forecourttech October '22
A bi-monthly technology magazine for the evolving retail forecourt.
A bi-monthly technology magazine for the evolving retail forecourt.
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<strong>forecourttech</strong><br />
Data as a cornerstone in building a digital focused fuel network<br />
The fuel sector is undergoing digitalisation on all fronts. A digital customer journey<br />
for loyalty, payment at the pump or a broader mobility positioning, they all<br />
have one thing in common: DATA.<br />
JAN-HARMEN AKKERMAN<br />
CEO<br />
MoveYou<br />
www.moveyou.com<br />
DATA that must be collected, often directly at the station. Connections to existing<br />
POS systems, and preferably all of this as real time as possible, without any<br />
delays. How do you go about this, and do you ensure that the foundation under<br />
your digital layer of apps is robust and scalable enough for this?<br />
But also DATA, which will have to be interpreted. All that data is nice, but how do<br />
you convert it into optimized business processes, a perfect customer experience,<br />
and more importantly, a digital first strategy?<br />
Mobile apps - supporting the digital transformation and improving<br />
the customer journey<br />
TOMASZ WOŹNIAK<br />
CEO & Co-founder<br />
FutureMind<br />
www.futuremind.com<br />
Fuel and convenience retailers can significantly benefit from Mobile Apps because<br />
their business is at the intersection of Mobility and Retail. Mobile apps support<br />
the digital transformation and improve customer journey before, during and<br />
after the customer visit. Mobile apps can support loyalty, engagement, basket<br />
size (cross sell), location based offers, payment solution and more.<br />
The presentation will focus on mobile customer journey, best use of mobile apps,<br />
key features and technologies inside the mobile app, integration to existing IT<br />
ecosystem.<br />
Mobile apps - supporting the digital transformation and improving<br />
the customer journey<br />
NIR MANOR<br />
Retailtech expert<br />
FutureMind<br />
www.futuremind.com<br />
Fuel and convenience retailers can significantly benefit from Mobile Apps because<br />
their business is at the intersection of Mobility and Retail. Mobile apps support<br />
the digital transformation and improve customer journey before, during and<br />
after the customer visit. Mobile apps can support loyalty, engagement, basket<br />
size (cross sell), location based offers, payment solution and more.<br />
The presentation will focus on mobile customer journey, best use of mobile apps,<br />
key features and technologies inside the mobile app, integration to existing IT<br />
ecosystem.<br />
#<strong>forecourttech</strong> @<strong>forecourttech</strong> www.<strong>forecourttech</strong>.com
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