Event sponsorship
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5. Today's sponsors<br />
Modern companies consider the event as a product, a platform for building long-lasting relationships.<br />
Brands want to be visible not only during the event but also before and after it. That’s why the most<br />
progressive companies create a <strong>sponsorship</strong> strategy to ensure that every action helps to achieve<br />
the goals.<br />
Nowadays brands tend to solve a set of goals, instead of focusing on one goal only. Such a complex<br />
approach is reasonable. The most recognizable <strong>sponsorship</strong> deals are costly, thus, brands desire to<br />
get the most value and to prolong it further.<br />
An example of an up-to-date set of <strong>sponsorship</strong> objectives:<br />
Strengthening brand identity<br />
Increasing customer loyalty<br />
Building trust towards the brand<br />
Storytelling during the event<br />
All the goals correlate with each other, the fourth objective helps to achieve the previous ones. They<br />
are specific, relevant, achievable and can be measured within a certain period of time.<br />
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