Selwyn_Times: October 05, 2022

Selwyn Times Wednesday October 5 2022
16
NEWS
Latest Canterbury news at starnews.co.nz
A&P SHOW: Cassels Brewery has come on board as the
anchor sponsor of the NZ Agricultural Show.
Cassels Brewery major show sponsor
THE CANTERBURY A&P
Association has signed beer
brewer Cassels Brewery as the
anchor sponsor for the show
grounds.
The deal comes with the local
association needing to service
a $1 million loan from the city
council.
The 10-year loan was provided
to the organisers of the NZ
Agricultural Show following the
Covid lockdowns and the effects
on income with no spectators for
the last two NZ shows.
Show general manager Tracy
Ahern said the three-year
deal with Cassels Brewery is
crucial for the future of the
association.
“Without the support, we
would be struggling to meet our
key performance indicators to
pay back our loan that we owe to
the council,” said Ahern.
“We are very excited to have
them on board . . . a local iconic
brand like our own.”
Cassels Brewery will feature
prominently at the show, the
biggest week of the year in
Christchurch, from November
9-11.
“They will be on our members’
marquee . . . on our corporate
hosting and they are bringing
their Cassels bus along, which
will be exciting,” said Ahern.
There will also be the Cassels
Baabaa bar and evening
entertainment for the first time
at the show, from Tuesday to
Friday night.
“We have got TikiTane, lots of
bands and music, mechanical
bull, paint by numbers,” said
Ahern.
There will also be a BBQ
competition.
While Ahern won’t reveal how
much the sponsorship deal is
worth for commercial reasons,
she says it is “significant”.
“We can’t rely on one week of
income a year.
“Our challenge is to put
Canterbury A&P Association
and the show in a far sounder
financial position by forming
new relationships with
businesses that share our vision.”
Cassels Brewery chief
executive Marshall Moir says
they are thrilled to support
CAPA and to help bring the A&P
show back to the community.
“As a family-owned
Christchurch business, we’re
really excited by the plans the
show team have for this year.
The focus on local, quality and
craftsmanship are the values that
are most important to us,” said
Moir.
It was only six months ago
Cassels Brewery lost its company
founder and developer Alasdair
Cassels.
The 71-year-old died in April.
Cassels is well known for his
investment in the brewery after
the 2011 earthquake and after
100 days their structurally sound
but broken brewery was reborn
to include a bar, café, music
venue and restaurant.
Ticket prices:
General admission
Single day pass:
• Adult - $30
• Student - $29
• Senior - $19
Three day passes:
• Adult - $80
• Student - $50
• Senior - $50
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