food Marketing - Technology 2/2024
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Events<br />
tions and formulation strategies to tap<br />
into the industry’s biggest trends.<br />
The Vita<strong>food</strong>s Insights Theatre has always<br />
been a favorite of the attendees<br />
and will return this year, hosting a range<br />
of free expert-led content. This renowned<br />
theater will be located on the show<br />
floor, where attendees can discover ways<br />
to help their businesses overcome the<br />
real-world challenges facing the industry<br />
today, with sessions on sustainability,<br />
regulatory, market challenges and more.<br />
Discover innovation opportunities<br />
with new show areas<br />
In <strong>2024</strong>, Vita<strong>food</strong>s Europe will be introducing<br />
two new areas, designed to tap<br />
into two of the fastest-growing verticals<br />
in the nutrition industry. The debut<br />
of the <strong>Technology</strong> & Equipment Area<br />
marks the first ever areas exclusively<br />
dedicated to the technology and equipment<br />
innovations driving the industry<br />
forward. Created in response to visitor<br />
demand, it will bring together leading<br />
players in technology innovation (– such<br />
as IMA, OMAG and Marchesini Group –)<br />
to showcase their cutting-edge solutions<br />
in action. In addition, the new R&D Pavilion<br />
will provide a platform for networking<br />
and discovering business opportunities<br />
in everything from clinical trials, laboratory<br />
testing, regulatory services, certifications<br />
and market research.<br />
Finished products – back and bigger<br />
than ever<br />
The expanded <strong>2024</strong> Finished Product<br />
Area will offer even more opportunities<br />
for manufacturers to connect with leading<br />
brands, retailers and distributors.<br />
With the likes of Nestlé, Mars, Holland<br />
& Barrett and Whole<strong>food</strong>s attending the<br />
event each year, the Finished Products<br />
Area is the go-to place to discover the<br />
latest innovative concepts and marketready<br />
products on offer. Visitors can<br />
scout out the industry’s latest innovations<br />
in the New Product Zone and sample<br />
some of them for themselves at the<br />
Tasting Centre.<br />
Go discover what’s next<br />
Over the course of two decades, Vita<strong>food</strong>s<br />
Europe has become the go-to annual<br />
event in the nutraceutical calendar<br />
– and <strong>2024</strong> is set to be no exception. Not<br />
only does the event mark the final chapter<br />
in the show’s time in Geneva, but<br />
organizer Informa Markets expects that<br />
the <strong>2024</strong> event will be the biggest yet.<br />
With new and returning show features<br />
dedicated to pushing the boundaries of<br />
innovation, encouraging knowledge sharing<br />
and providing quality networking opportunities,<br />
Vita<strong>food</strong>s Europe is the only<br />
nutraceutical event to bring together the<br />
entire supply chain, helping key players<br />
reach new audiences and make meaningful<br />
connections.<br />
fmt<br />
For more information:<br />
www.vita<strong>food</strong>s.eu.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong><br />
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