Event sponsorship
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2. <strong>Event</strong> sponsors vs partners<br />
To begin with, it is important to distinguish<br />
the difference between a sponsor and a<br />
partner of the event. According to Bizfluent,<br />
event sponsors give financial funds to<br />
organizers, while event partners share some<br />
risks and responsibilities with event<br />
organizers. Some people believe that event<br />
<strong>sponsorship</strong> is old-fashioned and the term<br />
partnership is more relevant nowadays.<br />
Nevertheless, the difference between these<br />
terms is still questionable and it is common<br />
to use them as synonyms. For example, the<br />
goals of event sponsors and partners are<br />
similar and may include:<br />
BRAND EXPOSURE<br />
BRAND IMAGE IMPROVEMENT<br />
BRAND DIFFERENTIATION FROM THE<br />
COMPETITORS<br />
DIVERSIFYING THE TARGET AUDIENCE<br />
CLOSE COMMUNICATION WITH ATTENDEES<br />
DURING THE EVENT<br />
ACCESS TO THE ORGANIZER'S DATA ABOUT<br />
EVENT ATTENDEES<br />
3
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