Retailers Forum Magazine July 2022

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forumworkshopFORUM WORKSHOP• The president had risen to the top ranks ofleadership in the local chamber of commerce.• The senior vice president and partner wasappointed to a high-ranking county commission.• Both principals were quoted extensively inthe media as industry experts.• Both principals gave speeches to business groups.• Winning awards was a high priority for the firm.So doing good work was important, butequally important was being recognized as aleader in the profession. Henry then looked atother firms and other professions. What wasdifferent about this type of marketing overproduct marketing? Traditional marketinglooks at the four P’s: promotion, place, price,and product. One part of the company makesthe product and the other part of the businesssells the product. But what is the product ofservice marketing?It is people, namelythe principals of thefirm. A service firmis of the product, bythe product, and forthe product.A quote from author and cartoonist JamesThurber illustrates this point. A woman onceapproached Thurber at a party and asked howthings were. “Things, madam, will take care ofthemselves. It’s people who concern me.” Andit is the people who do the work that concernthe prospects. It is the coauthors’ opinion that,even if you have twenty people working foryou, you have to sell yourself and not the firm.This is what Self-Marketing Secrets is all about.continued...NEED TO SELL YOUR OVERSTOCKS AND CLOSEOUTS?eBid is easy to get to know and use and has the toolsin place that allow you to run a complete e-commerceoperation at virtually zeroongoing cost. Sell your items toa worldwide audience injust a few clicks.Since 1999 millions of buyers and sellers have used eBid as their trading platform of choice.Over 13,000 Categories - A Great Place To Sell Your Closeouts - Low 3% Sales Fee!ELECTRONICS * COMPUTERS * TV’S * COLLECTIBLES * HOME & HOUSE * JEWELRY * EVERYTHING!Register Free!www.MegaUbid.comPage 40 JULY 2022 | RETAILERS FORUM MAGAZINE
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Page 1 and 2: retailersVOL. 42 NO. 3JULY 2022Reta
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Retailers Forum Magazine July 2022

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