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THETRUCKER.COM<br />

EQUIPMENT & TECH<br />

OCTOBER 2022 • 17<br />

Upward trend<br />

U.S. SALES OF NEW CLASS 8 TRUCKS CONTINUE TO STRENGTHEN – FOR NOW<br />

CLIFF ABBO<strong>TT</strong> | SPECIAL CORRESPONDENT<br />

The U.S. Class 8 new truck market surged<br />

to its highest point of the year in August<br />

with manufacturers reporting sales of 23,581<br />

units, according to data received from Wards<br />

Intelligence. Only once in the last five years<br />

has the month of August seen more sales —<br />

in 2018, when 23,913 trucks were sold. That<br />

2018 month was also the best August of the<br />

still young 21st century.<br />

Compared to July, truck sales rose by 15%,<br />

or 3,068 units. August 2021 sales were 18,176<br />

units, meaning that sales in August this year<br />

rose by 29.7%. One simple factor in the increase<br />

could be the number of build days,<br />

Monday through Friday, that fall in a given<br />

month. In July there were 21; in August, 23.<br />

But two additional days can’t account for the<br />

entire increase.<br />

It would seem manufacturers have found<br />

solutions to the supply chain issues that have<br />

plagued production since the COVID-19 pandemic<br />

began. There are still some worries<br />

that inflation, international conflict, potential<br />

recession or even the possible U.S. freight<br />

railway strike could interrupt supply chains,<br />

but for now, the assembly lines are rolling at<br />

truck manufacturers.<br />

A large factor in the sales totals was an<br />

incredible month for Freightliner, which reported<br />

sales of 9,783 trucks in August — an<br />

increase of 1,928, or 24.5%, over July sales of<br />

7,855. Compared to August of last year, the<br />

increase was 3,137 trucks, an increase of<br />

47.2% over August 2021 sales of 6,646.<br />

That impressive feat gave the manufacturer<br />

its best month since the turn of the century<br />

— and likely its best ever. Freightliner<br />

sold 41.5% of the new Class 8 trucks sold on<br />

the U.S. market in August, up from its 2022<br />

average of 38.2%.<br />

Western Star, the other Daimler-owned<br />

truck manufacturer in the U.S., also had a<br />

good August — but on a much smaller scale.<br />

The OEM sold 604 Class 8 trucks in the<br />

month, up 9.4% from July sales of 552. Compared<br />

with the 509 trucks in August 2021,<br />

sales at Western Star rose 18.7% on a yearover-year<br />

basis.<br />

International reported sales of 2,749 in<br />

August, up 23.3% from the 2,229 sold in July.<br />

Compared with August 2021, however, sales<br />

dropped by 118 units, or 4.1%.<br />

Volvo reported selling 2,243 trucks in<br />

August, up 5.7% from July’s 2,123 — and up<br />

a whopping 88% compared to August 2021<br />

sales of 1,193. Volvo finished 2021 with 8.7%<br />

of the U.S. market for new Class 8 trucks.<br />

This year, that percentage has increased to<br />

11%, even as the whole market has grown.<br />

For the year to date, Volvo has reported<br />

sales of 17,245, an increase of 35.5% over<br />

sales at the same point of 2021. That’s the<br />

largest increase by percentage of any of the<br />

OEMs.<br />

Volvo sibling Mack did better on a monthto-month<br />

basis. August sales of 1,594 topped<br />

July sales of 1,295 by 23.1%. Compared with<br />

August 2021, when 1,495 trucks were sold,<br />

Courtesy: Daimler Truck North America<br />

Compared to July, August sales of new Class 8 trucks in the U.S. rose by 15%, surging to its highest point of the<br />

year with manufacturers reporting sales of 23,581 units. Leading the pack, Freightliner was responsible for 41.5%<br />

of the trucks sold during the month.<br />

sales increased by 6.6%. However, Mack’s<br />

6.5% share of the U.S. Class 8 market lags behind<br />

the 7.9% it enjoyed at the same point of<br />

2021.<br />

Peterbilt was the only manufacturer with<br />

August sales declining from July numbers.<br />

The OEM sold 3,298 in August, down 2.8%<br />

from 3,392 the prior month. Compared with<br />

August of 2021, when 2,605 Petes were sold,<br />

sales increased by 693 units, or 26.6%.<br />

Kenworth ended August with sales of<br />

3,310, up 7.9% from July’s 3,067. Compared<br />

with August 2021, sales increased by 15.7%.<br />

For the year to date, Kenworth sales are up<br />

15.7% compared with Peterbilt’s 26.6% increase.<br />

Each OEM has a market share this<br />

year of 14%, down from last year’s share at<br />

the same point.<br />

The waiting list for new trucks is still long,<br />

and order cancellations have been rare. As<br />

long as the parts continue to flow to the assembly<br />

lines, sales should remain robust. 8<br />

Courtesy: Peterbilt<br />

Peterbilt has announced the launch of the limited-release Model 389X, which can be ordered as a day cab or in a<br />

72-inch or 78-inch sleeper configuration. Production will be limited to only 1,389 units.<br />

Peterbilt announces launch of limitedproduction,<br />

special edition Model 389X<br />

THE TRUCKER NEWS STAFF<br />

DENTON, Texas — Peterbilt has launched its<br />

limited-release Model 389X. According to Peterbilt<br />

officials, the 389X “embodies the heritage of<br />

the Model 389 with its bold styling and bright exterior<br />

features.”<br />

The 389X includes a polished hood crown surrounding<br />

a classic-style louvered grille sheet inspired<br />

by the first 1939 Peterbilt. The hood features<br />

a polished centerline trim, exclusive sidehood<br />

chrome accents and polished hood fenders.<br />

Other eye-catching features include cowl<br />

skirts, battery box, fuel tanks, sun visor, bumper<br />

and large, 7-inch chrome exhaust stacks.<br />

The 389X also offers a new exterior lighting<br />

package, with LED amber color light strips that<br />

provide lighting in the air cleaners and under<br />

the rocker panels. In addition, the truck features<br />

389X exterior badging on the mud flaps as well as<br />

on the cab or sleeper.<br />

In the cab, the dash panels feature a new black<br />

pearl burl woodgrain, and black-finish trim accents<br />

can be found throughout the cab and<br />

sleeper.<br />

Additional special features include bright<br />

chrome grab handles, a 389X emblem on the<br />

shifter plate, embroidered 389X badging on<br />

the headrests and badging on the sleeper<br />

backwall. Each 389X includes a serialized,<br />

chrome dash plate with the production number<br />

of the truck to commemorate each special<br />

edition vehicle, as well as a kit of custom 389X<br />

merchandise.<br />

“The new 389X is superior in every detail,”<br />

said Robert Woodall, assistant general manager<br />

of sales and marketing for Peterbilt. “From<br />

its classic design and high-quality craftsmanship<br />

to its exclusive chrome elements and details<br />

both inside and out, the 389X will quickly<br />

become the most desirable truck on the road.<br />

I look forward to seeing this great truck and<br />

its proud owners on road across North America<br />

very soon.”<br />

The Model 389X can be ordered as a day cab<br />

or in a 72-inch or 78-inch sleeper configuration.<br />

The 389X production will be limited to only<br />

1,389 trucks and is available for order now<br />

through Peterbilt dealerships. 8

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