forecourttech October '22

forecourttech
THE HIDDEN RULES OF
SUCCESSFUL NEGOTIATION
AND COMMUNICATION
By Christian Warning,
The Retail Marketeers
We conduct negotiations every day, whether in
the private or professional sphere. In their professional
environment, managers are constantly faced with situations
in which they have to represent their own position and
achieve an optimal result for their company, their project,
their strategy or their team. In this context, interdisciplinary
negotiation, communication and argumentation skills are of
decisive importance.
pagetwo
Ineffective communication is the cause of:
80 % loss of information
70 % operational errors and 80 % lost business.
Conversational, argumentation and negotiation competence
is the ability to appear convincing and to meet the
negotiating or conversational partner - be it superiors,
colleagues, customers or even external stakeholders such
as suppliers, politicians or investors - with a sophisticated
negotiation technique in order to achieve the desired
goals. The challenge is always to reach a constructive
agreement and to conduct the negotiation in such a way
that the desired result goes beyond the one-sided protection
of the interests of the parties involved and focuses on
the greatest possible common benefit.
Without knowledge of successful negotiation strategies
and tactics, goals cannot be achieved. It has never been
more important than today to be able to set the right scene,
even in hybrid meeting situations, and to understand which
negotiation techniques are successful and when.
Unlock the secrets of successful negotiation and learn
which negotiation techniques are successful and when. We
will help you to better understand and shape negotiations
in all situations. You will get to know demonstrably successful
negotiation techniques and learn how to thoroughly
analyse negotiating partners and their motives, how to
interpret group processes and use them for your own benefit,
how to keep a cool head in difficult situations and how
to competently implement negotiation psychology.
We are very proud to be able to offer all forecourttech
e-magazine readers a special offer for what is probably the
best negotiation training available to market participants in
our industry: learn from Marc Oliver Opresnik in a compact
2-day program curated by Christian Warning on our industry
issues to look behind the scenes at the motives of your
negotiating partners and train to prepare yourself in the
best possible way. Train yourself to be optimally prepared,
to keep a cool head in difficult situations and to competently
implement negotiation psychology! Marc Oliver Opresnik
is the author of the bestseller “The Secrets of Successful
Negotiation: Negotiating Better - in Every Relationship”
and, with his many years of international experience, is one
of the world’s most renowned specialists in marketing and
negotiation management.
Marc Oliver Opresnik is Professor of General Business
Administration with a focus on marketing and management
at the Lübeck University of Applied Sciences as well as a
visiting professor at international universities such as the
Judge Business School of Cambridge University, Regent’s
University London and the East China University of Science
and Technology in Shanghai. He worked successfully for
ten years in the management of an international petroleum
company (Shell) and has worked as a trainer, keynote
speaker and consultant for a large number of international
companies, institutions and governments.
He is the author of numerous articles and reference books,
including the international marketing standard work “Marketing:
Fundamentals and Practice. A Management-Oriented
Approach”. Together with Kevin Keller and Phil Kotler,
the world’s best-known marketing professor, he co-authored
the German edition of “Marketing Management”.
for the German edition of “Marketing Management”, the
“Bible of Marketing”. Alongside Gary Armstrong and Phil
Kotler, Marc Oliver Opresnik is also co-author of the global
edition of “Marketing: An Introduction”, one of the world’s
most successful marketing textbooks.
Participate in our negotiation training with Marc Oliver
Opresnik and get the tools you need for successful negotiations.
Shout your interest and get details on the program
by sending a e-mail to warning@foodvenience.org
#forecourttech @forecourttech www.forecourttech.com