food Marketing - Technology 2/2024

Events
Discover the Latest in Nutraceutical
Innovation at Vitafoods Europe 2024 in
Geneva
In September last year, Informa Markets
announced that the world’s nutraceutical
event, Vitafoods Europe, would take
place in Geneva for the final time in 2024
before heading to its new home of Barcelona.
Taking place 14-16 May, Vitafoods
Europe 2024 is set to be the biggest and
best edition of the show yet, with new
must-see content and features addressing
the whole supply chain, as well as
returning fan favorites.
Alongside the debut of a new Technology
& Equipment Area and R&D Pavilion, as
well as an expanded Finished Products
Area, the Future of Nutrition Summit (13
May, Marriott Hotel) and Vitafoods Europe
Conference (14-15 May) are back by
popular demand. The latter will be free
to attend for 2024 as a thank you to the
nutraceutical community for its support
over more than two decades, providing
access to industry-leading content for
all. Registration is now open for the
event’s 26th and final year in Geneva and
around 20,000+ visitors and 1,100 exhibitors
are expected to attend at the Palexpo
exhibition center.
Go discover what lies ahead at the
Future of Nutrition Summit
The Future of Nutrition Summit (13 May,
Marriott Hotel, Geneva) is back! Designed
for independent futurist thinkers,
in 2024 the exclusive paid-for one-day
summit will dive deep into the future of
health, product development and retail.
Answering the question „What will the
nutraceutical industry look like in 5 years’
time?“, delegates can expect key insights
on everything from artificial intelligence,
personalized nutrition, precision fermentation
and more. Featuring experts
from the industry’s top brands, speaker
highlights include Huel, Nuritas, Holland
& Barrett, Kline & Company. The Summit
will also provide opportunities to
network with experts from a range of diverse
disciplines, including food science,
sustainability, retail, nutrition and public
health, as well as start-ups, scale-ups
and investors.
Get free expert insights on the
Vitafoods Europe show floor
This year, the Vitafoods Europe Conference
(14-15 May) is free to attend! This
two-day conference will see experts
gather for insights and conversations
across a range of health benefit areas,
including sports nutrition, immune
and gut health, cognitive and emotional
health, and healthy ageing. Expect datadriven
content, evidence-based insights
and discussions on the latest research
and ingredients from companies such as
Mintel, TNO, Yakult, and SPINS, as well
as leading academic researchers. Plus,
get the chance to discover new innova-
38 food Marketing & Technology • April 2024