Event sponsorship
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8. Trends in event <strong>sponsorship</strong><br />
<strong>Event</strong> <strong>sponsorship</strong> becomes one of the best ways to communicate with millennials,<br />
especially women. (MKTG)<br />
Sponsoring becomes multifunctional and aims to achieve multiple goals.<br />
(MKTG)<br />
Long-term <strong>sponsorship</strong> deals, which lasts for 2-3 years.<br />
(ESA 2019)<br />
Exclusive product creation customized for the event attendees. (ESA 2019)<br />
<strong>Event</strong> <strong>sponsorship</strong> solves more social problems. (ESA 2019)<br />
<strong>Event</strong>s as platforms that combine targeted content and filter irrelevant content to<br />
avoid information overload. (ESA)<br />
More cases of virtual <strong>sponsorship</strong>. (<strong>Event</strong>garde)<br />
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