Finishing - March-April 2022

6 NEWS www.finishingmagazine.co.uk
Cutting edge
Colour of the year
Axalta Coating Systems has announced its Global Automotive Colour
of the Year 2022 – Royal Magenta.
The selection for the eighth edition of the exclusive Global
Automotive Colour of the Year, Royal Magenta, is a deep cherry
colour that brings a luxurious finish to the market. The robust design
has a majestic dark finish engrained with merlot and garnet hues. The
colour appears berry red in sunlight yet reveals a dark, mysterious
look in the midnight hours.
“Royal Magenta delivers a new luxury look that is optimised for
future mobility,” said Hadi Awada, senior vice president, global
mobility coatings at Axalta. “With innovative mobility-sensing and
environmentally-optimised waterborne technologies, we’re helping the
mobility industry transition toward increasingly sustainable solutions,
electric vehicles and autonomous driving.”
Royal Magenta is formulated for all vehicle types and enriches the
mobility palette with alluring colour. Royal Magenta is stylish and
functional and is engineered to work with radar systems used on
autonomous vehicles of all sizes. The sophistication of Royal Magenta
is derived from Axalta’s track record of providing luxury finishes to the
mobility market and ties into global colour trends that convey elegance
with an indulgent and festive colour offering. Burgundy, violet and
cherry-like hues are becoming more fashionable in the market. The
premium colour creates an opulent finish appearing lush with faceted
jewel accents.
“This year, we have designed a complex-looking colour that can be
applied in a simplified manner,” said Nancy Lockhart, global product
manager of colour at Axalta. “The design process began by tinting
waterborne paints with various layering systems to provide depth and
colour. With sustainability in mind, the end colour was achieved with a
conventional basecoat – clearcoat layering. It’s as easy on the eyes as it
is to apply.”
New in R&D
Indestructible Paint Ltd. has
strengthened its research and
development services with a new
senior appointment. Steve Berry
has become the company’s
technical manager and brings
with him extensive experience in
this highly specialist sector of
industry.
“My main focus will be on
playing a key role in our
laboratory operations with
particular emphasis on helping to
meet the research and
development needs of a wide
range of customers,” says Steve
Berry. “I will be able to draw on a
comprehensive background in the
sector which has seen me
undertake a range of technical
roles for organisations in the field
since the start of the 1980’s.”
“A commitment to research and
development, particularly through
working closely with customers to
identify requirements and then
provide solutions, has always been
at the heart of our approach,”
says Brian Norton, managing
director at Indestructible Paint.
A leading British coatings
manufacturer to the wood
finishing industry has just
released a totally new cuttingedge
product that is greener
than anything else on the
market.
Intercoat Paint’s AQ400 is a
2K water-based replacement for
conventional 2K solvent-based
In the spotlight
finishes primarily aimed at the
kitchen, bedroom, contract
furniture and shopfitting industry.
AQ400 has FIRA Gold
Certification, the quality mark
recognised across the furniture
industry, and complies with the
relevant FIRA 6222-3
specification which meets the
highest of quality standards.
HMG Paints has been featured in the latest Spotlight by Made in
Britain. Made in Britain brings together the British manufacturing
community and highlights the best of British manufacturing with its
members products carrying its iconic mark.
Made in Britain CEO John Pearce: "We were delighted to visit
HMG Paints for this video, as the company embodies several of our
organisation's core values - British provenance, innovation and
longevity. HMG is one of many family businesses within the Made in
Britain community, and we play a vital role in bringing more public
awareness to the stories of how these companies evolve as they pass
from generation to generation."
The Made in Britain feature explores HMG and the Manchester
home of the fifth-generation family-run business that has coined the
catchy phrase ‘One name that covers everything'. Not only does the
showcase discuss the world of paint, it highlights the values of the
business in interviews with Jonathan and Rebecca Falder whose greatgrandfather
founded the company in 1930.
The report shows consumers feel it’s important to buy British
In the third annual report into “Buying British”, 90% of respondents
believed it is important to buy British Made products. Additionally,
forty-six per cent believe that their purchasing habits will change post-
Covid-19 and they will look to buy more British made products, the
2021 'Buying British' Survey was conducted by Made in Britain and
OnePoll.
“2021 saw us working with a number of companies and customers
who’ve been impacted by the pandemic and Brexit. Many have
struggled to acquire paints and coatings which were previously
imported from abroad due to supply chain disruptions” commented
Paddy Dyson, HMG Marketing Manager. “We’re exceptionally proud
to be a British paint manufacturer in an industry dominated by Multi-
National Enterprises. All of our products are made right here in
Manchester, and this allows us to quickly service our customers paint
and coatings requirements.”
Finishing – March/April 2022