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Wednesday, August 3, 2022<br />
David Cuillier, Arizona<br />
[EA] = This submission was accepted as an extended abstract.<br />
10:30 a.m. to Noon / W000<br />
Mass Communication and Society Division and Lesbian, Gay, Bisexual, Transgender and Queer Interest Group<br />
Research Panel Session<br />
Masculinities in the Media: Current Research Trends of Masculinity in Pop Culture Entertainment<br />
Moderating/Presiding<br />
Nathian Rodriguez, San Diego State<br />
Panelists<br />
Nathian Rodriguez, San Diego State<br />
Patricia Davis, Northeastern<br />
Marc Ouellette, Old Dominion<br />
Kelly M. O’Donnell, Pittsburgh<br />
10:30 a.m. to Noon / W000<br />
Media Management, Economics and Entrepreneurship and Communication Technology Divisions<br />
Research Panel Session<br />
Transmedia Storytelling and Content Strategies in a Convergence Media Environment<br />
Moderating/Presiding<br />
Miao Guo, Connecticut<br />
Panelists<br />
Digital Advertising in the Augmented Reality Environment: The Future Is Now<br />
Carolyn Lin, Connecticut<br />
Ad Targeting in the Virtual Reality: Metadata from the Metaverse<br />
David E. Silva, Kent State<br />
Teaching Students Transmedia Content Strategies and Platform Distribution<br />
Louisa Ha, Bowling Green State<br />
Transmedia Campaign to enhance consumer engagement.<br />
Hyosun Kim, Indiana State<br />
Second Screen Transmedia Effects: Exploring Online Gaming for Traditional TV Programming<br />
Miao Guo, Connecticut<br />
10:30 a.m. to Noon / W000<br />
Newspaper and Online News Division and Participatory Journalism Interest Group<br />
Research Panel Session<br />
The Engaged Journalist: Paradoxes, Challenges, and Opportunities for Journalistic<br />
Engagement with Audiences<br />
29<br />
2022 AEJMC Detroit Conference Program Copy
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