Diplomatic World 67
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It has established innovative free zones where foreigners can<br />
quickly set up their own company to attract leading foreign companies.<br />
Such thematic ecosystems also allow them to bring the<br />
right people together and make decisions more quickly. It is really<br />
remarkable how fast everything happens in Dubai. Very fast.<br />
Major infrastructure works that on average would take 7 years<br />
in our country are completed in less than 1.5 years in Dubai, for<br />
instance. How is this possible? They have a clear framework<br />
to work in and everyone sticks to it. At the beginning of each<br />
project, clear KPIs are set and specific agreements are made<br />
that nobody deviates from. The UAE government also works very<br />
quickly and efficiently. And innovation is paramount. The country<br />
even has specific ministers of AI, Advanced Technology and<br />
Sustainability.”<br />
MORE COMMUNICATION<br />
“To move that quickly, it is obviously important to explain to<br />
people what is happening and what the goal is. That is something<br />
the UAE knows very well. They communicate very well<br />
about everything that is happening to inform people and to get<br />
them on board with the plans. The decision-making processes<br />
are also very transparent. Communication becomes far easier if<br />
you determine well in advance who is responsible for what. They<br />
use the latest media channels to inform everyone about their<br />
vision and how people can participate. Area 2071 is the umbrella<br />
website. It tells you how you can join the innovation ecosystem<br />
that has been set up by the government, the private sector and<br />
a wide range of talented people. It presents Dubai Future Labs,<br />
UAE regulation labs, innovative office complexes and much<br />
more, all at your service.<br />
Bringing Expo 2020 to Dubai was also a very deliberate strategic<br />
communication move. This edition of the <strong>World</strong> Expo managed<br />
to attract many leading international visitors despite the Covid-19<br />
pandemic. It gave many people including our mission participants<br />
a very different perspective on Dubai and the opportunities<br />
this city and by extension the UAE can offer as a global testing<br />
platform for new services, technologies, infrastructure and<br />
buildings.”<br />
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