Jeweller - March 2022
Tying the knot: Jewellers still rule on engagement jewellery Brand & Deliver: Uncovering the secret formula for a successful jewellery brand Open to buy: Comprehensive stock buying guide to kickstart 2022
Tying the knot: Jewellers still rule on engagement jewellery
Brand & Deliver: Uncovering the secret formula for a successful jewellery brand
Open to buy: Comprehensive stock buying guide to kickstart 2022
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News<br />
Burgundy Diamonds<br />
acquires 350 carats of<br />
Ellendale yellow diamonds<br />
UNOde50 wins Fashion <strong>Jeweller</strong>y Brand of the Year<br />
Australian diamond exploration company Burgundy<br />
Diamond Mines has acquired a parcel of fancy yellow<br />
rough diamonds from the Ellendale mine in West<br />
Kimberley.<br />
The stones will be cut and polished at its Perth facility.<br />
The parcel, which contained approximately 350 carats<br />
with each piece weighing around two to five carats,<br />
was purchased from an Antwerp-based diamantaire<br />
who acquired the stones from its former owner, Gem<br />
Diamonds.<br />
The diamonds were mined from Ellendale in 2009.<br />
Burgundy also purchased a smaller parcel of<br />
approximately 150 carats of intense yellow rough<br />
diamonds from the Arctic Canadian Diamond Company<br />
in September 2021, which was mined from the Misery<br />
Pipe at Ekati.<br />
“The purchase of these two parcels of rough diamonds<br />
represents continued execution of our strategy to<br />
produce revenue from cutting and polishing third-party<br />
rough diamonds, while building towards our own inhouse<br />
production,” Peter Ravenscroft, chief executive<br />
officer and managing director, Burgundy said in a<br />
statement.<br />
He pointed out that the diamonds from the Ellendale<br />
parcel will be an “added advantage of establishing<br />
our processes in preparation for our own production,<br />
and also showcasing these highly-prized fancy yellow<br />
diamonds as part of our ultra-luxury brand offering.”<br />
Burgundy acquired the dormant Ellendale Mine from<br />
Gibb River Diamonds in <strong>March</strong> last year, 16 months<br />
after Gibb was granted exclusive mining and exploration<br />
leases by the West Australian government.<br />
The acquisition agreement included a state-of-the-art<br />
bulk sampling facility at Ellendale by Burgundy for onsite<br />
production as mining operations are expected to<br />
resume at the end of <strong>2022</strong>.<br />
Opened in 1976, Ellendale – which is located 135km east<br />
of Derby in the West Kimberley – was at one point the<br />
world’s largest producer of fancy yellow diamonds and<br />
had an exclusive supply agreement with Tiffany & Co.<br />
However, it ceased production in 2015 when previous<br />
owner Kimberley Diamond Company went into<br />
liquidation.<br />
Spanish jewellery brand UNOde50 launched in Australia last year.<br />
Spanish jewellery brand UNOde50 which<br />
launched in Australia last year, was recently<br />
awarded UK Fashion <strong>Jeweller</strong>y Brand of the<br />
Year in the PJ Awards 2021 hosted by industry<br />
magazine Professional <strong>Jeweller</strong>.<br />
The brand earned the distinction for its unique<br />
and stylish designs and is backed by its strong<br />
2021 full-year sales performance in the UK<br />
market.<br />
According to Ken Abbott, director, Timesupply,<br />
UNOde50 continues to enjoy a strong “following”<br />
in the Australian and New Zealand markets as<br />
preparations are underway for the launching of<br />
its Autumn <strong>2022</strong> collection called Origins.<br />
“There has been an excellent reception to this<br />
brand,” Abbott said, noting that UNOde50 is<br />
“very well known in Europe and the US” and are<br />
among the popular jewellery pieces purchased<br />
by travellers where available.<br />
Traditionally, the brand highlights two major<br />
collection releases annually and Origins is the<br />
first to be launched this year, followed by several<br />
smaller releases throughout the year.<br />
Pandora has launched a comic-inspired<br />
jewellery collection featuring characters from<br />
Disney’s Marvel Cinematic Universe.<br />
The Marvel X Pandora range showcases<br />
sterling silver necklaces, rings and bracelets,<br />
which can be paired with charms influenced<br />
by Marvel’s popular comic characters, The<br />
Avengers, along with several iconic Marvel<br />
symbols.<br />
According to Filippo Ficarelli creative director<br />
Pandora, “We were fascinated by The Avengers’<br />
heroism, strength and vulnerability. These<br />
heroes encourage us to use our voices and<br />
“Apart from being handmade in Spain, UNOde50<br />
is all about the design,” Abbott said, explaining,<br />
“the bold and innovative designs with a Boho<br />
style are ideal for those wanting to make a<br />
statement with their jewellery.”<br />
It’s the brand’s “uniqueness” that contributes to<br />
its appeal to certain types of clients and highprofile<br />
celebrities.<br />
“We currently have Australian and New Zealand<br />
stockists but realise that the artistic designs of<br />
UNOde50 will only suit those stores looking for<br />
something unique and eye-catching with this<br />
Internationally-renowned Spanish brand.<br />
“UNODe50 has a huge international following<br />
with a massive 300k following on Instagram and<br />
405k likes on Facebook, so momentum in our<br />
countries is increasing with customers realising<br />
it is now available instore in Australia and New<br />
Zealand,” Abbott added.<br />
Established in 1997, Timesupply is a leading<br />
fashion jewellery and watch distributor catering<br />
to European brands.<br />
Pandora launches Marvel jewellery collection<br />
harness our powers, without hiding our<br />
weaknesses, to create the world we want to<br />
see.”<br />
Pandora collaborated with Marvel artists to<br />
create comic-accurate details of characters<br />
and symbols such as Iron Man, Black Panther,<br />
Hulk, Black Widow, and several symbols such<br />
as Captain America’s shield, Thor’s Mjolnir,<br />
Infinity Gauntlet and Infinity Stones.<br />
The collection also features a digital application<br />
that will allow customers to go on adventures<br />
and an interactive guide on how to collect the<br />
jewellery pieces.<br />
14 | <strong>March</strong> <strong>2022</strong>