No. 3 - Winterausgabe 2019_20, Salzburg

And only when I feel at home in a company can I work
effectively. I only surround myself with people who match
my personality. And people who jive with me will also
work with Daddy’s Daughters. Typical for a woman whose
zodiac sign is cancer.
“ With every garment
that we sell we want
to pass on some
of our vibe, that’s
particularly
important to us.”
“ Buying cashmere is
a very emotional
thing.”
46
L.L. How do you manage to make the luxury material
cashmere approachable for anyone?
M.S. We’re generally very good at this balance between
our high fashion standards and classic-modern costume.
That’s what makes the collection so interesting for the
alpine region, it’s easy to match and can be sporty or
elegant but also worn with a traditional dirndl or other
dress at an event. When I look at the list of vendors I’m
quite surprised sometimes – it really is a very diverse
range of boutiques who choose from our product range.
For many of our larger customers we’re also very good at
“satisfying wishes”: our back-up makes us quite flexible
and therefore we can easily help our customers with smaller
wishes or potential needs for optimisation… And it’s that
extra amount of empathy that is very special to our clients
in that moment, it has a lot to do with mutual appreciation
and that’s the kind of level we like and want to work on.
L.L. Now, let’s talk about fashion and trends. What role
does the choice of colours play in your collections?
M.S. Our very high-priced models that are often knitted
with four or more threads and our so-called “Porschepieces”
are only made in classic cashmere colours: quiet
and timeless colours like beige-melange, taupe-melange,
grey-melange, olive-melange, or vanilla. The melanges are
the most beautiful, scintillating colours for cashmere because
we spin natural hairs together with dyed nuances which results
in a sophisticated and always stunning melange effect.
Our basic models are available in fashionable trend colours.
Not even I would pay more for a bright orange coloured
sweater so how am I supposed to justify a high price in front
of our vendors or their customers, respectively? A special
classic is our huge triangle-scarf, either with a ruffled edge