONZE 

UNITED STATES 

Carlos Alvares / Trademark Salon 


Casey Coleman / CHAIR Studio

Salon Team of the year 

BRONZE 

SILVER 

GOLD 

NETHERLANDS 

Hairstudio Infinity 

TAIWAN 

K-Hans 


New Wave Hair

Global 

Creative 

Awards 

2022 

RETURNING LIVE IN 2022 

WITH ALL CATEGORIES! 

Let your ideas shine 

Three things separate a true creative artist from 

a dreamer: extraordinarily creative ideas, the ability 

to bring them to life, and doing it so well that it 

inspires others to reach for greatness too. And 

you’re a true artist. Everything you do shows this. 

You see the world as an opportunity. We get that. 

And now, we want to celebrate that. We invite you 

to share your work with us and the world. You have 

the talent; we have the stage for you. 

Share your creative vision 

// imagine: Let your imagination run wild. 

Envision your collection. What will you show 

the world? How will the colors, shapes and textures 

look? Once you have your vision, assemble your 

mood board to bring it to life. Review. Refine. 

Reimagine. Repeat until you’re satisfied. 

// create: Find your muse. Assemble your team. 

It’s time for you to bring your vision to life. 

Be clear. Be focused. Push yourself 

and make it big. Make it great. Make it stand out. 

// inspire: Now it’s time for you to put your creation 

out there. Enter the Global Creative Awards and 

share your vision with the world. Impress our judges 

with your collection. Inspire the entire world. 

In 2022 stylists can compete in two different 

ways - the Technical Awards with three different 

categories and the Editorial Awards 

with four categories: 

Technical Awards 

Creativity that starts with a photoshoot 

and ends with a live technical competition. 

// new talent colorist of the year. 

// creative colorist of the year. 

// creative haircutter of the year.

Editorial Awards 

Four exciting categories of photo-only global 

competition that celebrate the ultimate 

in editorial creativity. 

// men’s hairstylist of the year. 

// salon team of the year. 

// avant garde stylist of the year. 

// editorial colorist of the year. 

The participants of the editorial categories 

have to compete globally in this 

Photo-Only International Competition. 

The Gold Winners of each of the technical 

categories deserve the recognition 

and reward for all of their creative efforts. 

In addition to their trophy, they will receive 

global editorial coverage with 

ESTETICA Magazines. 

Take the chance to show the world what 

a true creative does: Imagine, 

Create and Inspire. 

For more information and all of the 

requirements, rules and regulations 

of the Global Creative Awards, please 

go to www.globalcreativeawards.com 

www.globalcreativeawards.com

SAVE THE DATE 

Amsterdam

The Kao Salon Family is looking forward to seeing 

you LIVE again at the Kao Salon Experience 2022!

Hair: Harley Liu for Goldwell 

Photo: Kuo Yao Chung 

Make-up: Chen Wei 

Estetica n. 3/2021 

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