Event sponsorship

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TIP #3 Avoid having too many sponsors Even though it sounds attractive to partner with many companies because each of them brings something valuable to your event, it’s recommended to avoid having too many sponsorship deals. Both attendees and sponsors will be satisfied with this decision. It is well-known that nowadays people are overloaded with advertisements and often stop paying attention to them. Likewise, if the number of event sponsors is too big, customers wouldn’t build associations that sponsors desire. The question is how many sponsors are enough? Obviously, there is no exact number because all events are unique. First of all, coming back to your event analysis (Tip #1) should be helpful to answer this question. Additionally, think about your needs and expectations, come up with ideas of sponsors integration in events activities, plan the venue and schedule. All in all, your analysis together with plans and ideas will help to estimate the most appropriate number of sponsors. 7
4. Where to find the sponsors? Competitors Start by looking for sponsors of a similar category of events. It is not the best way, but definitely a great starting point. Personal network Maybe you know somebody who works for a company that might become a sponsor. Another advice is to participate in pitching competitions, conferences and other business-related events to expand the network and become closer to signing up a great sponsorship deal. Online resources to find a sponsor Luckily, we live in a digital age and there are a few online platforms that allow event organizers to find potential sponsors easier and faster. These platforms are kind of hubs that connect events and sponsors. Registration is the first step that is followed by choosing one of the pricing plans, but free plans are also available. The negotiations usually start by sending a pitch to potential sponsors (or events). The most famous platforms for event sponsorship are: SponsorMyEvent SponsorPitch Sponseasy 8
Page 1 and 2: Event Sponsorship HOW TO FIND NEW S
Page 3 and 4: 1. Introduction Many event organize
Page 5 and 6: Sponsorship became popular due to i
Page 7: TIP #2 Analyze the market and conta
Page 11 and 12: 6. The most essential KPIs for the
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Event sponsorship

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