food Marketing & Technology 3/2022
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Packaging<br />
Taller Version of the Magnum Optimum<br />
Foldable Large Container to Boost Retail<br />
Logistics Launched<br />
Schoeller Allibert, a leading global<br />
manufacturer of returnable and<br />
recyclable packaging, has announced<br />
a new addition to its Magnum<br />
Optimum® series, the best-in-class big<br />
box solution.<br />
The new Magnum Optimum 1125 is the<br />
tallest model in the fully-recyclable<br />
range, opening new possibilities for<br />
clients in a range of markets. The<br />
solution is designed to meet the retail<br />
market challenge head-on, including<br />
the rapid ascent of fast, sustainable<br />
commerce.<br />
Its expanded pick face is designed<br />
to offer optimal picking efficiency in<br />
fast-paced environments, while its<br />
non-sequential folding and locking<br />
technology makes it easy to handle on<br />
the shop floor.<br />
With the combined retail sector<br />
projected to swell at a robust<br />
compound annual growth rate of 8.7%<br />
to 2027, according to Statista, the<br />
time is now for retailers to capitalise<br />
with a more effective supply chain. In<br />
response to the evolving demands,<br />
Magnum Optimum enables retailers<br />
to take their goods from the source all<br />
the way into the consumers’ hands if<br />
needed, making it the premier reusable<br />
FLC.<br />
Jon Walkington, Sales & <strong>Marketing</strong><br />
Director at Schoeller Allibert UK,<br />
welcomed the launch, saying: “At<br />
Schoeller Allibert, continuous<br />
improvement is at the heart of<br />
everything we do, and we are proud<br />
to present Magnum Optimum 1125 as<br />
a demonstration of that commitment.<br />
We know it is vital to reduce our<br />
carbon footprint, and that many of our<br />
clients feel the same way. Everyone<br />
at Schoeller Allibert understands our<br />
responsibility to make sure we are on<br />
the right side of history on this issue.”<br />
The Magnum Optimum 1125 is made<br />
to maximise space while minimising<br />
return logistics costs and carbon<br />
footprint. Up to 52 erected boxes and<br />
208 collapsed boxes can fit inside<br />
a standard trailer, a space saving<br />
of 73% when compared to standard<br />
containers. Despite a relatively light<br />
weight of 57kg, each unit can hold<br />
up to 500kg, with a usable volume of<br />
1007L.<br />
Designed to be as user-friendly as<br />
possible, even in fast-moving retail<br />
warehouses, the Magnum Optimum<br />
range features recesses for RFID<br />
labels, IoT devices, and barcodes for<br />
accurate container management and<br />
rapid scanning. It is also future proofed<br />
with SmartLink® readiness, offering<br />
real-time track and trace functionality<br />
as well as other important metrics such<br />
as container pressure, temperature,<br />
battery levels, and more.<br />
Walkington added: “Retailers want<br />
longevity from their equipment, and our<br />
durable Schoeller solutions certainly<br />
deliver. Each Magnum Optimum in the<br />
range has a minimum 10-year lifespan,<br />
embodying the latest innovations in<br />
the circular economy. We wanted a<br />
sustainably oriented solution that<br />
can handle delivering goods directly<br />
into the hands of consumers just as<br />
well as it delivers to wholesalers and<br />
supermarkets.”<br />
The company is known for its durable<br />
containers that offer superior product<br />
protection, minimising the amount<br />
of secondary packaging needed.<br />
Schoeller Allibert’s innovations<br />
designed to increase picking and order<br />
preparation speeds come as the retail<br />
and e-tail industries lean increasingly<br />
towards faster delivery to consumerconvenient<br />
locations.<br />
Schoeller Allibert is rolling out the new<br />
model rapidly, with units available now<br />
to rent. The rental option is designed<br />
to give clients immediate access to the<br />
market-leading big box solution with a<br />
low upfront cost.<br />
Explaining this strategy, Walkington<br />
added: “We don’t want our clients to<br />
wait to decarbonise their supply chain.<br />
By renting the Magnum Optimum<br />
1125, customers have the freedom<br />
to spread the cost without impacting<br />
their CAPEX budget. This flexibility is<br />
perfect for today’s fast-moving retail<br />
sector!”<br />
Schoeller Allibert is maintaining<br />
the rest of its successful Magnum<br />
Optimum line, which now features six<br />
different models.<br />
fmt<br />
32<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2022</strong>