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SLSNZ Uniform Brand Guide 2022

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Surf Life Saving New Zealand<br />

UNIFORM<br />

BRAND<br />

GUIDE


OUR VISION<br />

No one drowns on our beaches.<br />

OUR PURPOSE<br />

To lead and support Surf Lifesaving in<br />

NZ in partnership with member clubs.<br />

OUR VALUES<br />

Credible, Transparent, Passionate, Aspirational.<br />

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OUR<br />

BRAND<br />

Our Surf Lifeguards are Volunteers<br />

Our Content is Engaging<br />

Our Messaging is Safety<br />

Our Images are Front Facing, Real People<br />

We are a Charity Not Fully Government Funded<br />

Our Surf Lifeguards have Mana<br />

Our <strong>Brand</strong> is Trusted and Valued<br />

We need to Connect to Diverse Communities<br />

We are in it for Life!<br />

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OUR BRAND<br />

PERSONALITY<br />

Trusted<br />

Dedicated<br />

Knowledgeable<br />

Likeable<br />

Humble<br />

TONE OF<br />

VOICE<br />

Easy to Understand<br />

Engaging and<br />

Relatable<br />

Respectful<br />

Credible<br />

Confident<br />

OUR VALUES<br />

Credible, Transparent,<br />

Passionate, Aspirational.<br />

OUR ATTITUDE<br />

Can Do & Collaborative.<br />

OUR INSPIRATION<br />

Love of the beach and love of<br />

our surf family . . . we want to<br />

share that with others.<br />

OUTTAKE We Need You, Appreciate You, Want to Support You.<br />

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CONTENTS<br />

OUR UNIFORM BRAND GUIDE 8<br />

SAVING LIVES SINCE 1910 9<br />

SURF LIFEGUARD UNIFORMS 10-17<br />

Logos and Colours 11<br />

Long Sleeve Shirt 12<br />

Shorts - Male 13<br />

Shorts - Female 14<br />

Jackets 15<br />

Rash Shirt 16<br />

Hat 17<br />

PATROL SUPPORT UNIFORM 18-23<br />

Logos and Colours 19<br />

Long Sleeve Shirt 20<br />

Shorts 21<br />

Jackets 22<br />

Hat 23<br />

SURF OFFICIAL UNIFORM 24-29<br />

Logos and Colours 25<br />

Long Sleeve Shirt 26<br />

Jackets 27<br />

Vest 28<br />

Hat 29<br />

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OUR UNIFORM<br />

BRAND GUIDE<br />

There is mana in saving lives and keeping people safe at the beach.<br />

Our uniforms show who we are and the pride we have in the volunteering<br />

work we do in saving lives and ensuring people return home safe after a<br />

day at the beach.<br />

<strong>Uniform</strong>s<br />

This <strong>Guide</strong> is a reference for placement of logos and colour breakdown for the different <strong>SLSNZ</strong> uniforms.<br />

The first page in each section gives the logos and colour breakdown for the specific <strong>SLSNZ</strong> uniform.<br />

The subsequent pages, provide detailed placement, sizing and positioning of logos on the uniforms.<br />

If you have any queries or require further information about the contents of this document,<br />

please contact the Surf Life Saving New Zealand Head of Commercial and Marketing or<br />

email: marketing@surflifesaving.org.nz<br />

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SAVING LIVES SINCE 1910<br />

Surf Life Saving New Zealand is the<br />

leading beach and coastal safety,<br />

drowning prevention and rescue<br />

authority in Aotearoa. We are truly<br />

unique, delivering proactive lifeguarding<br />

and essential emergency rescue services,<br />

a range of public education beach safety<br />

programmes, member education, training<br />

and development, as well as a highly<br />

respected sport.<br />

We do all this as a charity and rely on the generosity of<br />

the public, commercial partners, foundations and trusts<br />

for donations and financial contributions in order to lead<br />

and support our incredible front-line volunteer lifeguarding<br />

services. <strong>SLSNZ</strong> is the national association representing<br />

74 surf lifesaving clubs with 18,000+ members, including<br />

more than 4,500 volunteer Surf Lifeguards. Our lifeguards<br />

patrol over 80 locations each summer and provide emergency<br />

call-out rescue services throughout Aotearoa, saving<br />

hundreds of lives each year and ensuring thousands return<br />

home safe after a day at the beach.<br />

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SURF<br />

LIFEGUARD<br />

UNIFORMS<br />

10


SURF LIFEGUARD UNIFORM -<br />

LOGOS AND COLOURS<br />

CORE ELEMENTS<br />

PARTNER LOGOS<br />

SLS RED<br />

PMS: 1795<br />

DHL RED<br />

PMS: 200C<br />

DHL POSTYELLOW<br />

PMS: 116C<br />

TSB DEEP INDIGO<br />

PMS: 2755C<br />

SLS BLUE<br />

PMS: 293<br />

SLS YELLOW<br />

PMS: 116<br />

BLACK<br />

WHITE<br />

The yellow must always be printed on to the SLS<br />

red uniform material. All red shown will be the SLS<br />

red uniform material. Red is not to be printed.<br />

TSB RICH GREEN<br />

PMS: 341C<br />

TSB VIBRANT MINT<br />

PMS: 339C<br />

A manufacturer logo may appear on the Surf Lifeguard uniform items. Final size and placement of any manufacturer logo will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

No additional marks or logos may be displayed anywhere on the Surf Lifeguard uniform except for club sponsors or club names in the spaces provided.<br />

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225m<br />

65mm<br />

25mm<br />

SURF LIFEGUARD UNIFORM -<br />

LONG SLEEVE SHIRT<br />

logo = 300mm<br />

FRONT<br />

225mm<br />

20mm<br />

20mm<br />

125mm<br />

BACK<br />

65mm<br />

25mm<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

160x100mm<br />

30mm<br />

100mm<br />

30mm<br />

logo = 300mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF LIFEGUARD UNIFORM -<br />

SHORTS (MALE)<br />

FRONT<br />

BACK<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

120mm x 75mm<br />

The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />

Print Yellow<br />

Red – Base colour (DO not print)<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

13


SURF LIFEGUARD UNIFORM -<br />

SHORTS (FEMALE)<br />

FRONT<br />

BACK<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

120mm x 75mm<br />

The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />

Print Yellow<br />

Red – Base colour (DO not print)<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF LIFEGUARD UNIFORM -<br />

JACKET<br />

FRONT<br />

BACK<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

160x100mm<br />

The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />

Print Yellow<br />

Red – Base colour (DO not print)<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF LIFEGUARD UNIFORM -<br />

RASH SHIRT<br />

FRONT<br />

BACK<br />

Width of SLS logo = 70mm<br />

80mm<br />

160mm<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

160x100mm<br />

30mm<br />

100mm<br />

30mm<br />

Logo = 300mm<br />

Logo = 300mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF LIFEGUARD UNIFORM -<br />

HAT<br />

FRONT<br />

LEFT<br />

BACK<br />

RIGHT<br />

Club Or Club<br />

Sponsor<br />

<strong>Brand</strong>ing<br />

SLS LOGO (FRONT): 75mm wide<br />

DHL LOGO (LEFT): 100mm wide<br />

SURF LIFEGUARD (RIGHT): 100mm wide<br />

CLUB OR CLUB SPONSOR LOGO (BACK): 50mm x 30mm<br />

The yellow must always be printed on to the SLS red uniform material. All red shown will be the SLS red uniform material.<br />

Print Yellow<br />

Red – Base colour (DO not print)<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

17


PATROL<br />

SUPPORT<br />

UNIFORM<br />

18


PATROL SUPPORT UNIFORM -<br />

LOGOS AND COLOURS<br />

CORE ELEMENTS<br />

PARTNER LOGOS<br />

SLS RED<br />

PMS: 1795<br />

DHL RED<br />

PMS: 200C<br />

TSB GREY<br />

PMS: COOL GREY 11C<br />

SLS YELLOW<br />

PMS: 116<br />

DHL POSTYELLOW<br />

PMS: 116C<br />

WHITE<br />

SLS BLUE<br />

PMS: 293<br />

BLACK<br />

WHITE<br />

A manufacturer logo may appear on Surf Lifeguard uniform items. Final size and placement of any manufacturer logo will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

No additional marks or logos may be displayed anywhere on the Surf Lifeguard uniform except for club sponsors or club names in the spaces provided.<br />

19


25mm<br />

logo = 300mm<br />

PATROL SUPPORT UNIFORM -<br />

LONG SLEEVE SHIRT<br />

FRONT<br />

225mm<br />

20mm<br />

20mm<br />

125mm<br />

BACK<br />

65mm<br />

25mm<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

160x100mm<br />

30mm<br />

100mm<br />

30mm<br />

logo = 300mm<br />

logo = 300mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

20


PATROL SUPPORT UNIFORM -<br />

SHORTS<br />

FRONT<br />

BACK<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

120mm x 75mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

21


PATROL SUPPORT UNIFORM -<br />

JACKET<br />

FRONT<br />

BACK<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

22


PATROL SUPPORT UNIFORM -<br />

HAT<br />

FRONT<br />

LEFT<br />

BACK<br />

RIGHT<br />

Club Or Club<br />

Sponsor<br />

<strong>Brand</strong>ing<br />

HAT BRANDING PLACEMENT AND LOGO GUIDE: The visual of the hat<br />

indicates the graphics to be used. Final placement will be agreed by<br />

<strong>SLSNZ</strong> and the manufacturer.<br />

SLS LOGO (FRONT): 75mm wide<br />

DHL LOGO (LEFT): 100mm wide<br />

PATROL SUPPORT (RIGHT): 100mm wide<br />

CLUB OR CLUB SPONSOR LOGO (BACK): 50mm x 30mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

23


SURF<br />

OFFICIAL<br />

UNIFORM<br />

24


SURF OFFICIAL UNIFORM -<br />

LOGOS AND COLOURS<br />

CORE ELEMENTS<br />

PARTNER LOGOS<br />

SLS RED<br />

PMS: 1795<br />

TSB GREY<br />

PMS: COOL GREY 11C<br />

SLS YELLOW<br />

PMS: 116<br />

WHITE<br />

SLS BLUE<br />

PMS: 293<br />

BLACK<br />

WHITE<br />

A manufacturer logo may appear on Surf Lifeguard uniform items. Final size and placement of any manufacturer logo will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

No additional marks or logos may be displayed anywhere on the Surf Lifeguard uniform except for club sponsors or club names in the spaces provided.<br />

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25mm<br />

logo = 300mm<br />

SURF OFFICIAL UNIFORM -<br />

LONG SLEEVE SHIRT<br />

FRONT<br />

230mm<br />

20mm<br />

20mm<br />

125mm<br />

BACK<br />

65mm<br />

25mm<br />

160mm<br />

logo = 300mm<br />

logo = 300mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF OFFICIAL UNIFORM -<br />

JACKET<br />

Front<br />

FRONT<br />

Order Confirmation & Art Approval<br />

103-119 Gipps St, Collingwood Vic 3066 Tel: 03 9417 0707 Fax: 03 9417 0556<br />

Back<br />

BACK<br />

Club Or Club<br />

Sponsor <strong>Brand</strong>ing<br />

160x100mm<br />

Please note: Blue background denotes<br />

colour of jacket and will not print.<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF OFFICIAL UNIFORM -<br />

VEST<br />

FRONT<br />

BACK<br />

160mm<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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SURF OFFICIAL UNIFORM -<br />

HAT<br />

FRONT<br />

LEFT<br />

BACK<br />

RIGHT<br />

SLS LOGO (FRONT): 75mm wide.<br />

SURF OFFICIAL (RIGHT): 100mm wide.<br />

TSB BANK LOGO (LEFT): 100mm wide.<br />

These visuals indicate the logos to be used, their size and general placement. Final placement will be agreed by <strong>SLSNZ</strong> and the manufacturer.<br />

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Photo Credits: Cody Keepa @Keepa Digital<br />

CONTACT INFORMATION<br />

www.surflifesaving.org.nz<br />

marketing@surflifesaving.org.nz

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