Iconic Brands of the Year-2022

he current market scenario is a dynamic display of
Tmany things happening at a rapid pace. The entire
business ecosystem is undergoing numerous
changes, including market variations, mergers, acquisitions,
collaborations, and more.
An interesting and jaw-dropping fact is that some
companies have made consistent progress that too in a
geometric progression. The growth is reflected with
expansion in its facilities, new products getting launched,
the impressive surge in stocks, and widespread
recruitments. Business analysts and market researchers
observed some interesting fundamental aspects that played
a key role in their massive growth.
Business experts have identified some fundamentals which
have triggered exponential growth.
• Modern and Scalable Business Model
The uniqueness of this business model is that the business
productivity can be increased to large proportions with the
same inputs. The business model enables organizations to
expand without being limited by the available resources.
Scalability can be easily enhanced by automating processes,
leveraging external resources, and outsourcing tasks as and
when necessary. Modern businesses focus on external as
well as internal scaling to achieve the best results. The
commonly observed scalable business models include
industries operating in software licensing-salesmaintenance,
online courses, and franchise models.
• Robust yet Adaptable IT Infrastructure
The new age IT leaders from various industries are building
intelligent infrastructure that provides a platform for
innovation and insights. Businesses are looking to data and
analytics for resolving operational challenges, increasing
employee productivity, and highlighting growth avenues.
The infrastructure is architected to enable business leaders
to respond to new opportunities and tackle challenges
accordingly.
Edge computing supports faster decisions by taking
businesses closer to the suppliers and the customers. AI
identifies customer requirements, Machine Learning
33 | August 2022 | www.insightssuccess.in