Event sponsorship
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6. The most essential KPIs for the<br />
event partners<br />
Media outreach<br />
Number of offline and online spectators<br />
Attendees’ demographics<br />
Attendees’ and previous sponsors’ feedback<br />
Number of new leads for previous sponsors<br />
Sponsors’ engagement (for example, number<br />
of sponsors’ website page views)<br />
These are the most important KPIs, but general ones. As it was mentioned before, each event is<br />
unique and the indicators may vary because of that. Nevertheless, all the sponsors want to get profit<br />
from sponsoring and the event organizer’s role is to convince the sponsor that its ROI will be<br />
positive. If everything goes well, you’re likely to continue this <strong>sponsorship</strong> deal for the next year.<br />
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