November 2022

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Total Talk: Werner Continued from page 38 TC: As you mention, the statistics regarding falls from height are still frightening. Do you think there will always be those who are willing to cut corners and take risks? JW: It's very true that there will probably always be those that cut corners or think that an accident just won’t happen to them. We believe that this change needs to be made from the ‘top’ and that we need to be encouraging managers and business owners to promote best practice and ensure that all workers have the correct equipment for the job and that they are competent to use it. However, the onus then also needs to be on the users of the equipment themselves. It shouldn’t be a luck of the draw that people have the correct working at height products to use, and people shouldn’t be afraid to demand the right training and equipment for the job. We are hopeful that education and resources through our safety campaign will help to reduce this. Training should be completed as a must for all people working at height and here at Werner we offer a variety of training courses to ensure all users are aware of what the key safety considerations are. According to latest reports from the Health and Safety Executive (HSE), falls from height accounted for 44% of all non-fatal injuries over the past 5 years and 25% of all fatal injuries, therefore it’s crucial that users follow best practice guidelines to make working at height both easier and safer. We have big plans for next year to focus on this, so watch this space. TC: How important is feedback from users and the trade when it comes to product development? Can you give any examples where this has been crucial? JW: Extremely important. We developed our recently launched Leansafe X3 as a result of direct feedback from customers. Listening to feedback from professionals within the construction industry, Werner knew that users “So often within the industry an incorrect ladder is used for a job as the user only has one in the van, or is unable to transport multiple ladders” had a need for a professional and flexible 3 in 1 solution. So often within the industry an incorrect ladder is used for a job as the user only has one in the van, or is unable to transport multiple ladders – this is where the concept originated from. Werner used market research to design a product based on user demand after determining that not always having the right equipment was a particular pain point for tradesmen. The idea of the Leansafe X3 was created to push boundaries and Werner has always been dedicated to designing products that make waves in the industry as well as making working at height easier and safer. Developing a 3 in 1 solution that is easy to operate and transport means that users now have access to a step ladder, extension ladder and leaning ladder all in one product, intending to minimise incorrect ladder use and ensuring users have the right working at height equipment for a job. We have always led the way in innovation, and the Leansafe 3-in-1 ladder shows that. It was the first product of its kind to hit the UK market where we owned the patent. TC: How has the support you offer in terms of product selection, advice and training changed over the decades? Do you feel customers are more receptive to this type of support? JW: We have spent a lot of time understanding what the pain points are for our customers, whether that’s areas of training that need highlighting or advice on how to address a certain issue. To ensure our customers have access to all the advice they need, as part of our Stepping up to Safety campaign, we have created ‘How to guides’ which can be found on our website where professionals can use these if in doubt. Customers look at more content online to help them decide which ladder to choose and we have a range of product videos to assist with product selection and installation. Training is also a key area for us and one that we are keen to focus on. The take up of training has declined over the past few years, obviously Coronavirus had an impact on this and it doesn’t seem to have recovered since. It’s a worry that there are a lot of professionals out there that are working at height without any relevant training, and this is something that we’re hoping to address in the near future. TC: What can we expect from Werner in the next couple of years? What are going to be the main areas of focus for the company? JW: Product innovation is a big thing for Werner and you can expect to see some exciting product launches for 2023. We will always take pride in leading the way when it comes to offering the best products in the market that have been safety tested to the highest standards. We will continue to leverage our global manufacturing capabilities to meet the demands of our customers and a big focus will be on our UK manufacturing offering. And finally, as mentioned earlier, our Stepping up to Safety campaign is something that we are really keen to keep focus on. We have some new developments planned for this next year and want to help take safety and training to the next level within the industry. As we grow as a manufacturer, we hope that height safety awareness and user knowledge grows with us. View the full version of this interview at www.total-contractor.co.uk Contact Werner www.wernerco.co.uk @WernerLadderUK 40 TC NOVEMBER <strong>2022</strong>
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November 2022

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