CosBeauty Magazine #97

@cosbeauty
Beauty insider
THE WHO’S WHO AND WHAT’S NEW IN BEAUTY.
ROC SKINCARE PARTNERS WITH SJP FOR
THE ROC LOOK FORWARD PROJECT
A recent study* has found 90% of women feel anxious
about getting older, and the #1 driver of these anxieties
is related to the way they look (eg, lines, wrinkles). More
women (60%) are worried about their ageing appearance
than about having enough money for retirement (43%).
The RoC #LookForwardProject is an initiative to
celebrate the power of optimism and its scientificallybacked
impact on long-term health and wellbeing. Global
icon, RoC user and optimist Sarah Jessica Parker serves as
the voice of the campaign to inspire women to turn their
focus from ‘anxiety about ageing’ to ‘joy about living’.
The RoC Look Forward Project has an online resource
hub featuring new research from the brand, along with
practical insights and advice from subject-matter experts
and thought leaders on the proven difference optimism
makes in the ageing process.
‘So much of our younger lives are spent trying to
figure out who we are,’ said SJP. ‘As I’ve gotten older,
I’ve become much better equipped to problem solve, to
appreciate, to hear things that aren’t necessarily pleasant.
The time spent living and the experience that comes with
it adds up – and that’s something to look forward to.’
*RoC Brand Purpose Qualitative Study (US & France,
609 respondents, May 2021)
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