Event sponsorship

TIP #2 Analyze the market and contact the desired companies
When you know everything about your event,
start to contact companies carefully. Firstly,
try to make quick market research to
understand what kind of companies might
be interested in sponsoring. What does the
company do? Is it international or local?
What are its marketing strategy and goals?
Why does sponsoring your event might be
interesting for them? Does it have a good
reputation? The number of questions is only
limited by time and other resources.
Secondly, start contacting companies that fit
better than others. Sending the same email
template to all companies is usually ineffective
and time-consuming. But instead, spend time
writing personal emails that show your
motivation and commitment. What might sound
easier than contacting a potential sponsor? Just
write an email or make a phone call to a
company, that’s it. In reality, many event
organizers face challenges in communication
because they focus on talking about the event
and forget to explain the sponsors’ benefits. Be
as specific as possible, state numbers and facts,
mention previous sponsors and results of the
partnership with them, show attendees’
feedback, etc. We will talk more about the most
important KPIs further in this guide.
6