Jeweller - March 2022

Upfront
#Instagram hashtags to follow
Alpha Order
#antiquebrooches
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Do you need to take
advantage of the
#tiktokmademebuyit
movement?
#australianjewellerydesigner
22,480 POSTS
#bridalbling
38,756 POSTS
#jewellerylove
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#jewellerytrends
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HISTORIC GEMSTONE
The Dresden Green
4This rare 40.7-carat, Type IIa natural green
diamond is said to have originated in India. Its
earliest reference can be found in a London news
article back in 1722 mentioning that Marcus
Moses, a famous London diamond merchant,
had presented King George I with the famous
find. It was then said to be valued at '£10,000'.
The Dresden Green probably weighed over
100-carats as a rough elongated unbroken
stone, since green diamonds rarely occur as
cleavages. The stone’s green colour is due to its
natural exposure to radioactive materials.
Digital Brainwave
#jewelrydesign
9,917,468 POSTS
#layerednecklaces
253,305 POSTS
#neckmess
121,343 POSTS
#pendantoftheday
42,603 POSTS
#zodiacjewelry
56,454 POSTS
The diamond has been displayed in Dresden
Castle, in the capital of the German state Saxony for
the last 200 years. It narrowly missed the November 2019 jewel
theft as it was on loan to New York's Metropolitan Museum of Art.
4TikTok has 689 million monthly active users
worldwide and has proven to be an effective
sales hub for retailers to discover, connect and
engage with potential customers, particularly
the younger Gen-Z crowd aged between 10 to
29 that make up 62% of the apps' users.
Users have showcased products by creating
“TikTok made me buy it” videos, one of many
tags for businesses and brands to engage
with users. User-generated content often has
more impact because it isn't crafted by a large
corporation or a marketing team. Videos also
act as tutorials for potential consumers.
Trend Spotting
4Wedding trends have changed over
time – from wedding dresses and veils,
flawless and white is no longer the
default selection. Coloured gems and
included diamonds have taken the
spotlight as couples are embracing
life's little imperfections and
celebrating diversity. Salt and pepper
diamonds in less conventional shapes
are a budget-friendly and meaningful
alternative to flawless white stones.
Campaign Watch
4Parisian jewellery brand Messika
unveiled its latest collection by
featuring Kendall Jenner as the new
campaign ambassador. Founder Valérie
Messika wanted to capture an image
of 'an alpha woman with a mysterious
and hypnotic aura' to represent her
new range. Messika is headquartered
in Paris and was founded in 2005.
The brand is available in 50 countries
across 400 points of sale worldwide.
Image credit: Instagram @alexisrusselljewelry
Image credit: Messika
Stranger Things
Weird, wacky and wonderful
jewellery news from around the world
Ring of Destruction
4British jeweller Hannah Mossman
Moore of Jean London was stalked
for four years by a man she didn't
want to date, which led her to create
oversized knuckleduster cocktail
rings that have attracted celebrities
like Adele and Rihanna. She told
The Sunday Times that her creation
represents 'jewellery as armour',
saying that her trauma has helped
her rethink the way she designs.
Gladiators in Ancient Rome also
wore similar gloved rings for
advantage in battle.
Sink your teeth into it
4Melbourne jeweller Jacqui
Williams uses the teeth and
hair of dead people to create
commemorative jewellery for
grieving loved ones. Her business
Grave Metallum aims to help people
deal with their loss by immortalising
a piece of the deceased into a
custom-made trinket that can be
worn close. Some odd requests have
included a bullet that was used for
suicide and an old IUD.
Musical Diamonds
4Russian mining company Alrosa
introduced a groundbreaking
nanomarking technology in July 2021,
as a way to guarantee its diamonds'
provenance. Invisible to the eye and
readable only via a scanner, rough
and polished stones are marked with
non-invasive lasers on a scale so
small that it involves imprinting on the
internal crystal lattice of the diamond.
Nanomarks can be embedded with a
large amount of data such as music
and photos.
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