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Dental Asia November/December 2022

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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UNDER THE SPOTLIGHT<br />

What are your takeaways from the<br />

pandemic and how do they affect your<br />

vision for SDA?<br />

Dr Yong: I think the main takeaway from<br />

the pandemic is that the profession is<br />

intrinsically and extremely strong and<br />

resilient. Mr Ong Ye Kung, the Minister<br />

of Health, actually mentioned during the<br />

opening ceremony of the International<br />

<strong>Dental</strong> Exhibition and Meeting (IDEM)<br />

that he was surprised that although<br />

dentists were operating at a lower level,<br />

the reality is that we still have to treat<br />

patients without their masks on. And<br />

despite those challenges, the profession<br />

lived up to its name in terms of infection<br />

control. There were no surprises. I think<br />

that it is a collective responsibility that<br />

has been shown by every member of the<br />

profession. It is definitely not just 1% or<br />

2%. It is a collective effort.<br />

Can you enumerate and briefly discuss<br />

some of SDA’s ongoing projects?<br />

Dr Yong: We are focusing on three<br />

main areas in the near future in<br />

concert with the government. The first<br />

area would be in terms of how are<br />

we going to support members during<br />

the transition process of onboarding<br />

clinics onto the national electronic<br />

health records. The second one would<br />

be in terms of the implementation<br />

of the Health Care and Services Act<br />

recently passed by the parliament.<br />

These areas involve support in terms<br />

of communicating with doctors to<br />

ensure that they understand how<br />

this new licensing affects them and<br />

what they need to do. We are also<br />

working with the Ministry of Health in<br />

promoting public awareness about the<br />

ills of illegal dentistry.<br />

On the association's front, there is<br />

a strong need to support the newly<br />

registered doctors. This could be in<br />

terms of providing relevant courses or<br />

workshops, so that they can continue<br />

to advance their learning, especially<br />

in areas which are not covered<br />

during their undergraduate days. The<br />

second one is in terms of developing<br />

the top and idea leaders of the next<br />

generation. This will involve training<br />

local speakers so that they feel<br />

comfortable to sharing their thoughts<br />

on the regional as well as on a global<br />

platform.<br />

Regarding the IDEM in-person<br />

meeting, what is the significance of its<br />

return for dentists in the APAC region?<br />

Dr Yong: I think we have to look at<br />

IDEM from two angles. The first is<br />

from the angle of the organisers. The<br />

in-person meeting is an extremely<br />

important message to all our trade<br />

partners — that IDEM will continue<br />

to be the frontrunner in terms of<br />

international dental exhibitions, at<br />

least in this region, if not greater.<br />

The second one would be from<br />

the angle of the participants or the<br />

attendees for the trade exhibition or<br />

the scientific conferences. We want<br />

them to feel that besides the trade<br />

exhibition, we continue to have novel<br />

ideas shared by people from different<br />

parts of the world, and we hope<br />

that this will actually inspire them<br />

to continue to come to Singapore in<br />

person simply for the fact that we offer<br />

a superior range of topics or ideas.<br />

How has digital dentistry impacted the<br />

behaviour of patients regarding dental<br />

care?<br />

Dr Yong: From the patient's point<br />

of view, I can tell you that patients<br />

are extremely receptive to digital<br />

dentistry. And the main reason is that<br />

the patient of today is educated. They<br />

understand that there is a science<br />

behind everything that we do, and then<br />

they can see it visually as we present<br />

an image or analysis to them. This<br />

helps doctors to create awareness on<br />

behavioural changes that they need to<br />

do for them to get a better outcome. It<br />

also adds value in terms of presenting<br />

treatment options and monitoring the<br />

progress of the case.<br />

What are your thoughts on dental<br />

tourism?<br />

Dr Yong: <strong>Dental</strong> tourism will always<br />

be around and the main reason is that<br />

patients would like to get the best<br />

value for money. The issue with dental<br />

tourism is probably in the types of<br />

procedures which are suitable for such<br />

approach. So, for example, it is unlikely<br />

that we will go to a foreign country<br />

for an invasive procedure, because<br />

usually these procedures need a lot<br />

of aftercare. We have to note that the<br />

quality of care is not only in the ability<br />

to do a particular procedure but also<br />

in how well the patient is taken care<br />

of and supported during the recovery<br />

period.<br />

Of course, there are non-invasive<br />

procedures such as teeth whitening<br />

that some people would like to do as<br />

they are vacationing. I think those are<br />

probably less scary, and something<br />

that we should not think too much<br />

about. But what we do not want is<br />

to create the impression that dental<br />

tourism is all about getting it cheap or<br />

about convenience. It should not be<br />

that. <strong>Dental</strong> tourism, just like normal<br />

dental care, should always have a high<br />

standard of care. That's the important<br />

thing. Anything else is just value<br />

added.<br />

DENTAL ASIA NOVEMBER/ DECEMBER <strong>2022</strong> 21

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