VBJ May 22
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THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
19<br />
EXECUTIVE PROFILE | BRIAN CONNORS<br />
Brian Connors has lived in Murrieta for more than 30 years.<br />
As a kid in the 70’s, he and his family would drive the old 395<br />
from Escondido to visit Vail Lake and enjoy the water slides.<br />
Ownership of a new home for<br />
my wife (Marleen) and I became<br />
a dream of ours in 1990. We had<br />
been married for four years and<br />
wanted to start a family.<br />
We thought that this valley provided<br />
the right atmosphere and<br />
affordable housing for which we<br />
desired. We thought we would buy<br />
a small home, then turn around<br />
and sell it and then move back<br />
down to the North County area.<br />
Little did we realize that our hearts<br />
would be firmly planted here<br />
just after the first year. We never<br />
looked back.<br />
AFFILIATIONS<br />
I served on the Temecula Valley<br />
Chamber of Commerce Board of<br />
Directors three years as Chairman<br />
and the previous year as<br />
Past Chairman of the Board representing<br />
Southwest Healthcare<br />
System which operates Inland<br />
Valley Medical Center and Rancho<br />
Springs Medical Center.<br />
BUSINESS PHILOSOPHY<br />
I remember long ago my dad<br />
had on his desk a plaque that<br />
said, “There’s no such word as<br />
CAN’T.” I believe in hard work<br />
and giving it all you’ve got with<br />
a positive attitude by serving others<br />
and never expecting anything<br />
in return. When I’ve done this,<br />
I’ve discovered great things can<br />
happen.<br />
FAVORITE SPORT<br />
It would have to be a toss-up<br />
between baseball and football.<br />
I love following the San Diego<br />
Padres, Aztec Football & Basketball<br />
and Charger (San Diego for life!)<br />
football. On an individual basis, I<br />
love to play golf, racquetball, ski<br />
and pickleball. My favorite ski destination<br />
is Kirkwood, CA near Lake<br />
Tahoe.<br />
GOALS<br />
To live my life to the fullest with a<br />
positive attitude while serving others<br />
each and every day. When I focus<br />
on daily personal development and<br />
living with daily discipline, my personal<br />
and professional goals always<br />
seem to fall in place.<br />
MENTORS<br />
After graduating from SDSU, my<br />
dad took me under his wing. He<br />
offered me a chance in his ad agency<br />
but had me earn my keep by working<br />
my way up the ladder. His passion<br />
for his faith, family and his career<br />
helped make me who I am today.<br />
FAVORITE READING<br />
I enjoy faith-based, historical and<br />
empowering books. My favorite<br />
authors are Jeffrey R. Holland, D.<br />
Todd Christofferson, and David<br />
McCullough. Hal Elrod’s “Miracle<br />
Morning” is an excellent source for<br />
empowerment.<br />
RESUME<br />
For more than 20 years I ran full<br />
service advertising agencies which<br />
serviced local and regional clients<br />
throughout the United States. I now<br />
serve as the Director of Marketing<br />
for Southwest Healthcare System<br />
which operates Rancho Springs and<br />
Inland Valley Medical Centers.<br />
BIRTHPLACE<br />
La Jolla, CA
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