Building Investment (March-April 2022)

Artist impression: The “Xiaomi Rubik’s Cube” will cover 46 thousand square
meters of land, with the cube having 360 degrees illuminating LED panels
on its 4 sides, which are namely its North, South, East and West sides.
(Source: Ennead Architects)
Shenzhen's new destinations for shopping, tourism, and civic life.
The architects wanted to design a more "flexible and modular
environment that can be adapted to suit the ever-changing
technological landscape".
“The inspiration for the design comes from the focus on
technology and sense of wonder that Xiaomi brings to the
public. The interior layout of the ‘Mi Rubik's Cube’ is based on
architectural circulation and guides the interaction and integration
of various program spaces, while the exterior concretely
represents the unremitting innovation and collaborative spirit of
Xiaomi's culture and mission,” said Peter Schubert FAIA, Design
Partner at Ennead Architects.
Grace Chen, Ennead Architects’ Principal, said: “Our goal is
to design a more flexible and modular environment that can be
adapted to suit the ever-changing technological landscape.”
The ‘Mi Rubik's Cube’ will not only be the headquarters of
Xiaomi, but also a vehicle through that the public can understand
Xiaomi. We want to create an enduring home for cutting-edge
design,” she added.
The architecture features an elevated ground floor used as a
public space, with a LED screen wrapped around the podium. The
screens will display sensory experiences for visitors and passersby,
projecting Xiaomi’s work and adding vibrancy to the cityscape
of Shenzhen.
Above the podium, the “Mi Rubik’s Cube,” an architectural
massing that reflects the work performed by Xiaomi’s designers
and engineers, creates a sense of upward movement, as if the
tower were floating above the city. The ground floor is elevated
to the second floor, allowing the ground-level spaces to be
"released" back to the city.
(Source: archdaily.com)
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