Building Investment (March-April 2022)

Lagenda Properties Berhad inks 10-year partnership
with Sim Leisure Group to design and construct
leisure spaces for residents
Affordable housing and integrated
township developer, Lagenda Properties
Berhad has recently entered into a 10-year
partnership with ESCAPE brand creators,
Sim Leisure Group Ltd, an internationally
renowned theme park designer and
operator, and the owner of ESCAPE
Penang – famed for having the longest
water slide in the world.
The partnership in principle revolves
around the design, construction and
operation of recreational parks by Sim
Leisure Group within the existing and
future affordable township developments
of Lagenda with the aim of elevating
leisure areas with exciting and family
friendly attractions.
Through this collaborative effort,
Lagenda aims to optimise green spaces
within its current and future townships
beyond the standard park and playground
set-up, instilling a sense of pride and
vibrancy amongst homeowners. The
developer has set aside 20,000 sq ft up
to a few acres of land for recreational
parks, segregated between a commercial
and non-commercial elements. Emphasis
will also be on utilising environmentally
friendly materials and construction
methods in line with Lagenda’s
commitment to promote ESG elements
in every township, a further add-on to
the existing solar power push within the
townships.
“We are constantly looking for ways
to further add value to our affordable
townships. Lagenda focuses on a
commercial approach to development
planning and delivery, but always hand in
hand with community needs. Partnering
with Sim Leisure Group will provide
residents with fantastic theme park styled
common areas with sustainability at the
heart of the development.” said Dato
Jimmy Doh, the Managing Director of
Lagenda.
Meanwhile, Sim Choo Kheng, Founder
and Chief Executive of Sim Leisure Group
said, “This partnership with Lagenda is
history in the making as it essentially
marks the future of housing development,
and its planning. I truly commend and
A revolutionary concept that marks the future of housing developments, ESCAPE Kids will
incorporate elements of Adventureplay and Waterplay, bringing with it a new dimension of fun and
excitement to recreation within township communities.
applaud Lagenda for being a pioneer in
this area and embarking on this gamechanging
journey with us.”
“Going beyond the traditional concept
of neighbourhood playgrounds, the
new recreational parks – ESCAPE Kids
– will carry the brand’s unique identity,
bringing with it a new dimension of fun
and excitement to recreation within
township communities. Employing our
signature ‘Low Tech, High Fun’ approach,
the ESCAPE Kids brand of recreational
parks will redefine outdoor play in a
safer, yet more exciting adventure park
concept. These activities are inspired by
the memories of ‘kampung-styled’ naturebased
activities of yesteryear, which
kids these days almost never experience
with their heads increasingly buried in
electronic devices. Going beyond mere
play, ESCAPE Kids will also enhance the
teaching of life skills, while promoting
discovery and simply enjoying the great
outdoors,” he added.
March-April 2022 | www.b-i.biz 7