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THETRUCKER.COM<br />
EQUIPMENT & TECH<br />
OCTOBER 2022 • 17<br />
Upward trend<br />
U.S. SALES OF NEW CLASS 8 TRUCKS CONTINUE TO STRENGTHEN – FOR NOW<br />
CLIFF ABBO<strong>TT</strong> | SPECIAL CORRESPONDENT<br />
The U.S. Class 8 new truck market surged<br />
to its highest point of the year in August<br />
with manufacturers reporting sales of 23,581<br />
units, according to data received from Wards<br />
Intelligence. Only once in the last five years<br />
has the month of August seen more sales —<br />
in 2018, when 23,913 trucks were sold. That<br />
2018 month was also the best August of the<br />
still young 21st century.<br />
Compared to July, truck sales rose by 15%,<br />
or 3,068 units. August 2021 sales were 18,176<br />
units, meaning that sales in August this year<br />
rose by 29.7%. One simple factor in the increase<br />
could be the number of build days,<br />
Monday through Friday, that fall in a given<br />
month. In July there were 21; in August, 23.<br />
But two additional days can’t account for the<br />
entire increase.<br />
It would seem manufacturers have found<br />
solutions to the supply chain issues that have<br />
plagued production since the COVID-19 pandemic<br />
began. There are still some worries<br />
that inflation, international conflict, potential<br />
recession or even the possible U.S. freight<br />
railway strike could interrupt supply chains,<br />
but for now, the assembly lines are rolling at<br />
truck manufacturers.<br />
A large factor in the sales totals was an<br />
incredible month for Freightliner, which reported<br />
sales of 9,783 trucks in August — an<br />
increase of 1,928, or 24.5%, over July sales of<br />
7,855. Compared to August of last year, the<br />
increase was 3,137 trucks, an increase of<br />
47.2% over August 2021 sales of 6,646.<br />
That impressive feat gave the manufacturer<br />
its best month since the turn of the century<br />
— and likely its best ever. Freightliner<br />
sold 41.5% of the new Class 8 trucks sold on<br />
the U.S. market in August, up from its 2022<br />
average of 38.2%.<br />
Western Star, the other Daimler-owned<br />
truck manufacturer in the U.S., also had a<br />
good August — but on a much smaller scale.<br />
The OEM sold 604 Class 8 trucks in the<br />
month, up 9.4% from July sales of 552. Compared<br />
with the 509 trucks in August 2021,<br />
sales at Western Star rose 18.7% on a yearover-year<br />
basis.<br />
International reported sales of 2,749 in<br />
August, up 23.3% from the 2,229 sold in July.<br />
Compared with August 2021, however, sales<br />
dropped by 118 units, or 4.1%.<br />
Volvo reported selling 2,243 trucks in<br />
August, up 5.7% from July’s 2,123 — and up<br />
a whopping 88% compared to August 2021<br />
sales of 1,193. Volvo finished 2021 with 8.7%<br />
of the U.S. market for new Class 8 trucks.<br />
This year, that percentage has increased to<br />
11%, even as the whole market has grown.<br />
For the year to date, Volvo has reported<br />
sales of 17,245, an increase of 35.5% over<br />
sales at the same point of 2021. That’s the<br />
largest increase by percentage of any of the<br />
OEMs.<br />
Volvo sibling Mack did better on a monthto-month<br />
basis. August sales of 1,594 topped<br />
July sales of 1,295 by 23.1%. Compared with<br />
August 2021, when 1,495 trucks were sold,<br />
Courtesy: Daimler Truck North America<br />
Compared to July, August sales of new Class 8 trucks in the U.S. rose by 15%, surging to its highest point of the<br />
year with manufacturers reporting sales of 23,581 units. Leading the pack, Freightliner was responsible for 41.5%<br />
of the trucks sold during the month.<br />
sales increased by 6.6%. However, Mack’s<br />
6.5% share of the U.S. Class 8 market lags behind<br />
the 7.9% it enjoyed at the same point of<br />
2021.<br />
Peterbilt was the only manufacturer with<br />
August sales declining from July numbers.<br />
The OEM sold 3,298 in August, down 2.8%<br />
from 3,392 the prior month. Compared with<br />
August of 2021, when 2,605 Petes were sold,<br />
sales increased by 693 units, or 26.6%.<br />
Kenworth ended August with sales of<br />
3,310, up 7.9% from July’s 3,067. Compared<br />
with August 2021, sales increased by 15.7%.<br />
For the year to date, Kenworth sales are up<br />
15.7% compared with Peterbilt’s 26.6% increase.<br />
Each OEM has a market share this<br />
year of 14%, down from last year’s share at<br />
the same point.<br />
The waiting list for new trucks is still long,<br />
and order cancellations have been rare. As<br />
long as the parts continue to flow to the assembly<br />
lines, sales should remain robust. 8<br />
Courtesy: Peterbilt<br />
Peterbilt has announced the launch of the limited-release Model 389X, which can be ordered as a day cab or in a<br />
72-inch or 78-inch sleeper configuration. Production will be limited to only 1,389 units.<br />
Peterbilt announces launch of limitedproduction,<br />
special edition Model 389X<br />
THE TRUCKER NEWS STAFF<br />
DENTON, Texas — Peterbilt has launched its<br />
limited-release Model 389X. According to Peterbilt<br />
officials, the 389X “embodies the heritage of<br />
the Model 389 with its bold styling and bright exterior<br />
features.”<br />
The 389X includes a polished hood crown surrounding<br />
a classic-style louvered grille sheet inspired<br />
by the first 1939 Peterbilt. The hood features<br />
a polished centerline trim, exclusive sidehood<br />
chrome accents and polished hood fenders.<br />
Other eye-catching features include cowl<br />
skirts, battery box, fuel tanks, sun visor, bumper<br />
and large, 7-inch chrome exhaust stacks.<br />
The 389X also offers a new exterior lighting<br />
package, with LED amber color light strips that<br />
provide lighting in the air cleaners and under<br />
the rocker panels. In addition, the truck features<br />
389X exterior badging on the mud flaps as well as<br />
on the cab or sleeper.<br />
In the cab, the dash panels feature a new black<br />
pearl burl woodgrain, and black-finish trim accents<br />
can be found throughout the cab and<br />
sleeper.<br />
Additional special features include bright<br />
chrome grab handles, a 389X emblem on the<br />
shifter plate, embroidered 389X badging on<br />
the headrests and badging on the sleeper<br />
backwall. Each 389X includes a serialized,<br />
chrome dash plate with the production number<br />
of the truck to commemorate each special<br />
edition vehicle, as well as a kit of custom 389X<br />
merchandise.<br />
“The new 389X is superior in every detail,”<br />
said Robert Woodall, assistant general manager<br />
of sales and marketing for Peterbilt. “From<br />
its classic design and high-quality craftsmanship<br />
to its exclusive chrome elements and details<br />
both inside and out, the 389X will quickly<br />
become the most desirable truck on the road.<br />
I look forward to seeing this great truck and<br />
its proud owners on road across North America<br />
very soon.”<br />
The Model 389X can be ordered as a day cab<br />
or in a 72-inch or 78-inch sleeper configuration.<br />
The 389X production will be limited to only<br />
1,389 trucks and is available for order now<br />
through Peterbilt dealerships. 8