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Credit Management January February 2022

The CICM magazine for consumer and commercial credit professionals

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CMNEWS<br />

A round-up of news stories from the<br />

world of consumer and commercial credit.<br />

Written by – Sean Feast FCICM<br />

Charity urges HM Treasury to proceed<br />

swiftly with plans to regulate BNPL<br />

BUY Now, Pay Later<br />

(BNPL) products are<br />

being widely used by<br />

people experiencing<br />

financial difficulty, and<br />

people with two BNPL<br />

loans are twice as likely as all adults<br />

to say they are finding it difficult to<br />

keep up with their household bills and<br />

credit repayments.<br />

This is the claim being made by<br />

StepChange Debt Charity as it urges<br />

the Government to accelerate its plan<br />

for regulation to protect consumers<br />

more adequately.<br />

A poll commissioned by the charity<br />

suggests that 10 percent of British<br />

adults report holding one or more<br />

BNPL debt; 30 percent of those with a<br />

BNPL debt have two or more loans and<br />

14 percent three or more. Almost nine<br />

out of 10 (87 percent) of those with a<br />

BNPL debt also have at least one other<br />

type of consumer credit product with<br />

an outstanding balance.<br />

BNPL borrowers tend to be younger,<br />

with an average age of 44 compared<br />

to 51 among those who hold any credit<br />

product. Almost half (49 percent) say<br />

they find it difficult to keep up with<br />

household bills and credit repayments,<br />

rising to 59 percent among those with<br />

two or more BNPL loans.<br />

The charity says that the size and<br />

impact of BNPL in the market is<br />

being driven at least to some degree<br />

by a ‘race for growth’. The value of<br />

customer acquisition may have<br />

affected the willingness of some firms<br />

to knowingly or otherwise engage<br />

in practices that are detrimental to<br />

consumers, such as relatively relaxed<br />

approaches to creditworthiness and<br />

affordability assessments.<br />

Phil Andrew, Chief Executive<br />

at StepChange, says that even<br />

interest-free credit can and does<br />

cause financial difficulty: ‘BNPL is<br />

deliberately marketed and presented<br />

– often to less financially experienced<br />

consumers - as a means of payment<br />

rather than as a form of credit, which<br />

is what it really is. It is marketed not<br />

just for lifestyle spending, but for<br />

essentials such as groceries or school<br />

uniform.<br />

“There is currently very little friction<br />

to prevent consumers building up<br />

significant amounts of cumulative<br />

BNPL debt,” he continues, “so it’s<br />

vital that regulation swiftly brings<br />

this rapidly growing lending market<br />

into line to ensure that consumers<br />

are better protected from the risk of<br />

financial difficulty.”<br />

The charity is not alone in<br />

demanding regulation now and not<br />

later. Sarah Coles, senior personal<br />

finance analyst, Hargreaves Lansdown,<br />

says that the Government cannot<br />

afford to drag its feet: “While it’s going<br />

through this process, the sector is<br />

mushrooming before our eyes,” she<br />

says.<br />

The growth of the market is<br />

phenomenal, with the value of<br />

transactions more than tripling<br />

in 2020 – to £2.7 billion. Since HM<br />

Treasury launched its consultation<br />

in October, millions of people have<br />

taken out new loans they may not<br />

fully understand or be able to afford.<br />

Citizens Advice said that one in ten<br />

people used BNPL over Christmas<br />

alone. “The spending squeeze risks<br />

even more people turning to this<br />

market to help make ends meet, and<br />

the spread of these services across<br />

everything from fashion to food means<br />

it’s finding its way into every area<br />

of spending. There's a real risk that<br />

building up these debts will erode<br />

people's financial resilience,” Sarah<br />

adds.<br />

Jayadeep Nair, Chief Product and<br />

Marketing Officer at Equifax UK,<br />

believes the soaring popularity of<br />

BNPL services has fundamentally<br />

changed the UK retail landscape by<br />

increasing access to affordable credit<br />

at the point of sale: “Our data suggests<br />

that 28 percent of UK consumers were<br />

actively making repayments on BNPL<br />

loans in October 2021, which is around<br />

2.8 million more people than at the<br />

start of last year.<br />

“With increased use comes<br />

increased scrutiny, and it’s wholly<br />

appropriate for the Treasury and FCA<br />

to now be weighing up the right level<br />

of regulation for what has become an<br />

extremely active and exciting part of<br />

the credit market.<br />

“BNPL providers have a<br />

responsibility to ensure that their<br />

services do not have a negative impact<br />

on the financial wellbeing of the<br />

consumers that use them. For all the<br />

good that BNPL can do for those that<br />

can manage their day-to-day finances,<br />

there are concerns that some users<br />

may be slipping through the cracks.”<br />

The Treasury’s consultation on the<br />

FCA’s regulation of the BNPL sector<br />

included proposals for formal credit<br />

agreements laying out the terms of<br />

deals when people take them out, and<br />

for retailers promoting the services<br />

to ensure people understand the<br />

risks they are taking. It also suggests<br />

section 75 of the Consumer <strong>Credit</strong> Act<br />

should apply, making BNPL providers<br />

jointly liable for the contract with the<br />

retailer in the same way that credit<br />

card providers are.<br />

Brave | Curious | Resilient / www.cicm.com / <strong>January</strong> & <strong>February</strong> <strong>2022</strong> / PAGE 5

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