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COASTAL VISITATION<br />
NATIONAL VISITATION & PARTICIPATION<br />
3.1M 3.8 2.0<br />
HOURS/ 2.2M<br />
NZ ADULTS VISITED<br />
THE COAST<br />
VISITS/MONTH<br />
VISIT<br />
COASTAL ACTIVITY<br />
PARTICIPANTS<br />
COASTAL PARTICIPATION SUMMARY<br />
New Zealanders love the coast. To better understand how<br />
the coast is used, the annual <strong>National</strong> <strong>Coastal</strong> <strong>Safety</strong> Survey<br />
(NCSS) explores coastal participation, behaviours and<br />
perceptions. Between May <strong>2020</strong> and April 20<strong>21</strong>, 3.1 million<br />
New Zealand adults (16 years and above) visited the coast<br />
on average 3.8 times each month. This suggests that there<br />
were over 12 million individual visitations to the coast with<br />
2.2 million coastal activity participants (Figure 1.2).<br />
The OmniPoll <strong>National</strong> <strong>Coastal</strong> and Water <strong>Safety</strong> Survey in<br />
New Zealand is conducted online among a national sample<br />
of <strong>10</strong>00 people aged 16 and over. In the OmniPoll annual<br />
research, participation is asked for several coastal activities<br />
and refers to the past 12 months. The OmniPoll research<br />
has predominately a beach and coastal focus. For boating/<br />
watercraft/ jet ski, this also include activities in bay, harbour,<br />
estuary, off shore …but not in lake or river.<br />
Figure 1.2<br />
<strong>Coastal</strong> Participation By Activity And Gender<br />
In the last 12 months, males and females visited the coast equally, but females spend less hours per visit. Swimming and<br />
wading was the most popular activity (49%), followed by kai gathering for food (23%) and boating (16%).<br />
SCUBA<br />
1% DIVING<br />
55%<br />
SWIMMING/<br />
WADING 49%<br />
45%<br />
JET SKI/<br />
3% PWC<br />
35%<br />
25%<br />
KAI<br />
GATHERING 23%<br />
15%<br />
SURFIING<br />
6%<br />
5%<br />
BOATING<br />
16%<br />
ROCK<br />
6% FISHING<br />
LAND-BASED<br />
FISHING <strong>10</strong>%<br />
6% SNORKELLING<br />
WATERCRAFT 7%<br />
Net Occasional<br />
Net Frequent<br />
Net Occasional: people who occasionally participate in coastal activities (11 times per year to less than once a year.<br />
Net Frequent: people who often participate in coastal activities (everyday to 3 times per month).<br />
SURF LIFE SAVING NEW ZEALAND NATIONAL BEACH & COASTAL SAFETY REPORT 20<strong>21</strong><br />
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