food Marketing - Technology 2/2024
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2/24<br />
Vol. 38 • 31377<br />
ISSN 0932-2744<br />
Cover: Health Benefits<br />
of Avocados<br />
Hydrocolloids:<br />
Consumer Perceptions<br />
Proteins for a<br />
Growing World<br />
Saving Cheese<br />
Packaging
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Editorial<br />
Clean Eating for a Healthy Future?<br />
A phrase has been buzzing around<br />
in the USA for a while now and which<br />
is finding a larger following in Europe.<br />
“Clean Eating“ is a <strong>food</strong> fad somewhere<br />
between a complete return to nature<br />
and a demonisation of all things<br />
processed. There are variations to the<br />
definition, but basically, Clean Eating<br />
means staying as close to nature as<br />
possible, including the preparation of<br />
meals from scratch, using local and<br />
regional ingredients.<br />
Of course there are many reasons for<br />
this, starting with health. Supporters<br />
claim that Clean Eating nourishes your<br />
body with healthy and nutrient-dense<br />
<strong>food</strong>s. Clean <strong>food</strong>s fill your body with<br />
plentiful vitamins and minerals, highquality<br />
protein and healthy fats, which<br />
improve heart and brain health, assist<br />
with weight management, build a<br />
stronger immune system and increase<br />
energy levels, among other benefits.<br />
How nice this would be.<br />
Because there is no science<br />
background to Clean Eating, the<br />
variations to the theme are sometimes<br />
unclear, and without a sound basis. For<br />
example, it’s often recommended that<br />
dairy and wheat are excluded from<br />
the diet, even for those who have not<br />
been diagnosed with an intolerance or<br />
allergy. Coconut oil is often promoted,<br />
despite being high in saturated fat,<br />
which is linked to high cholesterol.<br />
Butter is avoided by some clean eaters,<br />
but not by others, while most who<br />
eat it suggest it should be organic<br />
and grass-fed – attributes that don’t<br />
change the fact it is high in saturated<br />
fat. There is inconsistency over sugar.<br />
Although white sugar is definitely not<br />
viewed as ‘clean’, honey, maple syrup<br />
and juices, which are also sources of<br />
free sugars, are usually included and<br />
even encouraged by some clean eating<br />
gurus.<br />
What is often forgotten, in some extreme<br />
circles, is that processed <strong>food</strong>s grew<br />
from a need for convenience, as well<br />
as the wish for increased <strong>food</strong> safety<br />
and variety – and here there is plenty of<br />
scientific proof. It is unquestionably true<br />
that there are some <strong>food</strong>s we should be<br />
eating less of and others we should eat<br />
more of, but it is not helpful to define a<br />
world of <strong>food</strong> in terms of clean and dirty.<br />
The Clean Eating community would<br />
present an image of perfection that<br />
isn’t realistic. The majority of families<br />
(including families of one or two) simply<br />
do not have the time or money to spend<br />
in the garden or kitchen and being given<br />
a feeling of inferiority or guilt is not a<br />
good association.<br />
Ian Healey<br />
Editor-in-Chief<br />
In real life, some days there will be<br />
time to cook and being flexible in your<br />
diet is important if there is going to be<br />
a pattern of eating for the long term,<br />
rather than a continuous cycle of ups<br />
and downs.<br />
Nowadays people simply need to find<br />
what is right for themselves. Food can<br />
be fun, preparation and cooking can<br />
be a communal experience. And, as<br />
always, there needs to be a balance.<br />
And respect for others who choose<br />
differently.<br />
Cheers<br />
If you like it – subscribe!<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong> 3
Contents<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> April <strong>2024</strong><br />
3 Editorial<br />
42 Impressum<br />
Ingredients<br />
6 Avocados: Health Benefits and Sustainable Cultivation<br />
10 Molding and Demolding Consumer Perceptions of<br />
Hydrocolloids<br />
13 Continued Growth in the Food Supplements<br />
14 How to make High Fat Foods Healthier with Fat Layers<br />
and Marbling<br />
18 Study Reveals Pomegranate’s Potential to Slow<br />
Progression of Age-related Frailty<br />
Processing<br />
20 The Evolution of the Protein Value Chain –<br />
Sustainable Protein Systems for a Growing World<br />
24 Angle Grinder for Fresh and Frozen Meat Blocks with<br />
Well Thought-out <strong>Technology</strong><br />
26 Real-time Monitoring Solution for Food Processing<br />
<strong>Technology</strong> Launched at Anuga FoodTec<br />
28 Sustainable, Efficient Process Security with ‘Just Clip It’<br />
System<br />
Key No. 102163<br />
Your<br />
Ingredient<br />
Ideas.<br />
Packaging<br />
30 Going Digital for Greater Efficiency<br />
33 Safe, Attractive, and Resource-Saving Packaging<br />
Solutions in the Cheese Industry<br />
Departments<br />
37 New White Paper Examines How Processing <strong>Technology</strong><br />
Can Improve Food Sustainability and Nutrition<br />
38 Discover the Latest in Nutraceutical Innovation at<br />
Vita<strong>food</strong>s Europe <strong>2024</strong> in Geneva<br />
40 Calendar of Events<br />
42 Index
10/30/23 1:57 PM<br />
Vol. 38 • 31377<br />
ISSN 0932-2744<br />
2/24<br />
Cover:<br />
Avocado consumption is increasing<br />
worldwide by around 3% every year. In the<br />
EU, growth of as much as 15% is expected<br />
over the next five years. This makes<br />
Europe the second largest growth market<br />
for avocados after the USA. Avocados are<br />
healthy and versatile, they are easy to prepare<br />
and can be enjoyed on any occasion.<br />
Whether in salads, as dips or traditionally<br />
on bread - there are many ways to integrate<br />
them into our daily diet.<br />
uty parts<br />
ficult-to-cut<br />
ucts.<br />
tting <strong>Technology</strong><br />
ur product.<br />
rschel.com<br />
Cover: Health Benefits<br />
of Avocados<br />
Hydrocolloids:<br />
Consumer Perceptions<br />
Proteins for a<br />
Growing World<br />
Saving Cheese<br />
Packaging<br />
Our Cover Story starts on page 6.<br />
Photo: WAO - World Avocado Organisaton<br />
Ingredients: Hydrocolloids, A Consumer Perspective<br />
There are many forces and influences generating consumer<br />
perceptions about <strong>food</strong> ingredients including hydrocolloids. Social<br />
media, personal friends, family members, health concerns,<br />
environmental awareness, nutritional magazines and many<br />
others. In some cases there is a mystery over what caused the<br />
perception (or misperception) in the first place. Take a look at<br />
page 10 for a full analysis of this complex challenge.<br />
Our<br />
Extrusion Cooking<br />
and Drying<br />
Expertise.<br />
The Possibilities are Endless.<br />
Processing: <strong>Technology</strong> for New Proteins<br />
Over the past five years, the protein value chain has undergone<br />
significant transformation with plant-based proteins rising<br />
in popularity and consumer acceptance. Despite this progress,<br />
formidable challenges remain to further advance the industry.<br />
The <strong>food</strong> industry is tasked with designing more efficient processes<br />
that use less energy and water to extract and purify<br />
plant-based proteins. The full story can be found on page 20.<br />
Wenger pioneered twin screw extrusion for <strong>food</strong> applications<br />
nearly 40 years ago. Today, our leading-edge technology is<br />
used to create diverse <strong>food</strong> products and ingredients such as<br />
protein crisps, textured proteins, cereals, breadings, starches,<br />
snacks, and many more.<br />
And our world-class process<br />
experts can help you develop<br />
whatever shape, size, color,<br />
fi brous structure, or moisture<br />
level required.<br />
Packaging: Reduced Packaging for Cheese<br />
Whether it concerns a technical improvement of the packaging<br />
process at an artisan Swiss cheese factory, which gives its valuable<br />
skilled workers more time for cheese production, or global<br />
branding at a Portuguese cheese manufacturer that wants<br />
to significantly boost its export business, the high-tech traysealers<br />
and thermoformers from a leading packaging specialist<br />
support the goals of these companies. Two success stories<br />
from the world of dairy are shown on page 33.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • February 2016<br />
Key No. 102163<br />
Wenger.com
Cover Story<br />
Avocados: Health Benefits and<br />
Sustainable Cultivation<br />
Avocados are healthy and versatile, they are easy to prepare and can be enjoyed on any occasion. Whether<br />
in salads, as dips or traditionally on bread - there are many ways to integrate them into our daily diet. The<br />
avocado offers a special sensory experience due to its slightly nutty flavor, creamy texture, aroma and<br />
appearance and is a nutritionally balanced <strong>food</strong>. The nutritional benefits are quite clear: avocados contain<br />
almost no sugar, but lots of vitamins, important minerals and healthy fats. They are part of a balanced diet<br />
and are available throughout the year. The cultivation of avocados is becoming increasingly sustainable and<br />
their reputation is growing in all cases.<br />
eggs. Avocados are mainly eaten for<br />
their healthiness, but also for their flavor<br />
and enjoyment. As a nutritious suby<br />
Sabine Straka<br />
Attractive growth segment<br />
In only a few years, the avocado has developed<br />
from being a rather exotic fruit<br />
into a real <strong>food</strong> trend and has become<br />
an integral part of modern cuisine and<br />
in restaurants throughout Europe and<br />
beyond. More and more nutritionconscious<br />
consumers integrate this<br />
popular fruit into their daily diet. Particularly<br />
during the last four to six years,<br />
the consumption of avocados in the<br />
EU has increased significantly. According<br />
to the World Avocado Organization<br />
(WAO), around 150,000 tonnes of<br />
avocados were consumed in France<br />
last year, 110,000 tonnes each in Germany<br />
and the UK, 60,000 tonnes in<br />
Scandinavia and 45,000 tonnes in Italy.<br />
The cultivation and trade of avocados<br />
is an attractive growth sector. Avocado<br />
consumption is increasing worldwide<br />
by around 3 % every year. In the EU,<br />
growth of as much as 15 % is expected<br />
over the next five years. This makes Europe<br />
the second largest growth market<br />
for avocados after the USA.<br />
High-demanding consumers<br />
For around 50 years, avocados have<br />
been available in supermarkets. In Germany,<br />
40 % of households regularly eat<br />
avocados, with 1.3 kg per capita consumed<br />
last year. This puts Germany in<br />
the second place after France in terms<br />
of avocado consumption. In Europe,<br />
Millennials and Generation Z are particularly<br />
fond of avocados, a discerning<br />
target group with a conscious lifestyle<br />
who like to share their dietary preferences<br />
on social media. Avocados are<br />
popular in salads and are mostly eaten<br />
for breakfast, often with bread and<br />
Zac Bard, President World Avocado Organization<br />
6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Cover Story<br />
per<strong>food</strong>, avocados are an alternative to<br />
animal products. Avocados are available<br />
all year round. Most avocados come<br />
from countries such as Peru, Mexico,<br />
Colombia, Chile, South Africa, Kenya,<br />
Spain and Israel. More and more consumers<br />
are therefore concerned about<br />
the carbon footprint and whether they<br />
can eat avocados with a clear conscience.<br />
We asked Zac Bard, Chairman of the<br />
World Avocado Organization (WAO)<br />
some of these specific questions.<br />
Founded in 2016 as a non-profit organization,<br />
the WAO is made up of the<br />
largest avocado producers, exporters<br />
and importers from around the world.<br />
The aim of the organization is to educate<br />
people about the health benefits of<br />
avocados, to raise awareness of avocados<br />
in selected international markets,<br />
especially in Europe, and thus promote<br />
the consumption of avocados. It also<br />
provides information on the sustainable<br />
cultivation of avocados and supports<br />
retailers with sales. For this purpose,<br />
WAO runs large-scale marketing and<br />
communication campaigns.<br />
Nutritious super<strong>food</strong><br />
Most avocados are eaten for health<br />
reasons. In various educational campaigns,<br />
the WAO informs about the<br />
nutritional and physiological benefits<br />
of avocados. They hardly contain any<br />
sugar, but many essential vitamins<br />
and minerals, including magnesium,<br />
copper, potassium, vitamins C, E, K<br />
and some B vitamins, as well as other<br />
essential nutrients that are important<br />
for a healthy immune system and for<br />
the prevention of many diseases. The<br />
health benefits of avocados have also<br />
been proven in numerous clinical studies.<br />
With their high content of monounsaturated<br />
fatty acids, avocados can<br />
help to lower the LDL cholesterol level<br />
in the blood and thus reduce the risk of<br />
a stroke. A study in the „Journal of American<br />
Heart Association“ found that<br />
eating just two portions of avocado a<br />
week can reduce the risk of cardiovascular<br />
disease. With their high proportion<br />
of unsaturated fatty acids, avocados<br />
are also a healthy alternative to<br />
animal-based <strong>food</strong>s. Replacing saturated<br />
fats with unsaturated fats can also<br />
improve insulin sensitivity and reduce<br />
the risk of type 2 diabetes. Avocados<br />
have a high satiety value and contain<br />
few calories (approx. 250 calories per<br />
avocado). They can help losing weight<br />
and reducing the risk of obesity. Avocados<br />
are rich in fiber, which regulates<br />
appetite and is important for intestinal<br />
health and digestion. The nutrients and<br />
bioactive compounds in avocados can<br />
reduce the risk of metabolic syndrome<br />
(high cholesterol, high blood pressure,<br />
obesity). In older people, eating avocados<br />
can have a positive effect on brain<br />
function and eye health. The carotenoid<br />
lutein contained in avocados can<br />
protect the eye from damage caused<br />
by ultraviolet light from the sun and<br />
reduce the risk of macular degeneration.<br />
Finally, avocados can also be used<br />
externally. The combination of monounsaturated<br />
fatty acids, carotenoids,<br />
vitamins with the antioxidants vitamin<br />
C and E and phenolic compounds can<br />
improve skin firmness. The WAO is running<br />
various information campaigns<br />
about the health benefits of avocados.<br />
Precise irrigation systems<br />
The cultivation of avocados is mainly criticized<br />
for its high water consumption.<br />
However, in the past ten years much has<br />
been achieved in the irrigation of avocados.<br />
Producers throughout the World<br />
Avocado Organization have also been<br />
able to reduce their water consumption<br />
significantly. Irrigation primarily depends<br />
on the amount and frequency of<br />
precipitation in the growing area. Avocados<br />
grow in tropical and Mediterranean<br />
climates. Countries such as Ethiopia<br />
and Tanzania, for example, have almost<br />
ideal climatic conditions for cultivation.<br />
In areas with high rainfall, avocados can<br />
obtain almost all of their water requirements<br />
directly from the rain. The use<br />
of rainwater is a sustainable method of<br />
irrigation allowing farmers a certain degree<br />
of self-sufficiency so that they can<br />
water their crops regularly even when<br />
water is scarce. Rainwater harvesting<br />
systems consist of a network of collection<br />
mechanisms, filtration processes<br />
and storage facilities. In countries such<br />
as Kenya, Colombia, Mexico, Brazil and<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
7
Cover Story<br />
the Dominican Republic, the additional<br />
irrigation for 1 kilogram of avocados<br />
requires less than 10 liters, approximated.<br />
Where additional irrigation is<br />
required, water consumption has been<br />
significantly reduced thanks to modern,<br />
precise irrigation methods. This also<br />
happened at Three Farms in South Africa,<br />
for example, which exports around<br />
half of its 3,500 tonnes of avocados to<br />
Europe. Here, the water is channelled<br />
directly into the soil in the right quantity<br />
and at the right time using a new drip irrigation<br />
system, so that each plant gets<br />
exactly what it needs without wasting<br />
water. “Drip irrigation does not only reduce<br />
water consumption, but also improves<br />
crop yields. Thanks to intelligent<br />
irrigation systems, the average global<br />
water footprint of avocados is much lower<br />
than that of other everyday <strong>food</strong>s,<br />
such as beef, chocolate, coffee or butter,“<br />
explains Zac Bard.<br />
Smart agriculture<br />
Innovative technologies for digital agriculture<br />
use agronomic algorithms,<br />
sensors and artificial intelligence to<br />
monitor plants and to deliver the exact<br />
amount of water required. With<br />
the help of new agricultural technology,<br />
water consumption on smaller<br />
farms in Chile has been reduced by<br />
30 % and in Spain by up to 50 %. Intelligent<br />
sensors monitor soil moisture<br />
and ensure that water is only<br />
applied where it is needed. This minimizes<br />
waste through evaporation<br />
and prevents overwatering. Soil<br />
moisture monitoring systems provide<br />
precise data in real time and enable<br />
well-founded decisions to be made<br />
about irrigation systems. Fertigation<br />
systems are also frequently used, allowing<br />
fertilizer to be applied at the<br />
same time as irrigation. The nutrient<br />
mixture can be tailored precisely according<br />
to the needs of the individual<br />
avocado plant and delivered directly<br />
to the roots of the trees. In this way,<br />
the nutrients can be used more efficiently<br />
and excess fertilizer can be<br />
avoided. The use of new technologies<br />
can reduce water consumption,<br />
improve plant health, increase yields<br />
and make avocado cultivation more<br />
sustainable.<br />
Carbon footprint significantly<br />
lower than other <strong>food</strong>s<br />
Many consumers are also concerned<br />
about the long transport distances.<br />
With over 300,000 tonnes, Peru is the<br />
largest supplier of avocados to Europe,<br />
followed by Colombia, Chile, Kenya and<br />
South Africa. “Most of the avocados<br />
consumed in Europe are transported<br />
by ship from Latin America and Africa.<br />
This is more environmentally friendly<br />
and produces fewer CO 2<br />
emissions<br />
compared to air and road transport.<br />
These avocados therefore perform<br />
even better than avocados produced in<br />
Europe, which are usually transported<br />
by car or plane,“ Zac Bard adds. The CO 2<br />
emissions of avocados are significantly<br />
lower than those of other everyday<br />
<strong>food</strong>s such as milk, cheese or eggs and<br />
are comparable to those of other fruits<br />
such as apples. Avocados grow on perennial<br />
trees that can absorb up to 20 kg<br />
of carbon per year from the atmosphere<br />
and produce 2.4 kg of CO 2<br />
equivalents<br />
per kilogram. Compared to many other<br />
<strong>food</strong>s, avocados have a smaller ecological<br />
footprint overall.<br />
Economic impact on the growing<br />
countries<br />
Avocado production is often associated<br />
with negative economic impacts<br />
in the countries where they are grown.<br />
In various projects supported by the<br />
WAO, however, the cultivation of avocados<br />
has helped to improve the living<br />
conditions of people in the respective<br />
regions. In the Olmos Valley in Peru, for<br />
example, water intended for the Atlantic<br />
Ocean was diverted through the Andes<br />
to an automatic irrigation system. This<br />
turned a former desert into 24,000 hectares<br />
of fertile land for growing fruit and<br />
vegetables, including avocados. This<br />
project has created over 25,000 jobs<br />
in agriculture and many other indirect<br />
jobs, securing the livelihoods of many<br />
people. Avocado cultivation thus makes<br />
an important contribution to the<br />
8 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Cover Story<br />
economy in many growing countries, where the majority of<br />
production still takes place on small farms. In Peru, growth<br />
in the agricultural sector has helped to reduce poverty significantly,<br />
particularly in rural communities. The example<br />
of Three Farms also shows that sustainable avocado cultivation<br />
can have a positive impact on local communities.<br />
The farm pays competitive wages to its 300 employees and<br />
also promotes vocational skills and training.<br />
Photo: Three Farms<br />
In recent years, the cultivation of avocados has also increased<br />
significantly in other countries with suitable climatic<br />
conditions, such as Kenya, Ethiopia and Tanzania, where<br />
the up-coming avocado industry benefits small local<br />
farmers and boosts the local economy. In Chile, the third<br />
largest avocado supplier to Europe, the avocado industry<br />
has created around 35,000 new jobs and reduced poverty,<br />
particularly in rural regions. Here, there are programs to<br />
support organic avocado cultivation as well.<br />
The cultivation of avocados is becoming more and more<br />
environmentally friendly and the ecological CO 2<br />
footprint<br />
is already reduced compared to other products. Farmers<br />
are continuing to improve production methods. This makes<br />
avocados - together with their high nutritional value - to sustainable<br />
and healthy alternative to animal products. As Zac<br />
Bard says: “Transport distance, retail, packaging or special<br />
cultivation methods per kilo are very small compared to<br />
their high nutritional value.“<br />
More information:<br />
The WAO expects a worldwide increase in avocado consumption<br />
in the coming years, especially in Europe and Asia,<br />
particularly in India, where the avocado is still a very new<br />
fruit.<br />
fmt<br />
The Author:<br />
Sabine Straka, Editorial Team, Food <strong>Marketing</strong> & Technoloy<br />
For more information:<br />
www.avocadofruitoflife.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Ingredients<br />
Molding and Demolding Consumer<br />
Perceptions of Hydrocolloids<br />
There has been a quantum leap if not a paradigm shift in the level of detail and complexity in <strong>food</strong> label<br />
declarations. Consumer perceptions and label interpretations now have an immense effect on <strong>food</strong> choices.<br />
Understanding consumer perceptions is essential in addressing their concerns. How do consumers make up<br />
their minds? What has molded these perceptions (or mis-perceptions)? Can they be “De-molded and remolded”?<br />
Let’s delve into the muddy waters of consumer decision making and strategize on how to possibly<br />
influence them at least in the world of hydrocolloids.<br />
by Dennis Seisun<br />
There are many forces and influences<br />
generating consumer perceptions<br />
about <strong>food</strong> ingredients including hydrocolloids.<br />
Social media, personal<br />
friends, family members, health concerns,<br />
environmental awareness, nutritional<br />
magazines and many others.<br />
In some cases there is a mystery over<br />
what caused the perception (or misperception)<br />
in the first place. Take gelatin,<br />
for example. Many consumers believe<br />
it comes from animal hoofs and/<br />
or horns. Few have any idea why or how<br />
they came to this conclusion. Try this<br />
little gelatin quiz on friends who are not<br />
in the <strong>food</strong> business and see what percentage<br />
believe it comes from hoofs<br />
and/or horns. What are the origins of<br />
that perception? As you know, virtually<br />
all <strong>food</strong> gelatin is produced from beef<br />
hide or pork skin and NOT from hoofs<br />
or horns. The gelatin industry has done<br />
a good job of pre-empting concerns<br />
about gelatin by associating it with human<br />
health and relating it to collagen<br />
which has a very positive consumer<br />
image. Let us consider now some consumer<br />
perception molding and de-molding<br />
strategies which could be applied<br />
to improve consumer acceptance of<br />
these unique ingredients. The science<br />
supporting their safety is there, but<br />
that is sadly and often, not enough.<br />
The list of hydrocolloids which IMR covers<br />
in its “Quarterly Review of Food<br />
Hydrocolloids” includes: Agar, Alginates,<br />
Acacia gum, Carrageenan (refined<br />
and semi-refined), Cassia Gum, Gelatin,<br />
Guar, Locust Bean Gum, Carboxy<br />
Methyl Cellulose (CMC), Methyl Cellulose<br />
(MC), Hydroxy Propyl Methyl<br />
Cellulose (HPMC), Micro-crystalline<br />
cellulose, Pectin, Xanthan, Tara Gum,<br />
Konjac and Starches. There are many<br />
ways in which these hydrocolloids can<br />
be grouped some of which are better<br />
than others. Three hydrocolloid grouping<br />
systems could be as follows:<br />
1) Classifying by raw material origin<br />
2) Classifying by stability of availability<br />
and price<br />
3) Classifying by “Pantry Friendliness”.<br />
1) Classifying them by raw material<br />
origin was used in the early days of<br />
analysing market value and size by hydrocolloid<br />
group or category.The main<br />
hydrocolloid groups are:-<br />
• seaweed extracts (agar, alginates,<br />
carrageenan, furcelleran)<br />
• seed gums (Locust bean gum/carob<br />
bean gum, guar, tara gum, fenugreek<br />
gum)<br />
• cellulosics (carboxy methyl cellulose,<br />
micro-crystalline cellulose,<br />
methyl cellulose/hydroxy propyl<br />
methyl cellulose.<br />
• plant exudates (gum acacia, karaya,<br />
tragacanth)<br />
• plant extracts (pectin, konjac)<br />
• biogums (xanthan gum, gellan<br />
gum, curdlan)<br />
• starches (corn, potato, wheat, rice,<br />
tapioca)<br />
This method of grouping is mainly for<br />
market analysis purposes. Consumers<br />
do not view and evaluate hydrocolloids<br />
by this type of grouping.<br />
2) From a B2B point of view, suppliers<br />
and buyers are more interested<br />
in the stability (or instability) of<br />
price and availability. For this purpose,<br />
IMR has categorized hydrocolloids<br />
in terms of cyclic vs non-cyclic<br />
availability and price. Starches, cellulosics<br />
and xanthan, for example,<br />
were traditionally categorized as<br />
steady in price and always available.<br />
Other hydrocolloids such as LBG,<br />
gum acacia, guar and tara were notoriously<br />
cyclic in price and availability<br />
depending on weather and annual<br />
rainfall. These old rules of cyclic vs<br />
non-cyclic differentiation no longer<br />
apply. Starch, xanthan and cellulosics<br />
have been through dramatic<br />
cycles of high price and low availability<br />
in recent years. In any case,<br />
these considerations are of little importance<br />
to consumers and to their<br />
perception of hydrocolloids. So, we<br />
can ignore this method of grouping<br />
hydrocolloids when considering consumer<br />
perceptions.<br />
10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Ingredients<br />
A pantry friendly profile for a given hydrocolloid<br />
can be subject to regional consumer<br />
customs and preferences. Konjac<br />
for example is more widely known<br />
and accepted in China, Japan and Indonesia,<br />
than in most other parts of the<br />
world. Gum acacia is a standard of excellence<br />
in confectionery especially in<br />
Italy and France. In Egypt acacia gum<br />
is sold at the retail level for therapeutic<br />
teas. Some of the largest volumes of<br />
gracilaria agar are sold in single serve<br />
sachets in Indonesia to make therapeutic<br />
beverages. In Japan agar in powder<br />
or strips is widely sold at the retail<br />
level and is a staple of Japanese home<br />
cooking. In Ireland, Irish Moss contains<br />
carrageenan and has been sold at the<br />
retail level for centuries. Carrageenan<br />
is pantry friendly not only in Ireland but<br />
in other countries including Indonesia<br />
and the Philippines where much of the<br />
carrageenan raw material is grown. In<br />
India, guar is literally a staple crop for<br />
home use. Guar pods are sold at vegetable<br />
markets or in the frozen <strong>food</strong><br />
section of Indian supermarkets. Guar is<br />
very pantry friendly in these countries.<br />
In Germany, locust bean gum is declared<br />
as “Johannisbrotkernmehl” literally<br />
a biblical reference meaning “St. John’s<br />
3) A more recent hydrocolloid grouping<br />
method promoted by IMR is to<br />
consider hydrocolloids in terms of<br />
their “Pantry Friendliness”. Which hydrocolloids<br />
are likely to be found in a<br />
consumer’s pantry. If a hydrocolloid is<br />
commonly found in a consumer’s pantry<br />
and is used in home cooking, then<br />
it is “Pantry Friendly” and more likely<br />
to be accepted on a processed <strong>food</strong><br />
label. Pectin, starch and gelatin are all<br />
“Pantry Friendly” in Western homes.<br />
Consumers have a long history of using<br />
them in home cooking. “Grandma used<br />
pectin to make jam”. Gelatin is found<br />
in most home pantries with multiple<br />
home recipe applications. The healthy<br />
connotations of collagen are also associated<br />
with gelatin to increase its<br />
“Pantry Friendliness”. Corn starch is<br />
a standard ‘go-to’ thickener in homecooked<br />
sauces, gravies and even dairy<br />
desserts. Pectin is a complex chemical<br />
extraction but its consumer image is so<br />
positive that it is sometimes used simply<br />
because ‘it looks good on the label’.<br />
The faba fix for a greener, tasty future.<br />
Milk the texture opportunity of dairy-free.<br />
Make your applications future proof and dairy-free to answer both stricter nitrogen<br />
policies and changing consumers’ wishes. The ever-increasing percentage of consumers<br />
who believe that going dairy-free provides multiple health benefits must be acknowledged.<br />
Offering dairy alternatives that provide a luscious taste and airy texture is a challenge,<br />
but with BENEO’s ingredients it becomes a breeze. Discover our alternative solution with<br />
faba bean for a traditional whipping cream. It will have consumers mouth-watering over<br />
their favourite dessert with a piece of dairy-free heaven. Seize the moo-ment and go for<br />
plant-based alternatives with faba bean.<br />
Want to know more about BENEO?<br />
Scan here!<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> •<br />
www.beneo.com<br />
11
Ingredients<br />
Bread Seed Flour”. Pectin and starches<br />
don’t need an introduction at the retail<br />
consumer level.<br />
The not so Pantry Friendly hydrocolloids<br />
include the likes of methyl cellulose,<br />
carboxy methyl cellulose and xanthan<br />
gum. These hydrocolloids are unlikely<br />
to be found in consumer pantries with<br />
the exception of xanthan gum in the<br />
pantries of celiac and gluten intolerant<br />
consumers. Using these hydrocolloids<br />
in recipes is complicated and a small<br />
error in measurement gives a big error<br />
in the final product. Xanthan has recently<br />
come to be scrutinized by consumers,<br />
would you believe, because of<br />
how it is spelled; it starts with an X!!.<br />
Cellulosics are referred to as “They’re<br />
serving us wood pulp or wood chips” by<br />
less informed consumers. They don’t<br />
realize that cellulose is one of the most<br />
abundant raw material and they are<br />
eating it in every day <strong>food</strong>s. Admittedly<br />
<strong>food</strong> cellulosics are modified but they<br />
have passed the test of time and regulatory<br />
scrutiny.<br />
So what does the preceding have to<br />
do with molding and de-molding perceptions?<br />
Consumers are far less suspicious<br />
of things they are familiar with<br />
and which they use themselves. Familiarity<br />
overcomes fear of the unknown.<br />
One of the perception molding and demolding<br />
strategies could simply be to<br />
“Make the unfamiliar familiar”. Easier<br />
said than done of course, but the challenge<br />
is worth it. In fact, it is a ‘Do or<br />
die’ challenge in some cases. If consumer<br />
mis-perceptions are allowed to go<br />
rampant it could mean the end of a perfectly<br />
safe and suitable hydrocolloid.<br />
An effort should be made collectively<br />
by the hydrocolloid industry to counter<br />
some of the outlandish social media<br />
claims about the “dangers” of some hydrocolloids.<br />
There are opportunities to<br />
transfer “Pantry Familiarity” of a given<br />
hydrocolloid from one region/culture<br />
to another part of the world. Recipes<br />
that use hydrocolloids in one part of<br />
the world can be promoted in other<br />
parts of the world. In this age of <strong>food</strong><br />
experimentation, there is every opportunity<br />
to promote a novel <strong>food</strong> and recipe.<br />
For example, consumers could be<br />
enticed to make their own “Asian noodles”<br />
with konjac, topped with imitation<br />
surimi with curdlan and served with a<br />
dressing thickened with xanthan gum.<br />
All followed by a dessert made creamy<br />
with MCC. It is beyond the scope of this<br />
article to come up with specific recipes<br />
but the concept of ‘Breeding Familiarity’<br />
is worth pursuing.<br />
Another strategy to promote a positive<br />
image of many hydrocolloids could<br />
be based on the IMR concept of “Employment<br />
Factor”. A dollar’s worth of<br />
one hydrocolloid may well employ up<br />
to 300 or even 400 times as many individuals<br />
as the same dollar’s worth of<br />
another hydrocolloid. Consumers are<br />
increasingly sensitive to the social as-<br />
pects of the <strong>food</strong>s they purchase. Last<br />
but not least, the sustainability of all<br />
hydrocolloids is assured based on the<br />
renewable raw material source for all of<br />
them. Another tool for molding a positive<br />
image of hydrocolloids.<br />
Some industry observers advocate<br />
doing little, if anything, about consumer<br />
perceptions of hydrocolloids.<br />
“Don’t rock the boat” they say. “You<br />
may do more damage than good by<br />
raising awareness”. We at IMR, do not<br />
agree. Being proactive is a lot more efficient<br />
than being reactive. “A stitch in<br />
time….”.<br />
The topic of consumer perceptions of<br />
hydrocolloids is sure to be one of the<br />
many hot topics discussed at the forthcoming<br />
IMR conference on <strong>food</strong> hydrocolloids<br />
in Savannah, GA April 28-30,<br />
<strong>2024</strong>. More information about this gathering<br />
of “Who’s Who in Hydrocolloids”<br />
at www.hydrocolloid.com.<br />
fmt<br />
The Author:<br />
Dennis Seisun founded IMR International a hydrocolloid<br />
consulting company in 1984. Nesha<br />
Zalesny joined IMR in 2019 and brings a much<br />
needed, technical and scientific content to The<br />
Quarterly Review of Food Hydrocolloids. Together,<br />
Nesha and Dennis bring over 55 years<br />
of hydrocolloid expertise in their consulting<br />
and market research activities.<br />
For more information:<br />
www.hydrocolloid.com<br />
12 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Ingredients<br />
Continued Growth in the Food<br />
Supplements<br />
The French manufacturer Laboratoire<br />
PYC continues to grow in the European<br />
<strong>food</strong> supplements segment. At<br />
Vita<strong>food</strong>s Europe Stand M169 in the<br />
French Pavilion, the company will be<br />
showcasing new <strong>food</strong> supplement<br />
formulas. In May will also be the<br />
inauguration of its industrial site, which<br />
has been completely redesigned to<br />
support its growth.<br />
Discovery box of 10 <strong>food</strong><br />
supplements<br />
At Vita<strong>food</strong>s, Laboratoire PYC will<br />
showcase 10 <strong>food</strong> supplement concepts<br />
in a recyclable box. Each formula<br />
addresses a key promise of the<br />
<strong>food</strong> supplement market: sleep,<br />
stress, vitality, immunity, circulation,<br />
digestion, weight-management and<br />
nutricosmetics. These 10 <strong>food</strong> supplement<br />
formulas come in the form of<br />
powders packaged in stick-packs. 8<br />
formulas are intended to be rehydrated<br />
and 2 formulas are orodispersible.<br />
These formulas are ready for sale.<br />
Laboratoire PYC also develops tailormade<br />
<strong>food</strong> supplements. The contractmanufacturer<br />
supports brands in the<br />
production of their <strong>food</strong> supplements,<br />
from ingredient sourcing to packaging.<br />
“For this <strong>2024</strong> edition of Vita<strong>food</strong>s,<br />
Laboratoire PYC has chosen to<br />
focus on innovative formulas, French<br />
origin, naturalness and pleasure”,<br />
explains Aurélie DE SCHUYTENEER,<br />
<strong>Marketing</strong> and Communications<br />
Manager. “Each concept in the box<br />
is supported by clinical studies, and<br />
all the formulas are clean label. In<br />
addition, we monitor market trends<br />
and keep a close eye on ingredients<br />
to offer the most up-to-date and<br />
innovative formulas possible. On the<br />
flavor side, our R&D teams worked<br />
for several months to select new<br />
natural flavors and create pleasant<br />
combinations of fruit and floral notes.<br />
One of the strengths of Laboratoire<br />
PYC lies in formulating <strong>food</strong><br />
supplements that are very pleasant<br />
to consume. All our formulas are<br />
developed in our laboratory in Aix-en-<br />
Provence and manufactured in the<br />
French department of Ain.”<br />
New nutricosmetic concepts to<br />
taste<br />
The company is also the first French<br />
contract-manufacturer to have<br />
developed a complete range of<br />
nutricosmetics. “Our first nutricosmetic<br />
formula was developed in 2009.<br />
Laboratoire PYC is celebrating 15 years<br />
in this sphere. Since then, we have<br />
developed a complete, specific range<br />
for the skin and hair,” says Aurélie DE<br />
SCHUYTENEER.<br />
To celebrate the occasion, the<br />
COLLAGEN BEAUTY BOOSTER®<br />
nutricosmetic formula will be available<br />
for free tasting at the TASTING BAR<br />
at Vita<strong>food</strong>s. This area is dedicated to<br />
discovering the latest developments<br />
in the nutraceuticals sector. The<br />
French collagen-based formula has<br />
been specifically developed for the<br />
event. Laboratoire PYC‘s R&D teams<br />
have created a fresh, fruity taste with<br />
natural strawberry and elderflower<br />
flavors. Strawberry is one of the TOP<br />
3 most popular and growing flavors in<br />
beauty supplements worldwide. The<br />
formula benefits from clinical studies<br />
on hydration, elasticity and wrinkles. Its<br />
composition is clean label.<br />
Laboratoire PYC‘s Manziat plant in the<br />
Ain region has undergone a complete<br />
makeover! After 18 months of work,<br />
the company will inaugurate its new<br />
production site at the end of May. It<br />
has been completely redesigned to<br />
meet the company‘s growing business<br />
and customer expectations. The plant<br />
occupies a new surface area of 4,600<br />
m2. It has been equipped with the<br />
latest generation equipment, including<br />
a new powder blending unit relocated<br />
on the existing site.<br />
This project is a major milestone in<br />
the company‘s history. More than 20<br />
new jobs have been created, including<br />
around 15 on the production site itself.<br />
Qualified operators, administrative staff<br />
and engineers are joining the existing<br />
teams. The production capacity has<br />
also been significantly expanded to<br />
support business growth.<br />
The teams took advantage of this<br />
industrial investment to modernize the<br />
infrastructure, meet CSR challenges<br />
and further improve employee safety<br />
and <strong>food</strong> safety. Laboratoire PYC is ISO<br />
22000 certified.<br />
fmt<br />
For more information:<br />
www.laboratoire-pyc.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
13
Ingredients<br />
How to make High Fat Foods Healthier<br />
with Fat Layers and Marbling<br />
by Jennifer Zamanifar<br />
Epidemiological data show a strong<br />
relationship between dietary fat intake<br />
and body weight, blood cholesterol<br />
levels, cardiovascular disease,<br />
and some cancers. High fat intakes<br />
are habitually accompanied by increased<br />
saturated fat, cholesterol and<br />
energy density.<br />
At a time when unhealthy eating habits<br />
and obesity are causing problems<br />
for both adults and children, choosing<br />
a diet with fewer sweet and fatty<br />
<strong>food</strong>s could be a battle at any age but<br />
is especially challenging for children.<br />
The more important it should be for<br />
the <strong>food</strong> industry to support a healthy<br />
lifestyle. To reduce dietary fat consumption<br />
of an average individual, it<br />
is important to identify factors that<br />
influence their <strong>food</strong> choices. A major<br />
determinant of <strong>food</strong> selection is the<br />
degree of liking of the <strong>food</strong>s. Raynor<br />
et al. (2004) suggested that liking, especially<br />
for high-fat <strong>food</strong>s, is a stronger<br />
predictor of dietary fat intake than<br />
the availability of high- and low-fat<br />
products in the home. High-fat <strong>food</strong>s<br />
in this study were defined mainly as<br />
meat products, cheeses, butter &<br />
margarine, ice cream and salty snack<br />
with fat contents more than 50%, lowfat<br />
<strong>food</strong>s were mostly vegetables and<br />
fruits, cereals and products made out<br />
of it. The author stated that a greater<br />
liking of high fat <strong>food</strong>s, regardless of<br />
environmental controls varying the<br />
availability of high- and low-fat <strong>food</strong>s<br />
in the household, is associated with<br />
greater fat intake.<br />
Thus he suggested interventions designed<br />
to reduce dietary fat intake<br />
should target changing the liking of<br />
high-fat <strong>food</strong>s means to reduce the<br />
liking and increase the liking of lowfat<br />
<strong>food</strong>s, because only if individuals<br />
living in a household containing many<br />
low-fat relative to high-fat <strong>food</strong>s leads<br />
to low-fat intake if these individuals<br />
have a greater liking for low-fat <strong>food</strong>s.<br />
But what if we can do low-fat <strong>food</strong>s<br />
such as delicious as high-fat <strong>food</strong>s?<br />
Should this not be the target of any<br />
<strong>food</strong> producing corporation?<br />
SANACEL® add 035 fibre blend<br />
as fat replacement (fat mimetic)<br />
Fibre blends can be used as an excellent<br />
fat substitute. Together with<br />
water, SANACEL® add fibre blends<br />
replace the functionality of fat and<br />
14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Ingredients<br />
imitate its mouthfeel. From a chemical and nutritional<br />
point of view, however, the fibre blend remains a<br />
dietary fibre, including its positive effect on digestion.<br />
In contrast, conventional fat substitutes, which are<br />
chemically and physically similar to triglycerides, have<br />
half the calories of fat. As this fat substitute is not broken<br />
down by intestinal bacteria, it retains its physical<br />
properties. Excess fat substitute also forms an oily<br />
texture in the feces, which can lead to problems with<br />
bowel movements or atypical oily stool composition.<br />
In contrast, the calories for dietary fibre are calculated<br />
at only 2 kcal/g.<br />
SANACEL® add 035 is a complex fibre combination of<br />
bamboo, potato and a soluble fibre, which is very well<br />
able to imitate the properties of fat. Besides that it<br />
brings a natural color, tasty flavor and important dietary<br />
fibres into the <strong>food</strong> product.<br />
In comparison to other fat replacement systems it has<br />
some important advantages:<br />
• manufactured from natural raw materials<br />
• free from allergens<br />
• E- number free, clean label<br />
• easy to prepare, no activating by high<br />
shearing forces required<br />
SANACEL® add 035 in boiled sausages<br />
CFF GmbH & Co. KG developed a fat reduced and fibre<br />
enriched boiled sausage. The recipe for the sausage<br />
is based on 60 % pork meat, made of shoulder and<br />
knuckle meat, 18 % neck fat and 22 % ice. In the trial<br />
the standard basic recipe is modified by exchanging<br />
5/6 of the neck fat through a fat replacer made out of<br />
SANACEL® add 035.<br />
C<br />
M<br />
Y<br />
CM<br />
MY<br />
CY<br />
CMY<br />
K<br />
Go discover<br />
what’s new in<br />
nutraceuticals<br />
and take advantage of the latest innovations<br />
14-16 May <strong>2024</strong> Geneva<br />
vita<strong>food</strong>s.eu.com<br />
The aim is to produce a product with the same taste,<br />
texture and mouth feeling like the standard sausage<br />
with full fat. In the trial (V1) the fat is just replaced by<br />
the fibre blend SANACEL® add 035. The fibre concentrate<br />
SANACEL® wheat 200 was additionally added to<br />
reach the status of an fibre enriched product.<br />
1. Standard (without fat replacer)<br />
2. V1, fat reduced with SANACEL® add 035 and<br />
fibre enriched with SANACEL® wheat 200<br />
After their production the sausages are examined<br />
concerning their nutritional value, sensory properties<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
15
Ingredients<br />
and texture. For analysing and comparing<br />
the boiled sausages there are<br />
different methods in use.<br />
Nutritional values<br />
First the nutritional value of the sausages<br />
is measured by the Food GmbH<br />
Jena Analytic-Consulting:<br />
• fat content according to<br />
method ASU §64 LFGB L<br />
06.00-6<br />
• fibre content according to<br />
method ASU §64 LFGB<br />
L 00.00-18<br />
• calorific value calculated<br />
according to Art. 31 Abs.<br />
1 EU regulation No. 1169/2011<br />
The results in table 1 show that the<br />
aim is reached by decreasing the fat<br />
content down to 10 % and increasing<br />
the fibre content up to 3 %. By replacing<br />
the fat, the whole calorific value<br />
is decreasing.<br />
Sensorial test & texture analysis<br />
Secondly the sensorial test “sensory<br />
preference test”, which is focussing<br />
on the evaluation of the consumers,<br />
has been performed. The consumers<br />
received the two different sausages<br />
marked with a code for a blind test.<br />
Afterwards the products were scored<br />
from 1 to 5 while 1 means “very good“<br />
and 5 “very bad“. At strong deviations<br />
a comment was added. Requirement<br />
for the blind test were healthy conditions<br />
of the test panel, since an infection<br />
could always have impacts on<br />
the sensory system of the test consumers.<br />
Figure 1 shows the results after 21<br />
consumers have tested the sausages<br />
and evaluated the texture, the taste,<br />
the odor and the look of the products.<br />
Odor and look are almost the same for<br />
both products - for the odor the result<br />
is at average 2,3 and for the appearance<br />
at 2,2. The taste of the Standard<br />
and V1 is nearly the same, at average<br />
2,25 and V1 has a taste with 2,28.<br />
The texture has been the attribute<br />
with a slight difference between the<br />
sausages. The Standard is at average<br />
2,1, V1 is a little higher.<br />
Hence the third test performed has<br />
been the texture analysis by using<br />
the TexturePro CT V1.8 Build 31<br />
from Brookfield. The bite becomes<br />
imitated by running the measuring<br />
body into the sausage with constant<br />
speed. When the sausage is breaking<br />
apart, the graph is showing a<br />
peak. The higher the peak, the more<br />
weight the TexturePro needs to break<br />
through. Figure 2 shows the results of<br />
the break through to imitate the bite.<br />
For the standard sausage up to 550 g of<br />
weight are necessary, for V1 a bit more<br />
than 550 g and for V2 around 525 g.<br />
Trial evaluation & conclusion<br />
The results of the analytical tests are<br />
displaying that the goal is reached, a<br />
healthy boiled sausage with a reduced<br />
fat content down to 10 % and an<br />
increased fibre content up to 3 % is<br />
accepted by consumers. This aim is<br />
easy to achieve by using SANACEL®<br />
add 035 instead of neck fat.<br />
Therefore SANACEL® add 035 is a<br />
perfect solution for the replacement<br />
of fat in sausages without losing the<br />
attributes that make the product delicious.<br />
Even the consumers who tested<br />
the boiled sausages during the<br />
sensory test could not find a difference<br />
between the products. The only<br />
deviation they found was the texture.<br />
But even the texture analyser could<br />
just measure small differences between<br />
the standard sausage and the<br />
V1- sausage with SANACEL® add 035.<br />
With regard to a healthy diet and good<br />
weight management, the replacement<br />
of fat is also possible in bakery<br />
products. Trials have shown that fat<br />
reduction in muffins or sponge cakes<br />
can easily be achieved with dietary<br />
fibre. With a fat reduction of 30 % without<br />
fibres and additional water, the<br />
muffin loses its shape and airy, fluffy<br />
texture. Using the fibre mixture SAN-<br />
ACEL® add and water, the volume and<br />
moistness is retained. The gel-like fat<br />
substitutes of the SANACEL® add fib-<br />
16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Ingredients<br />
re mixtures are versatile. Further information<br />
on fat reduction with SANA-<br />
CEL® add can be found at: www.cff.de<br />
CFF GmbH & Co. KG, one of the<br />
world‘s largest manufacturers of dietary<br />
fibres, regularly supports the<br />
<strong>food</strong> industry with new ideas to improve<br />
the health and quality of <strong>food</strong>.<br />
The natural <strong>food</strong> fibres are produced<br />
from renewable raw materials<br />
in a gentle process. Sustainability<br />
is part of CFF‘s corporate philosophy.<br />
Responsible use of resources<br />
is therefore a matter of course, as is<br />
certification in accordance with DIN<br />
EN ISO 55001 for sustainable energy<br />
management.<br />
fmt<br />
The Author<br />
Jennifer Zamanifar; Nutritionist,<br />
Team Leader Food International Sales<br />
For more information:<br />
www.cff.de<br />
Come and see for yourself:<br />
www.harnisch.com<br />
Perfectly<br />
positioned.<br />
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classic print magazines, we also<br />
offer newsletters, news, events and<br />
subscriptions on our magazine<br />
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Our publications include:<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
17
Ingredients<br />
Study Reveals Pomegranate’s Potential to<br />
Slow Progression of Age-related Frailty<br />
Euromed extract reverses loss of motor coordination and prevents oxidative stress in ageing mice, according to<br />
independent research study conducted at the University of Valencia (Spain).<br />
A recently published study shows that Euromed’s pomegranate extract Pomanox® can promote healthy ageing in<br />
mice. 1 The substance was found to prevent frailty, improve motor skills and reduce oxidative stress in the cerebellum,<br />
the part of the brain responsible for coordination. Falling and subsequent bone fractures are one of the<br />
major health risks in elderly people. Therefore, the researchers of this model study looked at how to overcome<br />
the problem by addressing balance and stance, which are controlled by the cerebellum.<br />
The cerebellum is also responsible for<br />
coordination of voluntary movements,<br />
motor learning and cognitive tasks.<br />
During the ageing process, most of<br />
these functions deteriorate, resulting<br />
in falls and accidents. In the study,<br />
Pomanox® was able to maintain antioxidant<br />
levels in elderly mice after<br />
four months of supplementation. This<br />
effect was particularly evident in the<br />
cerebellum. Moreover, the standardised<br />
pomegranate extract influenced<br />
gene expression related to the apoptosis<br />
pathway, suggesting support for<br />
healthy ageing. Although no changes<br />
in grip strength and endurance were<br />
found, the results showed that pomegranate<br />
extract supplementation<br />
improved the motor skills in terms of<br />
coordination and neuromuscular function,<br />
and helped prevent age-related<br />
weight loss. Thus, the researchers<br />
believe that Pomanox® may provide<br />
practical nutritional support for common<br />
health problems, such as frailty,<br />
in later life.<br />
Pomegranate’s health benefits come<br />
from punicalagins, which are among<br />
nature’s strongest antioxidants. Po-<br />
18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Ingredients<br />
manox® contains up to 30 per cent<br />
punicalagins and is a well-researched<br />
botanical ingredient from Euromed’s<br />
Mediterranean fruit and vegetable extracts<br />
range. It is obtained via a quality-controlled,<br />
transparent and sustainable<br />
local supply chain, and gently<br />
processed with an eco-friendly, proprietary<br />
technology.<br />
Andrea Zangara, Head of Scientific<br />
Communication and Medical Affairs at<br />
Euromed, says: “Pomanox® is already<br />
well known to provide benefits for cardiovascular<br />
and metabolic health, satiety,<br />
sports performance, mood, skin<br />
and cognitive health. The novelty of<br />
this work focuses on the fact that the<br />
pomegranate extract could be used to<br />
help prevent deterioration associated<br />
with normal ageing. The authors of this<br />
independently conducted study have<br />
observed for the first time that the<br />
cerebellum is the area where ageing<br />
is first noticed in a model without pathology.<br />
As Pomanox® acted efficiently<br />
here, it could be a helpful tool to reduce<br />
the risk of falls so common in ageing,<br />
and other functional impairments.”<br />
fmt<br />
1 Verdú, D. et al. Pomegranate Extract Administration<br />
Reverses Loss of Motor Coordination<br />
and Prevents Oxidative Stress in Cerebellum<br />
of Aging Mice. Antioxidants 2023, 12, 1991. https://doi.org/10.3390/antiox12111991.<br />
For more information:<br />
www.euromedgroup.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
19
Processing<br />
The Evolution of the Protein Value Chain<br />
– Sustainable Protein Systems for a<br />
Growing World<br />
As the world’s population is on<br />
course to surpass ten billion by<br />
2050, our <strong>food</strong> systems face the<br />
challenge of providing sustainable<br />
nutrition without further harming<br />
the planet. Animal-based diets and<br />
the reliance on animal-derived proteins<br />
are significant contributors<br />
to environmental degradation and<br />
public health issues. Not only is the<br />
global population increasing, but<br />
the expanding middle class in developing<br />
nations is driving a surge<br />
in protein demand, intensifying the<br />
strain on our environment. Animal<br />
proteins are a principal factor in cliby<br />
Dr. Christian Kern<br />
mate change, biodiversity loss, and<br />
the draining of freshwater resources,<br />
with the agricultural <strong>food</strong> sector<br />
responsible for approximately 25%<br />
of all greenhouse gas emissions. To<br />
address these issues, we must diversify<br />
protein sources and reduce<br />
<strong>food</strong> loss and waste, ensuring that<br />
alternatives are not only accessible,<br />
but also desirable to consumers.<br />
Over the past five years, the protein<br />
value chain has undergone significant<br />
transformation with plant-based<br />
proteins rising in popularity and consumer<br />
acceptance. Despite this progress,<br />
formidable challenges remain<br />
to further advance the industry. The<br />
<strong>food</strong> industry is tasked with designing<br />
more efficient processes that use less<br />
energy and water to extract and purify<br />
plant- based proteins. Additionally,<br />
there is an urgent need for a new wave<br />
of protein concentrates and isolates<br />
to support specific market demands.<br />
This includes the development of specific<br />
fractionation processes crucial<br />
for preserving or enhancing protein<br />
functionalities for use in plant- based<br />
<strong>food</strong>s, where taste profiles and textural<br />
properties are vital for consumer<br />
acceptance.<br />
20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Processing<br />
Bühler’s state-of-the-art Application<br />
Centers are hubs where research is<br />
conducted to enhance the protein<br />
value chain through advanced technologies.<br />
The transformation begins<br />
at the Grain Innovation Center, where<br />
raw materials such as pulses or grains<br />
undergo cleaning, de-hulling, and dry<br />
grinding, before being purified in process<br />
steps like dry fractionation.<br />
Dry fractionation, which capitalizes on<br />
physical properties to separate protein-rich<br />
from starch- rich fractions, is<br />
an eco-friendly method due to its low<br />
energy requirements and lack of wastewater<br />
generation. The starch-rich<br />
fractions, or side streams, from pulses<br />
or grains can be used in products<br />
including snack bars, baked goods,<br />
pasta, or pet <strong>food</strong>, thus, supporting<br />
the concept of a circular economy. By<br />
contrast, wet fractionation processes<br />
are employed to achieve high-purity<br />
protein concentrates or isolates that<br />
are vital for their versatility in the <strong>food</strong><br />
industry. The Protein Application Center<br />
is dedicated to wet fractionation<br />
processing, beginning with wet grinding<br />
and/or dispersion to initiate protein<br />
purification.<br />
In addition to well-known methods like<br />
solid-liquid separation and isoelectric<br />
precipitation using decanter centrifuges,<br />
the Protein Application Center<br />
provides the advanced option of using<br />
membrane filtration technology.<br />
Beyond purification, the membrane<br />
system fosters the development of<br />
sophisticated methods, such as the<br />
separation and purification of specific<br />
protein fractions, to customize the<br />
techno-functional properties of protein<br />
ingredients. After extraction, prote-<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
21
Processing<br />
in powders are produced using drying<br />
technologies such as spray drying<br />
to ensure stability. This is where the<br />
unique advantage of the Bühler Application<br />
Centers comes into play. If the<br />
protein obtained in the Protein Application<br />
Center is to be used in an extrusion<br />
process, the energy-intensive<br />
spray-drying process can be suspended<br />
and the purified protein slurry can<br />
be dosed directly into the extruder<br />
next door.<br />
Those described integrated approaches<br />
also include comprehensive application<br />
testing – ranging from meat<br />
analogs utilizing extrusion techniques<br />
to plant-based beverages and dairy<br />
alternatives – to guarantee that these<br />
plant-based proteins meet, and often<br />
exceed, market standards for taste,<br />
texture, and nutritional value. Through<br />
ongoing innovation and collaboration,<br />
Bühler is committed to scaling up sustainable<br />
protein production to meet<br />
the global demand while caring for our<br />
planet.<br />
fmt<br />
The Author<br />
Dr. Christian Kern is Process Engineer R&D<br />
with Bühler AG in Uzwil Switzerland. He specializes<br />
in Extrusion <strong>Technology</strong> for Human<br />
Nutrition.<br />
For more information:<br />
www.buhlergroup.com<br />
22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Processing<br />
MOVE YOUR<br />
BUSINESS<br />
FORWARD<br />
AT THE WORLDWIDE<br />
FAIR FOR SAVOURY<br />
SNACKS<br />
XX International Trade Fair for Savoury Snacks & Nuts<br />
STOCKHOLMÄSSEN<br />
STOCKHOLM<br />
19-20 JUNE <strong>2024</strong><br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
23<br />
Stockholmsmässan<br />
SNACKEX.COM<br />
TRENDS<br />
TASTES<br />
TECHNOLOGIES<br />
SUPPLIERS<br />
DECISION-MAKERS<br />
DISTRIBUTORS<br />
TRADE PARTNERS<br />
CUSTOMERS
Processing<br />
Angle Grinder for Fresh and Frozen Meat<br />
Blocks with Well Thought-out <strong>Technology</strong><br />
K+G Wetter spent four well-attended<br />
trade fair days at Anuga FoodTec in<br />
Cologne. "We are highly satisfied with<br />
Anuga. Our sales staff and technicians<br />
were in conversation from early to late<br />
- with long-standing customers from all<br />
over the world, but also with companies<br />
that do not yet work with our machines,"<br />
reports K+G Wetter Managing<br />
Director Andreas Wetter.<br />
The new WW 200 angle grinder was always<br />
surrounded by interested trade<br />
fair visitors - and impressed <strong>food</strong> industry<br />
professionals with its useful<br />
machine technology. "We always listen<br />
carefully to our customers when they<br />
talk about their work with the machines.<br />
Our team then devises technology<br />
that truly proves itself in practice," says<br />
Volker Schlosser, Sales Manager International<br />
at K+G Wetter. What makes<br />
the powerful Angle Grinder WW 200<br />
special is its ability to process not only<br />
fresh products but also frozen meat<br />
blocks without pre-cutting. This makes<br />
it unrivaled in flexibility and perfect<br />
for companies that work with a mix of<br />
fresh and frozen meat.<br />
This is made possible by well thoughtout<br />
technology: the 500-liter hopper of<br />
the WW 200 has a special, asymmetrical<br />
shape - this ensures that meat and<br />
other ingredients are fed evenly to the<br />
feeder worm after loading. The special<br />
frozen meat feeder worm with cutting<br />
edge cuts up the blocks during transportation<br />
to the meat worm: the meat<br />
is cut precisely from the block and not<br />
squashed. The temperature increase<br />
is also minimal due to the low product<br />
stress. This ensures a clear cut of the<br />
finished minced product.<br />
Thanks to clever hygienic-secure features,<br />
the WW 200 can be cleaned in a<br />
timesaving and perfectly hygienic manner,<br />
as is standard with all K+G Wetter<br />
machines. The expertly hand-polished<br />
stainless-steel surfaces are easy to<br />
keep clean, and the angled arrangement<br />
allows cleaning water to run off<br />
without forming puddles. The feeder<br />
and meat worms can be removed and<br />
replaced in a few simple steps without<br />
the need for tools. This also facilitates<br />
hygienically safe cleaning. The single-stage<br />
folding step makes the WW<br />
200's grinder hopper quickly and safely<br />
accessible with minimal space requirement<br />
– cleverly designed for both<br />
handling and hygiene.<br />
The cleaning chamber prevents a typical<br />
hygiene risk due to hidden contamination<br />
inside the machine behind<br />
the seals of the drive shaft and feeder<br />
worm. Daily cleaning is carried out<br />
from the outside by simply holding<br />
the standard cleaning lances or spray<br />
nozzles against the easily accessible<br />
rinsing ports. The seals that come into<br />
contact with the product are thus cleaned<br />
on both sides and do not provide<br />
a breeding ground for microorganisms.<br />
Thanks to this ingenious technology,<br />
the additional cleaning effort is negligible<br />
with maximum effectiveness.<br />
The loading options for the WW 200<br />
are extremely flexible, whether column<br />
loader or hydraulic loading device<br />
using meat trolleys: how and from<br />
which side the raw materials are loaded<br />
into the angle grinder can be individually<br />
adapted to the customer's space<br />
and workflow. A big plus thanks to a<br />
machine that is optimally adapted to<br />
the respective production.<br />
The optional large touch panel provides<br />
the operator with lots of practical<br />
information, clearly displayed in<br />
graphics and text: for example, about<br />
possible cutting set configurations or<br />
optimum machine settings for different<br />
applications. This makes operation<br />
simple and safe and ensures the best<br />
product quality.<br />
fmt<br />
For more information:<br />
www.kgwetter.de<br />
24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Processing<br />
GREEN EFFICIENT TECHNOLOGIES<br />
The independent media platform for<br />
energy supply, efficiency enhancement and<br />
alternative energy sources and storage<br />
Sustainable opportunities in process<br />
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Circular economy in the industrial<br />
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Topics H 2<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
Dr. Harnisch Verlags GmbH · Eschenstr. 25 · 90441 Nuremberg · Tel.: +49 (0) 911 - 2018 0 · info@harnisch.com · www.harnisch.com<br />
25
Processing<br />
Real-time Monitoring Solution for Food<br />
Processing <strong>Technology</strong> Launched at<br />
Anuga FoodTec<br />
GEA, a global leader in engineering<br />
solutions for the <strong>food</strong>, beverage, and<br />
pharmaceutical industries, is launching<br />
a new cloud-based web application<br />
for <strong>food</strong> processing and packaging<br />
lines at the Anuga FoodTec<br />
trade show, taking place in Cologne,<br />
Germany, from March 19 to 22, <strong>2024</strong>.<br />
GEA InsightPartner for the <strong>food</strong> processing<br />
industry is the latest addition<br />
to its digital product family and uses<br />
machine data to provide flexible responses<br />
to production challenges.<br />
GEA InsightPartner is designed to<br />
support all <strong>food</strong> processing and packaging<br />
plants in achieving key production<br />
goals: maximize machine availability,<br />
minimize downtime, prevent<br />
unplanned shutdowns, and manage<br />
resources efficiently. This service enhances<br />
efficiency and productivity,<br />
reduces costs, and lowers the Total<br />
Cost of Ownership for plant equipment.<br />
By providing immediate access<br />
to historic and real-time equipment<br />
data, InsightPartner enables better<br />
production management through advanced<br />
analytics and insights from<br />
continuous monitoring. It helps identify<br />
performance improvements and<br />
extend asset longevity.<br />
Digital innovations are transforming<br />
the <strong>food</strong> industry, enabling it to increase<br />
production while reducing<br />
energy consumption and waste. GEA<br />
supports customers with its high-performance<br />
systems, advanced sensor<br />
technologies, cloud connectivity and<br />
sophisticated analytics to help them<br />
produce more efficiently and achieve<br />
their ambitious sustainability goals.<br />
Key Features of GEA InsightPartner<br />
at a glance:<br />
• Data-Driven Decision-Making: Facilitates<br />
optimal machine utilization<br />
through immediate, 24/7 access to<br />
live information.<br />
• Maintenance and Troubleshooting<br />
Support: Aids in maintenance planning<br />
and execution, minimizing<br />
downtime and allowing for quick<br />
fault identification and resolution.<br />
• Tracking relevant KPIs: Maintains<br />
an optimal production level through<br />
collected data.<br />
User-Friendly Data Access and<br />
Real-Time Monitoring<br />
The web application offers a userfriendly<br />
interface, allowing technical<br />
and operations managers to access<br />
historic and real time machine data.<br />
This capability ensures that performance<br />
can be tracked against key performance<br />
indicators (KPIs), promoting<br />
an optimization of productivity. The<br />
system also alerts to maintenance<br />
needs and uses trend analysis to prevent<br />
potential downtime.<br />
Solution provides detailed performance<br />
monitoring<br />
InsightPartner simplifies the troubleshooting<br />
process, dramatically reducing<br />
the time it takes to diagnose and<br />
resolve problems. This improvement<br />
directly contributes to enhanced<br />
maintenance efficiency and reduced<br />
production downtime. Its comprehensive<br />
monitoring dashboards provide a<br />
26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Processing<br />
fmt<br />
detailed view of equipment operation,<br />
helping users preemptively tackle potential<br />
issues.<br />
GEA offers comprehensive digital<br />
product family<br />
GEA‘s suite of digital solutions, including<br />
InsightPartner, RemotePartner,<br />
and the GEA Cloud®, represents a<br />
holistic approach to supporting equipment<br />
throughout its lifecycle. These<br />
offerings prioritize security and transparency,<br />
ensuring that data is securely<br />
stored and analyzed.<br />
Retrofit existing machines or order<br />
with new machinery<br />
InsightPartner is available for a wide<br />
range of new GEA <strong>food</strong> processing<br />
and packaging machines and can be<br />
retrofitted to existing equipment. It<br />
is part of GEA‘s Service Agreements<br />
program, which combines various<br />
service products for added value. The<br />
„Starter Package“ for new machines<br />
integrates InsightPartner as a foundational<br />
element, providing customers<br />
with advanced analytics, improved<br />
KPI transparency, and proactive maintenance<br />
recommendations.<br />
For more information:<br />
www.gea.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
27
Processing<br />
Sustainable, Efficient Process Security<br />
with ‘Just Clip It’ System<br />
Small clip, maximum impact: at Anuga FoodTec <strong>2024</strong> Poly-clip System presented secure and material-saving<br />
packaging solutions for a wide variety of <strong>food</strong>s. The world leader for clipping machines and provider of complete<br />
clipping closure solutions showcased the company’s broad range of products at the trade fair. There<br />
were applications for the skilled trades as well as industrial <strong>food</strong> processing operations. With machines from<br />
the highly energy-efficient FCA product family ‚Green Series‘, which are equipped with an environmentally<br />
friendly jumbo spool, and the material-saving clip-pak® clip-closure solution for liquids, paste-like, and highly<br />
viscous products, the company is focusing on resource conservation. The new CEO, Dr. Alexander Giehl,<br />
aims to further expand this course and is looking to continuously develop a cutting-edge product portfolio<br />
that successfully combines innovation and sustainability.<br />
„Just Clip It“ is the trade fair slogan<br />
of Poly-clip System, a specialist in<br />
reliable, versatile clipping machines<br />
that enable secure and sustainable<br />
packaging solutions. The packaging<br />
consists of natural or artificial casings,<br />
flow packs, or nets and is sealed with a<br />
metal clip. Whether packaging cheese,<br />
sausages in stick or ring form, poultry,<br />
fruits and vegetables, or even non<strong>food</strong><br />
products - these innovative clipping<br />
machines enable the production<br />
of material-saving packaging solutions.<br />
Furthermore, the unique, bacteria-tight<br />
R-ID clip-closures developed<br />
by Poly-clip System meet the highest<br />
<strong>food</strong> safety requirements. At Anuga<br />
FoodTec, the company showed a wide<br />
range of products for applications of<br />
all sizes - from handheld devices enabling<br />
manual clipping for skilled trades<br />
businesses to fully automatic machines<br />
for industrial applications, to the<br />
clip-pak® clip-closure solution, a combination<br />
of clips and various flow pack<br />
alternatives.<br />
With high-quality components, sophisticated<br />
technologies, and a hygiene-<br />
and maintenance-friendly design,<br />
the German company delivers machines<br />
that ensure exceptional process<br />
reliability and the highest machine<br />
availability. In addition to clipping machines<br />
of every performance class,<br />
labelling and pouch machines complement<br />
the range.<br />
clip-pak® clip-closure solutions<br />
provide optimum sustainability<br />
Alongside hygiene, efficiency, costeffectiveness,<br />
and appealing aesthetics,<br />
sustainability has become a<br />
crucial criterion in choosing the right<br />
<strong>food</strong> packaging. clip-pak®-based solutions<br />
from Poly-clip System, tailored<br />
to liquid, paste-like, and highly viscous<br />
products, can fully leverage their<br />
strengths here: compared to conventional<br />
packaging such as tins or<br />
plastic trays, they are just as reliable<br />
while being particularly space-saving<br />
and leaving very little packaging waste.<br />
The 2019 UMSICHT study by the<br />
Fraunhofer Institute confirms the<br />
positive environmental aspects. According<br />
to the study, clip-closure solutions<br />
for packaging sausages generate<br />
up to 81 percent less greenhouse<br />
gas emissions than thermoforming<br />
packaging, and 64 percent less than<br />
an injection-moulded cup. With the<br />
transformation of the FCA product family<br />
into the „Green Series,“ Poly-clip<br />
System also supports its customers<br />
by delivering clip machines that are<br />
particularly energy-efficient and that<br />
contribute to greater resource conservation<br />
through reduced energy<br />
consumption - thus aiding in the effective<br />
reduction of their customers’<br />
CO2 footprint.<br />
At Anuga FoodTec, Poly-clip System<br />
exhibited a representative crosssection<br />
of the company portfolio,<br />
including the following products, representing<br />
industrial or skilled trades<br />
applications:<br />
Automatic Double-Clipper: even<br />
greater sustainability with jumbo<br />
spool<br />
Ensuring an easy entry into automatic<br />
clipping, the robust, user-friendly<br />
double-clipping machine FCA 80<br />
provides reliable closure for collagen<br />
casings up to 80 mm, fiber<br />
casings up to 100 mm, or plastic<br />
casings up to caliber 160 mm,<br />
achieving up to 125 cycles/minute.<br />
The highly flexible double<br />
clipper, offering four different<br />
spreads, is easy to operate. The<br />
integrated linear displacer ensures<br />
visually perfect products,<br />
producing symmetrical sausage<br />
ends with uniform pleating.<br />
Similarly to various other models<br />
from the Poly-clip System<br />
portfolio, this fully automatic,<br />
energy-saving FCA 80 machine<br />
from the new „Green Series“<br />
can be equipped with<br />
the new jumbo spool for a<br />
more sustainable use of consumables.<br />
28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Processing<br />
With up to 50 percent more clips on<br />
just one spool, fewer changes are required.<br />
This ensures more efficient<br />
processes, less machine downtime<br />
- and ultimately, reduced waste production.<br />
Clip machine SCD 700: <strong>food</strong> safety<br />
optimized for semi-automatic<br />
clipping<br />
The SCD 700 clip machine not only<br />
makes the semi-automatic sealing<br />
of various types of cut-to-size goods<br />
highly efficient but also safer. The<br />
easy-to-use single-clip machine seals<br />
plastic and natural casings up to caliber<br />
120 mm, as well as bags and nets.<br />
With a hygiene design upgrade, Polyclip<br />
System now also ensures an even<br />
greater optimization of <strong>food</strong> safety.<br />
By using laser technology instead of<br />
punching during the machine‘s manufacturing<br />
process, completely even,<br />
easier-to-clean surfaces are achieved,<br />
further enhancing hygiene properties.<br />
Following the modular principle, the<br />
semi-automatic clip machine can be<br />
supplemented with optional features,<br />
including, for example, clip coding for<br />
batch traceability.<br />
Innovation meets sustainability<br />
– ushering in a new era with CEO<br />
Dr. Alexander Giehl<br />
Dr. Alexander Giehl, an experienced<br />
business leader, assumed the position<br />
of Chief Executive Officer (CEO) at the<br />
family-owned company in 2023. He<br />
is focusing on the strategic advancement<br />
of the clipping machine provider<br />
through a combination of innovation,<br />
automation, and sustainability. The<br />
conditions for this endeavor are excellent,<br />
according to Dr. Alexander Giehl:<br />
„Poly-clip System boasts a long-standing<br />
tradition, a strong market position,<br />
highly automated production, and<br />
an impressive number of patents. With<br />
the award of the PRIMAKLIMA seal<br />
(primaklima.org) as a carbon-neutral<br />
site, the company has also taken an<br />
important step towards internal sustainability.<br />
I look forward to driving the<br />
continuous development of our product<br />
portfolio with the experience and<br />
creativity of our employees in order<br />
to continue providing our customers<br />
with the best solutions.“<br />
fmt<br />
Dr. Alexander Giehl, Chief Executive Officer,<br />
Poly-clip System<br />
For more information:<br />
www.polyclip.com<br />
State-of-the-art<br />
Explosion Protection<br />
for the Food Industry<br />
Photos: Copyright Poly-clip System GmbH & Co. KG<br />
Self-reclosing and reusable explosion vents<br />
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A key design feature is the prevention<br />
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THORWESTEN VENT GmbH<br />
Daimlerring 39, 59269 Beckum / Germany<br />
thorwesten.vent@thorwesten.com<br />
www.thorwesten.com<br />
TWV_<strong>food</strong><strong>Marketing</strong><strong>Technology</strong>_02_<strong>2024</strong>_184x124_4c_Anz_Food_EN.indd 1 15.03.24 08:54<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
29
Packaging<br />
Going Digital for Greater Efficiency<br />
How digital solutions help identify improvement potentials in <strong>food</strong> and pharmaceutical production<br />
While prices for raw materials and energy costs are rising at an unprecedented pace, manufacturers in the<br />
<strong>food</strong> and pharmaceutical industries are looking for ways to increase their production efficiency. The key to<br />
higher overall equipment effectiveness (OEE) lies in the vast amount of production data that accumulates<br />
daily – if manufacturers know how to use it to their advantage. Elisa Hein, Product Manager Expert Services<br />
at Syntegon, explains how digital solutions help to unfold the full potential of this data treasure.<br />
Digitalization is quite the buzz word<br />
these days. Let’s put it into context for<br />
<strong>food</strong> and pharmaceutical manufacturing<br />
processes. How is this trend shaping<br />
these two industries?<br />
Elisa Hein: Both industries have invested<br />
significantly in automating<br />
processes over the past years and<br />
making them even safer. In the <strong>food</strong><br />
industry, the focus is on maximizing<br />
output rates, often with the help of<br />
pick-and-place robots, which work tirelessly<br />
at high speeds. Pharmaceutical<br />
manufacturers are concentrating<br />
on reducing product loss – particularly<br />
when producing costly and highly<br />
specialized drugs in small batches, for<br />
example for individual cancer treatment.<br />
Both industries have one important<br />
requirement in common: they<br />
need ever higher flexibility to remain<br />
competitive in quickly changing market<br />
environments. They must be able<br />
to produce varying products in quick<br />
Synexio all devices<br />
succession, switching between formats<br />
and pack styles, or formulations<br />
and containers. At the same time, the<br />
lack of skilled workforce (especially<br />
the <strong>food</strong> industry) is further increasing<br />
the need for automation and digitalization.<br />
With all these challenges<br />
ahead, manufacturers must be able<br />
to rely on easy-to-operate equipment<br />
with as little downtime and as few malfunctions<br />
as possible. This is where<br />
new digital solutions come into play<br />
Syntegon Elisa Hein<br />
30<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Packaging<br />
to increase performance and product<br />
quality.<br />
How exactly can digital solutions<br />
help increase OEE?<br />
Hein: Digital solutions can help to<br />
identify improvement potentials for<br />
cost reduction, productivity increase,<br />
or resource savings. Software lays the<br />
groundwork for data-based decisions.<br />
It collects, evaluates, and visualizes<br />
production and machine data– and<br />
provides full performance transparency.<br />
Let’s take a look at some application<br />
examples of digital solutions: The<br />
most frequent reasons for machine<br />
downtimes can be identified by evaluating<br />
alarms, which are then visualized<br />
by quantity and time, e.g., in a pareto<br />
chart. Another example is the close<br />
monitoring of the equipment’s power<br />
consumption to identify saving potentials<br />
– a huge advantage when aiming<br />
for more sustainable production<br />
processes. Finally, software increases<br />
overall process transparency. It enables<br />
manufacturers to compare production<br />
data from different machines<br />
at varying time periods to identify parameters<br />
for increased productivity –<br />
even across multiple production sites.<br />
Sounds like digital solutions offer<br />
a range of benefits. So why aren’t<br />
more manufacturers using them<br />
already?<br />
Hein: Many manufacturers are reluctant<br />
to invest in digital solutions since<br />
they are not aware of the huge potential<br />
they offer in terms of performance<br />
improvement and cost reduction. The<br />
first implementation also comes with<br />
quite a few challenges: many manufacturers<br />
have equipment from different<br />
suppliers, of different types and<br />
age on their shopfloor. Often, they<br />
do not have standardized interfaces.<br />
Connecting all machines to one platform<br />
requires the right partner who<br />
offers expert support during implementation.<br />
Is there a solution for this connectivity<br />
issue?<br />
Hein: It depends whether we are talking<br />
about new or existing equipment.<br />
Uptime Sustainability power monitoring<br />
Our new machines are all IoT-ready:<br />
they have a standardized digital interface<br />
that facilitates connecting<br />
the machines with each other, to the<br />
Syntegon software solution or to a<br />
customer’s own Manufacturing Execution<br />
System (MES). Additionally,<br />
we are retrofitting legacy equipment<br />
and offer an edge device that is compatible<br />
with older machines. We are<br />
also working on a sensor-based solution<br />
for third-party equipment that will<br />
allow us to collect information on the<br />
output rate and the machine status.<br />
Why should your customers<br />
invest in digital solutions from a<br />
machine manufacturer instead of<br />
turning to a software specialist?<br />
Hein: Machine manufacturers know<br />
their own equipment best. This expertise<br />
is invaluable if you want to exploit<br />
the full potential in production.<br />
With our new cloud-based software<br />
solution Synexio, for example, our<br />
clients benefit from our industry expertise.<br />
But even more importantly,<br />
we work together with our customers<br />
in a true partnership. Our experts are<br />
available to help interpret the data,<br />
support with required machine modernizations<br />
or provide operator<br />
training.<br />
Tell us a bit more about Synexio.<br />
Hein: Synexio comes in three packages:<br />
Monitor, Uptime, and Empower.<br />
Synexio Monitor visualizes various<br />
KPIs and provides a secure data<br />
connection to ensure that the production<br />
and machine data is stored in an<br />
ISO-certified management system.<br />
With Synexio Uptime, manufacturers<br />
gain access to additional features to<br />
boost their productivity. For example,<br />
they can identify reasons for unplanned<br />
downtimes and benchmark<br />
various machines and time periods.<br />
Additionally, Uptime’s sustainability<br />
monitoring provides data on energy<br />
consumption and waste production,<br />
supporting customers to reduce their<br />
carbon footprint. At this year’s Pack<br />
Expo in Las Vegas from September 11-<br />
13, visitors can experience the benefits<br />
of Uptime firsthand and get a first<br />
glimpse of Synexio Empower, the third<br />
and most comprehensive upcoming<br />
Synexio package. Empower reduces<br />
unplanned downtime with condition<br />
and time-based maintenance and empowers<br />
customers’ workforce with ondemand<br />
training content and improved<br />
troubleshooting.<br />
What was customer feedback<br />
like, and how did you go about<br />
the implementation?<br />
Hein: We really wanted customers to<br />
explore the benefits of Synexio Monitor,<br />
so we offered a free trial-period.<br />
Many were eager to go ahead with<br />
long-term implementation even before<br />
the trial period ended. Our customers’<br />
feedback was very positive,<br />
and many were seeing tangible results<br />
from the beginning. One manufacturer,<br />
for example, identified incorrect<br />
film reel changes on his machines as a<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong> 31
Packaging<br />
source of unplanned downtimes – and<br />
was able to take action straight away.<br />
Monitor’s intuitive design and easy-touse<br />
interface made it easy to train his<br />
operator teams and ultimately increase<br />
productivity. In fact, he was really<br />
impressed with the results and decided<br />
to upgrade to Synexio Uptime.<br />
Sounds like Monitor had a good<br />
start indeed. What’s next for<br />
Synexio? How will you keep pace<br />
with the ongoing trend towards<br />
even more digitalization?<br />
Eisenmann Claude left Dietzel Jan right Syntegon Testimonials Betrieb Foto Stephen Petrat<br />
Hein: Now it is all about bringing<br />
Synexio’s benefits to even more of our<br />
customers. And we will continue to<br />
work with those who are already using<br />
Synexio in a true partnership. This includes<br />
taking into consideration their<br />
specific requirements, feedback and<br />
experience for the next releases of<br />
our software to design a tool that optimizes<br />
user experience. Furthermore,<br />
we are already developing further features<br />
for monitoring the condition of<br />
critical components in the machines,<br />
which will minimize downtimes even<br />
further by notifying manufacturers<br />
when reaching critical thresholds. fmt<br />
For more information:<br />
www.syntegon.com<br />
The magazine PetFood PRO has grown out of a conviction and wish<br />
to underline the high level of quality and care in the manufacture<br />
of pet <strong>food</strong>, through the choice of ingredients, choice of<br />
technology and choice of packaging materials. We will<br />
endeavour to present this in an informative way,<br />
through a reader-friendly style and with a<br />
marketing perspective.<br />
www.harnisch.com<br />
<strong>Technology</strong> & <strong>Marketing</strong><br />
32<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Packaging<br />
Safe, Attractive, and Resource-Saving<br />
Packaging Solutions in the Cheese<br />
Industry<br />
Swiss and Portuguese manufacturers celebrate success with SEALPAC packaging technology<br />
Whether it concerns a technical improvement<br />
of the packaging process at an<br />
artisan Swiss cheese factory, which<br />
gives its valuable skilled workers more<br />
time for cheese production, or global<br />
branding at a Portuguese cheese manufacturer<br />
that wants to significantly<br />
boost its export business, the hightech<br />
traysealers and thermoformers<br />
from packaging specialist SEALPAC<br />
support the goals of these companies.<br />
Here are two success stories from the<br />
world of dairy.<br />
The European Union has the world‘s<br />
largest annual consumption of cheese<br />
(source: https://www.statista.com/<br />
statistics/868231/global-annual-consumption-of-cheese-by-<br />
country/).<br />
Manufacturers are competing for the<br />
hand of the consumer with their own<br />
specialty products. Regardless of whether<br />
it is a small craft company with a<br />
regional customer base or a large-scale<br />
cheese producer for export markets: to<br />
ensure the quality of cheese specialties<br />
on their way to the end user, and to<br />
offer such products in an attractive and<br />
eye-catching manner to stand out from<br />
the competition, suitable and innovative<br />
packaging is required. The solutions<br />
Wildberg Käserei produces handcrafted cheeses in around 25 different varieties<br />
here are just as diverse as the product<br />
offerings on the shelves of any dairy<br />
section at retail.<br />
A true specialist in this area is the packaging<br />
expert SEALPAC. With its<br />
renowned traysealers and thermoformers,<br />
the company has adapted to the<br />
needs of the dairy segment and offers<br />
producers innovative applications that<br />
combine optimal product protection<br />
with efficient production, as well as<br />
simplified logistics and an attractive<br />
presentation whilst using less consumables.<br />
Two examples from Switzerland<br />
and Portugal show how SEAL-<br />
PAC supports cheese manufacturers<br />
throughout Europe and beyond with<br />
the right packaging solutions in distributing<br />
and marketing their products.<br />
Material-saving thermoformer<br />
packaging at artisanal Swiss<br />
company<br />
Wildberg Käserei (https://www.wildbergkaese.ch/),<br />
based in the Swiss<br />
Roland Rüegg, CEO at Wildberg Käserei in<br />
Switzerland<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong> 33
Packaging<br />
canton of Zürich, positions itself in<br />
the luxury segment with handcrafted<br />
cheeses in around<br />
25 different varieties. The company<br />
primarily produces in smaller quantities<br />
for local customers, including<br />
specialist retailers and delis. The<br />
products are delivered in volumes<br />
ranging from small portions to complete<br />
cheeses. Buyers are primarily<br />
consumers that value conscious nutrition,<br />
prefer handmade products, and<br />
appreciate added value over price.<br />
When the company wanted to improve<br />
product appearance by enhancing<br />
the packaging, Wildberg chose a PRO<br />
thermoformer from SEALPAC.<br />
This compact thermoformer is<br />
tailored to small and medium-sized<br />
companies, such as Wildberg with its<br />
16 employees, as it offers maximum<br />
flexibility and performance on a small<br />
footprint. The space-saving PRO,<br />
which uses consumables and energy<br />
extremely economically, has a modular<br />
design. The basic PRO machine<br />
is suitable to run flexible and rigid<br />
film, both for vacuum packaging and<br />
sealing only applications. Depending<br />
on the customer’s wishes, various modules<br />
can be added to run other packaging<br />
solutions, such as MAP, skin,<br />
or shrink packaging.<br />
The excellent peelability of the new packs offers the end consumer more convenience<br />
The PRO thermoformer provides a consistent high quality of each individual pack whilst using significantly<br />
thinner films<br />
CEO Roland Rüegg at Wildberg Käserei<br />
describes the improvements achieved:<br />
“Previously, we sold our cheese<br />
in pre-formed vacuum bags. The packaging<br />
did not look very professional<br />
and required a lot of plastic. We wanted<br />
a more attractive, material-saving<br />
solution and at the same time a more<br />
efficient packaging process.” With the<br />
new PRO thermoformer, the pieces<br />
of cheese are now packaged from a<br />
reel of highly transparent bottom film<br />
using Rapid Air Forming. The machine<br />
reliably manages particularly thin<br />
film that is easy to print, for example<br />
with product information, an organic<br />
label, or a brand logo. Today, various<br />
products of Wildberg Käserei are presented<br />
in an attractive and appetizing<br />
manner. The excellent peelability of<br />
the packs also offers the end consumer<br />
more convenience.<br />
The PRO thermoformer is equipped<br />
with an innovative tooling quick exchange<br />
system, which reduces changeover<br />
times. This is perfect for the<br />
artisan cheese factory, which now<br />
produces two or three different formats<br />
every day in quick rotation on<br />
the new machine. In general, time is<br />
one of the decisive advantages for<br />
Roland Rüegg‘s business: “Our processes,<br />
which are still predominantly<br />
manual, have become faster thanks to<br />
the technical improvement. We used<br />
João Santiago, CEO at Queijos Santiago in Portugal<br />
34<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Packaging<br />
Queijos Santiago uses FlatSkin® both for round cheeses and cheese wedges<br />
to require five people, each working<br />
four hours, to package 1,000 pieces<br />
of cheese. Now, only two employees<br />
can achieve the same amount in just<br />
one hour. Packaging has therefore become<br />
a secondary job and we can use<br />
our valuable specialist staff primarily<br />
for the cheese production.” What he<br />
also appreciates about his new thermoformer<br />
is the consistent high quality<br />
of each individual pack and the<br />
progress in terms of sustainability: in<br />
contrast to the previous bag solution,<br />
significantly thinner films are now<br />
used, which saves a large amount of<br />
plastic and reduces the space required<br />
for material storage.<br />
The operator-friendly PRO thermoformer,<br />
with which Wildberg was able to<br />
Pablo Kerner, Key Account Manager at EMO S.A.<br />
run just one week after delivery thanks<br />
to SEALPAC’s comprehensive support,<br />
has been in operation since June 2023.<br />
The response from retailers regarding<br />
the new packaging of the various Wildberg<br />
cheeses has been extremely positive.<br />
As owner Roland Rüegg confirms:<br />
“Our artisanal products are produced<br />
with maximum care. The packaging<br />
must adequately represent the value<br />
of our products and make that tangible.<br />
We have achieved this with the new<br />
machine. The change has attracted<br />
attention in the market and the even<br />
more appealing presentation of our<br />
products has noticeably increased the<br />
sales of our high-quality cheeses. As<br />
such, the commitments and our subsequent<br />
expectations for this project<br />
were completely fulfilled by SEALPAC!”<br />
Portuguese cheese specialties,<br />
attractively packaged in FlatSkin®<br />
Family company Queijos Santiago (https://queijossantiago.pt/),<br />
founded<br />
in 1918 and headquartered in Malveira,<br />
just 33 kilometres from Lisboa in<br />
Portugal, is run by João Santiago as<br />
fourth-generation manager. It produces<br />
Portuguese cheese specialties,<br />
categorized as fresh, cured / dried, or<br />
sliced / shredded, at three production<br />
sites, all of which have high-level certification<br />
according to the IFS standard.<br />
This underlines the company’s focus<br />
on sustainability in production, ranging<br />
from animal welfare to reduced<br />
plastic content and minimizing <strong>food</strong><br />
waste. It is also clearly mirrored in the<br />
company’s slogan: saber que sabe<br />
bem (to know what tastes good).<br />
The Portalegre site, which was opened<br />
in 2022 and employs around 130<br />
people, produces regional specialties<br />
made from goat or sheep milk under<br />
the Queijos Santiago umbrella brand.<br />
Recently, the Portuguese company<br />
chose SEALPAC’s innovative FlatSkin®<br />
solution to highlight an important<br />
product range of cured cheeses.<br />
With this packaging system, a highly<br />
transparent barrier skin film fixates<br />
the cheese directly onto the flat cardboard<br />
carrier, which is coated with<br />
a polymeric protective layer. A peel<br />
tab simplifies the opening of the skin<br />
pack. After taking out the product, the<br />
thin polymeric layer is easily removed<br />
from the cardboard to allow for separate<br />
disposal. FlatSkin® combines<br />
extended shelf life and an attractive<br />
product presentation with a significant<br />
reduction in plastics. It also offers<br />
excellent branding opportunities,<br />
because the cardboard carrier can be<br />
fully printed on both sides.<br />
It all started in 2021, when Queijos<br />
Santiago had the opportunity to package<br />
its actual products at an open<br />
doors event in Barcelona, organized<br />
by EMO S.A., SEALPAC’s exclusive<br />
distributor in Spain and Portugal. Excited<br />
about the results, EMO offered<br />
Queijos Santiago a SEALPAC A4 traysealer<br />
on a one-year trial period to<br />
start the production of this innovative<br />
packaging solution. As such, the com-<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong> 35
Packaging<br />
pany became the first ever worldwide<br />
user of FlatSkin® for dairy products.<br />
The machine was delivered in December<br />
2022 with production already starting<br />
in January 2023. João Santiago remembers:<br />
“Just four months later, we<br />
had to contact Pablo Kerner at EMO.<br />
Our products in the new packaging<br />
were so successfully received by retailers<br />
that we needed to quickly double<br />
capacity. Already in May, we placed an<br />
order to switch to a SEALPAC A6 traysealer<br />
with higher capacity. This machine<br />
was delivered in October.”<br />
The traysealer now packages three selections<br />
of traditional, regional cheese<br />
products. Each selection consists<br />
of three different types of cheese in<br />
quantities of 100g, which are carefully<br />
placed on the cardboard carrier<br />
and reliably sealed by the SEALPAC<br />
A6 traysealer using the FlatSkin® process.<br />
Queijos Santiago started with<br />
two selections of round cheeses, but<br />
now also uses FlatSkin® for a selection<br />
of cheese wedges. João Santiago<br />
likes the sustainable impact of the<br />
new packs: “Due to the tight skin film,<br />
it even seems as if there is no plastic<br />
around the product at all!”<br />
The lifting system of the A6 traysealer<br />
is servo driven, which ensures particularly<br />
smooth production runs and a<br />
consistently high output. In addition,<br />
the traysealer is particularly low wear,<br />
because it is operated completely without<br />
lubrication. This ensures low service<br />
and maintenance costs at Queijos<br />
Santiago. In addition, the SEALPAC<br />
A6 traysealer is characterized by a<br />
particularly efficient use of energy. It<br />
is currently used at Queijos Santiago<br />
to produce FlatSkin® packaging, but<br />
offers the possibility to add other applications<br />
in the future. João Santiago:<br />
“We are considering adding a new tool<br />
for a whole new range of snack products.”<br />
João Santiago is highly satisfied with<br />
the new solution for his top-quality<br />
range of Portuguese cheese specialties.<br />
“Our brand image stems from<br />
our premium products that require a<br />
long maturation period and are treated<br />
with particular care by us, but<br />
we also emphasize this with the packaging<br />
that we selected. The special<br />
FlatSkin® solution preserves the<br />
aroma and sensory properties of the<br />
cheese, hence extending its shelf life.<br />
In addition, the packaging is a true<br />
eye-catcher. We designed the product<br />
carriers of the current cheese<br />
selections with typical Portuguese<br />
tile prints, which have attracted a lot<br />
of attention at retail. We also use the<br />
fully printable cardboard carriers for<br />
The SEALPAC A6 traysealer produces striking FlatSkin® packs based on product carriers with<br />
typical Portuguese tile prints<br />
detailed product information about<br />
our cheese specialties.”<br />
Queijos Santiago supports its sales<br />
with eye-catching displays and tastings<br />
at retail, as well as the use of<br />
influencers on social media. The company<br />
is extremely optimistic that it will<br />
be able to further boost the export<br />
business by means of these FlatSkin®<br />
products. They are currently not only<br />
available at leading <strong>food</strong> retailers, but<br />
are also sold at all Portuguese airports.<br />
Safe and attractive packaging<br />
has therefore become<br />
a popular souvenir from Portugal,<br />
which helps grow the cheese<br />
manufacturer’s business. After launching<br />
the FlatSkin® products, Queijos<br />
Santiago has seen an increase in<br />
turnover every month. In the festive<br />
December period of 2023, sales figures<br />
even went up by an impressive<br />
20 percent compared to the previous<br />
month. João Santiago concludes: “It<br />
has exceeded even our most optimistic<br />
expectations!”<br />
fmt<br />
For more information:<br />
www.sealpacinternational.com<br />
36 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Events<br />
New White Paper Examines How<br />
Processing <strong>Technology</strong> Can Improve<br />
Food Sustainability and Nutrition<br />
by Dennis Van Milligen<br />
Despite ensuring families were fed<br />
during the pandemic‘s most difficult<br />
moments, processed <strong>food</strong>s are often<br />
portrayed as a villain in the vast global<br />
<strong>food</strong> picture. Yet, <strong>food</strong> processing has<br />
enabled delivery of more nutritious and<br />
safe <strong>food</strong> than at any time in human history<br />
and <strong>food</strong> processing helps preserve<br />
<strong>food</strong> and extend shelf life, helping reduce<br />
<strong>food</strong> waste.<br />
And while many may prefer to focus on<br />
the ongoing debate over ultraprocessed<br />
<strong>food</strong>s, a lack of understanding of <strong>food</strong><br />
processing and why it is so important<br />
to addressing global <strong>food</strong> and nutrition<br />
security demands equal attention, as<br />
noted in the new white paper from the<br />
Institute of Food Technologists (IFT).<br />
The Institute of Food Technologists (IFT),<br />
a nonprofit scientific organization committed<br />
to advancing the science of <strong>food</strong><br />
and its application across the global <strong>food</strong><br />
system, has released a white paper that<br />
examines how existing and novel processing<br />
technologies could help improve<br />
global <strong>food</strong> and nutrition security. This<br />
applies equally to pet <strong>food</strong> as well as human<br />
nutrition, since the pet population is<br />
growing even faster.<br />
Sustainable Production of Nutritious<br />
Foods Through Processing <strong>Technology</strong><br />
explores how existing and novel<br />
processing technologies can improve<br />
global <strong>food</strong> and nutrition security while<br />
touching upon the difference between<br />
<strong>food</strong> processing and <strong>food</strong> formulation;<br />
how <strong>food</strong> processing technologies, such<br />
as fermentation, can improve nutrient<br />
bioavailability and supplement plantbased<br />
diets; as well as why up-to-date<br />
and aligned regulations must be considered<br />
to accelerate the creation and<br />
adoption of sustainable <strong>food</strong> processing<br />
technologies.<br />
Food Science and <strong>Technology</strong> Solutions<br />
to Improve Food and Nutrition Security:<br />
Sustainable Production of Nutritious<br />
Foods Through Processing <strong>Technology</strong><br />
is the result of a virtual roundtable discussion<br />
organized by IFT’s Food & Nutrition<br />
Security Steering Committee (FNS-<br />
SC) that focused on utilizing existing and<br />
novel processing technologies to help<br />
better preserve nutritional quality. IFT’s<br />
Food and Nutrition Security Steering<br />
Committee (FNSSC), formed in 2021,<br />
previously organized a roundtable on the<br />
biggest <strong>food</strong> loss and waste challenges,<br />
resulting in the recent release of a white<br />
paper.<br />
“With the global population expected to<br />
reach nearly 10 billion by 2050, the demand<br />
for safe, nutritious, and accessible<br />
<strong>food</strong> will only continue to increase, as will<br />
the need to conserve natural resources.<br />
Processing technology can help bridge<br />
the gap between these two necessities,”<br />
said IFT Chief Science and <strong>Technology</strong><br />
Officer Bryan Hitchcock. “This white paper<br />
highlights the important role of <strong>food</strong><br />
processing and identifies opportunities<br />
for scaling processing technologies to<br />
improve nutrition quality.”<br />
Some of the challenges outlined in the<br />
white paper that the global <strong>food</strong> community<br />
must address to maximize the<br />
benefits of processing technology include<br />
a lack of up-to-date and aligned regulations,<br />
limited public-private funding<br />
support, unoptimized technology, and<br />
inaccurate consumer knowledge about<br />
<strong>food</strong> processing.<br />
“Sustainable processing technologies<br />
that can be used both long-term and in<br />
emergency relief situations are especially<br />
valuable in developing countries<br />
where the need for adequate nutrition<br />
and safe <strong>food</strong> are persistent concerns,”<br />
added Anna Rosales, IFT’s Senior Director<br />
of Government Affairs and Nutrition<br />
and moderator of the virtual roundtable<br />
discussion.<br />
About Institute of Food Technologists<br />
The Institute of Food Technologists (IFT)<br />
is a global organization of approximately<br />
12,000 individual members from more<br />
than 100 countries committed to advancing<br />
the science of <strong>food</strong>. Since 1939,<br />
IFT has brought together the brightest<br />
minds in <strong>food</strong> science, technology and<br />
related professions from academia,<br />
government, and industry to solve the<br />
world’s greatest <strong>food</strong> challenges. IFT<br />
works to ensure that its members have<br />
the resources they need to learn, grow,<br />
and advance the science of <strong>food</strong> as the<br />
population and the world evolve. IFT believes<br />
that science is essential to ensuring<br />
a global <strong>food</strong> supply that is sustainable,<br />
safe, nutritious, and accessible to all.<br />
The next IFT FIRST Food Expo will take<br />
place in Chicago, 14-17 July <strong>2024</strong>. Dr.<br />
Harnisch Publications will be at Booth<br />
S 2381<br />
fmt<br />
The Author<br />
Dennis Van Milligen, Director, Public and Media<br />
Relations, Institute of Food Technologists (IFT),<br />
Chicago Illinois, USA<br />
For more information:<br />
www.ift.org<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
37
Events<br />
Discover the Latest in Nutraceutical<br />
Innovation at Vita<strong>food</strong>s Europe <strong>2024</strong> in<br />
Geneva<br />
In September last year, Informa Markets<br />
announced that the world’s nutraceutical<br />
event, Vita<strong>food</strong>s Europe, would take<br />
place in Geneva for the final time in <strong>2024</strong><br />
before heading to its new home of Barcelona.<br />
Taking place 14-16 May, Vita<strong>food</strong>s<br />
Europe <strong>2024</strong> is set to be the biggest and<br />
best edition of the show yet, with new<br />
must-see content and features addressing<br />
the whole supply chain, as well as<br />
returning fan favorites.<br />
Alongside the debut of a new <strong>Technology</strong><br />
& Equipment Area and R&D Pavilion, as<br />
well as an expanded Finished Products<br />
Area, the Future of Nutrition Summit (13<br />
May, Marriott Hotel) and Vita<strong>food</strong>s Europe<br />
Conference (14-15 May) are back by<br />
popular demand. The latter will be free<br />
to attend for <strong>2024</strong> as a thank you to the<br />
nutraceutical community for its support<br />
over more than two decades, providing<br />
access to industry-leading content for<br />
all. Registration is now open for the<br />
event’s 26th and final year in Geneva and<br />
around 20,000+ visitors and 1,100 exhibitors<br />
are expected to attend at the Palexpo<br />
exhibition center.<br />
Go discover what lies ahead at the<br />
Future of Nutrition Summit<br />
The Future of Nutrition Summit (13 May,<br />
Marriott Hotel, Geneva) is back! Designed<br />
for independent futurist thinkers,<br />
in <strong>2024</strong> the exclusive paid-for one-day<br />
summit will dive deep into the future of<br />
health, product development and retail.<br />
Answering the question „What will the<br />
nutraceutical industry look like in 5 years’<br />
time?“, delegates can expect key insights<br />
on everything from artificial intelligence,<br />
personalized nutrition, precision fermentation<br />
and more. Featuring experts<br />
from the industry’s top brands, speaker<br />
highlights include Huel, Nuritas, Holland<br />
& Barrett, Kline & Company. The Summit<br />
will also provide opportunities to<br />
network with experts from a range of diverse<br />
disciplines, including <strong>food</strong> science,<br />
sustainability, retail, nutrition and public<br />
health, as well as start-ups, scale-ups<br />
and investors.<br />
Get free expert insights on the<br />
Vita<strong>food</strong>s Europe show floor<br />
This year, the Vita<strong>food</strong>s Europe Conference<br />
(14-15 May) is free to attend! This<br />
two-day conference will see experts<br />
gather for insights and conversations<br />
across a range of health benefit areas,<br />
including sports nutrition, immune<br />
and gut health, cognitive and emotional<br />
health, and healthy ageing. Expect datadriven<br />
content, evidence-based insights<br />
and discussions on the latest research<br />
and ingredients from companies such as<br />
Mintel, TNO, Yakult, and SPINS, as well<br />
as leading academic researchers. Plus,<br />
get the chance to discover new innova-<br />
38 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Events<br />
tions and formulation strategies to tap<br />
into the industry’s biggest trends.<br />
The Vita<strong>food</strong>s Insights Theatre has always<br />
been a favorite of the attendees<br />
and will return this year, hosting a range<br />
of free expert-led content. This renowned<br />
theater will be located on the show<br />
floor, where attendees can discover ways<br />
to help their businesses overcome the<br />
real-world challenges facing the industry<br />
today, with sessions on sustainability,<br />
regulatory, market challenges and more.<br />
Discover innovation opportunities<br />
with new show areas<br />
In <strong>2024</strong>, Vita<strong>food</strong>s Europe will be introducing<br />
two new areas, designed to tap<br />
into two of the fastest-growing verticals<br />
in the nutrition industry. The debut<br />
of the <strong>Technology</strong> & Equipment Area<br />
marks the first ever areas exclusively<br />
dedicated to the technology and equipment<br />
innovations driving the industry<br />
forward. Created in response to visitor<br />
demand, it will bring together leading<br />
players in technology innovation (– such<br />
as IMA, OMAG and Marchesini Group –)<br />
to showcase their cutting-edge solutions<br />
in action. In addition, the new R&D Pavilion<br />
will provide a platform for networking<br />
and discovering business opportunities<br />
in everything from clinical trials, laboratory<br />
testing, regulatory services, certifications<br />
and market research.<br />
Finished products – back and bigger<br />
than ever<br />
The expanded <strong>2024</strong> Finished Product<br />
Area will offer even more opportunities<br />
for manufacturers to connect with leading<br />
brands, retailers and distributors.<br />
With the likes of Nestlé, Mars, Holland<br />
& Barrett and Whole<strong>food</strong>s attending the<br />
event each year, the Finished Products<br />
Area is the go-to place to discover the<br />
latest innovative concepts and marketready<br />
products on offer. Visitors can<br />
scout out the industry’s latest innovations<br />
in the New Product Zone and sample<br />
some of them for themselves at the<br />
Tasting Centre.<br />
Go discover what’s next<br />
Over the course of two decades, Vita<strong>food</strong>s<br />
Europe has become the go-to annual<br />
event in the nutraceutical calendar<br />
– and <strong>2024</strong> is set to be no exception. Not<br />
only does the event mark the final chapter<br />
in the show’s time in Geneva, but<br />
organizer Informa Markets expects that<br />
the <strong>2024</strong> event will be the biggest yet.<br />
With new and returning show features<br />
dedicated to pushing the boundaries of<br />
innovation, encouraging knowledge sharing<br />
and providing quality networking opportunities,<br />
Vita<strong>food</strong>s Europe is the only<br />
nutraceutical event to bring together the<br />
entire supply chain, helping key players<br />
reach new audiences and make meaningful<br />
connections.<br />
fmt<br />
For more information:<br />
www.vita<strong>food</strong>s.eu.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
39
Events<br />
MAY JUNE<br />
14-16 May<br />
Geneva, Switzerland<br />
Vita<strong>food</strong>s<br />
Informa Exhibitions,5 Howick Place,<br />
London SW1P 1WG Great Britain<br />
Tel.: +44 20 337 73111<br />
www.vita<strong>food</strong>s.eu.com<br />
16-18 May<br />
Addis Ababa Äthiopia<br />
Agro<strong>food</strong> Ethiopia<br />
fairtrade Messe GmbH & Co. KG<br />
Kurfürsten Anlage 36, 69115 Heidelberg,<br />
Germany<br />
Tel.: +49-6221/4565-0<br />
Fax: +49-6221/4565-25<br />
info@fairtrade-messe.de<br />
www.fairtrade-messe.de<br />
8-11 June<br />
Tehran Iran<br />
fairtrade Iran<strong>food</strong> + bevtec<br />
fairtrade Messe GmbH & Co. KG<br />
Kurfürsten Anlage 36,<br />
69115 Heidelberg, Germany<br />
Tel.: +49-6221/4565-0<br />
Fax: +49-6221/4565-25<br />
info@fairtrade-messe.de<br />
ww.fairtrade-messe.de<br />
JULY AUGUST SEPTEMBER<br />
14-17 July<br />
Chicago, IL, USA<br />
IFT FIRST<br />
Institute of Food Technologists<br />
252 W. Van Buren,<br />
Suite 1000, Chicago, IL 60607<br />
Tel.: +1-312-782-8424<br />
Fax: +1-312-782-8348<br />
www.ift.org<br />
6-8 August<br />
Sao Paulo, Brazil<br />
Fi South America,<br />
Informa Markets<br />
PO Box 12740, de Entree 73, Toren A,<br />
100 AS Amsterdam Zuid Oost, The Netherlands<br />
Tel.: +31-20-409 9544<br />
Fax: +31-20-363 2616<br />
www.figlobal.com<br />
24-26 September<br />
Birmingham, UK<br />
PPMA Ltd. <strong>2024</strong><br />
PPMA Ltd.<br />
New Progress House,<br />
34 Stafford Road, Wallington,<br />
Surrey SM6 9AA<br />
Tel.: +44 (0)20 8773 8111<br />
www.ppmashow.co.uk<br />
This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the organizer<br />
since some details are subject to change. We make no claims to be complete and are grateful for any corrections or completions.<br />
Please contact: <strong>food</strong>@harnisch.com<br />
2/24<br />
ZKZ 62006<br />
Vol. 38 • 31377<br />
ISSN 0932-2744<br />
ISSN 1433-1594 Vol. 28 No. 4 March <strong>2024</strong> US $ 12 · € 12<br />
olutions.<br />
d<br />
Cover: Using AI for Sustainability<br />
Heavy-duty parts<br />
handle difficult-to-cut<br />
products.<br />
Natural Whiskey Flavors<br />
High Demands in Mixing<br />
Challenges for Filling and Marking<br />
The Global Leader in Food Cutting <strong>Technology</strong><br />
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www.urschel.com<br />
Cover: Health Benefits<br />
of Avocados<br />
Hydrocolloids:<br />
Consumer Perceptions<br />
Proteins for a<br />
Growing World<br />
Saving Cheese<br />
Packaging<br />
10/30/23 1:57 PM<br />
To find out more about Dr. Harnisch Publications<br />
subscribe to our newsletters at<br />
https://harnisch.com/<strong>food</strong>/newsletter/ and look<br />
out for us at the upcoming exhibitions<br />
40 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
Events<br />
SEPTEMBER 2022 OCTOBER<br />
NOVEMBER 2022<br />
24-26 September<br />
Nuremberg, Germany<br />
Fachpack<br />
NürnbergMesse GmbH<br />
Messezentrum, 90471 Nuremberg<br />
Tel.: +49 911 86 06 49 09<br />
Fax: +49 911 86 06 49 08<br />
www.fachpack.de<br />
30-31 October<br />
Paris, France<br />
Fi North America<br />
Informa Markets, PO Box 12740,<br />
de Entree 73,<br />
Toren A, 1100 AS<br />
Amsterdam, Zuid Oost,<br />
The Netherlands<br />
Tel.: +31-20-409 9544<br />
Fax: +31-20-363 2616<br />
www.figlobal.com<br />
3-6 November<br />
Chicago, IL, USA<br />
PACK EXPO<br />
Pack Expo International<br />
1451 Dolley Madison Blvd.,<br />
Ste 101 McLean, VA 22101 USA<br />
Tel.: +1 703 761 2600<br />
info@fpsa.org<br />
5-7 November<br />
Dubai, UAE<br />
Gul<strong>food</strong> Manufacturing<br />
Dubai World Trade Centre,<br />
P.O. Box 9292, Dubai, UAE<br />
Tel: (+971) 4 308 6124<br />
info@dwtc.com<br />
www.gul<strong>food</strong>.com<br />
19-21 November<br />
Frankfurt, Germany<br />
Fi Europe,<br />
Informa Markets, PO Box 12740,<br />
de Entree 73,<br />
Toren A, 1100 AS,<br />
Amsterdam Zuid Oost,<br />
The Netherlands<br />
Tel.: +31-20-409 9544<br />
Fax: +31-20-363 2616<br />
www.figlobal.com<br />
26-28 November<br />
Nuremberg, Germany<br />
BrauBeviale<br />
NürnbergMesse GmbH<br />
Messezentrum, 90471 Nuremberg<br />
Tel.: +49 911 86 06 49 09<br />
Fax: +49 911 86 06 49 08<br />
www.braubeviale.de<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
41
Last Page<br />
Advertiser’s Index • April <strong>2024</strong><br />
Key No. Page Company Location<br />
107839 9 Alland & Robert S.A. Paris, France<br />
107167 11 BENEO GmbH Mannheim, Germany<br />
106608 Cover 2 Bühler AG Uzwil, Switzerland<br />
105693 39 EURASANTÉ Loos Lille, France<br />
105896 23<br />
European Snack<br />
Association<br />
Brussels, Belgium<br />
107354 39 fairtrade GmbH & Co. Heidelberg, Germany<br />
107002 Digital Gerhard Schubert GmbH Crailsheim, Germany<br />
107451 19 I.C.F. & WELKO S.p.A Maranello, Italy<br />
104845 41 Informa Exhibitions London, Great Britain<br />
106998 29 Thorwesten Vent GmbH Beckum, Germany<br />
106855 Cover 4 URSCHEL Chesterton, IN, USA<br />
106754 4-5 WENGER Sabetha, KS, USA<br />
Whilst every effort is made to ensure the accuracy of this information, we appreciate your comments and corrections<br />
if something should be not quite right.<br />
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PREVIEW • JUNE <strong>2024</strong><br />
Confectionery<br />
Meat Aromas<br />
Color Dairy Sorting Processing<br />
Conveying<br />
Skin Packaging<br />
Fi IFT Europe FIRST Review <strong>2024</strong><br />
… and lots more<br />
42 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>
10/30/23 1:57 PM<br />
Vol. 38 • 31377<br />
ISSN 0932-2744<br />
2/24<br />
lutions.<br />
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Cover: Health Benefits<br />
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Hydrocolloids:<br />
Consumer Perceptions<br />
Issue 2/<strong>2024</strong><br />
Proteins for a<br />
Growing World<br />
Saving Cheese<br />
Packaging<br />
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