Shores Summer 2022

Tricia is a GIA-certified goldsmith, who
became interested in making jewelry in high
school and went on to study jewelry
fabrication and goldsmith design at NWTC.
GIA certification means that Tricia is certified
by the Gemological Institute of America to
evaluate stones for cut, color, clarity, carat
weight, and more to identify and classify each
stone. After going to work for another local
jeweler for many years, and simultaneously
making jewelry out of her home as a sidehustle,
she decided she wanted to start her
own business in the industry. “I was told I
couldn’t do it, and was advised not to start a
business by an economic development
company.” shared Tricia; she has obviously
proven them wrong.
Tracy, Tricia’s sister, collaborates with Tricia in
the design process of T. Simon’s custom
designs and manages the Sturgeon Bay store.
The sisters have created some truly beautiful
designs together over the past 25 years, with
the reputation for quality and service matching
the breathtaking jewelry. T. Simon Jewelers
not only creates unique custom pieces, but
also carry pieces from top jewelry brands in
the industry; the sisters also handle any repairs
you may need.
These women have built an amazing
business together in Sturgeon Bay, and
have recently added another family
member to T. Simon Jewelers: Tricia’s
daughter, Celina Simon. In the past few
years, Celina has begun working side by
side with her mother and aunt, further
entrenching T. Simon’s women and familyowned
legacy. Celina is currently working
on her GIA certification.
T. Simon Jewelers prides itself in helping
customers find jewelry that they can
treasure for a lifetime, and continue to
share from generation to generation.
“Many things have changed in the jewelry
industry over the last 25 years, not only in
the styles but in how customers choose to
shop,” said Tracy. “Many people
communicate with us through email, text,
or Facebook now, unlike the more direct
approach of 25 years ago.” The methods of
serving their clients may have changed, but
the level of quality and customer service
has not.
In addition to maintaining GIA certification
status and continually studying the trends of
the market, Tricia has added a laser welder to
her arsenal recently, which allows her to work
with all types of metals and gives them a
competitive advantage with upgraded
technology. Tricia handles all of the goldsmith
work on her bench behind the scenes,
creating new, never-before-seen designs and
repairing antique, never-to-be-replaced ones.
Tricia, Tracy and Celina work tirelessly to
maintain an expert level of care and
commitment to their craft.
These women are truly professionals and look
forward to helping you create a custom
design, find a special gift, or repair a piece
that is near and dear to your heart. They pride
themselves in the customer service they are
able to deliver, and the comfortable, fun
atmosphere that you are sure to find at T.
Simon Jewelers; when clients are looking for a
special something for themselves or a loved
one, Tricia, Tracy and Celina will ensure they
leave with a one-of-a-kind, quality product
that will last for generations.
6 9 S . M A D I S O N A V E | S T U R G E O N B A Y