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food Marketing - Technology 2/2024

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Ingredients<br />

How to make High Fat Foods Healthier<br />

with Fat Layers and Marbling<br />

by Jennifer Zamanifar<br />

Epidemiological data show a strong<br />

relationship between dietary fat intake<br />

and body weight, blood cholesterol<br />

levels, cardiovascular disease,<br />

and some cancers. High fat intakes<br />

are habitually accompanied by increased<br />

saturated fat, cholesterol and<br />

energy density.<br />

At a time when unhealthy eating habits<br />

and obesity are causing problems<br />

for both adults and children, choosing<br />

a diet with fewer sweet and fatty<br />

<strong>food</strong>s could be a battle at any age but<br />

is especially challenging for children.<br />

The more important it should be for<br />

the <strong>food</strong> industry to support a healthy<br />

lifestyle. To reduce dietary fat consumption<br />

of an average individual, it<br />

is important to identify factors that<br />

influence their <strong>food</strong> choices. A major<br />

determinant of <strong>food</strong> selection is the<br />

degree of liking of the <strong>food</strong>s. Raynor<br />

et al. (2004) suggested that liking, especially<br />

for high-fat <strong>food</strong>s, is a stronger<br />

predictor of dietary fat intake than<br />

the availability of high- and low-fat<br />

products in the home. High-fat <strong>food</strong>s<br />

in this study were defined mainly as<br />

meat products, cheeses, butter &<br />

margarine, ice cream and salty snack<br />

with fat contents more than 50%, lowfat<br />

<strong>food</strong>s were mostly vegetables and<br />

fruits, cereals and products made out<br />

of it. The author stated that a greater<br />

liking of high fat <strong>food</strong>s, regardless of<br />

environmental controls varying the<br />

availability of high- and low-fat <strong>food</strong>s<br />

in the household, is associated with<br />

greater fat intake.<br />

Thus he suggested interventions designed<br />

to reduce dietary fat intake<br />

should target changing the liking of<br />

high-fat <strong>food</strong>s means to reduce the<br />

liking and increase the liking of lowfat<br />

<strong>food</strong>s, because only if individuals<br />

living in a household containing many<br />

low-fat relative to high-fat <strong>food</strong>s leads<br />

to low-fat intake if these individuals<br />

have a greater liking for low-fat <strong>food</strong>s.<br />

But what if we can do low-fat <strong>food</strong>s<br />

such as delicious as high-fat <strong>food</strong>s?<br />

Should this not be the target of any<br />

<strong>food</strong> producing corporation?<br />

SANACEL® add 035 fibre blend<br />

as fat replacement (fat mimetic)<br />

Fibre blends can be used as an excellent<br />

fat substitute. Together with<br />

water, SANACEL® add fibre blends<br />

replace the functionality of fat and<br />

14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2024</strong>

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