Supplemental Statement - FARA

Received by NSD/FARA Registration Unit 05/01/2012 4:09:43 PM
fga SCOTTISH
^___B_1 nPVFIDPMFMT DEVELOPMENT INTERNATIONAL
INTFBNATinNAI
For Immediate Release Media Contact: Jordan Robinson
March 11, 2012 Jordan.robinsoncaaboutdci.com
Cell: 254-631-5517
Scotland Targets Seafood Growth in the U.S.
Scotland posts largest ever 36% increase in salmon exports to the US
BOSTON, Mass. - Fresh Scottish salmon exports experienced a 36 percent increase to the
United States in 2011, the country's largest ever year-over-year increase, further securing
the U.S.' position as Scotland's number one export market since overtaking France in 2010.
As the total U.S. salmon imports also increased 2.6 percent in 2011,* the new figures from
Scotland reveal it as the largest share of Atlantic salmon imports outside of North and South
America. With one quarter of Scotland's salmon production—equivalent to 43,703 tonnessent
to the U.S. in 2011, Scottish farmed salmon is the country's largest food export.
With 86 percent of seafood consumption in the U.S. coming from imports 2 and an ever
increasing 50 percent of the world's seafood coming from fish and shellfish farming across
the globe, the role of Scottish salmon is playing a significant role in current seafood
consumption. Voted the "Best Farmed Salmon in the World" by international seafood buyers
in 2011 based on superior taste, quality and appearance, Scotland is the wprId'sjthird:
largest producer of farmed salmon, with a retail market valued at over $1.5 billion.
"Last year was the largest ever rise of salmon imports from Scotland and it underlines the
confidence that U.S. buyers and consumers place on the high-quality of Scottish seafood,"
said Scott Landsburgh, chief executive of the Scottish Salmon Producers' Organisatibhv
"Recent news that the U.S. is the number one market for Scottish salmon demonstrates the
increasingly successful collaboration between Scottish producers and U.S. buyers."
Anne MacColl, chief executive, Scottish Development International, said: "These new figures
strongly reinforce the importance ofthe North American market for the Scottish seafood
industry. This is hugely encouraging and it'svital that we continue to build on our success
by increasing trade relationships with influential salmon and seafood buyers across the
world.
"This year Scottish Development International is supporting a group of 14 Scottish
companies at the Boston Seafood Show where they will have the opportunity to network
with key industry players and introduce their businesses to a new overseas customer base.
"SDI is committed to supporting food and drink companies to increase their exporting
activities. By working collaboratively with our key partners including Seafood Scotland and
Scottish Salmon Producers' Organisation, we believe we can further boost international food
and drink exports and in doing so, deliver long-term sustainable growth for Scotland's
economy."
Fourteen of Scotland's best producers of fresh, frozen, smoked and cured fish and salmon
will be attending this year's International Boston Seafood Show, March 11-13, to meet with
current and prospective U.S. buyers in hopes to continue the surge in Scottish seafood
imports. Companies exhibiting oh the Scottish Pavilion, Booth #2253, include:
Received by NSD/FARA Registration Unit 05/01/2012 4:09:43 PM