SAFG - Special Offers - B6 2022 - L&T

Festive 

Offers 

NOVEMBER & 

DECEMBER 2022 

In this issue: 

GET A FREE FOOTBALL 

POS KIT WHEN YOU 

BUY TRIBUTE DURING 

NOVEMBER 

PLUS YOUR CHANCE 

TO WIN A £1,000 

LOVE2SHOP VOUCHER 

DURING DECEMBER 

1 See See our our full full range of of products online at staustellfamilygroup.co.uk/wholesale

Terms & Conditions 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st November and 31st December 2022. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms 

and conditions of sale. 

• Licensees should not place orders for any participating product appearing within this brochure if 

they form part of their ‘tied’ lease agreement with their landlord. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that product 

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x 

70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, 

Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk 

32 

See our full range of products online at staustellfamilygroup.co.uk/wholesale

Welcome 

I’m terribly sad to share the news that Jim Sloan, 

our Head of Tenanted Operations, passed away 

peacefully in September following a long and 

brave battle with illness. 

All of our thoughts are with his beloved wife Sue 

and his daughters, Camilla and Olivia, and his wider 

family at this very difficult time. 

Jim joined St Austell Brewery in 2002 and over 

his 20 years with us he made an immeasurable 

contribution. He was held in the highest esteem 

by his colleagues, our tenants, and the wider pub 

industry. 

Throughout his time with us, Jim demonstrated 

enormous integrity, professionalism, and diligence. 

I know that, like me, many of our tenants and 

colleagues have been deeply impacted by his 

passing. He played such a significant role in 

supporting and helping so many people, which he 

always did so willingly and naturally. 

These are sad times indeed for everyone within the 

St Austell family. Jim will be hugely missed. 

Place your order today on 0345 241 1122 3

Delivery update 

for Christmas 

and New Year 

Dear customers, 

As Christmas fast approaches, I am writing to outline our delivery schedules over the festive period. 

To ensure the requirements of all customers can be met, we offer a normal delivery service for the week 

commencing Monday 19th December. Please use this week as your bulk delivery, especially if your delivery 

is normally on a Monday. 

The office will close on Friday 23rd December at 12pm and will open again 

on Tuesday 27th December at 7.30am. 

If you have any queries, please don’t hesitate to contact the Telesales team 

on 0345 241 1122. 

On behalf of everyone at St Austell Family Group, I would like to thank 

you for your continued custom and support during 2022 and wish you a 

wonderful Christmas and a prosperous 2023. 

Yours faithfully, 

Kerrie Crawford-Hackley 

Sales Operations Manager 

For arrangements for the week commencing 

26th December – please refer to the below: 

For arrangements for the week commencing 

3rd January 2023, please refer to the below: 

Normal Delivery Day 

Mon 26th December 

Tue 27th December 

Revised Delivery Day 

Please use your 

alternative delivery day + * 

Normal Deliveries 

Normal Delivery Day 

Mon 2nd January 

Revised Delivery Day 

Please use your 

alternative delivery day 

Tue 3rd January Normal Deliveries ** 

Wed 28th December 


Wed 4th January 


Thu 29th December 


Thu 5th January 


Friday 30th December 


Fri 6th January 


+ Please note that there will be no answerphone service from Friday 23rd December 2022 through to Monday 26th December. 

For Tuesday 27th December deliveries, please have these orders placed before 12pm on Friday 23rd. 

* Orders will need to be placed with the Telesales team by 12pm on Friday 23rd December. Call 0345 241 1122 or 

email sales@staustellbrewery.co.uk to guarantee delivery on Tuesday 27th December. 

** Please note that there will be no answerphone service from Friday 30th December 2022 through to Monday 2nd January. 

For Tuesday 3rd January deliveries, please have these orders placed before 4pm on Friday 30th. 

4 



Introducing your 

Telesales team... 

Get to know Sales support 

coordinator, Jade Bennett. 

Jade supports the west 

region’s Telesales team and 

Sales Development Managers. 

This patch spans from the Isles 

of Scilly up to Plymouth. 

Jade bennett 

PP: 

JB: 

PP: 

JB: 

How long have you worked at the brewery/ 

in telesales? Have you worked in any other 

departments? 

I have worked for the brewery for five years – 

four of those in telesales and one year as sales 

support. 

What is your role within telesales? Is there 

anything a bit different that you do that 

customers might not expect? 

We are the first port of call when a potential 

new account comes in and when they 

open a new account. We will always do an 

introductory call, send a welcome pack and 

email, and we then look after them for 11 weeks 

– having them on our diaries to call before we 

hand them over to their permanent telesales 

contact. 

PP: 

JB: 

PP: 

JB: 

PP: 

JB: 

PP: 

JB: 

What do you enjoy most about your job? 

The brilliant team members I work alongside 

are always up for having a laugh and are always 

keen to support each other. You can often hear 

me and Lottie having a good sing-along to the 

radio! 

Do you live close to work? 

Yes, I live in Newquay, only 10 minutes away. 

What is your favourite drink? 

I enjoy a Tarquin’s Rhubarb & Raspberry with 

lemonade or an ice-cold Corona! 

What is your favourite St Austell Brewery 

beer? 

Big Job is my favourite. 

We ensure the service is consistent and that 

they are actually using their account with 

us, making sure all their pricing is correct 

and that they have all the point of sale they 

may need. There are two other people in the 

team, one who looks after the north area 

(North Devon up to South Wales) and another 

covering the south area (Newton Abbot up 

to Bournemouth). With regards to pricing 

enquiries, they also come to us. 

PP: 

JB: 

What do you enjoy doing when you’re not at 

work? 

Spending time with my partner (who works on 

the dray) and our two boys. I also absolutely 

love a good shopping trip followed by lunch in 

a local pub. 

PP: 

JB: 

How many customers do you call daily/ 

weekly? 

It always varies as we have a smaller diary due 

to handing the customers over after 11 weeks. 

PP: 

JB: 

How many customers do you look after? 

35. 

6 


Contents & Key Dates 

06 

Top Offers 

43 

Spirits 

90 

Minerals 

08 

Beer & Cider 

80 

No & Low 

99 

Product List 

WORLD VEGAN DAY 

GUY FAWKES NIGHT 

INTERNATIONAL STOUT DAY 

FIFA WORLD CUP 

BLACK FRIDAY 

ST ANDREW'S DAY 

CHRISTMAS EVE 

CHRISTMAS DAY 

BOXING DAY 

NEW YEAR'S EVE 

2nd November 

5th November 

5th November 

20th November 

25th November 

30th November 

24th December 

25th December 

26th December 

31st December 



1 

2 

Bonfire Night 

Drinks 

see page 44 

Campari 

70cl 

Jack Daniels 

70cl 

£16.75 

per bottle 

£25.77 

per bottle 

Festive Tipples 

see page 54 

3 4 

Bombay 

Sapphire 

70cl 

Peroni 

24 x 330ml 

£23.83 

per bottle 

£33.36 

per case 

5 

Cotswolds 

Cream 

Liqueur 

70cl 

£22.36 

per bottle 

8 



6 

7 

Smirnoff Red 

70cl 

Festive Tipples 

see page 54 

£17.36 

per bottle 

Bacardi 

Spiced 

70cl 

Luscombe Hot 

Ginger Beer 

24 x 270ml 

8 

£17.50 

per bottle 

£22.72 

per case 

9 

10 

Edinburgh 

Raspberry Gin 

70cl 

£24.38 

per bottle 

Coca-Cola 

24 x 330ml 

£24.47 

per case 

Bonfire Night 

Drinks 

see page 44 


Beer & Cider 

10 


Beer & Cider 


Beer & Cider 

12 


01/09/2022 13:57 

Beer & Cider 

CHRISTMAS 

POINT OF SALE 

AVAILABLE TO ORDER FROM 

OUR TELESALES TEAM 

Tribute - Drip Mat - Christmas.indd 1 09/08/2021 11:58 

Tribute - Drip Mat - Christmas.indd 2 09/08/2021 11:58 

DRIP 

MAT 

CHRISTMAS 

POSTERS 

PUMP 

HANDLE 

HAT 

CHRISTMAS 

POSTERS 

Tribute - Christmas Book Now Poster - A3.indd 1 14/09/2021 09:22 

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 

11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 

21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 

31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 

41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 

51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 

C H R I S T M A S E V E 

61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 

71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 

81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 

91. 92. 93. 94. 95. 96. 97. 98. 99. 100. 

C H R I S T M A S D A Y 

101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 

111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 

121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 

131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 

B O X I N G D A Y 

141. 142. 143. 144. 145. 146. 147. 148. 149. 150. 

151. 152. 153. 154. 155. 156. 157. 158. 159. 160. 

161. 162. 163. 164. 165. 166. 167. 168. 169. 170. 

171. 172. 173. 174. 175. 176. 177. 178. 179. 180. 

N E W Y E A R ’ S E V E 

181. 182. 183. 184. 185. 186. 187. 188. 189. 190. 

191. 192. 193. 194. 195. 196. 197. 198. 199. 200. 

201. 202. 203. 204. 205. 206. 207. 208. 209. 210. 

211. 212. 213. 214. 215. 216. 217. 218. 219. 220. 

N E W Y E A R ’ S D A Y 

221. 222. 223. 224. 225. 226. 227. 228. 229. 230. 

231. 232. 233. 234. 235. 236. 237. 238. 239. 240. 

241. 242. 243. 244. 245. 246. 247. 248. 249. 250. 

Tribute - Christmas Draw Poster - NEW.in d 1 14/09/2021 09:23 

Tribute - Christmas Opening Times Poster - A3 NEW.indd 1 14/09/2021 09:22 

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 

11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 

21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 

31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 

41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 

51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 

61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 

71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 

81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 

91. 92. 93. 94. 95. 96. 97. 98. 99. 100. 

101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 

111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 

121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 

131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 

141. 142. 143. 144. 145. 146. 147. 148. 149. 150. 

151. 152. 153. 154. 155. 156. 157. 158. 159. 160. 

161. 162. 163. 164. 165. 166. 167. 168. 169. 170. 

171. 172. 173. 174. 175. 176. 177. 178. 179. 180. 

181. 182. 183. 184. 185. 186. 187. 188. 189. 190. 

191. 192. 193. 194. 195. 196. 197. 198. 199. 200. 

201. 202. 203. 204. 205. 206. 207. 208. 209. 210. 

211. 212. 213. 214. 215. 216. 217. 218. 219. 220. 

221. 222. 223. 224. 225. 226. 227. 228. 229. 230. 

231. 232. 233. 234. 235. 236. 237. 238. 239. 240. 

241. 242. 243. 244. 245. 246. 247. 248. 249. 250. 

Proper Job - Christmas Draw Poster.in d 1 01/09/20 2 13:56 

Proper Job - Christmas Opening Times Poster - A3.indd 1 01/09/2022 13:57 

Proper Job - Christmas Book Now Poster - A3.indd 1 01/09/2022 13:56 

Tribute - Christmas POS Advert - A4.indd 1 11/10/2022 13:05 


Beer & Cider 

14 

Tribute - Love To Shop - IFT Advert - A4.indd 2 17/10/2022 15:20 


Beer & Cider 

DID YOU KNOW? 

Tribute is the fastest-growing cask 

ale brand across Great Britain. * 

Zesty and fresh pale ale brewed with 

specially sourced ingredients, including 

Cornish Gold malt and hops from the 

UK and the USA. The malty base brings 

character and flavour and balances the 

beer’s fresh orange and grapefruit notes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Pale 

Orange Zest, Tropical Fruit 

Orange, Grapefruit 

REASONS TO STOCK: 

• Tribute is the fastest growing cask ale 

brand across Great Britain. * 

• Easy-drinking and modern flavour. 

• Easy to manage in the cellar, Tribute is 

a consistent and quality pale ale. 

• Ranked in the UK’s top 10 cask ales. ** 

ALLERGENS: 

Malted Barley. 

* CGA data to 26.03.22 Top 10 brands by volume. 

** Morning Advertiser’s Best Selling Alcohol Brands 2020. 

Tribute - Presenter - A4.indd 1 31/05/2022 11:28 


Beer & Cider 

DID YOU KNOW? 

Proper Job is second-fastest 

growing of the 10 biggest cask 

brands across the South-West. * 

An authentic IPA, packed full of citrus, 

pineapple and grapefruit flavours. Proper 

Job is a big, bold and strong beer with a 

crisp bitter finish; perfect for pairing with 

full-flavoured dishes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold 

Grapefruit, Pineapple 

Powerfully Hopped, Citrus, 

Grapefruit 


• Brewed with high quality ingredients 

and a bold flavour profile - a perfect 

match with food. 

• Second fastest growing of the 10 

biggest cask brands across the 

South-West.* 

ALLERGENS: 


* (CGA OPM South-West MAT volume to 26.03.22 vs YA) 

16 

Proper Job - Presenter - Cask - A4.indd 1 04/08/2022 14:00 


Beer & Cider 


Beer & Cider 

Haven’t received your new-look cask clip? Please speak to your Telesales representative. 

Meet the 

new-look 

Cornish 

Best 

Cornish Best is a full-bodied, easy-drinking 

ale that captures the quintessential essence 

of life by the coast. Toffee and biscuit notes 

complement a hint of bitterness to deliver 

a well-balanced flavour that’s made all the 

more drinkable thanks to its low abv. Whether 

soaking up the seaside sun or kicking back 

beside the crackle of an open fire, the 

comforting taste of Cornish Best will have 

you feeling right at home. This is a moreish, 

sessionable ale that’s bursting with character. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Chestnut 

Dried Fruits 

Caramel, Toffee, Peppery Hops 

ALLERGENS: 

Malted Barley and Rye. 

For more information or to stock the new-look Cornish Best, 

contact your St Austell Brewery representative. 

18 

Cornish Best - Advert - A4.indd 1 01/06/2022 11:07 


Beer & Cider 

DID YOU KNOW? 

Hicks is the oldest and most 

traditional of St Austell 

Brewery’s core beer range. 

Hicks is a legendary ale named after 

St Austell Brewery’s founder, Walter Hicks. 

It’s a full-bodied, well-balanced and strong 

ale with a combination of flavours and 

distinctly Cornish. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Dark Ruby 

Strong, Raisin, Toffee 

Full, Dried Fruit, Bitter Hops 


• The oldest and most traditional of 

St Austell Brewery’s core beer range, 

Hicks is full of fruity biscuit malt flavours 

and hints of esters. 

• Well-known and loved by consumers. 

• Strong Cornish heritage. 

ALLERGENS: 

Malted Barley and Rye. 

Hicks - Presenter - A4.indd 1 11/08/2022 11:38 


Beer & Cider 

DID YOU KNOW? 

Amber ale accounts for 79% of all 

cask ale sold in the South West.** 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Good quality consistent beer. 

• Established beer in the South West. 

• Bath Ales’ flagship beer. 

• Amber ale accounts for 67% of all cask 

volume in Great Britain.* 

• Amber ale accounts for 79% of all cask 

sold in the South West.** 

ALLERGENS: 

Malted Barley and Wheat. 

* 2019 Cask Report. 

** CGA data to 28/12/2020. 

20 

Gem - Presenter - A4 - Cask.indd 1 14/10/2022 10:47 


Beer & Cider 

IT’S BACK! 

OUR EXTRA 

SPECIAL 

PALE ALE 

Full, rich, and fruity, Tribute Extra is an 

exceptionally special version of Tribute 

pale ale. An alluring tropical fruit aroma 

is met with a mouth-watering tangy 

marmalade flavour that overlays a smooth 

malt profile. At 5.2% abv, the strength sets 

this outstanding beer apart from its 

award-winning counterpart. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Mahogany 

Dark Fruits, Esters 

Full, Dark Fruits, Malty 

ALLERGENS: 


AVAILABLE IN DECEMBER 

Tribute Extra - Presenter - A4.indd 1 14/10/2022 09:27 


Beer & Cider 

KEG 

RANGE 


• Wide range of beer styles available with something 

to suit any taste. 

• Modern keg commands a higher average RSP 

(vs cask). 

• Ideal for low cask throughput outlets or to 

complement high keg volume sites. 

• Easy to store and long shelf life. 

PREMIUM 

PREMIUM 

PREMIUM 

KOREV 

LAGER • 4.8% ABV 

Born on Cornish shores, open 

horizons inspired us and nature’s 

elements shaped us. Pale gold like 

the morning sun, fresh and crisp 

like a coastal breeze, full-on 

refreshment like waves crashing 

against our shores. 

PROPER JOB 

IPA • 4.5% ABV 

An authentic IPA, packed full of 

citrus, pineapple and grapefruit 

flavours. Proper Job is a big, bold 

and strong beer with a crisp bitter 

finish; perfect for pairing with 

full-flavoured dishes. 

MENA DHU 

STOUT • 4.5% ABV 

Complex and flavoursome, yet 

light and refreshing. A blend of six 

malt types delivers an oak-smoked 

aroma with hints of liquorice and 

dark chocolate on the palate. It’s a 

distinctive, modern flavour based on 

a traditional recipe. 

PREMIUM 

STANDARD 

MONTEREY 

PALE ALE • 3.9% ABV 

GEM 

AMBER ALE • 4.1% ABV 

California pale ale that’s bursting with 

pine and tropical notes forged from 

three American hops. This refreshing, 

flavourful, and sessionable beer is as 

golden as the sands of Monterey Bay 

and equally satisfying. 

A full-bodied, malty amber ale. 

Gem’s rich aroma of spicy hops, 

malt, and toffee is met with a deep, 

bittersweet finish. A well-balanced, 

dependable beer crafted from 

traditional British malts and hops. 

22 

SAFG - Portfolio Overview 2022 - Keg A4.indd 1 18/08/2022 10:43 


Beer & Cider 


We won big at this year’s Beer & Cider Marketing Awards 

held in London in September. Celebrating the best 

marketers and campaigns in the trade, the prized 

awards are one of the most celebrated in the British 

drinks industry. 

We took home a selection of Gold & Silver awards at the 

event for our rebranded flagship lager, korev, winning the 

title award for Best Overall Winner, as well as a gold award 

for Best Branding & Design, and Silver for Best Use of 

Merchandise & Point of Sale Material. 

Matt Heal, Brand Manager at St Austell 

Brewery said, “We’re delighted to have 

received awards reflective of the efforts that 

have gone into reinvigorating korev - from 

design and branding to our merchandise 

and point of sale. To have been recognised 

by industry experts, alongside a selection 

of noteworthy campaigns and peers, is 

testament to the hard work of the team.” 

TO FIND OUT MORE OR TO 

STOCK KOREV, PLEASE 

CONTACT YOUR ST AUSTELL 

BREWERY REPRESENTATIVE 

24 



Beer & Cider 

GRAB A TASTE 

OF THE COAST 

Born on Cornish shores, open horizons inspired us and nature’s 

elements shaped us. Pale gold like the morning sun, fresh and crisp 

like a coastal breeze, full-on refreshment like waves crashing against 

our shores: this is the coast in a glass. Drink it all in. 


• Exciting rebrand backed with a £1m On-Trade and marketing investment. 

• World lager continues to be driven by premiumisation – korev can firmly 

tap into that trend. 

• World lager is the fastest growing of the three major beer categories 

(Standard, Premium, World lager) in both On-Trade * and Off-Trade ** . 

• Target audience of 18-27 year olds are looking for premium eye-catching 

brands when they engage with the On-Trade - korev delivers on this 

across all touchpoints. 

SPECIFICATION: 

Beer style: 

ABV: 

Allergens: 

Peer brands: 

Lager. 

4.8%. 

Gluten - contains barley. 

Camden Hells, Sharp’s Offshore 

Pilsner, Birra Moretti. 

TASTING NOTES: 

See: 

Smell: 

Taste: 

Malt: 

Hops: 

Bitter: 

Sweet: 

Pale, Platinum Gold. 

Delicate, Herbal, Honey, Popcorn. 

Crisp, Clean, Fresh, Delicate. 

Low Colour Pale, Cara Gold, 

Flaked Maize, Acidulated Malt. 

Magnum, Hersbrucker, Saaz. 

PACKAGING: 

Keg size: 

Keg fitting: 

Preferred gas: 

Shelf life: 

30 / 50 litre. 

G fitting (Grundy). 

60/40 mixed gas at 38-42 PSI 

or CO 2 

at 22 PSI. 

Three months from production. 

BRANDING: 

Tap Handle: 

Lens Type: 

Standalone Font: 

Glassware: 

Bespoke handle is available. 

Oval and round flat lens. 

Bespoke font is available. 

Branded nucleated pint and 

half pint glass. 

FOOD MATCH: 

An easy-drinking match to most dishes 

on the menu – especially fish. 

For more information call 0345 241 1122 

or email sales@staustellbrewery.co.uk 

*FY 2019 vs 2018 ** FY 2020 vs 2019 

26 


Beer & Cider 


Beer & Cider 

28 


Beer & Cider 

DID YOU KNOW? 

Gem keg is the ideal choice for low 

cask throughput outlets or to 

complement high keg volume sites. 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Good quality consistent beer. 

• Established beer in the South West. 

• Bath Ales’ flagship beer. 

• Ideal for low cask throughput outlets or 

to complement high keg volume sites. 

• Easy to store and long shelf life. 

ALLERGENS: 

Malted Barley and Wheat. 

Gem - Presenter - A4 - Keg.indd 1 14/10/2022 10:49 


Make room in 

the fridge this 

festive season… 

£16.32 

12 x 500ml 

£17.98 

12 x 500ml 

£28.84 

24 x 500ml 

£12.49 

10 x 440ml 

30 


Premium choices are key in your fridge. 

Choose from a selection of St Austell Brewery and Bath Ales 

beers in bottles and cans to support your draught range. 

£18.52 

12 x 500ml 

£14.96 

8 x 500ml 

£11.99 

12 x 330ml 

£20.68 

24 x 330ml 


Beer & Cider 

Planning a 

Christmas event? 

BUY TWO 50 LITRE KEGS OF 

THATCHERS GOLD OR TWO 

20 LITRE STAN’S BIG APPLE 

BAG-IN-BOXES & REQUEST 

A FREE MULLED CIDER KIT 

FROM THE ST AUSTELL 

TELESALES TEAM. 

*1 deal per customer. Limited deals available. Mulled 

cider kit includes 10 x mulled cider spice sachets & 100 

branded heatproof cups. 

32 


Beer & Cider 


Beer & Cider 

34 


Beer & Cider 

£33.36 

MAXIMISE YOUR SALES 

WITH THE NO.1 TOTAL 

PACKAGED LAGER** 


Beer & Cider 

36 


Beer & Cider 


Beer & Cider 

38 


Beer & Cider 


40 


Spirits 


Bonfire 

Night Drinks 

Warming drinks to make your night go out with a bang! Here are 

some recipes to keep your customers toasty and warm in style… 


Spirits 

Edinburgh Gin 

Raspberry Sparkler 

Tennessee Toddy 

Ingredients 

50ml Edinburgh Raspberry Gin 

25ml simple syrup 

25ml lemon juice 

25ml raspberry purée 

Soda water 

Raspberries 

Method 

Add the 50ml of Edinburgh Raspberry Gin, 

simple syrup, lemon juice, and raspberry purée 

into a glass and stir. Add a handful of ice and top 

up with soda. Garnish with raspberries to serve. 

Ingredients 

50ml Jack Daniel’s Old No.7 

12.5ml honey 

12.5ml lemon juice 

100ml hot water 

1 cinnamon stick 

Method 

Pour 50ml of the Jack Daniel’s into a heavy mug. 

Add the honey, lemon juice and cinnamon stick. 

Top with hot water and stir. 


Spirits 

6 O’Clock Damson Gin & 

Spiced Apple Winter Warmer 

Kraken Rum Quid Bite 

Ingredients 

60ml 6 O’Clock Damson Gin 

200ml spiced apple juice 

Orange wheel 

Cinnamon stick 

Star anise 

Method 

Infuse the apple juice by gently heating with 

your favourite winter spices for around 20 

minutes. Decant the infused apple juice into a 

heatproof glass or mug and top up with 50ml 

of damson gin. Garnish with an orange wheel, 

cinnamon stick, and star anise. 

Ingredients 

25ml Kraken Rum 

Hot mulled cider 

Cinnamon stick 

Apple slices 

Method 

Add 25ml Kraken rum to a glass, top up with hot 

mulled cider. Add a cinnamon stick and apple 

slices to garnish. 

44 


Spirits 

£29.75 £29.50 £29.54 


Spirits 

£31.77 

£18.44 £22.75 £22.33 £21.88 

46 


Spirits 

HOW TO SERVE 

THE TASTE IS 

MAGNIFIQUE 

with notes of tropical 

fruits, ripe pear, subtle 

citrus, and just a hint 

of honeysuckle 

ENJOY RESPONSIBLY 

BUY ANY 3 FROM THE RANGE – BOMBAY SAPPHIRE, BOMBAY BRAMBLE, BOMBAY CITRON PRESSÉ (MUST INCLUDE AT LEAST 1 FLAVOUR) AND RECEIVE ONE BOTTLE 

OF ST~GERMAIN ELDERFLOWER LIQUEUR 70CL FREE. 1 DEAL PER CUSTOMER. BOMBAY SAPPHIRE AND ITS TRADE DRESS ARE TRADEMARKS. 

05/10/2022 05:34 

Place your order today on 0345 241 1122 47 

UKMLT075_AV1_Generic_St_Germain_&_Bombay_AD_v4.indd 1 05/10/2022 05:34

Spirits 

BUY ANY 8 BOTTLES * 

& RECEIVE A FREE BOTTLE OF 

JOSE CUERVO ESPECIAL SILVER 70cl 

STOCK UP ON OUR WINTER 

WONDERLAND OF CATEGORY LEADERS 

*ANY BOTTLES FROM THE PROXIMO RANGE. The Kraken® and Jose Cuervo ® and other trademarks are owned by Proximo Spirits. 

©Proximo Spirits 2022. Please drink responsibly. 

48 


Spirits 

£17.36 £14.06 £16.88 £18.76 £16.59 £31.35 


Festive 

Tipples 

We’ve put together a variety of recipes for all occasions over the 

Christmas and New Year period. Why not make this magical time of year 

extra special and offer your customers a cocktail or two to celebrate in 

style? With our range of no and low spirits, you could even swap them out 

to make an alternative non-alcoholic experience! 

50 


Campari Negroni 

Ingredients 

30ml Campari 

30ml gin 

30ml sweet vermouth 

Method 

Pour the Campari, gin, and sweet vermouth 

directly into a glass filled with ice, then add a 

garnish of fresh sliced orange. 


Absolut Mistletoe 

Ingredients 

45ml Absolut Vodka 

90ml cranberry juice 

10ml lime juice 

Lemon & lime soda 

Mint leaf 

Redcurrant 

Method 

Fill a glass with ice cubes. Add the Absolut Vodka, 

cranberry juice, and lime juice. Top up with lemon 

& lime soda and garnish with a mint leaf and 

redcurrant. 

52 


Spirits 

Gordon’s Ruby Cooler 

Bacardi Spiced Mule 

Ingredients 

50ml Gordon’s Gin 

100ml cranberry juice 

Ginger ale 

Ice cubes 

Raspberries 

Method 

Fill a highball glass with plenty of ice, pour 

over your Gordon’s gin and the cranberry juice, 

then top up with ginger ale. For the finishing 

touch, garnish with fresh raspberries (or slices of 

orange). 

Ingredients 

50ml Bacardi Spiced Rum 

100ml ginger beer 

2 dashes of Angostura Bitters 

Lime wedge 

Mint leaves (optional) 

Method 

Fill a mule glass with ice. Combine Bacardi 

Spiced Rum, ginger beer, and the bitters. Stir 

and pour into the mule glass, then garnish with 

a lime wedge (mint leaves optional). 


Spirits 

54 


Spirits 


Spirits 

£24.71 

alcohol, meet 

sparkling 

water. * 

a perfect contradiction. 

please drink responsibly 

*including sugar, acid, natural flavours, acidity regulator and flavour enhancers. ©2021 the coca-cola company 

56 


Spirits 

£16.75 

£22.12 

£23.09 

£29.99 

£19.11 


Spirits 

58 


Spirits 

£25.77 

£26.21 

£25.64 

£33.45 


Spirits 

60 


Spirits 


Spirits 

62 


Spirits 

£23.40 

£25.61 


Spirits 

Sipsmith London Dry Gin for £29.80, 

Sipsmith Lemon Drizzle Gin for £29.67, 

Sipsmith Zesty Orange Gin for £29.68 and 

Sipsmith Freeglider for £20.56 

64 


Spirits 

£33.61 £32.01 


Spirits 

£29.40 £23.48 £21.68 

66 


Spirits 

£33.11 £22.36 


Spirits 

68 


Spirits 


Raise your spirits 

this winter 

70 


Gordon's White 

Peach Gin 

70cl 

£17.77 

per bottle 

Gordon's 

Mediterranean 

Orange Gin 

70cl 

Smirnoff 

Raspberry 

Crush 

70cl 

£18.52 

per bottle 

£18.56 

per bottle 

Smirnoff 

Mango 

Passionfruit 

Twist 

70cl 

£20.99 

per bottle 

Gordon's 

Sicilian 

Lemon Gin 

70cl 

£18.44 

per bottle 

Gordon's 

Tropical 

Passionfruit 

Gin 

70cl 

£18.49 

per bottle 


Spirits 

Special Price £26.88 

72 


Find our new and 

improved wine 

section at the back 

of this brochure... 


No & Low 

Christmas & New Year are around the 

corner and we all know the parties 

will be starting. So why not make a 

nondrinker feel part of the party too! 

With our selection of No & Low Drinks 

there is something for everyone, you can 

even make a mean cocktail that tastes 

like the real deal! So why not choose 

something that will keep customers 

coming back for more! 

74 


No & Low 

1 

Sipsmith 

Freeglider 

70cl 

Old Mout 

Berries & 

Cherries 

12 x 500ml 

2 

£20.56 

per bottle 

£17.73 

per case 

Heineken 0% 

24 x 330ml 

£20.99 

per case 

3 4 

Caleño 

Light & Zesty, 

Dark & Spicy 

70cl 

£16.96 

per bottle 

5 

Thatchers Zero 

6 x 500ml 

6 

Highpoint 

Ruby 

Apperitif 

£10.71 

per case 

70cl 

£19.99 

per bottle 

7 

Birra Moretti 

Zero 

24 x 330ml 

£24.70 

per case 


No & Low 

£24.70 £20.99 

£17.73 £17.73 

76 


No & Low 

Heineken 0.0% | 24 x 330ml 

Heineken 0.0% has a perfectly balanced taste with refreshing fruity notes 

and soft malty body. Heineken 0.0% is double brewed while alcohol is 

removed and blended with natural flavours. 

£20.99 

Birra Moretti Zero | 24 x 330ml 

Birra Moretti Zero is brewed with Italian passion and the finest quality 

ingredients. Perfectly balanced with fresh, hoppy and citrus notes; its 

flavour is loved by many and it’s the perfect match for any meal. 

£24.70 

Peroni Nastro Azzurro 0.0% | 24 x 330ml 

Peroni Nastro Azzurro 0.0% offers the same superior taste experience of 

Peroni Nastro Azzurro, with a crisp and uplifting Italian taste and 0.0% 

alcohol. 

£36.13 

San Miguel 0.0% | 24 x 300ml 

And you’ll find its aroma reminiscent of hop flowers, grass and notes of 

cereal. It has a moderate bitterness and is slightly sweet on the finish. 

A full-bodied and textured 0.0 beer. 

£22.66 

Old Mout Berries & Cherries 0.0% | 12 x 500ml 

This tasty tipple occurred when our crisp apples met their match with 

a handful of ripe berries and cherries. A special blend of strawberry and 

raspberry with notes of blueberry. Finished off with a refreshing burst of 

juicy apple. 

£17.73 

Rekorderlig Strawberry & Lime 0.0% | 15 x 500ml 

Rekorderlig Strawberry-Lime Cider perfectly embodies the taste of a 

beautifully Swedish summer with the flavour of freshly picked strawberries 

balanced with a refreshing hint of lime and made with pure Swedish 

spring water. 

£25.86 


No & Low 

No & 

Low Spirits 

Sipsmith Freeglider 0.0% 

70cl 

It is relatively easy to make gin, however making 

great gin requires skill, patience and craft. The same 

applies to alcohol free spirits. The Sipsmith team go 

to extraordinary lengths to craft the finest possible 

liquids, and Sipsmith FreeGlider was no exception. 

We experimented with 189 prototypes and over 100 

ingredients to create the ultimate alcohol free spirit; 

one that doesn’t compromise on quality or flavour. 

Crodino Aperitivo 

24 x 175ml 

To exalt the intense citrus and fruity notes and the spicy 

aftertaste, Crodino must be served in a wine goblet with 

generous ice. And don’t forget an orange slice, to round 

off the perfect aperitivo and begin a journey through 

the senses even before tasting it, thanks to the smell of 

the essential oils of the orange. 

£48.00 

£20.56 

78 


No & Low 

Tanqueray 0.0% 

70cl 

Four botanicals are perfectly balanced to give Tanqueray 

0.0% Alcohol Free a citrus style and juniper led 

profile, with a delicate botanical complexity behind it. 

Tanqueray 0.0% allows you to discover the definitive 

experience from Tanqueray, just without the alcohol. 

Caleño Dark & Spicy 

70cl 

An exotic blend of pineapple, coconut, ginger, vanilla, 

kola nut & lime. Deliciosa! Simply serve with ginger ale 

over ice. 

£16.96 

£16.32 


No & Low 

FESTIVE 

PRICE 

£16.96 PER 

BOTTLE 

80 


No & Low 


No & Low 

Sales of alcohol free 

drinks increase by 33.4% 

at Christmas time. 

So add the #1 alcohol free 

apple cider to your fridge. 

BUY 3 CASES OF THATCHERS 

ZERO AND GET 1 FREE 

Source: CGA OPMS data to P08 2021 (14/08/2021). 

CGA GB On Trade MAT to P06 2022. 

Limited number of deals available. 

Buy three 6x500ml cases of Thatchers Zero and 

get one 6x500ml case of Thatchers Zero free. 

82 


No & Low 

£19.99 


Minerals 

84 


Minerals 

*24x200ml: Premium Indian Tonic Water, Premium Light Tonic Water, 

Original Mallorcan Tonic Water, Sicilian Lemon Tonic Water. 

Offer valid 1st-31st December 2022, while stocks last. 


Minerals 

Available 

September & 

October 

24 x 330ml | Coca Cola | £24.47 

24 x 330ml | Diet Coca Cola | £20.90 

24 x 330ml | Coca Cola Zero | £21.05 

24 x 330ml | Fanta Orange | £20.43 

24 x 330ml | Sprite | £20.41 

Available 

September & 

October 

£23.22 

86 


Minerals 


Minerals 

88 


Minerals 

Maximise your mixing range 

this festive season 

Buy 4 cases from our mixing range 

to receive a case of Britvic tonic or low cal tonic FREE * 

Britvic customers can access our latest bar 

tender training, sensational serve ideas, 

POS kits and much more by scanning the 

QR code or visiting us at 

sensationaldrinks.com/bartenders-club 

WE’RE PROUD 

OF OUR CREDENTIALS 

Our mixers hold a prestigious 

Royal Warrant, as well as 

numerous global and local 

awards for taste and quality 

across our superior range 

A TRULY 

COMPREHENSIVE RANGE 

Our best selling versatile range 

covers both mixers and juices 

that compliment your entire 

spirit offering, as well as 

making a superb solus serve 

T’s & C’s: Deal runs from 1st November to 31st December. Qualifying range includes Britvic Mixers 200ml NRB 

and Pepsi Max, & Pepsi Regular 24 x 330ml NRB. Free case is Britvic tonic or low cal tonic 200ml NRB x24. 

Promoter: Britvic Soft Drinks, Breakspear Park, Breakspear Way, Hemel Hempstead HP2 4TZ 


Minerals 

90 


Minerals 

Special Pricing 

£12.99 £17.05 per 

per 

case 

case 

Luscombe Tonics range 24 x 20cl 

in November & December 

90 Great Taste awards 

Organically certified 

Royal Warrant holders 

All natural ingredients 

BY APPOINTMENT TO 

HRH THE PRINCE OF WALES 

MANUFACTURERS OF 

APPLE JUICE & SOFT DRINKS 

LUSCOMBE DRINKS 

DEVON, ENGLAND 

Follow us to find out more about our story. @luscombedrinks | www.luscombe.co.uk 


Minerals 

FANTASTICAL OFFER 

BUY ANY 2 CASES OF FUSION 

AND GET A CASE OF GINGER AND JUNIPER SPARKLERS FREE 

For when one flavour isn’t enough, discover our Fusions. 

A delicious combination of juices, loosened up with 

a dash of water for a lighter soft drink. 

* 

*Whilst stocks last, 

subject to availability. 

Fusion (24 x 275ml) 

Sparklers (12 x 275ml) 

frobishers.com 

92 


Product List 


Special Offers 

November - December 2022 

94 



Welcome 

Looking towards Christmas this 

year, as the familiar chill returns to 

the air and the nights draw in, I find 

myself feeling slightly conflicted. 

I am a die-hard Christmas fan, 

excited from mid-October and 

disappointed when it’s time to 

deposit the tree out for collection 

each January, however, this year 

I’m mindful, many of us may not 

be feeling particularly optimistic. 

As cost-of-living concerns leave 

question marks around consumer 

confidence and festive booking 

numbers, making the most of peak 

season this year may be make or 

break for many on-trade outlets. 

It seems like a good opportunity 

to outline how getting the right 

proposition in front of customers 

can help to drive your margin up 

this December. Check out our 

fantastic offers on Prosecco and 

Prosecco rosé, as offering a glass 

of fizz at lunch time can be a great 

way to drive up transaction values. 

We also know that whilst 

customers may be more careful 

with their hard-earned money, 

offering wines with added value 

may help to loosen purse strings. 

See our range of Californian wines 

which generate a charitable 

donation on every sale or consider 

adding an organic or vegan wine 

to your list if you don’t have one 

already. 

Finally, including wine offers at 

the point of booking or indeed 

offering a range of wines as part 

of a banqueting package can be a 

great way to increase the spend per 

head, and when done well it can 

also add to the overall customer 

experience. See our article on 

page 6 where we recommend 

keeping things simple – offer a 

choice which allows customers 

to trade up if they’re feeling flush 

but don’t overcomplicate it. My 

personal favourite is the Voyage des 

Animaux Chardonnay; it’s a great 

match for turkey but light and fresh 

enough to be enjoyed without food. 

Holly Ninnes 

Head of Wine 

top offers 

Fiano Lunate, 

Sicily, Italy 

Was: £8.16 

Now: £4.99 

Avanti Malbec, 

San Juan, Argentina 

Was: £8.59 

Now: £5.99 

2 See our full range of products online at staustellfamilygroup.co.uk/wholesale

Special Price 

£54.99 

What I’m drinking... 

The aroma of mulled wine (spiced 

wine, wassail, glogg, or glühwein, as 

it is also known) shouts ‘Christmas’ 

whether it hits your senses whilst 

scouring the markets in November 

and December or at home on 

the stove filling the house with 

aromatic spices . 

Our 10L bag in box mulled wine 

from the Spiced Wine Co is a 

favourite with our customers and 

me, made from Tempranillo red 

wine it is ready to heat and serve 

and has just the right amount 

of festive spice (cloves, citrus, 

cinnamon and nutmeg) to delight 

all palates. 

So as the cold nights draw in, I 

can think of nothing better than 

cosying up by the fire, with a glass 

of mulled wine in hand, a mince 

pie, and a good book. 

Marla Montgomery, 

Wine Portfolio Manager 

Was: £77.47 

Now: £54.99 

3

World Vegan Day 

November 1st is World Vegan Day, and November is World Vegan Month. What 

better time to encourage everyone to try a glass of vegan wine? There are no animal 

by-products used in the production of vegan wines. 

We have an extensive range of vegan wines in our portfolio. Why not try our 

Vignerons de Terres Secretes (Secret Lands) Mâcon Blanc? Situated at the southern 

edge of the Burgundy region, the delightful terroirs of the Terres Secretes are 

spread over the rolling, sunny landscape of the Mâconnais region. Each vintage has 

been designed by the cellar master, who has selected the grapes and made sure that 

only the very best are used. 

Terre Secretes Mâcon 

France 

75cl 

ve 

A clear and bright wine with aromas 

of white flowers, citrus and yellow 

fruits with a rounded mouth and 

sweetness. 

Was: £15.69 

Now 

£10.99 

per bottle 

Now 

£7.99 

per bottle 

De Bortoli Organic Field 

Blend Shiraz 

Australia 

75cl 

ve 

Bright crimson red appearance with 

equally enticing fragrant aromas 

of red fruits and white pepper. The 

palate exudes rich red fruits and 

blackberry notes. 

Was: £9.67 


Villa Sandi Rosé Prosecco 

Italy 

20cl 

ve 

A beautiful Prosecco rosé with aromatic, freshness 

of red fruits and floral scents in particular notes of 

pomegranate and rose. On the palate it is silky and full, 

with a very pleasant balance. 

Was: £3.79 

Orange 

Romania 

75cl 

ve 

The nose is of quince, pear and vanilla. A complex wine 

with elegant flavours of stone fruits, backed up with a 

powerful structure and long finish. 

Was: £10.01 

Now 

£2.99 

per bottle 

Now 

£6.99 

per bottle 


Eat, drink 

and be merry! 

banquet 

noun 

An elaborate and formal meal 

for many people. 

We’ve selected some of our 

favourite crowd-pleasers and 

given them a promo price 

to feast your eyes on. All are 

vegetarian-friendly too! 


Elaborate maybe, but when it comes to choosing your 

banqueting wines selection, keep it simple. 

Ensure your guests feel the festive cheer by opting for easy-drinking wines that will have people reaching for a 

top-up. As we all know, people like a choice, but don’t give them too much – two price points for red and white 

is plenty. The challenges of upselling: position well-known varieties such as Sauvignon Blanc and Merlot at 

the higher price point to optimise on demand and use blends and lesser-known varietals to promote upsell. 

Lastly, keep fizz affordable – banquets might be about celebrating but when there are many flutes to fill, costeffectiveness 

is key. 

Esencia de Fontana Tempranillo, 

Italy 

75cl 

ve 

Tempranillo is great for pairing with food from across 

the globe due to its savoury qualities. Its intense 

aromas of ripe berry fruit and beautiful balance 

between fruit concentration, fresh acidity and fine 

tannins means it is a must for any banquet list. 

Was: £8.03 

Huntersville Chenin Blanc 

South Africa 

75cl 

ve 

Chenin has long been enjoyed for its versatile, 

medium-dry style, making it the perfect party wine – 

not too dry and not too sweet. This juicy South African 

white showcases apple and pear flavours with a zesty 

floral freshness. 

Was: £7.47 

Now 

£4.49 

per bottle 

Now 

£4.49 

per bottle 


Premium banquet wines 

Coreto Tinto 

Portugal 

75cl 

ve 

This masterful Portuguese red 

blends Tinto Roriz (aka Tempranillo) 

and Pinot Noir amongst other 

native varietals. Raspberry and 

redcurrants combine in silky 

smooth style, bold enough to 

handle the meatiest of menus, 

whilst smooth enough to continue 

drinking long after dinner. 

Was: £7.36 

Soprano Prosecco 

Italy 

75cl 

ve 

Prosecco’s star is incredibly still 

rising with increased sales year on 

year. Affordable and easy-drinking, 

it remains a must on any banquetting 

menu. Prosecco has to 

be produced in the North Italian 

region of Veneto and is loved the 

world over for it’s delicate, fruity 

and floral style. 

Was: £9.75 

Voyage des Animaux 

Chardonnay, France 

75cl 

ve 

From the sunny south of France. 

Delicious aromas of peach and 

citrus followed by mouth-watering 

pineapple and creamy lemon 

meringue on the palate. There 

is no-oak ageing to ensure the 

fruitiness of the grape takes centrestage. 

Was: £7.68 

Now 

£5.49 

per bottle 

Now 

£5.49 

per bottle 

Now 

£4.99 

per bottle 


Remember, 

remember the 5th 

of November... 

Guy Fawkes Night, also known as bonfire 

night, is an annual commemoration in 

the UK that marks the night that almost 

changed the nation’s history – the failure of 

the Gunpowder Plot against King James I in 

1605 by English Catholics, led by Guy Fawkes, 

Britain’s most infamous rebel, and Robert 

Catesby. 

The plot had intended to blow up the Parliament 

building and assassinate the king. A member of the 

group, however, betrayed them, and Guy Fawkes was 

arrested just before igniting the gunpowder. Since 

then, on the night of November 5th, people gather for 

bonfires and firework displays. 

So, while you are outside enjoying the light show, 

wrapped up warm, eating burgers and hotdogs, try a 

glass of Painted Wolf Pinotage. In 2006, Emma and 

Jeremy Borg created their wine company with one 

aim – to build a more hopeful future for wolves. There 

are fewer than 6,000 painted wolves, or African wild 

dogs, left in the world today. This wine is dedicated to 

the production of authentic, distinctive and delicious 

wines, and to the conservation of African wild dogs 

and their natural habitat. 

Painted Wolf Pinotage 

Paarl, South Africa 

An intense fruit-packed 

wine with notes of 

summer berries, 

savoury spice and 

toasty cedarwood 

flavours. The Den wines 

are comfort wines, and 

this delivers just that. 

13.5% vol (vg) (s) 

Was: £10.21 

Now: £6.99 


Drink the Deep 

Help protect our beautiful coast with this 

delicious trio from California. Vegan friendly 

and sustainably delivered from vineyard 

to glass. 

The environment is closer to people’s 

hearts than ever with recent statistics 

showing that 90% of consumers are 

choosing products with green credentials 

where offered. 

5p from every bottle sold is donated 

to Cornwall Wildlife Trust’s Living Seas 

Programme – a wide and varied range of 

marine projects to monitor our marine 

environment and get Cornwall engaged 

with the wonderful watery world that 

surrounds us. 

A spicy Shiraz, zesty Sauvignon Blanc 

and luscious Zinfandel Rosé offer a 

commercial trio to suit all palates. Free 

table talkers are available to promote to 

your drinkers. 

10

The Deep Sauvignon Blanc 

Lodi, California 

75cl 

Herbal flavours and racy acidity 

is complemented by melon, 

gooseberry and white peach. 

More subtle than Kiwi Sauvignon 

but more zesty than its French 

counterpart. 

Was: £7.14 

The Deep Zinfandel Rosé 


75cl 

Fruitful and full of flavour, this 

oozes strawberry, raspberry and 

melon fruit. This Zinfandel rosé 

screams “party!” like no other pink. 

Was: £7.14 

The Deep Shiraz 


75cl 

Velvety and silky-smooth, this 

Shiraz is a generous, flavourful 

stunner. Spice-edged, jammy fruit 

flavours. 

Was: £7.14 

Now 

£5.49 

per bottle 

Now 

£5.49 

per bottle 

Now 

£5.49 

per bottle 


Wine 

& Cheese 

Cheese and wine are no doubt a match made in 

heaven, if you get the pairing right! Cheese is 

essentially fat and acidity so we need something that 

will cut through the fat and balance the acidity with 

white wines generally doing this better than reds. Of 

course there are exceptions and there is no ‘right or 

wrong’ so it is all down to personal preference at the 

end of the day! 

Wine and cheese matching originally came about 

not to complement one versus the other! Centuries 

ago, when both cheese and wine production was 

pretty ropey, cheese and wine were put together in 

order to mask each other so any unpleasant flavours 

from one were disguised by the other. 

Pick of the bunch and 

board; Epoisses & 

White Burgundy 

Saint-Aubin 1er Cru Les Murgers des Dents de Chien, 

Gerard Thomas et Filles | Burgundy, France 

Epoisses with Saint-Aubin 1er Cru Les Murgers des Dents de 

Chien, Gerard Thomas et Filles is a match made in heaven 

and if you haven’t tried it then you don’t know what you’re 

missing! With both coming from 2 towns in Burgundy, not 

that far away from each other, it’s no surprise that the rich, 

heady, toasty wine is an ideal companion to this smelly, 

ripe, unctuous cheese. 

Was: £36.09 

Now 

£29.99 

per bottle 

12

Soft cheese; Brie 

& Camembert 

Blue cheese: 

Gorgonzola & Stilton 

Langham’s Classic Cuvée | Dorset, England 

More classically matched to Pinot Noir, Chardonnay based 

bubbles work wonders with the gooeyness of the cheese. 

The award winning Langham’s Classic Cuvée down in 

Dorset, dominated by chardonnay and complimented by 

pinot noir and a soupçon of pinot neunier, is a pairing well 

worth popping the cork for. 

Was: £26.77 

Château Petit Vedrines | Bordeaux, France 

Whilst we often talk about food and wine complimenting 

one another, opposites also attract. The saltiness of blue 

cheese works in contrast with Sauternes Château Petit 

Vedrines – a luxurious combination that will get the senses 

tingling. 

Was: £36.18 

Now 

£19.99 

per bottle 

Now 

£19.99 

per bottle 

Soft cheese: Goats Cheese 

Hard cheese: Cheddar 

Jean-Baptiste Thibault Menetou-Salon | Loire, 

France 

Home to world class sauvignon blanc, the Loire Valley 

is also famed for its goats cheese, making for a mouth 

watering match with Jean-Baptiste Thibault Menetou- 

Salon. More famously known for its steely Sancerre, the 

Loire’s Menetou Salon (located 30km from Sancerre) is 

a hugely underrated appelation boasting wines that are 

bursting with citrus fruit and ripe pineapple. If you are a 

lover of French sauv blanc, this is the wine (and cheese!) 

for you. 

Was: £14.35 

Ermita de San Felices Crianza | Rioja, Spain 

At home with a delectable white Burgundy, why not ring 

the changes with the classy Ermita de San Felices Crianza – 

a smart, modern Rioja with smoky, spicy fruit. A real 

over-performer and superb match to Cheddar (the stronger 

the better). 

Was: £13.62 

Now 

£11.99 

per bottle 

Now 

£8.99 

per bottle 


Zinfandel Day 

November 16th 

The Zinfandel grape was discovered in the 

Mediterranean region around 6000 BC. 

In 1880, Primitivo, a close relative of the 

Zinfandel grape, was found in Italy. By 

1930, the Zinfandel production suffered 

greatly due to the Great Depression and 

prohibition. 

In the 1990s, Zinfandel Day was created to honour 

the famous, black-skinned grape and the outstanding 

wines it produces. We have a few in our portfolio – 

a team favourite is The True Zin from Puglia, Italy. 

Showcasing notes of cherry, jam, tobacco, and cocoa 

on the palate, it pairs well with red meats and goes 

down a treat while sat in front of the fire on a winter’s 

afternoon. (The Federalist from Lodi, California. A big 

red with smooth plum and spice notes on the palate. 

Great with red meats or while relaxing beside the 

warmth of a fire in a cosy pub.) 

The True Zin 

Puglia, Italy 

Fruity with notes of 

plums, cherry jam and 

tobacco; spicy with an 

aftertaste of cocoa, 

coffee and vanilla. 

Organic - tick, oak-aged 

- tick, Californian - oh 

no, this is Southern Italy 

at it’s most jovial. 

14% vol (vg) 

Was: £8.46 

Now: £5.99 

14 


WAS: £17.67 PER BOTTLE 

NOW: £10.00 PER BOTTLE 


with 

THE WORLDS MOST LOVED CHAMPAGNE 


Tempranillo Day 

November 10th 

Tempranillo Day is celebrated on the second 

Thursday of November every year. This year, 

it falls on November 10th. The Spanish word 

‘Temprano’ translates to ‘early,’ and Spain’s native 

Tempranillo grapes are called so because they 

are harvested early in the season. In 2011, the 

Tempranillo Advocates Producers and Amigos 

Society (TAPAS) celebrated the first Tempranillo 

Day with the aim of providing a way for people to 

add to the complexity of their wine drinking. 

Our Spanish wine portfolio is full of great 

examples of the Tempranillo grape. We suggest 

starting with Ermita Reserva, aged for a minimum 

of five years and minimum of two in oak. Santiago 

Ijaba has been making wines for over half a 

century and founded Bodegas Santalba (a fusion 

of his first and last name) in 1964. Joined by his 

son Roberto and his daughter Laura over the last 

decade, Roberto concentrates his winemaking 

expertise on the more modern styles of Rioja. 

Expect intense blackberry fruit on the palate and a 

perfect match with pork and game. 

Ermita de San 

Felices Reserva, 

Rioja, Spain 

Intensely concentrated with 

blackberry fruit and wonderful 

enriching sweetness. 

Beginning to show meaty, 

gamey, leathery development 

with a finish that lasts forever. 

Fabulous! 14% (v) 

Was: £15.75 

Now: £11.99 

Place your order today on 0345 241 1122 

17

must -have festive 

food pairings 

Our roving food and winematching 

guru Sean has been 

at it again and brings us some 

fantastic wine matches to 

classic festive fare. From pigs in 

blankets to Christmas turkey, 

choosing the perfect wines to 

impress your guests is now a 

fuss-free affair and you’ll even 

be able to entertain them with 

our fun facts… much better 

than those dreadful Christmas 

cracker jokes! 


Australia 

New 

Zealand 

mince pies 

christmas turkey 

The traditional mince pie or 

christmas pudding are best loved with 

a dessert wine, Campbells Rutherglen 

Muscat. 

Campbells Rutherglen Muscat | Victoria, Australia 

Rutherglen Winery was founded in 1870, with Colin and 

Malcolm Campbell being the fifth generation now at the 

helm. The award-winning Campbells Rutherglen Muscat 

is made using the solera system, commonly associated 

with sherry production. The fruit is fortified with a natural 

grape spirit, like the port method, and aged over several 

years in the hot climate of inland Australia (which could be 

compared to the Madeira process of ageing.) 

A perfect partner to a mince pie (or two), filled to the 

brim with raisins, sultanas, currants, candied peel and the 

warmth of spice, washed down with flavours of coffee, 

caramel, vanilla, and butterscotch. It also goes down a treat 

with a cheeseboard and quince jelly. 

Festive Fact - mince pie, originally known as a ‘miched 

pie’, ‘mutton pie’ and not the sweet treat we know today, it 

used to be the main dish to adorn our Christmas table. 

The Christmas turkey and New 

Zealand’s Outnumbered Pinot Noir. 

Outnumbered Pinot Noir | Wairarapa, New Zealand 

It may be white meat, but it’s a red wine that makes for 

one of the best pairings with turkey. The New World Pinot 

Noir is a lively young pinot with ripe cherry and plum fruit 

flavours. Bright, ripe and fragrant, the inviting bouquet 

shows dark fruit and floral characters with a subtle spicy 

complexity – an absolute winner for a Christmas roast 

turkey. 

Outnumbered Pinot Noir is sourced from beautiful 

vineyards situated in New Zealand’s south-eastern corner 

of the North Island, Wairarapa, where the fruit is well 

exposed so it can ripen properly. Their goal is to enhance 

the pure, natural flavours of the fruit, honouring the 

vineyard of a great wine region. 

Festive Fact - The Christmas turkey tradition can be 

traced back to Henry VIII, who decided to make the bird a 

staple for the festive day. 

Was: £13.90 

Now: £10.99 

Was: £12.42 

Now: £8.99 

19

Italy 

pigs in blankets 

The delicate Ca’ Vescovo Prosecco 

Spumante is a perfect match for every 

meat eater’s favourite, pigs in blankets. 

Ca’Vescovo Prosecco Spumante 

Cervignano del Friuli, Italy 

What a great way to start the traditional Christmas lunch 

offering – a real favourite ‘piggies in blankets’ accompanied 

by a glass of bubbles, and we have the perfect Prosecco 

Spumante for this occasion, whether performing its usual 

festive traditional role or with pre-meal nibbles. 

My choice of Prosecco, Ca’ Vescovo, is owned by the Zonin 

family who are one of the most historic wine producers in 

Italy, having been vintners since 1821 – that’s older than the 

brewery! The estate in Friuli, northern Italy, is blessed with an 

abundantly rich terroir and mild climate. 

This exceptional Prosecco stands out due to the must, 

which is the name given to the freshly pressed grape juice. 

It’s obtained by very soft pressing and undergoes an initial 

fermentation at a controlled temperature before being 

transferred into a pressurised stainless-steel tank, where the 

wine is given a sparkle using the traditional Charmat method. 

Festive Fact - April 24th is National Pigs in a Blanket 

Day. Pigs in blankets are not to be confused with devils on 

horseback (dried fruits stuffed with cheese or nuts, wrapped 

in bacon prosciutto or pancetta) or angels on horseback 

(oysters wrapped in bacon). 

Ca’Vescovo 

Prosecco Spumante, 

Cervignano del Fruili, Italy 

Bright pale straw-yellow; 

a fine, clear mousse with a 

delicate perlage. Attractively 

intense, fruity and aromatic, 

with hints of Wisteria flowers 

and Rennet apples. Wellbalanced 

with delicate notes 

typical of Glera. 11% (vg) 

Was: £10.87 

Now: £6.99 


WAS: £23.09 PER BOTTLE 

NOW: £12.50 PER BOTTLE 


Fine wines 

from around the world... 

Château Potensac 

Bordeaux, France 

Was: £33.39 

Wines from Bordeaux are some of the most expensive 

wines in the world. The history, prestige, winemaking, 

and styles produced make it such an exciting region 

to explore. Although close to the river, Potensac is 

situated on a high point of land in North Medoc. 

Because of this position, the site has been populated 

since ancient times. 

The estate has been in the same family since time 

immemorial and has always been handed down 

by women. The current owner, Jean-Hubert Delon, 

inherited the estate from his paternal grandmother, 

Georgette Liquard. Château Potensac is steeped in 

history, and the wines produced follow suit. 

A classic blend of Merlot, Cabernet Sauvignon, and 

Cabernet Franc, this wine delivers traditional notes 

of red and blackcurrants. Earth and spice are wellpresented 

in this deep ruby coloured, medium-bodied 

wine, which should drink nicely for a decade or more. 

Le Plan Côtes du Rhône Domaine de 

Galuval, Côtes du Rhône, France 

Was: £19.00 

The name ‘Le Plan’ is a reference to Le Plan de Dieu – 

an area with origins dating as far back as the Middle 

Ages. Travellers through the region back then were 

advised to commit their soul to God before traversing 

the regions, due to numerous robbers who roamed 

the area (hence Le Plan de Dieu.) 

The Galuval estate is one of the oldest winegrowerharvester 

estates in Cairanne, Rhône. Founded in 1923 

by the Marchal family, it began a qualitative approach 

from its creation by producing its own cuvées and 

daring to package them in bottles. A pioneering 

quality approach from the beginning of the 20th 

century that is continued. 

This wine has beautifully ripe aromas of stewed fruit, 

including cherry and plum on the nose. Dense and 

velvety with elegant fruit, underpinned by distinct 

oaky notes leading to a harmonious finish. All in all, a 

fine Côtes du Rhône. 

Now 

£24.99 

per bottle 

Now 

£12.99 

per bottle 


The term ‘fine wine’ is a slightly ambiguous one as there isn’t officially a 

definition. It usually implies the finest wines representative of a region but a high 

price doesn’t automatically mean a fine wine. Tradition would say that the worldfamous 

regions of Bordeaux and Burgundy are home to the majority of fine 

wines, however, we have delved into our cellars to bring you a classic from not 

just the Medoc but also a Côtes du Rhône, a mouth-watering Sauvignon Blanc 

from Wairarapa, and a Crianza from Rioja to offer something a little different. 

Fincas de Azabache Crianza 

Rioja, Spain ve 

Was: £13.79 

From one of the most well-renowned regions in the 

world, this superb Rioja from Azabache is made in 

their ultra-modern winery. We have a long-standing 

working relationship with Azabache and thoroughly 

enjoy welcoming their very own Juan Velilla to the 

South West most years. 

Rioja wines ooze quality and they don’t demand as 

high a price point as you think – this wine is a real gem 

- with 12 months oak-ageing in American and French 

oak, it results in a smooth, rich, and complex style. 

Expect berry jam aromas with hints of balsamic and 

toasty vanilla on the nose, followed by rich red fruit on 

the palate, smooth tannins and creamy mocha notes. 

Craggy Range Te Muna Sauvignon Blanc 

Wairarapa, New Zealand 

Was: £17.32 

An incredible Sauvignon Blanc to rival some of the 

best to come out of New Zealand. Craggy Range is 

a family-owned winery situated in the shadow of 

the spectacular Te Mata Peak, in the premium wine 

growing area of Hawke’s Bay. 

This is a must-have for any New Zealand Sauvignon 

Blanc lover. The wine exudes elegance and 

sophistication, at an enticing price point. 

Subtle flavours of fresh lime and grapefruit are 

balanced with a fine chalky texture that is reminiscent 

of the stones and limestone within the vineyard. 

It showcases a pale straw colour with a green hue. 

Expect lovely aromas of citrus blossom, lime, jasmine, 

and the faintest hint of fresh honey. It’s elegant and 

floral with a fresh, dry, long finish. 

Now 

£9.99 

per bottle 

Now 

£12.99 

per bottle 


24 

See our full range of wines online at staustellwines.co.uk

Special Offers 

Product Size 2022 RRP: 

Arapala Sky Merlot 24 x 18.7cl £37.90 

Arapala Sky Shiraz 24 x 18.7cl £37.90 

Arapala Sky Zinfandel Rosé 24 x 18.7cl £37.90 

Arapala Sky Chardonnay 24 x 18.7cl £37.90 

Arapala Sky Inzolia-Pinot Grigio 24 x 18.7cl £37.90 

Arapala Sky Sauvignon Blanc 24 x 18.7cl £37.90 

Arapala Sky Merlot 6 x 75cl £29.60 

Arapala Sky Shiraz 6 x 75cl £29.60 

Arapala Sky Zinfandel Rosé 6 x 75cl £29.60 

Arapala Sky Chardonnay 6 x 75cl £29.60 

Arapala Sky Inzolia Pinot Grigio 6 x 75cl £29.60 

Arapala Sky Sauvignon Blanc 6 x 75cl £29.60 

McGuigan Red Blend 6 x 75cl £32.05 

McGuigan Sauvignon Blanc 6 x 75cl £32.05 

Jack Rabbit Pinot Grigio 6 x 75cl £32.75 

Jack Rabbit White Zinfandel 6 x 75cl £32.75 

Jack Rabbit Chardonnay 6 x 75cl £32.75 

Jack Rabbit Sauvignon Blanc 6 x 75cl £32.75 

Jack Rabbit Shiraz 6 x 75cl £32.75 

Jack Rabbit Merlot 6 x 75cl £32.75 

Jack Rabbit White Zinfandel 12 x 18.7cl £20.55 

Jack Rabbit Merlot 12 x 18.7cl £20.55 

Jack Rabbit Shiraz 12 x 18.7cl £20.55 

Jack Rabbit Pinot Grigio 12 x 18.7cl £20.55 

Jack Rabbit Sauvignon Blanc 12 x 18.7cl £20.55 

Jack Rabbit Chardonnay 12 x 18.7cl £20.55 

Baron de Villeboerg Brut 6 x 75cl £16.99 

Prosecco Bollicine Frizzante 6 x 75cl £40.00 

Tramonto White 6 x 75cl £25.00 

Tramonto Red 6 x 75cl £25.00 

Tramonto Rosé 6 x 75cl £25.00 

Tramonto Sparkling 6 x 75cl £34.30 

Aves Del Sur Merlot 6 x 75cl £5.79 

Ermita de San Felices Rioja Tinto 37.5cl £3.62

Terms & Conditions 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st November and 31st December 2022. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms 

and conditions of sale. 

• Licensees should not place orders for any participating product appearing within this brochure if 

they form part of their ‘tied’ lease agreement with their landlord. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that product 

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x 

70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, 

Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk 

120

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