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food Marketing & Technology 3/2022

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Packaging<br />

Taller Version of the Magnum Optimum<br />

Foldable Large Container to Boost Retail<br />

Logistics Launched<br />

Schoeller Allibert, a leading global<br />

manufacturer of returnable and<br />

recyclable packaging, has announced<br />

a new addition to its Magnum<br />

Optimum® series, the best-in-class big<br />

box solution.<br />

The new Magnum Optimum 1125 is the<br />

tallest model in the fully-recyclable<br />

range, opening new possibilities for<br />

clients in a range of markets. The<br />

solution is designed to meet the retail<br />

market challenge head-on, including<br />

the rapid ascent of fast, sustainable<br />

commerce.<br />

Its expanded pick face is designed<br />

to offer optimal picking efficiency in<br />

fast-paced environments, while its<br />

non-sequential folding and locking<br />

technology makes it easy to handle on<br />

the shop floor.<br />

With the combined retail sector<br />

projected to swell at a robust<br />

compound annual growth rate of 8.7%<br />

to 2027, according to Statista, the<br />

time is now for retailers to capitalise<br />

with a more effective supply chain. In<br />

response to the evolving demands,<br />

Magnum Optimum enables retailers<br />

to take their goods from the source all<br />

the way into the consumers’ hands if<br />

needed, making it the premier reusable<br />

FLC.<br />

Jon Walkington, Sales & <strong>Marketing</strong><br />

Director at Schoeller Allibert UK,<br />

welcomed the launch, saying: “At<br />

Schoeller Allibert, continuous<br />

improvement is at the heart of<br />

everything we do, and we are proud<br />

to present Magnum Optimum 1125 as<br />

a demonstration of that commitment.<br />

We know it is vital to reduce our<br />

carbon footprint, and that many of our<br />

clients feel the same way. Everyone<br />

at Schoeller Allibert understands our<br />

responsibility to make sure we are on<br />

the right side of history on this issue.”<br />

The Magnum Optimum 1125 is made<br />

to maximise space while minimising<br />

return logistics costs and carbon<br />

footprint. Up to 52 erected boxes and<br />

208 collapsed boxes can fit inside<br />

a standard trailer, a space saving<br />

of 73% when compared to standard<br />

containers. Despite a relatively light<br />

weight of 57kg, each unit can hold<br />

up to 500kg, with a usable volume of<br />

1007L.<br />

Designed to be as user-friendly as<br />

possible, even in fast-moving retail<br />

warehouses, the Magnum Optimum<br />

range features recesses for RFID<br />

labels, IoT devices, and barcodes for<br />

accurate container management and<br />

rapid scanning. It is also future proofed<br />

with SmartLink® readiness, offering<br />

real-time track and trace functionality<br />

as well as other important metrics such<br />

as container pressure, temperature,<br />

battery levels, and more.<br />

Walkington added: “Retailers want<br />

longevity from their equipment, and our<br />

durable Schoeller solutions certainly<br />

deliver. Each Magnum Optimum in the<br />

range has a minimum 10-year lifespan,<br />

embodying the latest innovations in<br />

the circular economy. We wanted a<br />

sustainably oriented solution that<br />

can handle delivering goods directly<br />

into the hands of consumers just as<br />

well as it delivers to wholesalers and<br />

supermarkets.”<br />

The company is known for its durable<br />

containers that offer superior product<br />

protection, minimising the amount<br />

of secondary packaging needed.<br />

Schoeller Allibert’s innovations<br />

designed to increase picking and order<br />

preparation speeds come as the retail<br />

and e-tail industries lean increasingly<br />

towards faster delivery to consumerconvenient<br />

locations.<br />

Schoeller Allibert is rolling out the new<br />

model rapidly, with units available now<br />

to rent. The rental option is designed<br />

to give clients immediate access to the<br />

market-leading big box solution with a<br />

low upfront cost.<br />

Explaining this strategy, Walkington<br />

added: “We don’t want our clients to<br />

wait to decarbonise their supply chain.<br />

By renting the Magnum Optimum<br />

1125, customers have the freedom<br />

to spread the cost without impacting<br />

their CAPEX budget. This flexibility is<br />

perfect for today’s fast-moving retail<br />

sector!”<br />

Schoeller Allibert is maintaining<br />

the rest of its successful Magnum<br />

Optimum line, which now features six<br />

different models.<br />

fmt<br />

32<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2022</strong>

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