Magzoid Magazine - Luxury Magazine in the Creative Space | September 2022

“When you turn your passion into a career, you can easily lose sight of why
you started, so just remember to enjoy the process,” says James.
- Exclusive to Magzoid
James Lewis, a 25-year-old
graphic artist from Cardiff,
Wales, curates content and
creates famous cartoon
characters for his social
media followers on TikTok and
Instagram. With clients like Pepsi,
Wix.com, BBC, Samsung, and so
many more, one can understand the
passion and skill James brings to the
scene with his artwork.
Calligraphy is James' preferred
weapon of choice as he shares
his creativity with the world. After
losing his parents to natural causes,
he found the creative route to be
a positive way to look forward in
life. Crediting Lynne Appleyard
from Barry Island, from whom he
rented a place to stay, gave him the
courage to experiment and forge his
future. That is where he started with
typography and lettering, which has
now garnered popularity on social
media and amongst clients that have
become frequent collaborators with
James.
Collaboration with brands is the
real identity of James. Recently,
he had the opportunity to design
Rolls Royce’s logo on their SUV
for an internal event. For Rick and
Morty fans, he is the artist behind
composing Season 5’s awareness
launch social media art.
Right now, he works from a
permanent studio space at Cardiff
Museum Place, with a packed
schedule from 9 AM to 6 PM. James
confesses that during the early days,
creating art to earn enough through
commissions was a challenge. But,
with time and personal branding, he
has been able to forget about the
problem altogether and focus on
improving the quality of his work.
“The key to making good content
is consistently putting out content
that you enjoy making,” says James.
In 2020, he changed his focus to
content creation and character
painting full time, which he shares
with his followers on TikTok and
Instagram. During this year, James
founded Precise Art, which strives to
solve every budding artist’s problem
- finding the right materials to use.
Sharing his tips and choices of
brushes and paints encourages new
artists on the block to jump right into
composing their artworks.
“When you turn your passion into
a career, you can easily lose sight of
why you started, so just remember to
enjoy the process.”
James Lewis recently launched his
first exclusive 3D font, Versa which
has been bought by designers all
over the world. With this massive
success, this graphic artist has
worked with global brands on a
range of collaborations. Next year, he
will be launching a range of acrylic
paints to pair perfectly with his bestselling
brushes.
Today, James is thinking about his
future and has aspirations to expand
his product range. He also wishes
to continue running workshops to
help and inspire other budding
creatives around the world. Tapping
into his experience as a keynote
speaker at the Made by Few creative
conferences in Arkansas, James
“The key to making
good content is
consistently putting
out content that you
enjoy making,” says
James
wants to explore public speaking in
the future and raise awareness on
mental health, creativity, and growing
his brand.
- feature@magzoid.com
www.magzoid.com September 2022
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