Event sponsorship
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1. Introduction<br />
Many event organizers face challenges when it comes to event <strong>sponsorship</strong>. Some event planners<br />
struggle with finding suitable event partners, others make mistakes in communication. Whereas,<br />
sponsors’ demands and requirements are increasing constantly. Up-to-date events can’t rely on the<br />
sponsor’s logo placement only, modern <strong>sponsorship</strong> relies on complex strategies and customized<br />
solutions.<br />
Do these issues look familiar to you? Do you want to avoid them and organize successful events with<br />
recognizable sponsors? Then you’re in the right place. This guide aims to help event industry<br />
professionals to acquire event sponsors and make these cooperations long-lasting, profitable and<br />
beneficial for both parties. You will learn:<br />
What is the difference between event sponsors and event partners?<br />
How to choose and acquire sponsors for the event?<br />
Resources to find the suitable sponsors<br />
What does a modern <strong>sponsorship</strong> mean?<br />
What KPIs are important for sponsors?<br />
How to make sponsors loyal?<br />
Future trends in event <strong>sponsorship</strong><br />
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