Retailers Forum Magazine July 2022
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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FORUM WORKSHOP
forumworkshop
Rebhun decided her target market would be
those who have emergency tax problems with
the IRS. Because she only handles crisis cases,
she has been featured in numerous newspapers
and magazines articles, as well as on TV
news shows. She runs ads in newspapers with
her photo and headlines that read “You Don’t
Need to Lose Your Job – Family – Sanity Because
of the IRS.” Her phone number is
1–800–000–0000. She may be on the crowded
lawyer ladder, but she definitely has clearly defined
her own rung. Even in
her promotion, she never
forgets positioning. She is
starting a syndicated newspaper
column called “Ask
Dr. Joyce,” which she describes
as the “Dear Abby of
the tax world.”
Positioning Strategies to Consider
Each positioning strategy must be special. This
will be the mental hook your prospective
clients and the media use to attach you to the
ladder in their minds. Here are several strategies
to consider as you do your homework:
• Service expert – the Nordstrom of ...
• High-quality expert – the Rolls Royce of ...
• Low-price expert – the Rent-a-Wreck of ...
• Fitness expert – the Jane Fonda of ...
• Educated expert – the Harvard of ...
• Low-calorie expert – the Lean Cuisine of ...
continued...
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100 Years
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Page 62 JULY 2022 | RETAILERS FORUM MAGAZINE
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